Email marketing is an essential part of your business promotion. To be successful in email marketing, you need the best email marketing software for ecommerce. However, finding the best email marketing platform for ecommerce is not easy because many platforms claim to be the best. What is the best platform or software? How do you determine which one is right for you?
This article discusses the top Ecommerce email marketing softwares for your business and notifies about email marketing tools for ecommerce. You will learn all the advanced features that any Ecommerce needs to know from simple to complex tasks.
Do you work for an ecommerce shop and want to boost your sales? Or are you thinking about starting one? If so, then you probably need a marketing strategy that’s more advanced than sending out ads on Facebook once a week. Email marketing is one way to grow your business, and with some research into the best email marketing software for ecommerce, you can expand your reach without breaking your budget.
Email marketing has long been a staple of businesses wanting to reach new customers and keep in touch with loyal ones. It’s also an easy way to build trust and credibility with your customer base. Over the years, email marketing software has become exceedingly important. With so many options on the market, how can you tell which one is best for your needs? Let’s take a look at some of the most-used email marketing software for ecommerce businesses.
Benefits Of Using An eCommerce Email Marketing Software
- It is one of the cheapest & quickest ways to promote your eCommerce store.
- Email marketing is the best way to build a strong brand reputation.
- You can build stronger customer relations too.
- If you have new products, you can send an email blast for the product launch.
- Almost all the email marketing software for eCommerce offers email automation. With the help of this, you can set email campaigns and reap sales & conversions over time.
- The email marketing software is also capable of sending trigger-based transactional emails like successful purchase, order confirmation, order delivery, etc.
- It is the most convenient and fruitful way to conduct seasonal promotional campaigns for your eCommerce business.
… and many more..!!
Ultimately, it will lead you to become an eCommerce giant if used properly.
Great..!! Now you know all benefits. Now comes the process of narrowing down and finding the best email marketing software for eCommerce.
1. Omnisend
Omnisend was launched as a simple email marketing software in 2014. And, now, it has risen to become one of the top email marketing software for eCommerce with multichannel communication capabilities.
Despite being relatively new, Omnisend has exponentially grown its clientele. And, it wouldn’t be surprising to know that Omnisend is one of the top Shopify apps for email marketing and automation.
Check out the comparison between Omnisend & Mailchimp and know which one is better for you.
What Makes Omnisend The Best Email Marketing Platform For eCommerce?
- As said earlier, Omnisend utilizes multiple channels for communication. This means that you can update your customers via emails, Facebook messenger, push notifications, SMSs, etc.
- Omnisend provides you the ability to create marketing automation. This will enable you to send automated emails to your customers based on their actions and behavior.
- Moreover, you can send laser-targeted email campaigns to your customers after segmenting them. Customer segmentation can be done on a different basis like purchase history, engagement, etc.
- You do not have to worry about creating eye-pleasing and brand-oriented email templates. This is taken care of by Omnisend itself as it provides a drag & drop email builder along with several pre-built email templates.
- Omnisend has a unique feature of generating unique coupon codes for different customers in your email campaigns.
How Much Omnisend Will Cost You?
Unlike other eCommerce email marketing solutions mentioned in this blog, Omnisend’s pricing is unique. There are three subscription (monthly and yearly) plans available that are chargeable based on the number of contacts imported.
However, if you are just starting out, you can sign up on the forever free plan of the app and send 500 emails in a month to 250 contacts. The free plan now also offers access to all the features.
You also have the liberty to calculate your billing amount by entering the number of customers/contacts you want to import. Here’s an outline of pricing plans for 500 customers –
- Free – A free plan to send 500 emails/month to 250 contacts. You can also send 60 international SMSs and display 500 web push notifications. All the features are also available in the free plan.
- Standard (Email) – It would cost you $16/month and offer email sending limit of 12 times the size of your email list (6,000 emails/month to 500 contacts). Moreover, you also get unlimited web push notifications, 60 international SMSs along with all the Omnisend features.
- Pro (Email & SMS) – Similarly, this plan starts at $59/month for 500 contacts. With this, you can send unlimited emails and display unlimited web push notifications. SMS sending limit is also increased to 3,540 and more credits can also be purchased separately.
2. Klaviyo
Klaviyo is the true email marketing tool for eCommerce. It has been developed especially for eCommerce businesses. That is why it has a huge customer base of 32,000+ eCommerce businesses, ranging from small, medium to large.
The reason behind such success and efficiency is its capability to integrate with all the eCommerce platforms available in the market. I am talking about Shopify, ShopifyPlus, BigCommerce, Commerce Cloud, Magento, WooCommerce, or any other online shops.
What Makes Klaviyo The Best Email Marketing Platform For eCommerce?
- Klaviyo knows that the key to stronger customer relationships is developed by offering a personalized experience. Hence, you can use email personalization for adding a personal touch.
- It also offers pre-built autoresponders and marketing automation flows. This way, you can easily introduce your leads into your marketing funnel and convert them into loyal customers.
- From cart abandonment emails to welcome and order follow up emails, Klaviyo makes sure that your customers aren’t ignored.
- Klaviyo has the power to pull in information about your products and customer orders with the help of dynamic data blocks.
- This eCommerce email marketing software also syncs your segmented customer lists with your custom or lookalike lists on Facebook. Thus, you have better chances of creating personalized social media ads.
How Much Klaviyo Will Cost You?
In spite of offering the highest value for your eCommerce store, Klaviyo pricing plans remain on the inexpensive side. Having said that, the pricing plans revolve around the number of contacts.
Also, if you want a test ride, Klaviyo allows you a free trial. This trial allows you to send 500 emails to 250 contacts. Once you cross the 500 emails mark, you will be prompted to subscribe to its monthly plans.
Since you will be charged on the number of contacts imported, I am going to list the monthly charge for 251 – 500 contacts (0 – 250 contacts free).
- You’d be charged $20/month for up to 500 contacts. Apart from this, you are allowed to send unlimited emails and access to all the eCommerce features.
Note – Check out top Klaviyo alternatives as well.
3. Sendlane
As per me, Sendlane is the best email marketing tool for eCommerce I have ever seen and tested. And, on top of that, it provides industry-best email delivery too.
Sendlane incorporates almost every essential feature that an eCommerce business needs. As a result of which many reputable brands like American Standard, Nutralife, JJ Virgin, etc. have opted Sendlane.
What Makes Sendlane The Best Email Marketing Platform For eCommerce?
- Sendlane is the house of many high-converting email templates. All you have to do is pick the one that you like, edit it via a drag & drop builder and send it.
- This email marketing service is capable of segmenting your customer/subscriber lists on multiple variables. This would ensure that you send relevant emails to them.
- It is packed with the state of the art Marketing Automation feature. With the help of this feature, you automate your email campaigns and introduce your subscribers to your marketing funnel.
- Sendlane offers a unique feature namely Sendlane Beacon. It will help you understand how your customer interacts with your eCommerce site. And, based on their interaction, personalized marketing automation cycles can be triggered.
- You can also keep tabs on the performance of your email campaigns, customer/subscriber growth, etc. with the help of Sendlane’s analytics feature.
How Much Sendlane Will Cost You?
Apart from its feature-packed nature, Sendlane is the only email marketing software for eCommerce that has very flexible and dynamic pricing plans.
As of now, there are 3 pricing plans and 14 days free trial period. The pricing plan is built around the number of contacts. Meaning, the “Pro” plan (details below) will have variable pricing based on the number of contacts imported or generated.
Mind you, there are 7 different pricing milestones for the “Pro” plan starting from 5,000 contacts and going up to 100,000+. So it would be better for you to head over to Sendlane’s pricing page and calculate it yourself. But to give you an idea, here a quick overview of Sendlane pricing based on 5,000 contacts.
- Growth – $79/month (charged yearly) for 5,000 contacts with all the features except SMS marketing automation and multi-user access. Also, once you cross the 5,000 contacts milestone, you will be automatically upgraded to the “Pro” plan.
- Pro – This plan starts at $125/month (charged yearly) for 5,000 contacts and offers all the features. As your contacts grow, your pricing will increase accordingly.
- Starter – This plan is available as a special offer with a one-time payment of $497. It will be valid for 6 months and offers all the features of the “Growth” plan, email marketing training, and other growth-oriented features.
4. Drip
Another feather in the cap of best eCommerce email marketing software is Drip. The software is essentially famous for maintaining the loyalty of your customers and hence, improving your eCommerce business reputation.
This efficacy of Drip in the eCommerce field has prompted 27,000+ big brands to seek its email marketing services. As of now, Drip claims to have helped its clients generate nearly $900 million in attributed revenue.
What Makes Drip The Best Email Marketing Platform For eCommerce?
- Just like other eCommerce tools, Drip supports multi-channel marketing. It involves conventional emailing, publishing ads on Facebook & Instagram, and SMS marketing.
- The software offers a plethora of email templates with dynamic content. Some of the most notable ones include product recommendation, return to cart, price drop, discounts, etc.
- Drip is also well-known for segmenting your customer’s lists on a very deep level. This way, you get to send laser-targeted emails to them and expect grand conversion rates.
- You get to harness the power of behavior-based automation in Drip as well. These automations will trigger at the right time, for example – welcome, abandoned cart, etc. to ensure a better customer experience.
- Drip doesn’t fail to impress if we look at the set of its integration options. You can connect all the major eCommerce platforms like Shopify, Magento, WooCommerce, etc. easily.
How Much Drip Will Cost You?
Drip likes to keep things simple when it comes to pricing plans. There’s a single plan that includes all the features. The only limit is on the number of contacts imported and based on this, the overall pricing is determined.
But before you opt for a premium subscription, Drip allows you to test out the application by offering you a generous 14 days free trial period. All the features are available in the free plan.
And, once your trial expires, you can upgrade to its premium plan based on the number of contacts you are importing. Here’s a general overview –
- For 500 Customers, you’d have to pay $19/month.
- Similarly, for 2000 customers, the total cost will be $29/month.
- The 5000 customers limit would cost you $89/month.
- For 10,000 customers, the pricing increases to $154/month.
In addition to this, there are several sub-tiers with different pricing. You can find the actual cost by either entering your contact’s count or with the help of a pricing calculator.Try Drip Now
5. ActiveCampaign
From starting just as a simple email marketing service, ActiveCampaign has grown to become something more. Now, it is being referred to as a customer experience automation platform for different types of businesses.
And, among all these business niches, ActiveCampaign offers the best services for eCommerce businesses. That’s why over 100,000 businesses have opted for ActiveCampaign.
What Makes ActiveCampaign The Best Email Marketing Platform For eCommerce?
- The software effortlessly connects with leading eCommerce platforms like Shopify, WooCommerce, BigCommerce.
- It is infused with a smart marketing automation feature. With the help of this, you can send abandoned cart emails, win-back emails, and so on.
- You also get to include products or products recommendations in your email templates and send it to the right audience.
- The in-built CRM module in the application allows you to manage and track the order fulfillment behind the scene. The CRM can also be used to create tasks, shipment stages, and deal records.
- In addition to advanced reporting, ActiveCampaign leaves no stones unturned in providing advanced segmentation. After all, sending right emails to right contacts yields maximum output.
How Much ActiveCampaign Will Cost You?
Just like other email marketing software for eCommerce, ActiveCampaign comes with a 14 days free trial period.
Post this, you get to upgrade to any of its 4 subscription plans that offer distinguished feature sets. However all the plan supports unlimited email sending but there are multiple sub-tiers of contacts.
To help you understand the pricing, I am summarizing the plans for 500 contacts –
- Lite – It would cost you $15/month to opt for this plan. In addition to this, you get simple features like email marketing, subscription forms, automation, etc.
- Plus – The Plus plan for 500 contacts comes at $70/month. It includes some advanced features like CRM with sales automation, landing pages, Facebook custom audience, SMS marketing, etc.
- Professional – $159/month is the cost you’d have to bear if you want to subscribe to this plan. The plan includes several other advanced features like predictive sending & learning, split automation, site messaging, etc.
- Enterprise – At last, the Enterprise plan for 500 contacts would cost you $279/month. Features like custom mail server domain, custom reporting, uptime SLA, etc. are also included in this package.
6. GetResponse
Another popular name in the realm of email marketing is GetResponse. The service rose to become an all-rounder that deals with sending emails, collecting leads, building landing pages, and automating your marketing efforts.
Due to this, GetResponse automatically becomes a favorite choice of eCommerce email marketing software for entrepreneurs, online marketers, online tutors/coaches, and enterprises. Some of the most notable names of its client include IKEA, UNESCO, Henkel, etc.
What Makes GetResponse The Best Email Marketing Platform For eCommerce?
- The service offers direct integration with major eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento, Etsy, etc.
- With the help of eCommerce platform integration, GetResponse will automatically import and populate your product library.
- GetResponse permits you to create responsive landing pages or use the readymade template. And, in these pages, you have the power to integrate payment processors to collect payments.
- This eCommerce email marketing solution bestows you with a cart abandonment emailing system that reminds your customers about the incomplete purchase.
- GetResponse believes customer segmentation to be of utmost importance in the eCommerce email marketing strategy. Hence it offers segmentation feature that categorizes your customers based on their action.
How Much GetResponse Will Cost You?
Another reason behind GetReponse being a popular choice for an eCommerce email marketing platform is its flexible subscription plans.
To kick things off, GetResponse now offers a forever free plan. This plan allows you to send unlimited email campaigns to 500 subscribers/customers and also offers basic marketing features.
Besides this, GetResponse offers a 30 days free trial period on premium plans. This way, you’d be able to access advanced features like eCommerce integration, marketing automation, landing page builder, analytics & reports, and much more.
Once your free trial ends, you will have the opportunity to upgrade to any of the four subscription plans. The subscription cycles available are monthly, yearly, and two-yearly.
To further break all the premium plans of GetResponse, all the plans are built and categorized based on the number of contacts imported. This means that you are allowed to send unlimited email campaigns irrespective of your subscriber count. The best part, all the four plan offers complete access to the eCommerce email marketing tool. Since there are multiple sub-plans in each of the four plans, I will be listing the features and price of the first sub-plan (of all the plans) below –
- Free – A forever free plan to send unlimited emails to 500 contacts. However, you will not be able to access eCommerce email marketing features in this free plan.
- Basic – $15/month to import 1,000 contacts with basic features like email marketing, autoresponders, landing pages, etc.
- Plus – You can import 1,000 contacts at the cost of $49/month. This plan includes other essential features like automation builder, webinars, sales funnels, etc.
- Professional – To add 1,000 contacts and to get unlimited access to all the above-mentioned features, you’d have to pay $99/month.
- Max – For unlimited access and advanced features, you’d have to request custom pricing.
7. Constant Contact
With over 20 years of email marketing expertise, Constant Contact has evolved itself into the most promising email marketing tool for eCommerce. Not just eCommerce, many small businesses, non-profit organizations, and bloggers are relying on Constant Contact.
But since we are talking about its specialization with eCommerce businesses, you’d be glad to know that Constant Contact provides a dedicated plan – “Email Plus” that offers automation, surveys & polls, the ability to accept donations, and manage events.
What Makes Constant Contact The Best Email Marketing Platform For eCommerce?
- Constant Contact is quite serious about making the right first impression. Hence, the prebuilt templates can be easily edited and viewed on all kinds of devices.
- It offers the marketing automation feature to send emails to customers at regular intervals and keep them engaged.
- This eCommerce email marketing software is also packed with a unique feature called “Follow Up Emails”. This would allow you to easily send emails to the contacts who have not opened your first email campaign.
- Constant Contact offers all the help to grow your eCommerce business as it can be easily integrated with all the leading eCommerce platforms.
- It also provides many ways to import your customer/contact list into your Constant Contact account. After that, you have the liberty to segment these lists based on your contacts’ interests, behavior, etc.
How Much Constant Contact Will Cost You?
Just like its features, Constant Contact pricing plans are extremely flexible and built around the number of contacts imported.
That being said, Constant Contact remains the cheapest email marketing software for eCommerce that also provides a 30 days free trial period. After that, you can subscribe to its monthly plans.
Allow me to give you a brief overview of Constant Contact pricing for up to 500 contacts.
- Email – This plan would cost you $20/month and offers all the features with unlimited email sending but with basic eCommerce features.
- Email Plus – At $45/month, you get all the advanced eCommerce features and other features with unlimited email sending limits.
- Lite – For 500 contacts, this plan would allow you to send only 10,000 emails in a month. Also, the eCommerce features included in this plan remain quite basic.
8. Sendinblue
If you’d ask me, Sendinblue is one of the most versatile email marketing solutions for all kinds of businesses. This includes freelancers, bloggers, affiliate marketers, etc. but with regards to recent developments, it has become the top email marketing tool for eCommerce.
Because of this personal growth, Sendinblue is the “Go-To” email marketing service for 80 thousand users. You’d be also glad to know that I use it too for the Digital Marketing Tipsy platform.
What Makes Sendinblue The Best Email Marketing Platform For eCommerce?
- It is known for its fluidic drag & drop email template builder. The templates created by this builder and the readymade templates available in the library are mobile responsive.
- With an addition to being the best email marketing software for eCommerce, Sendinblue also provides a Chat module and a CRM for your eCommerce store.
- Sendinblue is also known for its SMTP services. Therefore, you could rely on it for transactional emails like purchase confirmation, welcome email, payment success, etc.
- This software provides a significant number of ways to grow and import your subscriber lists. On top of this, Sendinblue provides you the complete liberty to segment those lists based on multiple factors.
- Sendinblue also extends its services from email marketing to social media marketing by allowing you to create Facebook ads for your eCommerce store.
Note – Learn how to boost eCommerce sales with Sendinblue Shopify email plugin.
How Much Sendinblue Will Cost You?
After noticing the popularity and feature set of Sendinblue, you could assume that it will be quite expensive. But you’d be surprised to know that the Sendinblue team has managed to keep it very affordable.
Unlike other top eCommerce email marketing softwares, Sendinblue pricing plan focuses on email sending limits. This means you can import or add unlimited subscribers.
Also, there’s a forever free plan that allows you to send 9,000 emails/month with 300 emails per day sending limit.
- Lite – At $25/month, you get a monthly email sending limit of 40,000 along with few basic features.
- Essential – By paying $39/month, you will get 60,000 emails per month sending limit, custom branding, and A/B testing feature.
- Premium – This is the most sought-after plan as it offers all the features to grow your eCommerce website. Also, this plan consists of two sub-tiers that offer 120,000 emails/month and 350,000 emails/month at the cost of $66/month and $173/month respectively.
- Enterprise – If you have higher email sending needs, Sendinblue invites you to get in touch with them for a custom plan and other advanced features.
How To Pick An Ideal Email Marketing Tool For eCommerce?
Since there are many options for email marketing services with somewhat similar features, you should focus and look for below-listed key characteristics in them –
- Your chosen email marketing tool should provide readymade email templates so that you don’t have to waste time in creating from scratch.
- The chosen email marketing software must be able to automatically send emails when your customers perform some actions like purchase, payment, order cancellation, etc.
- It would be great if your chosen software facilitates complete marketing automation.
- You should be also able to categorize and segment your customer lists on the basis of their interests and behavior. This could help in yielding maximum conversions.
- If your chosen email marketing platform for eCommerce offers signup forms or landing pages then it would be of great value. This feature is essential in replenishing your email lists by capturing new leads.
- Your picked software must be able to tell you about the performance of your email campaigns via graphs and reports.
- The emailing solution should be integrable with either your eCommerce store or any third-party application. This could eliminate many manual tasks.
In addition to this, your chosen email marketing application must be easily scalable and most importantly, it should be inexpensive.
As of now, we have covered almost all the information you may require to choose the best email marketing platform for eCommerce stores.
All you’ve got to do now is dive deep into their details –
Conclusion
Ecommerce businesses all around the world are always looking for ways to grow their sales. The truth is that the sale isn’t made on your website, but rather happens during and after the sale. This means that email marketing plays a vital role in converting leads into paying customers.
Email marketing is an essential component of any business’s marketing strategy. It’s crucial to connect with your customers through email as it’s one of the easiest ways to get real time feedback and it allows you to learn a lot about your customers.
Everyone is marketing online. That includes your competition, your customers, and random unaffiliated people and businesses that you’ll never meet in person. Fortunately, technology has made it easier than ever to reach potential customers with every type of marketing message imaginable. One of the easiest, best-performing types of messages is the email newsletter — many marketers consider them essential.
There are plenty of free email marketing services out there for small business owners, but for serious entrepreneurs and online retailers, email marketing can’t be free. If you’re looking to start an email marketing campaign for your ecommerce store, then there is no better time than now to invest in the best quality email marketing software.