Understanding marketing research, whether it is qualitative or quantitative, can be difficult. There are many different kinds of marketing research that help you learn what your customers want. When you use this information to make changes to your company, it becomes easier for you to create a product that will sell better.
Quantitative research focuses more on analyzing the frequency, patterns and trends in data. It is an analytical approach to evaluate information that helps you have more knowledge about your target market or your product. Here are some examples of quantitative marketing research.
SurveySparrow
Surveys are a good way to get relevant information from the public regarding a product you’re about to launch, or a product that has already been in the market in a while. With SurveySparrow, you will create various types of market surveys from the available built-in templates.
SurveySparrow, as a company, also offers various other marketing solutions for obtaining insights about the participants in a market. More so, SurveySparrow surveys can be embedded on sites and applications. This marketing software offers a ton of exclusive features that guarantee good results.
KPI6
KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy.
Attest
Send your first market research survey for free to a built-in audience. No credit card required.
Attest helps marketers access brand and market insights at lightning speed. That’s why we truly believe we’re the best market research tool in the biz.
Attest’s platform lets you do all kinds of market research – from hefty pieces of work – like market and competitor analysis – to in-the-moment gut checks, like testing different creatives for ads. Build surveys, connect to our audience of over 100M consumers worldwide, and start getting the answers you need in real-time.
Using the built-in audience makes it quick & easy to find the information you need from your target market. What they think, which brands they know & trust, and their buying habits.
We’re loved by the likes of Gymshark, Santander, and Transferwise as an unbeatable market research tool. Fancy giving it a try? Sign up for free and start drafting surveys in minutes. No credit card is required.
FocusVision Decipher
Surveys are perhaps the most common form of primary market research. Researchers can use them to solicit data from a wide variety of respondents, capturing large datasets that can yield highly informative analysis.
The FocusVision Decipher survey platform is a market research tool that offers a range of pre-built surveys that researchers can customize to their needs. With survey templates for studying brand awareness, testing marketing collateral, or understanding a firm’s Net Promoter Score (NPS), and more, it’s easy for new users to get started on the platform.
Another additional benefit of FocusVision Decipher is the scale that the platform offers. It’s easy for researchers to administer surveys to large groups of respondents, and surveys can be presented in multiple languages. The surveys are always mobile friendly, and can be taken on any device, making it easy for respondents to participate and boosting research engagement levels.
SurveyMonkey
SurveyMonkey is leading market research software where the user can easily conduct market research surveys. The user can comfortably reach to a specific audience through this software. The user can also research & analyze a target market, measure brand awareness, and easily gain insight into the future product through SurveyMonkey. It’s also a useful market research tool to compare the strategies with your competitors and for effective market segmentation.
SurveyMonkey Market Research Features : Data Management, Email / Online, Paper-Based, Statistical Analysis, Survey Management
Google Trends
In the same realm as Answer the Public is Google Trends, which surfaces trends data from all over the internet. You can refine by the location you’re most interested in, or go worldwide.
When you enter a term into Google Trends, it shows you how that term has been trending over time, and assigns it a score out of 100. You can also compare different terms to see how they hold up against each other.
As an example, let’s say we enter ‘Christmas’ as the search term. We’re presented with a graph that clearly shows that it hits peak trendiness in December, for obvious reasons, and then trends very low for the rest of the year. And now, as I write this in October 2020, it’s beginning the upward trend again – a sign that perhaps people are willing Christmas to come early.
Social Mention
This software comes in handy if your business has already gained a strong social presence. It helps to monitor various social media and provides you with detailed report(s) on how your brand is performing across various platforms. With this marketing research software, you can easily track all comments or mentions about your product or brand on various social platforms.
Furthermore, the app provides clear customer insights, lets you manage your online reputation. Social Mention supports Twitter, Facebook, Instagram, and virtually all social media platform you know. More so, it works in real-time.
Google Keywords Tool
The Google Keywords tool acts as a window into the behaviour of consumers when searching online for products or services such as yours. To use this you’ll need to create a Google Adwords account (it’s free however) and it’s also advisable that you read a couple of introductory articles to the tool and making the most of it.
Sawtooth Software
Conjoint analysis is a powerful form of market research that enables market researchers to understand the tradeoffs customers make when choosing products and services. This is an extremely valuable research tool when optimizing product features, design, and pricing strategies.
It’s impossible to conduct conjoint analysis effectively without advanced market research software specifically built for this task. The market leader is Sawtooth Software. The company has provided market researchers with conjoint analysis software for over 30 years.
Sawtooth Software’s Discover platform makes it easy to get started, and there is a range of more sophisticated tools available for more complex market research projects. For those new to conjoint analysis, there is a wealth of online resources, frequent training sessions, and a dedicated support team.
Nfield
Nfield is a powerful cloud based data collection platform for professional market research organizations. It features all you need to conduct high quality, professional and secure surveys. Nfield is available for CAPI and Online interviewing. Nfield is delivered as a service: hosted and managed by NIPO Software. For you this means: no servers, no licenses and no IT costs. NIPO Software takes care of running the IT infrastructure and making sure the platform is available 24×7.
Alchemer
Alchemer (formerly SurveyGizmo) transforms customer feedback into operational gold to create customer-centric organizations. Alchemer provides a customer-experience platform and pre-packaged solutions that enable businesses to collect and act on feedback to find, get, and keep more customers and employees. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.
Alchemer Market Research Features : Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Paper-Based, Phone-Based, Sample Management, Statistical Analysis, Survey Management
Conclusion:
Many industries are striving for growth, and businesses are always on the lookout for ways to increase their profits. At the same time, competition is continuing to intensify, which necessitates that firms act ever more intelligently to stay ahead of their competitors. For example, an automotive company might decide to invest heavily in research and product development to gain a competitive advantage. This sort of commitment requires careful planning and evaluation of the company’s marketing strategies. Using quantitative research methods allows this crucial evaluation to take place.