Social Media is without a doubt the most trending topic of the future. Social media marketing has become an integral part of any marketing strategy. If you’re wondering whether or not you should be using social media management tools 2021, then this article will help you make up your mind. Before you go ahead, try checking out these best free social media management tools 2021 for businesses.
There are a lot of tools out there that you can use for your social media manager. Some can do a single job and others can do everything. It’s important to know the difference between them to make an informed decision. In this post, we look at many of the best social media management tools 2021 and how they can benefit you.
Buffer
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
Hootsuite
Manage all your social media in one place
Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.
There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.
Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
eclincher
Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
G2 Ranking: 4.7 out of 5
eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.
why eclincher?
They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors.
You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team really takes the clients’ expectation of service seriously, and not just because they are 24/7.
You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, rss feeds, queues, etc.
Every feature or capability seems to have the goal of productivity in mind to the end user.
An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).
Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.
The huge benefits you gain working with a well-rounded solution helps you quantify your return, increase productivity, save precious time, and gain back insight for what is working and what isn’t.
It stands to note their customer support is consistently and notably awarded best in class from sites like G2Crowd, Capterra, GetApp, and the like.
This top rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.
There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post editing.
If Instagram scheduling is top of mind you’ll love the custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notification.
eclincher has an intuitive scheduler toting auto posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.
This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social media account(s).
Did we mention they already partner with a wide range of companies like Canva, wave.video, Zendesk, Bitly, Feedly, Unsplash and add more integrations constantly? Slack and TikTok for Business are coming in the 1st quarter of 2021.
If they don’t have a feature or integration you need, your odds are good they probably will soon.
Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.
The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.
Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.
You won’t have to lose capabilities with regard to visual marketing either.
In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?
They have recently updated their UI in July 2019 to be more user friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo.
Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.
Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently they offer a 14-day FREE trial with no credit card required.
(Chrome extension for browser extensions; app available for iOS and Android)
Falcon.io
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
Sendible
Sendible makes it easy to engage with your audience, monitor your brand and track results from one dashboard.
Note: This is the best all-round social media management tool we have tested – it’s what we use here at Blogging Wizard.
Engagement
The Priority Inbox brings all your social messages from multiple networks and profiles into a single stream. From there you can identify important messages and take action. Only the unanswered messages remain in the inbox.
Scheduling
Sendible lets you schedule your content either individually or in bulk. Everything is stored in the interactive calendar, so if anything needs adjusting you can drag-and-drop the content accordingly. Once you discover your best-performing content, you can recycle it with repeating schedules.
Sendible also takes care of content curation. The content recommendation engine analyzes posts already shared on social media and suggests the best content most likely to generate high follower engagement.
There’s also an RSS Auto Posting feature so you can publish relevant quality content to social networks at regular intervals throughout the day from your blog and other favorites.
Reporting
Sendible has a range of pre-designed templates to help you create in-depth social media reports for your clients and team members. The ready-to-go social media reports provide an instant snapshot of your social activity. Alternatively, you can create your own report by choosing from over 250 modules. Once your reports are looking good, you can arrange to send them via email on a regular basis.
Networks
With Sendible you can connect to most social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and more. On the advanced plan, you can even publish directly to WordPress, Blogger, and Tumblr.
Pricing
Sendible offers a range of subscription plans based on the number of users and services that you want. They also offer a fully-customizable, white-label solution for larger teams and agencies. If you’re not sure what you’ll need, you can start with a 14-day free trial and then upgrade or downgrade as required.
- Prices start from $29/month or $288/year (basic plan offers scheduling with re-queue functionality and a complete social inbox)
Conclusion:
Social media management tools are not just helpful for businesses of any size. They are necessary. If you don’t have them, you are willing to waste hours on multiple channels every day, which will drain your time, energy, and maybe even some of your sanity.