Large businesses have a ton of options for tools that help them run more effectively. For small businesses, this is much less common. We’ve compiled a list of the best small business tools to make running your business easier and more profitable. Some of these offerings, such as online invoicing, are free. Others are paid but offer deep discounts to small businesses. Plus, we’ve thrown in a few interesting tools that can help you stand out from the competition—for example, tools that will help you improve search engine optimization and content marketing or track your inventory for free!
Free tools for small business owners.
The Name App
To have a unique and easy to remember business name is important for brand recall.This particular tool saves you the struggle of finding the right domain name for your startup. What’s more, it also helps you in checking the availability of the username and in deciding social media profile names that resonate with your business. Simply login to The Name App’s official website or download it on your Apple device’s App Store (Sorry, Android Users, you’ll need to make do with the website for now).
GrowthHacker.tv
GrowthHacker.tv is a place where you can watch interviews of successful growth hackers and entrepreneurs who have made a mark in the digital world. The interview videos keep on playing on the website in a loop, which is accessible to visitors for free. But if you want to access a past video recording, then you would need to signup, which is paid. But wait, that’s not all. If you are visiting the website for the first time, you might get a promo code to access site’s content as a premium member for a week.
Moosend
Creating email campaigns can be easy. Delivering them at the right time, though, can be hard. That’s why you need an email marketing automation platform like Moosend to get started. Moosend will give you access to automation features to create, schedule and track the performance of your email campaigns. You can get to know Moosend through their free forever plan, offering unlimited emails for up to 1,000 subscribers. The paid plans will give you access to advanced features starting at $10 per month.
Amazon Web Services
Amazon Web Services, commonly known as AWS, is a web hosting service offered by the ecommerce mogul Amazon. Probably, one of the most dependable web hosting service available presently, AWS is scalable, flexible and currently offers over 90 services including database storage, content delivery, and other features & functionalities.
BrandCrowd
There’s nothing more important in starting a business than your logo. Logos provide that unique brand that customers will come to recognize. That’s why Logo design should take center stage in startup planning. Often, however, logos get very little thought and even less budget. If that’s the case for your business, you can turn to an online logo maker tool like BrandCrowd. With a minimal investment and a little time and effort, you’ll get a logo perfect for you. You can customize the colors, layout, fonts, and more. Then you can download your logo instantly and start sharing it with the world.
BrandCrowd also offers thousands of social media design templates that you can customize. If you’re a budding business, chances are you will need to post on social media regularly & BrandCrowd provides designs you can easily tweak to suit your brand message. It’s also cool that the templates are automatically customized with the colors from your logo – meaning you get a consistent brand message across all platforms.
MailChimp
To run a successful email marketing campaign and to keep your audience updated about offers, you need an efficient newsletter service. This is where MailChimp comes into the picture. MailChimp is a name that probably needs no introduction to the tech world. The good news, MailChimp offers a free startup package with all the basics features. Paid services begin from $10 per month. Alternatively, you can also take a look at ActiveCampaign and see which one of these suits you prefer.
Aytm
There are plenty of survey tools available in the market today. What sets Aytm apart from all those tools is the fact that it not only helps you in creating a survey form, but also helps you in reaching out to the right audience that will be interested in taking these surveys. A Quick tip: keep your questions open ended to get better insights.
Penji
Penji gives you graphic design solutions with lesser turnaround time without hurdles. This tool is useful for startup businesses, bloggers, agencies, and content creators who need design products regularly. Be it flyer design or business card design or any kind of graphic design that you need – you’ll find it right here.
Canva
Canva is another great help for businesses that need design solutions. They can share your graphic design ideas on social media. The tool gives you many templates, fonts, styles, and background images to create designs.
Upwork
Upwork is a well-known place for businesses that need to connect with skilled freelancers in the field of programming, writing, web page design, and many others. Just as you post a job, Upwork analyzes your requirements and then it sends you a shortlist of the potential candidates whom you can contact.
Designhill Email Signature
Designhill Email Signature generator is a key software for generating your company employees’ and officials’ email signatures in a quick and hassle-free way. Such a signature at the end of your email to the clients makes a great impression on them and assures them that the email is authentic.
Fiverr
Fiverr is an ideal choice when your small company is looking for skilled people to work on your project at a meager price. At this site, you can have professionals working for you as freelancers at a price that starts at only $5 per gig. So, your startup can have a logo design and other marketing materials at meager prices at this site.
Leadpages
Leadpages is one of the highly useful tools when it comes to creating landing pages and landing social media page designs with ease. The site offers 70+ templates that you can customize to create the landing pages.
Chanty
This simple and intuitive team chat app lets you communicate and collaborate with your team with ease. On top of standard text communication, enjoy audio and video calls and screen sharing. There is a built-in project management feature and unlike most competitors, there is no limit to the number of messages in the free plan.
Freshbooks
Freshbooks is capable of automating your accounting tasks such as invoicing, tracking appointments, time, and follow-ups with your clients, organizing your expenses quickly in a few clicks. This is cloud-based software.
Mint
Mint is one of those business tools that help in managing your personal finance and creating your budgets, categorizing your expenses, paying your bills, and many other works. You can track your credit score with this service. Therefore, while starting an online business, this tool may reduce your troubles significantly.
Conclusion
There are a lot of shops out there selling small business tools. And each one is going to have their own specific versions of software and hardware designed for the service industry. Here you’ll find information about free tools as well as some that aren’t free but will save your company money. All of these tools aid in the needs of a small business owner from keeping up with finances to paying taxes to keeping track of inventory.