B2B lead generation tools and software that is available to aid your B2B lead generation campaign at no cost. Finding a free tool that helps in the data gathering and lead generation process can be a valuable asset to a business owner trying to build their business over time. A free lead generation app can help you create more leads for less money.
There are a lot of businesses out there that need something to bridge the gap between their website and their customers. In the past, it had been used marketing leads. When done right, it can be extremely effective. That’s why a lot of businesses decide to use email lead generation software. A lot of companies think that email lead generation is just simple one time campaigns designed specifically for lead generation. However, this couldn’t be further from the truth.
Lead generation software is a time-saving marketing and sales app that lets you automatically generate more leads and route them to the proper team. It helps you increase brand awareness, attract more qualified leads, and close more sales deals.
Free or low-cost lead generation software is something that is often requested. Different people have different preferences, but at the end of the day lead generation comes down to generating quality leads in an efficient manner. These tools can help you execute campaigns much faster, and save money on outsourcing repetitive tasks.
Is lead generation a marketing tool or a sales tool?
In some ways, it’s both. It’s the marketing department’s job to create materials that target your ideal customer and attract leads. From there, sales takes over to nurture the lead until the deal is closed. Lead generation programs refine the lead-finding process with both sales and marketing in mind. Often, a lead generation system is a feature of a larger platform, like a CRM. That gives both teams even more useful tools for streamlining productivity and boosting profits.
Why do you need lead generation software?
Competing for consumer attention requires constant effort. But even the most dedicated teams can find it tough to identify and engage with the right customers. Every day, businesses change addresses and phone numbers, contacts leave organizations, and new companies are started.
Lead gen software helps minimize the time your company spends tracking down leads. All by automatically updating contact information. That means you won’t find yourself working with outdated data.
A lead generation system not only helps you find customers, it gives you the tools to find the right ones. The highest value customers are ones who:
- Are genuinely interested in your product or service
- Have the money to invest in your product or service
- Have a problem that you can solve
Lead generation software is highly advantageous because it attracts leads who generate the most profit while requiring you to expend minimal effort. It narrows your sales team’s focus to the customers who are most likely to buy your product or service. That minimizes time wasted on cold leads, and helps you develop a stronger customer base.
What are the benefits of using lead generation tools?
Improved customer insight
Your customers aren’t just going to tell you what they’re thinking. You need to ask the right questions and gather the right data to better understand their pain points. And why they are (or aren’t) buying from you.
Lead generation programs allow you to quickly capture more useful data from your potential customers. With better insight into why people show interest in your product or service in the first place, you can lean into the features that people like the most. The better you understand your customers, the better you can tailor your sales pitch and pipeline to their specific needs.
Better qualified leads
Having more leads isn’t always a good thing. More leads means more work, and if most of your leads are cold or lukewarm, you’ll end up working harder for smaller returns.
Lead generation software uses lead scoring to analyze customer data and identify the ones who are most likely to buy from you. It tracks their engagement, personal information, and interactions with your company to determine who’s really worth your time and effort.
Calculating lead value lets you reach out to the best qualified leads faster. While you’re still fresh in their minds. And that sets aside the people who were just browsing.
Refined marketing tactics
With powerful analytics reporting, your team will be able to see exactly which marketing campaigns brought in the highest value leads. With this information, you can continue to build campaigns that resonate with the most qualified leads. Then you’ll attract even more high value customers, and minimize time waste with cold leads.
Save time across the board
All of this adds up to time saved. Lead generation provides your sales reps with the most relevant customer information so they don’t have to spend hours researching leads. Furthermore, your sales reps will spend less time chasing after cold leads. That means more time following-up on the ones who have already ticked off multiple boxes.
Fishing in murky waters isn’t a good use of your time. Guesswork drains your resources, wasting valuable hours and manpower. Imagine your business is a fishing operation. Using a lead generation system would be like seeing exactly where the biggest fish swim, what they like to eat, and when they’re most ready to feast. And that would most certainly put you ahead of the competition.
1. Zendesk Sell
Zendesk Sell offers built-in sales engagement tools including lead gen, prospecting, and enrichment solutions. These features let your sales people ditch the tedious tasks and bet back to crushing their quotas. Sell lets you create targeted prospect lists for multiple channels and build custom templates so you can create a surplus of leads and engage contacts with a personalized touch.
Features
- Lead qualification
- Sales pipeline
- Custom templates
- Lead capture
- Lead distribution
2. Unbounce
Unbounce is a lead landing page platform for ecommerce, SaaS, and agencies, with features for building landing pages, pop-ups, and sticky bars.
Features
- Customizable templates
- Form builder
- Real-time editing
- Reporting/analytics
- SEO management
3. Leadpages
Leadpages is a landing page builder program for small businesses that hosts features for creating landing pages, pop-ups, alert bars, and includes 40+ integrations.
Features
- Form builder
- Pre-built templates
- SEO management
- AB testing
- Data import/export
4. Pipedrive
Pipedrive is a lead management and CRM platform for sales teams that included pipeline management and code-free development.
Features
- Call recording
- Lead capture
- Content delivery
- Customer segmentation
- Calendar/reminder system
5. HubSpot
HubSpot is a CRM for growing teams. It offers lead management features as well as contact and campaign management functions.
Features
- Performance metrics
- Pipeline management
- Prospecting tools
- Lead qualification
- Lead nurturing
6. Agile CRM
AgileCRM is a customer relations and auto-dialer program for small to mid-sized sales and marketing teams.
Features
- A/B testing
- Automated routing
- Appointment management
- Blended call center
- Call logging
7. CallPage
Callpage is a sales call platform for B2B, B2C, and ecommerce companies with outbound lead management features including auto-dialer and live chat.
Features
- Lead distribution
- Dashboard
- Call list management
- Contact database
- Lead capture
8. AeroLeads
AeroLeads is a prospect generation program for finding individual and business contact information.
Features
- Pipeline management
- Prospecting tools
- Lead qualification
- Lead capture
- Lead database integration
9. Vainu
Vainu is a European-based lead generation platform with sales intelligence and prospecting tools for businesses across all industries.
Features
- Lead verification/validation
- Pipeline management
- Contact database
- Lead capture
- Data import/export
10. LeadFuze
LeadFuze is a contact-finder for salespeople, recruiters, and marketers, and includes features like lead verification and segmentation.
Features
- Prospecting tools
- Contact database
- Lead distribution
- Lead nurturing
- Lead qualification
11. LinkeLead
LinkeLead is a lead generation platform specifically built to search through LinkedIn Sales Navigator for clients, partners, and businesses.
Features
- Contact database
- Data import/export
- Lead nurturing
- Lead segmentation
- Prospecting tools
12. LeadsBridge
LeadsBridge is a lead generation program for advertising agencies, retailers, financial services, and real estate businesses. It includes social media marketing tools, and offers 350+ integrations.
Features
- Lead capture
- Lead nurturing
- Data import/export
- Lead management
- Lead segmentation
13. OptinMonster
OptinMonster is a lead generation tool for small businesses, bloggers, marketing agencies, and eCommerce websites.
Features
- Prospecting tools
- Lead capture
- Lead segmentation
- Email integration
14. MaxTraffic
MaxTraffic is a marketing platform that includes features for customer profiling, exit intent, promotional overlays, and analytics.
Features
- A/B testing
- Customizable CTAs
- Drip campaigns
- Lead capture
- Geotargeting
15. LeadFeeder
LeadFeeder is a lead generation platform for B2B businesses that lets your salespeople track website visits and see where they came from.
Features
- Engagement tracking
- Source tracking
- Lead notifications
- Prospecting tools
- CRM
CompareSave
16. EngageBay
By EngageBay
4.6 (174)Capture leads directly from your website using our inline forms. Pick from any pre-configured form styles and customize them or create a custom one. Adding an element to your web form is as easy as dragging and dropping. Available elements are shown on the right and easily drag them to the left to add them to your form. Elements range from input boxes to radio buttns, etc. Learn more about EngageBayCompareSave
What are the features of lead generation software?
When it comes to shopping for a lead generation system, here are the five key features you should look out for.
Intuitive interface
Even the most powerful software will be ineffective in your hands if you can’t use it. Marketing teams are experts in marketing, not web development. Look for lead generation programs with an intuitive interface and multiple options for training. Then anyone on your team can use it without suffering technical headaches.
Integrations
You’re probably already using business apps, so any lead generation software you decide on should include integrations. This will allow you to share data between your lead generation system and your CRM, email apps, and other business-related platforms you’re currently using.
Integrating your lead generation software with your other platforms eliminates the need to constantly switch browsers. Or double-check your data between platforms to make sure it’s accurate.
Analytics
Having accurate and up-to-date data is vital to strategizing better business practices. Any lead generation software you invest in should have a comprehensive analytics and reporting feature. That way you can always have an eye on the numbers. This lets you make data-driven decisions for improvement, and identify where you’re falling short of your goals.
Automation
Automation saves huge amounts of time by responding to leads, analyzing data, and prioritizing leads. You don’t have to automate every task on your to-do list. But having the option means more control over how your teams are spending their time.
Customer relationship management
In your search for lead gen software, you’ll probably come across something called CRM software — customer relationship management. Lead generation is often included as a feature of CRM. Because it all falls under the umbrella of nurturing customers in your sales pipeline and building a loyal customer base.
If you’re worried that CRM sounds too big for you at the moment, don’t be. CRM for small businesses is specifically designed to scale with you. While still providing all the benefits of lead generation, contact management, and sales tracking.
Most CRM platforms will let you add on features as you grow. Meaning you can pick and choose which features you can afford to invest in at any given time.
Conclusion
Lead generation has become a crucial asset for every business. It is a channel of acquiring new customers and maintaining relations with them. If you really want to succeed in your business, lead generation should play a key role in all your marketing efforts.
Free lead generation software can help with your B2B lead generation. These are useful tools for companies who do not have a budget to conduct expensive campaigns, but want to get quality leads and gain new business. There is no need to pay a high price for tools when you can choose free lead generation apps and software based on your specific needs and budget.