Best Small Business Marketing Tools is a free 60-page resource designed to help you grow your small business by knowing the ten best marketing tools for you. Authored by a cross-section of online marketing professionals, this report will introduce you to innovative ideas and affordable techniques that you can implement immediately.
If you are looking for effective Small Business Marketing tools, then you should check out the top 10 marketing tools for small businesses. And the marketing campaign should be started as soon as possible because first impression is very important, therefore your business may become successful. So, if you want to make your suggestions more attractive, you should begin with using marketing tools effectively.
HubSpot
If you’re running multiple campaigns across numerous marketing channels, not only is it a huge challenge to manage them all, but you also have to figure out exactly what’s working and where to make improvements.
HubSpot is an all-in-one marketing software solution that enables you to bring all your different marketing channels together, and optimize for more traffic, a higher conversion rate, and better ROI.
The tool includes optimized templates that are ideal for creating landing pages along with other features like live chat and user action events which ramp up your engagement and convert more visitors into customers.
Other features of HubSpot include:
- Content optimization tools
- Optimized landing pages
- Email templates
- Marketing automation
- Lead management
- Analytics
- Social media management
The full version of HubSpot has a hefty price tag but small businesses on lower budgets can get started with their free or basic package.
HubSpot has also made the switch from an inbound marketing tool to a complete CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of the free/paid marketing hub).
However, the complete content management platform is only available in paid versions.
Canva
You need visuals to keep your audience engaged.
For example, you could use quality photos to keep your readers interested, come up with motivating quote graphics, visualize complex data with colorful graphs, and create highly engaging infographics.
Now, what if I told you that there is an awesome tool that will help you create original, visually appealing content in just a few minutes? Of course, I’m talking about Canva!
Canva keeps evolving, offering more graphic design tools and templates all the time: social media, infographics, marketing posters, business cards, eBooks, and anything else you could possibly need.
And Canva’s free templates (and entire freemium version) are actually useful too!
Use photos already featured on the site, upload and polish up your own images, or even create brand new ones.
Most importantly, you don’t need to have any graphic design experience to create high-quality graphics. With its easy-to-use drag and drop features, Canva arms you with a wide range of photo editing options, color palettes, font combinations, effects, and custom image sizes.
Ahrefs
While old-school SEO was all about building backlinks, modern SEO practices are focused on understanding the search intent of keywords you can actually rank for, and building relevant and organic backlinks from authority sites.
With quality links leading to your content, search engines will know how authoritative and trustworthy your website is. That’s why off-page backlink analysis is the backbone of your digital marketing strategy.
Now, even with a plethora of amazing tools, Ahrefs is the one and only for many digital marketers.
With Ahrefs, you can do competitive analysis and see the keywords your competitors rank for in organic search results, find the best keywords ideas, access your backlink data instantly, find content relevant to your niche, keep track of your desktop and mobile keyword rankings, and get alerted whenever one of your competitors gets or loses a backlink.
Ahrefs has improved much over the years, now offering comprehensive tools for:
- Website analysis and backlink profiles
- Keyword research
- Website auditing for keyword gaps and performance issues
- Rank tracking to follow your performance over time
- Content explorer to stay on top of your niche
MobileMonkey
MobileMonkey is a must-have chat marketing automation tool that gives customers a way to chat with you, and you with them automatically.
With 75% of customers reporting that chatting or texting with a business is a better way to connect than email or phone, getting your customer chat up and running can’t be ignored by any business.
MobileMonkey is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including:
- Instagram DMs
- SMS text messaging
- Live chat
- Facebook Messenger
With MobileMonkey, everything you need for customer chat from Instagram marketing tools to Facebook messaging lead ads to live chat is available in a single platform.
Not only can you use one inbox to view and respond to the incoming messages from all your messaging accounts, MobileMonkey makes it easy to set up automations to respond, collect lead info, and send leads straight into your other marketing systems.
I’m using MobileMonkey Instagram marketing tools to automatically reply to Instagram post comments and story mentions. It improves my Instagram engagement rate and boosts my content reach to gain more followers.
4. Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same page as your team–a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages, and frustration.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
Slack
In the world of digital marketing tools, the success of any project hinges on the ease of communication between teams. That’s why you should invest in easy-to-use software that provides your team with uninterrupted interaction and data sharing.
One of the most popular team collaboration platforms is Slack. This sweet tool has won the hearts of many digital marketers thanks to its simple data sharing and easy message search options.
Most importantly, Slack can integrate with all major project management, office management, sales, productivity, design, and developer tools, making it easier for you to stay on top of every aspect of your digital marketing campaign.
Conclusion
No matter how small your business is, you still need the best marketing tools possible to succeed. Whether you are looking for a service to advertise, or software platform to create an online store, this comprehensive list is what you need.