Are you trying to find live video tools for social media? When you are facing problems with growing your social media contacts and increasing engagement, using Facebook live videos can be the best way to increase your audience.
Looking to live stream video on Facebook or Twitter? Your business needs clear, engaging, and easily accessible live video streaming tools to help you host interactive webinars and connect with prospects, partners, and customers.
ClickMeeting
ClickMeeting lets you live stream your webinar presentations to both Facebook Live and YouTube simultaneously. Using it, you can share both a live video of yourself (through the webcam) or a screencast. Given that ClickMeeting is primarily a webinar tool, you can also record your video while you stream it to social media.
The platform also offers a built-in clipper tool, which you can use to edit your videos after your events, to remove any hiccups and gaps that are common when going live. You can then download the video and upload it onto other networks like Vimeo and IGTV, or use it as a lead magnet.
You can also experiment with running a live webinar and simultaneously live streaming it onto Facebook and YouTube to see which platform brings in the best engagement. This can be measured by the number of viewers, comments and the percentage of people who stayed on till the end on each platform.
If you share links during the videos, you can also use a link tracking tool to see which platform sent the most traffic and/or sales. A free tool that can help you with this is Bitly. It shows the number of clicks the post got and on which site. You can also use ClickMeeting to embed your webinar experience on a web page hosted on your site and encourage people who discover your content on social media to join you for the full interactive version, with dedicated Q&A chat threads, clickable calls-to-action and in-webinar polls.
Pricing: Starts at $35 per month for a plan that includes live social media streaming.
BeLive
If you’re on a tighter budget and looking for something more affordable, you should check out BeLive. It works well with Twitch and Facebook Live. With their basic plan, you can share a live video of yourself, but to share your screen you’ll need to upgrade to a bigger plan.
Some other interesting features include the ability to brand your video with custom branded colors and logo and the ability to have up to four presenters on-screen at a time. This is great if you want to run live discussions and debates. There’s also a waiting room where more guests can wait to join your live video.
The only two drawbacks to using this tool is that it doesn’t live stream to YouTube and that you cannot record and edit the video.
But you can always download the recording from Facebook and edit it by using an affordable tool like Screencast O Matic’s Video Editor. It can be used to edit the videos and directly share to networks like YouTube and Vimeo.
Pricing: The price for Belive starts at $20 per month, but you will need to get the $33 per month plan if you want to share your screen with your viewers.
Zoom
Another tool that lets you live stream videos to both Facebook and YouTube is Zoom. On Facebook, you can live stream the video to your timeline or page, or group. You can use it to simultaneously run a webinar and live stream to either Facebook or YouTube. But you can’t cast it to both social networks at the same time.
You can also record the webinar while you live stream it. But it doesn’t have a built-in editor that lets you trim down your clips. To shorten the video, you will need to download it and use a separate video editor.
Here too you can display up to four hosts talking at the same time on your screen, with their gallery view feature.
Pricing: Starts at $54.99 per month.
Periscope
In December 2016, Twitter integrated Periscope into their desktop and mobile sites. The up-to-the-minute algorithm of Twitter, plus Periscope’s ease of use, have made both platforms a destination for organizations of every kind.
How to Stream to Periscope
Users can stream directly to Periscope from a mobile device, or an encoder with Periscope Producer, a program designed for content creators and streamers.
Streaming to Periscope from a mobile device is simple: when you open the app, tap the “Broadcast” button or the camera icon and you’re live. Periscope released Periscope Producer in 2016, opening up their API to third-party streaming encoders. This release created new avenues for brands to stream to Periscope and, by extension, Twitter.
If you have access to Periscope Producer, you can effortlessly stream from Vimeo to Periscope or Twitter. Like streaming to Facebook Live, our Simulcast feature lets you easily add an RTMP link from Periscope to your Vimeo account. This help center article has step-by-step instructions that will walk you through getting started. Once you’ve synced your Periscope and Vimeo accounts, you can toggle streaming to Periscope on and off, and even stream to destinations like Twitch and YouTube simultaneously.
Socialive
Socialive is a high-quality live video broadcasting software for Facebook Live, Periscope, Twitter Live, Youtube, Twitch & more! Manage comments in real-time, add overlays and custom messaging with one click, pull in multiple live and pre-recorded camera sources, and stream to all of your social media accounts simultaneously.
Crowdcast
If you are on the lookout for a tool that lets you stream live videos to more than two social media platforms, you need to check out Crowdcast. It can be used to stream billable classes and virtual summits to Facebook, YouTube, and Periscope.
You can engage with viewers via polls and chat. The questions interface is cool, as it allows audience members to record videos of their queries, which other audience members can upvote and downvote. You can even invite attendees onto your screen if they would like to share their opinions and insights.
Crowdcast has several other advanced features and integrations that make it easy to generate leads, followers, and sales. It is also good at tracking attendee behavior. The data can be used to increase the live video engagement rate and conversions.
Pricing: Starts at $49 per month.
Conclusion
Are you looking to stream live videos on your social networks? Periscope, Facebook Live and YouTube Live have become the most popular ways for businesses to broadcast. In this course, you will learn how these platforms work, step-by-step instructions for live streaming, and some tips for building a following. It is possible to generate thousands of impressions with social media live video in a short time frame!