Do you have a lot of social media accounts to manage? Add the buttons for all of your accounts and begin tracking your posts in an easy to read interface. Plus, track new activity across all of your networks with an aggregated view, and get notified of likes, comments, shares, and more.
minding your reputation online has never been easier or more cost-efficient. With a social media tracker, you can see what the world is saying about you. You can uncover who’s talking about you, how often and where. And, perhaps most importantly, you can do all this for free!
MeetEdgar (Web, iOS, Chrome)
MeetEdgar is like an autopilot for your social media accounts. It does a lot of the heavy lifting for you and is compatible with Facebook, Twitter, LinkedIn, and Instagram. This isn’t an analytics tool—just a scheduling one.
What makes MeetEdgar so different is its automation. The app can find quote-worthy text from links, and then compose updates to go along with them. After pasting your link, simply click Suggest Variations, and MeetEdgar will create four alternative updates based on the contents of your link. You can edit them, delete them, or add your own manual variations, and then click Save to Library. This is the only tool we came across while researching that actually creates your content for you. Better still, it can generate variations on past updates that have performed well, making it easy to recycle updates without duplicating content.
Another standout feature is the ability to categorize your updates. Add different types of content to different categories, so you can better space out content types over the course of your schedule. You may want to create one category for blog posts, another for how-to posts, and another for promotional material. Color-coded categories make it easy to ensure your schedule contains a good range of content that will appeal to different users. You can also automatically add content from sources like your blog or your Medium, WordPress, or YouTube accounts with a quick import.
There’s little in the way of analytics tools in MeetEdgar, but the app does implement A/B testing to isolate best practices; plus, you can use the built-in ed.gr link shortener to track clicks. You can schedule content via the web, via the Chrome extension, or using a bookmarklet for Safari and Firefox.
MeetEdgar integrates with Zapier so you can, for example, automatically add your and other folks’ articles to your Edgar library for posting.
MeetEdgar Price: From $19/month for Edgar Lite with 3 social media accounts, unlimited media library, 4 categories, and unlimited support.
Sendible (Web, iOS, Android, Chrome)
Sendible is a complete social media management package, with one big feature that makes it stand out: its price. It offers more advanced features at a lower price point than almost any other app we tested.
As you’ve likely come to expect, a full set of scheduling tools is included. You can queue up posts for all connected social networks, blogs, and mailing lists. Smart Queues make it easy to maximize engagement by adjusting publication times for you, with the option of setting your best-performing evergreen content to be automatically recycled in the future.
These scheduling tools are as good as any in the business. A shared calendar displays all of your pending updates across any networks you have connected, with the option of connecting RSS feeds to curate and automatically schedule future content.
Unlike many of the more affordable social media management apps, Sendible enables you to monitor social media for mentions of your brand, competitors, or other terms of interest. It’s just a matter of setting up an appropriate keyword alert. You can pick which keywords you want to target, optional inclusions and words you want to exclude, and where the posts were made. You can then browse the list of relevant keyword results from your dashboard or have them automatically emailed to you on a daily or weekly basis. You can even choose to just receive the positive or negative alerts.
Similarly, Sendible offers eight pre-built reports (including integration with Google Analytics) even on its cheapest plan, so you can see how well your social campaigns work. You can also see any new comments, mentions, or direct messages sent to your social media channels and address them from within the app. While common with enterprise social media management apps, few other options in this price range offer all that.
Sendible Price: From $29/month for the Creator plan that includes 1 user, 6 services, and 100 posts per day.
Friends+Me
Share to anywhere
Prices: Free, $9, $29, $59, $259 per month (with a 15-day free trial)
Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to the other major social platforms (except Instagram).
Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, pages, and even GSuite Google+ and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.
Crowdfire
Social media management, simplified
Price: Free
Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
SocialBee
Seamless social media posting for all your profiles
Prices: $19/ $39/ $79 per month (with a 14-day free trial)
Description: SocialBee is a social media management tool that promoses to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place: Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even on Google My Business. And it even integrates with Buffer.
Unique value: Oneof SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to posts consistently, while having an overall balanced mix of content in each category. More than that, the quality of support and is another valued asset of SocialBee.
Sprout Social – Rate: 4.3 out of 5 via G2
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.1 out of 5
Sprout Social has positioned their scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.
This simple yet powerful platform is user friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.
Sprout offers post approvals and administering permission settings, which caters to digital agencies in addition to medium sized businesses.
There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.
Pricing begins at $99 per month up to $249.
Conclusion
Collect and analyze data from all relevant social networks to go deeper into consumer insights; get business-critical information out quickly including campaign tracking, competitive tracking, and performance measurement.