Have you ever been frustrated with the tools you use to generate leads? I start working with a new business, and immediately realize they’re using ineffective tools to obtain leads. It frustrates me to no end when there are better tools out there that would make my life so much easier. What is a lead generation tool anyway? Are leads only for sales? Why do businesses need to use lead generation tools as part of their marketing strategy? And what are the best lead generation tools? It’s defined differently by everyone, but in general, lead generation is supposed to:
Client’s want to talk. And the best way for them to do this is over the phone. By using a lead generation tool, you are saving yourself a lot of time and effort in sourcing out prospective clients and scheduling calls. This article will break down what lead generation tools work best and how you can start using them today.
The best lead generation tools are those used for assisting your search engine optimization efforts. In other words, do a better job at SERPs and you’ll benefit from increased traffic to your web properties and lower costs across the board due to more direct communication with leads.
Best lead generation tools of 2022
By Desire Athow published November 08, 2021
Top lead gen tools for business
(Image credit: Pexels)
The best lead generation tools provide an efficient solution to increase your customer base and maximize sales, while also integrating with existing marketing or CRM software for better analytics and KPIs.
Lead generation tools are essential for capturing the interest and contact information of your audience. Finding the right ones for your business can help it scale faster, make vital contacts and discover new opportunities.
You can do this by a number of methods, such as by customer tracking, by inviting customer feedback, and by exploring customer connections online. This can be done directly or indirectly, by targeting sales, marketing, or customer relationship management, or even all three.
The result is that lead generation tools aim to help increase sales by turning visitors into customers.
Whether you’re aiming to turn visitors into customers, gather insight from potential buyers of your products or services, or otherwise, the best lead generation tools can often also automate processes for you, making the whole process more efficient.
Additionally, it can help you streamline your customer strategy and focus on delivering what your customers need without having to resort to paid advertising just to get their attention.
Here therefore are the best lead generation tools currently available.
You may also be interested in our featured best email marketing software.
1. HubSpot
A jack of all trades when it comes to lead generation
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Reasons to buy
+Many workflow features+Can integrate with CRM+Integrated marketing suite
HubSpot is usually one of the first names on people’s lips when lead gen tools are mentioned. It’s a bit of a Swiss army knife, combining sales, marketing and customer relationship management all on a single platform. Its many features allow you to create automation workflows, email campaigns, and manage social media accounts in addition to carrying out lead generation activity. It’s perfect for SMBs that are looking to scale and don’t want yet to dip their toes into enterprise CRM software and its associated challenges (and not to mention cost).
To find out more, read our full HubSpot review.
2. Albacross
Helps you identify and contact vital leads
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Reasons to buy
+Navigation tracking+Helps identify leads in real-time+Can find lead contact emails
We’re big fans of Albacross, which is about identifying potential leads who are visiting your website in real-time and recognizing (before ultimately acting on) their navigation habits. If you’re targeting your product or service at a particular demographic, for example, you can see if anybody belonging to it is browsing your homepage, specific channels or other pages before emailing them. And by showing what kinds of companies and individuals are visiting your site, Albacross helps you tailor your messaging to better attract the leads you desire.
3. Discover.ly
Helps you discover leads quicker on social media sites
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Reasons to buy
+Simple yet effective+Quick to download+LinkedIn connections
Finding new leads on social media can be a frustrating and time-consuming task. Google Chrome add-on Discover.ly aims to change that by revealing more information about somebody and who they are connected to when you visit their profile on a social media network. On LinkedIn, for example, visiting a person’s profile will bring up a pop-up window that shows who that person is connected to on LinkedIn, in addition to Facebook and Twitter. It’s a simple yet ingenious way of quickly finding new leads without having to navigate your way around individual networks.
4. WisePops
Turn pop-ups into something your visitors will find useful
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Reasons to buy
+Easy drag and drop builder+60 preset templates+Customisable
Website pop-ups have earned a bad rep over the years, but research shows that they’re incredibly useful for lead generation. Wisepops helps you create beautiful pop-ups using a drag-and-drop builder that gives you 60 templates to pick from. It’s also possible to set different actions for when visitors first visit and then ultimately leave pages, click on links or hover over specific elements on your organization’s website. Wisepops offers the ability to activate multiple campaigns at the same time, target visitors according to their location and browser, and you can even craft dedicated messages for new customers and returning ones.
5. OptinMonster
Mobile-friendly form system captures marketing leads
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Reasons to buy
+Powerful, easy to setup forms+Strong integration with other services+Simple to use
Reasons to avoid
-Only billed annually
OptinMonster is a lead generation software tool that makes it easy to capture, share and manage marketing leads. It provides high-converting mobile-friendly forms and uses behavior detection rules to find success. integrates with major email marketing and CRM platforms, and you can set advanced targeting rules for marketing campaigns – from page-level targeting (running campaigns on different pages, targeted to page content) to OnSite Retargeting (creating special offers and promotions for returning visitors). It’s also possible to target campaigns by location, activity or inactivity, and by device type.
6. Lusha
Easily find information on B2B contacts
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Reasons to buy
+Rich information database+Easy to use
Reasons to avoid
-Other tools offer similar for free
Effectively a database of B2B contacts, Lusha can be deployed by sales and marketing professionals to find leads, boost their campaigns and ultimately drive revenue. In short, it provides the ability to find information on people who are publicly listed without spending hours doing so. It also offers a browser extension for Chrome that automatically scans the profile page you are visiting when on social networks to provide up-to-date contact information – something that Discover.ly, also on our list, does for free.
7. Hello Bar
Grab your website visitors’ attention with tailored messages
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Reasons to buy
+Easy to use+Rivals dedicated email opt-in tools+Offers detailed targeting
Starting out life as a notification bar, Hello Bar has evolved into a flexible marketing tool that lets you design messages for your website visitors. To get started, all you have to do is enter your website URL and you will be shown how to make display ads and install bar codes. From there, you can set up email integrations, choose goals for your campaigns, install modal pop-ups, full-site takeovers, slide-ins and more. Additionally it lets you set up simple announcements and direct website visitors to social media channels.
8. ReferralCandy
Help others bring the leads to you
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Reasons to buy
+Easy to setup with one line of code+Fast support
Reasons to avoid
-Only one currency available for payouts
ReferralCandy is a great ecommerce tool for generating leads. As its name suggests, it’s centered around helping businesses generate leads and sales by offering its customers discounts for sending new customers their way. It’s offered as a free 30-day trial which you can use to test out its features that include email campaigns and data-driven insights dashboards. ReferralCandy also integrates with a range of marketing stacks – from Shopify and WooCommerce to BigCommerce, Magento, Mailchimp and Google Analytics.
9. Jotform
Create great-looking forms without coding knowledge
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Reasons to buy
+Easy to use+Prepared designs+Customisable
Ideal for businesses of all sizes, JotForm helps companies create survey forms without any knowledge of CSS, JavaScript or other programming languages – though if they do, there’s plenty of scope for diving into the code and tweaking designs. Forms are highly customizable and can be set to show different content based on users’ location, and field types can be further customized to show properties as required, setting character limits and pre-populating fields. There is a free trial available.
CONCLUSION
Although many lead generation tools can be helpful at navigating any business, there are a few that stand out better than others. Here is a list of some of the best lead generation tools for small businesses.
Generating leads is your primary mission as a sales team. You want to generate new leads, nurture those leads and convert those leads into paying customers. But there are hundreds of tools out there which means it can be difficult to choose which tools to use. There are lead generation tools that promise the world but fail to deliver. There are tools that cost a fortune but don’t do anything too special. In this article I will show you different types of lead generation tools and give you examples for each category. I hope you find it helpful!