Do you want to know the best marketing reporting tools which would help you to monitor all your marketing activities? Are you looking for a marketing reporting template, digital marketing reporting, best marketing dashboard software, Best Marketing Reporting Tools so that you can optimize your marketing strategy? Do you want to drive more traffic or increase the visibility of your brand on the internet then read on.
Klipfolio
Klipfolio is a business dashboard software that displays your key metrics on any computer or television screen. And since it’s cloud-based, you can share this information with anyone in the world, including clients in different countries.
But what makes it so valuable is its flexibility. Per Andy Crestodina, Strategic Director & Co-founder of Orbit Media, “it’s a way to combine reports from all kinds of different systems. It’s not just a dashboard with reports from different sources, but you can put several sources into a single report: Google Analytics, Moz, Facebook, HubSpot, SEMrush, and pretty much anything else.
“Once it’s all set up, the insights jump off the screen.”
How much does it cost?
Klipfolio starts at $24 per month.
NinjaCat
NinjaCat brings together information from a range of different sources to help agencies report to clients. These sources include PPC platforms, SEO tools, and social media sites.
Johnathan Dane, the founder of KlientBoost, appreciates this versatility. “It includes the biggest PPC platforms, analytics, and call tracking in one place.”
And it lets KlientBoost hand the reins over to their clients and see their progress for themselves. “Our clients can get a dashboard login themselves and see anything they want at any given time and slice the data much faster compared to logging into their own PPC accounts.”
How much does it cost?
Starting at $799 per month, it’s not cheap. But if you’re serious about client reporting, you’re not looking for cheap. You’re looking for great. NinjaCat appears to be that.
Google Analytics
Google Analytics often gets a bad rap. It’s “too basic,” or focuses too heavily on vanity metrics.
And while that’s true to some extent, it’s also kind of false.
The truth is that you gotta dig deep. Go beyond the surface-level reports and there’s gold underneath.
For example, “conversions” can mean anything. They could be sign-ups, subscribers, leads, or customers.
Reporting is the one and only time having too many shades of gray is a bad thing.
But referencing your Top Conversion Paths in Google Analytics can help clear things up:
Using the primary dimension of Source / Medium and a secondary dimension of landing page URL, you can see exactly how people convert from first to last touch. And, almost as importantly, which pages in the middle assisted the acquisition. Sorting by secondary dimension helps to give your reports more context.
Context, in reporting, increases accuracy. Not to mention, credibility.
That’s why Google Analytics is so underrated. It packs serious data, but most often, you need to customize the data to see valuable insights beyond impressions or clicks.
Another amazing report is the conversion opportunity pie, courtesy of the magnificent Avinash Kaushik.
Essentially it states that: Not everybody landing on your site has the ability to convert. Therefore typical conversion rates aren’t accurate.
For example, let’s say you get a link on a great website that drives 1,000 visits a day. But what if that traffic is linked on an SEO website and you are selling PPC services?
Chances are, the majority of that traffic doesn’t want your services. Meaning they never had the chance to convert and they wouldn’t have ever converted.
Now look inside Analytics and your conversion rate is 1-2%.
Except, you know, it’s not. That’s entirely misleading because you couldn’t have converted that traffic even if you offered a 50% discount.
The opportunity pie seeks to eliminate those who won’t convert to uncover your real conversion rate.
In GA, you can create your own opportunity pie report in the Conversions > Overview report.
Add a new segment based on behavior and limit the grouping to users with a session duration over 15 seconds.
Kaushik recommends this approach to weed out people who hit your site and immediately bounced because it just wasn’t what they were looking for. This eliminates people who are skewing your conversion data with no real chance at converting. Repeat this process for PPC-based traffic, too.
Google Analytics is packed with reporting data for marketers and advertisers alike. You just have to know what custom reports to build that can unlock that data for your benefit.
Cyfe
Cyfe is one of the best all-in-one, single dashboards for marketers and advertisers. They have deep integrations with most social, analytics, and CRM platforms on the market.
Using these integrations, Cyfe compiles a dashboard that shows how changes in one activity impact results in another. All without logging in and out of ten different tools.
Everything from social media to Google Ads (formerly known as Google AdWords) to finance and sales can be tracked. Custom report building and dashboard management allow you to create different dashboards depending on your goals or team.
For example, the SEO team can have their own dashboard while another focuses on PPC.
Or, if you’re just a boss, doing all of the marketing and advertising things in sight, you can create multiple dashboards to keep things manageable.
Plus, there’s a free version!
And in this economy!
You can structure dashboards around specific segments, like advertising, blogging, email, SEO and more. Each one has their own set of widgets that will pull data from your other tools within a click or two.
You no longer need dozens of tools to track everything. You no longer have to spend all day Friday dumpster diving for raw data.
If you’re looking for a reporting tool that can harness the power of multiple data sources, Cyfe is a great bet. And it doesn’t hurt that they offer a free version, allowing you to test the waters before making a purchase decision.
Supermetrics
Supermetrics is similar to Cyfe, aggregating data from multiple tools into a single comprehensive dashboard. But instead of its own platform, it relies on connectivity with Google Data Studio to display metrics and data.
Supermetrics can compile data using PPC tools, SEO tools, social, and website analytics, doing all of the heavy lifting for you automatically.
You can schedule reports to be collected, curated, and sent straight to your inbox in CSV format (or linking back to the platform).
You literally don’t have to check the platform if you don’t have time. Set and forget these reports to have them just show up on your doorstep unexpectedly.
They also include templated reports built by professional data analysts. So no need to spend hours trying to become the next Avinash, either.
With cross-platform reporting modules, you can compare traffic, users and spend across each of your advertising campaigns on a single dashboard.
The automation is probably the best-selling Supermetrics feature. It continually scrubs each connected platform you have to pull real-time data, emailing you weekly, monthly, or quarterly reports based on your needs.
(Or, you can even just send the reports directly to your bosses and clients, virtually eliminating all reporting on your end.)
They also offer a restriction-free 14-day free trial, so you can test drive the full power over two weeks to see how much time it saves.
Analytics Canvas
How many tools does the average marketing or advertising professional use to monitor their campaigns? What would be your first guess?
If it was under 12, you’d be wrong.
According to the latest data, marketers and advertisers use on average more than 12 distinct tools to manage data.
Some are even using 31 or more!
If that doesn’t make you break into a cold sweat, nothing will.
But those same surveyed users also stated that “better integration of our existing tools” would aid in the support of marketing and advertising reporting.
Yeah. No kidding.
Thankfully, platforms like that now exist, pulling in third-party data from external sources to develop comprehensive dashboards on the fly.
One of the best is Analytics Canvas. While it’s not as user-friendly as Cyfe or Supermetrics, it’s great for marketers and advertisers with a strong technical or analytical background.
Which means, it’s not super pretty to look at. But that’s also kind of the point:
Using Analytics Canvas, you can create different “blocks” that tell the program to pull data from specific sources.
The data you pull can be customized by type, too. For example, you can pull information on reports from Analytics on specific landing pages in conjunction with PPC performance on Facebook.
Thankfully, for those looking for more of a dashboard experience, they offer additional export features to Google Data Studio, allowing you to combine the two for a much better experience.
This program is a bit more technical than other platforms, but it also comes with automation features that do most of the work for you by compiling reports and emailing them straight to your inbox daily.
If you are savvy with analytics and creating workflows while also wanting automation and powerful report generation, this is the tool for you. It comes with a decked out 30-day free trial for you to test the waters before buying.
CallRail
Phone calls produce some of the best conversions for advertisers. Typical phone call conversion rates are 30-50%. That’s outrageous when compared to typically low, single-digit online conversion rates.
On top of great conversion rates, 65% of people prefer to contact a business by phone rather than online forms.
70% have used a click-to-call search ad. Mobile search is the number one call source accounting for 48% of total call volume in 2015. And the average call duration is 4:52 seconds.
All of this means that phone calls often represent your best shot at transforming on-the-fence leads into take-my-money customers.
But wait, there’s more!
Invoca’s call data shows that phone calls are a better lead quality, converting at 10x the rate of forms. And according to WordStream’s own research, phone calls are 3x more valuable than a click.
So what could be the problem? Most people aren’t tracking calls properly.
Google Ads and Analytics both suck when it comes to call data. Area codes and call duration?
HA! “Don’t make me laugh,” says your boss, who proceeds to slash your ad budget in half even though the phone’s ringing off the hook in the background.
A call-specific reporting tool like CallRail can give you insight into how, where, and why someone called your business. With detailed dashboards, you can see their location and even their browsing sessions, giving you a clear picture of their funnel stage:
For PPC, you can set up dynamic keyword pools. That means each site visitor gets their own tracking phone number, so you can see everything about each individual session.
You can even record calls for free to monitor quality and analyze user feedback, pain points, or objections.
If you are running ads that generate calls or notice heavy call traffic to your business, use CallRail to develop accurate and detailed reports from acquisition to history and conversion.
WordStream’s Updated Success Reports
In a world of complicated reports and data crunching, WordStream developed Success Reports to compile data from all of your online ad platforms into a single destination.
With Success Reports, you see a single version of the truth. You can interpret key metrics across any ad platform or campaign using customized funnels:
Whatagraph
Not everyone agrees that Google Analytics is easy to use. More importantly, it’s not particularly attractive, and the data can be hard for clients to understand.
Enter Whatagraph. It’s a data visualization tool that takes information from Google Analytics and builds easy-to-read graphs. These are shared via browser or PDF so your clients know how their website is performing.
Whatagraph tracks all your most important website metrics including:
- Traffic sources like search and social media
- Total sessions and average session time
- Bounce rate for specific pages
- Increase or decline of traffic for websites
Douglas Karr of DK New Media prefers this simplified reporting. “Our clients – even technical customers – continue to struggle with implementing and measuring analytics to a point where they are comfortable making informed marketing and business decisions based on the results. Instead, we rely on automated systems [like Whatagraph] that produce simple overview reports for our clients.”
How much does it cost?
Whatagraph’s Business plans are $50 per month.
Mention
Social listening can be essential to the agency-client relationship. Companies want to know what people say about them online, which means you need to be able to tell them.
Mention makes this simple. It lets you track any keyword, anywhere online. This means all the major social media platforms, plus extras like review sites and forums.
Mention also features valuable analysis tools to let you:
- Compare their share of voice against major competitors
- Analyze sentiment towards them and their social posts
- See the reach of their marketing campaigns
- Recognize their best-performing content and promote this further.
How much does it cost?
Mention’s plans start at $29/month, but your best bet is to request a demo and build your plan the way you want it.
quintly
quintly is a social media analytics tool that lets you keep a close eye on all of your clients’ social media profiles. When you’re in charge of building an audience on Facebook, Twitter, and all the rest, having a central analytics tool is a lifesaver.
Use quintly to:
- Track growth in followers across multiple platforms
- See the reach of your social posts
- Get deep insights into your audience demographics
How much does it cost?
quintly’s plans start at $129 per month.
Reputology
If your clients are brick-and-mortar businesses, you need to check out Reputology. It aggregates reviews from more than 70 sources including TripAdvisor, Yelp, and Yahoo.
So if your client operates 25 stores across three countries, you’ll know how each individual location is reviewed, and how the brand is thought of in general.
Reputology lets you:
- See negative reviews quickly and respond
- Track locations all over the world
- Monitor and compare competitors
- Thank customers for good reviews
Plus, the workflow tool lets you coordinate your team to ensure that the necessary tasks have been done.
How much does it cost?
Reputology starts at $29 a month.
CoverageBook
For PR agencies who want to avoid wasting time on reporting, Coveragebook is a great option. It helps you track the number of coverage pieces, the readership of those sources, links earned, and the overall return on investment for a campaign.
As described on CoverageBook’s website, this is “hours of painstaking faff, magically condensed into minutes.” You’ll also have centralized records of all your past campaigns, showing you what’s worked in the past, and what failed.
If you’re sick of your messy collection of spreadsheets – and the time it takes you to make them – here’s your solution.
How much does it cost?
CoverageBook plans start at $99 per month.
Conclusion
If you already have a range of specialized tools you might want an “all-in-one” to help you bring all those metrics together.
Otherwise, select from our list of PR, social media, and SEO tools based on which will benefit your clients.
And if you’re still not sure, why not test them out? Free trials are the industry standard these days.
Remember that your chief goal should be to communicate openly with your clients, and save yourself time in the process. These tools should help you achieve both.