Dating Apps for Startups is the comprehensive online resource for startups seeking to grow by developing a dating app. This website features experienced dating app experts spearheading the conversation on best practices, technologies, and trends in the space. On this blog, you will quickly become acquainted with the industry’s best practices and technologies by reading about them first-hand from the experts that are living them. I’m happy you’re here to join us!
Where do you find love? Not on Facebook or any other social networking platform. Dating apps for startups are about discovering people who share your passion and enthusiasm for life, business and technology. It is not about starting a relationship but rather getting to know someone in an organic fashion that is comfortable for both parties.
Hinge
5-year search growth: 462%
Search growth status: Exploding
Year founded: 2011
Location: New York City, New York
Funding: $20.6M (Series A)
What they do: Hinge describes itself as a dating app that’s “designed to be deleted.” The internet relationship startup, founded by Harvard Business School graduate Justin McLeod, has millions of users and was acquired in 2019 by Match Group. Like other similar dating apps, Hinge established COVID-19 vaccination verification in mid-2021.
Taimi
5-year search growth: 334%
Search growth status: Regular
Year founded: 2017
Location: Las Vegas, Nevada
Funding: Undisclosed
What they do: Taimi is an app that enables an LGBTQ+ audience to make friends and find romantic partners. The app, which boasts over 11.5M users, was originally founded by Alex Pasykov as an online dating site for the gay community. Over time, Pasykov expanded the vision to provide a safe space for other individuals under the LGBTQ+ umbrella.
Tinder
5-year search growth: 58%
Search growth status: Regular
Year founded: 2012
Location: Los Angeles, California
Funding: $50M (Undisclosed)
What they do: Tinder is a widely known dating app that lets people upload photographs and “swipe” through other users’ images. When two users “Swipe Right®,” they are matched. Part of the Match Group, which also owns PlentyOfFish, Hinge, and OkCupid, Tinder is still a private company. While the company’s revenue was affected by the COVID-19 pandemic, they still saw an 18 percent rise from 2019 to 2020, bringing total annual revenue to $1.4B.
Grindr – defining a new social influence
Grindr made its debut on the nine dating market back in 2009. It actually appeared to be the first application based on mainstream location. The service was initially promoted at the gay bars with some slight representation on gay web resources similar to Queerty. The platform starting gaining popularity among gays some of whom were rather popular including celebs like the British actor Stephen Fry. He was the one to mention a new dating app in one of the Top Gear episode on BBC in 2009.
The effect was amazing. Within the next two years Grindr could boast a rapid growth by 1.65 billion times in addition to about 100,000 monthly downloads! Every startup can only dream of such success and development. Grindr today features more than 2,000,000 daily users. This amount seems to grow in the nearest future considering some award-winning features and campaigns launched by the app.
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Pure – dating Uber clone
Launched in 2013, Pure is the result of a great teamwork of two Russian entrepreneurs. The idea was to create a fast and simple tool with a selection of essential features. The mission was to let users arrange dates and meetings without wasting time on useless talks. The service has some award-winning functions like calling a taxi, for example. The target audience includes sex-positive people who do not want to waste their time and get involved in the dating instead.
Of course, the main aim of the application is to let people arrange short dates for one night. Instant real dates are the main idea of the service instead of long relations, endless talks and night spent with typing and typing. The service does not feature users’ profiles and delivers 100% anonymity and confidentiality. The matching algorithm is based on dating requests created by users. Every time you want to get involved in an offline date, you need to specify your location and time for the meeting.
Pure has implemented several efficient strategies to ensure a rapid growth of the product. One campaign included a popular feminist writer Carol Queen to perform as a social advisor to attract the female target audience. The initial version of the app was available for a closed private circle of iOS users in its beta version. By that time, the waiting list included over 100,000 potential users who wanted to take the advantage of the new social influencer. In 2014, Pure was introduced to Android devices as well.
Vybe
5-year search growth: 365%
Search growth status: Regular
Year founded: 2019
Location: Lagos, Nigeria, Africa
Funding: Undisclosed
What they do: Vybe is an Africa-based online dating startup. Software engineer founders Osagie Omonzokpia, Moronke Anifowose, and Adetolani Eko wanted to solve the issue of dating app access in Africa and give users a platform more tailored to their unique situation and culture. The company has already seen considerable revenue growth and upwards of 25,000 downloads as of June 2021.
DNA Romance
5-year search growth: -100%
Search growth status: Peaked
Year founded: 2014
Location: Vancouver, British Columbia, Canada
Funding: Unknown (Equity crowdfunding)
What they do: DNA Romance provides online romantic matches by analyzing DNA markers, Meyers-Briggs personality types, natural physical attraction, and shared interests. Users can add an existing raw DNA file from services like Ancestry DNA, 23andMe, Genera, and others, purchase a DNA testing kit from DNA Romance, or receive relationship suggestions with just a personality evaluation. Founders Timothy Sexton, a doctor of population genetics, and businesswoman Judith Bosire first met through internet dating before founding the company in 2014 and launching the service publicly in 2017.
Conclusion
It’s the age of the startup. More and more companies are being created every day to solve problems in a variety of industries. As a result, there is a high demand for Lawyers, Accountants, Mentors, and individuals that can help to guide these amazing startups as they build their companies. And as it happens many of those start-ups have smart and ambitious founders who are looking for love too. Where do they meet? On dating apps! Since our team at Date Hackers specialize in helping users find love through both the dating app Happn and the online dating site eXidate we decided to dive deeper into