If you have an Amazon business or are considering the jump into the world of eCommerce, you are probably considering different advertising strategies to promote your products. One of the fastest growing channels for eCommerce businesses is advertising on Amazon. There are a lot of different advertising automation tools that can be used to help you with this. Some of these tools have been around for years, while others are fresh on the scene. I have tried many of these tools for my side-project site, airsoftoutlet.com. The purpose of this post is to give you an overview of some different tools, how they work, and their features that would be worth taking advantage of if you are thinking about using them on your next Amazon marketing campaigns
Helium 10
Helium 10 is an all-in-one platform with a multitude of tools to help Amazon sellers. They have tools for every step of the seller journey, from finding profitable products to sell to supercharging your conversions.
One of Helium 10’s tools is Adtomic, their AI-powered Amazon advertising platform designed to maximize ROI and minimize wasted time. Adtomic gives you clear visibility into your PPC data and includes high-level organic markers like Total Advertising Cost of Sales (TACoS). It includes advanced optimization automation capabilities and the flexibility to make individual performance decisions based on crystal-clear analytics.
Adtomic delivers precise keyword bidding suggestions to take the guesswork and legwork out of optimization. Source, sort, and view new potential keywords or negative targets in seconds.
Adtomic features three different campaign templates catering to your goals and your PPC experience level.
Amazooka
Amazooka offers an all-in-one dashboard so you can manage all your brands and products. It features an autoresponder, product launcher, product and keyword monitor, customer exporter, multiple seller accounts, and automated reporting. It also includes a PPC ad tracker.
Effectively harness the power of Amazon Pay-Per-Click campaigns with Ad Tracker and get real-time stats on your paid ads.
Quartile
Quartile is another high-ranking Amazon advertising tool that helps you to plan, optimize, and grow your Amazon results using machine learning, blending technology, and data scientists.
Features
The sophisticated PPC platform allows you to set up dynamic campaigns for your strategy goals, benefiting from the following tools:
- Machine learning – using AI and Amazon Advertising’s API to access the latest performance data, the platform is trained to better allocate and optimize your Amazon ad spend.
- Automation – the automation functions save you time by automatically adjusting and optimizing campaigns dynamically for the best results.
- Smart ads – generate higher conversion rates to boost sales and rankings using Quartile’s smart ad technology.
- International expansion – benefit from Quartile’s experience across 11 different Amazon markets to grow your advertising and Amazon store internationally.
Other features include a performance metrics dashboard, product page enhancement, and daily campaign tweaks.
Success
Quartile also boasts some impressive statistics, including managing over $1 billion in sales for over 2,300 brands and covering around 1% of all Amazon spend in the US. They’re also an Amazon Advertising featured tool.
Packages
Quartile doesn’t advertise their pricing only, however you can contact them for a live demo and breakdown of their pricing plans.
Find out more about Quartile here.
Ad Badger
Ad Badger includes a powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. Their Amazon PPC Software Tool ensures that you always have the right bid, no matter what is happening in the market. Their platform allows you to manage keywords, bids and campaigns better with the right strategy. No previous PPC knowledge is necessary.
Their tools include an account navigator tool, bid optimizer tool, negative keyword finder, negative keyword automation, and a positive keyword finder. Ad Badger’s Amazon PPC Software Tool ensures that you always have the right bid, no matter what is happening in the market.
Trendle
Trendle helps Amazon sellers of all sizes worldwide to launch and scale their Amazon businesses. It offers a full suite of features to launch, automate and grow your Amazon sales and profits. Its features include reverse ASIN, automatic emails, profitability, automated PPC, review alerts, FBA reimbursements, and much more.
You can use it to automate your PPC campaigns. Create the parameters under which you want your campaign to perform and let Trendle make the changes on your behalf to make sure your campaigns remain profitable.
PPC SCOPE
PPC SCOPE is an optimization process you can apply to reliably launch successful campaigns time and time again. Sellers and PPC management agencies from around the world use PPC SCOPE.
PPC SCOPE is equipped with preset optimization filters you can use to improve your campaigns. It alerts you to poorly performing ads and offers, so you can act quickly to save money.
View all of your important performance metrics from one simple dashboard and easily identify which campaigns, ad groups, and keywords drive your success. Unlike Amazon’s Campaign Manager, your data history grows with you the longer you use PPC SCOPE. Harness the power of your data, and take the guesswork out of campaign optimization.
Your PPC SCOPE membership includes self-service PPC tools and dashboards for both Sponsored Product Ads and Sponsored Brand Ads. It has compatibility with seven Amazon marketplaces.
Teikametrics
Topping many lists as the #1 ad tool for Amazon is Teikametrics. The Teikametrics Flywheel tool promises that every cent spent on Amazon advertising will help grow your business and increase your profits, when combined with its scientific advertising features.
Features
The all-in-one platform has four core features:
- Algorithmic bidding optimization – rather than rule-based bidding, Teikametrics uses machine learning optimization to place advertising bids. It does this by combining its seller data against your product margins, conversion rates, and expected sales per conversion to calculate the perfect keyword bid.
- Product-level profitability – using the intuitive dashboard, you can see your individual and account-level profitability, including fees, promotions, and advertising. This gives you a better handle on your performance and sales metrics.
- Keyword automation – tedious Amazon keyword research is no more with Teikametric’s keyword automation, which finds the best and most profitable keywords for your products.
- Human touch – Teikametrics believes that the best Amazon ad tools use a human touch to account for factors such as market trends, keyword relevance, and competition – to ensure that your ads perform to their absolute best.
Other features include hourly bid changes, price-change awareness, shopper segmentation, advertising strategies at product-level, and custom reporting.
Success
The results of Teikametrics speak for themselves. The tool has optimized more than $6 billion of Amazon revenue, managing an ad spend of $240 million. Currently, they’re working with over 3,000 different brands.
Packages
Teikametrics self-service, pro, and premium plans. Self-service starts at $59/month.
Find out more about Teikametrics pricing here.
Feedvisor
Finally, Feedvisor’s “AI-first” advertising tool is pitched as the best tool for large sellers and significant brands on Amazon. The advertising optimization and intelligence tool powers AI-driven campaigns to maximize performance, promotions, and broader marketing.
Features
The all-in-one platform has four core features:
- Multi-approach optimization – use algorithms, machine learning, and human Amazon expertise to analyze data and predict patterns that help your ads outpace your competition.
- Keyword targeting – pinpoint the most impactful keywords for your products and goals, including keyword harvesting and negative keyword identification tools.
- Campaign management – create, manage, optimize, and track Sponsored Product campaigns from one dashboard, including real-time bidding.
- Automatic bid adjustment – allow your campaigns to automatically adjust their bids based on your business strategies, conversion rates, and discoverability.
- Managed services – for a truly hands-off experience, you can benefit from Feedvisor’s agency-like marketing and business services for ongoing optimization of your Amazon listings, marketing, and inventory.
Other features include a one-view dashboard, manual and automated campaign support, and linked campaigns, ad groups, and keywords.
Success
Amazon sellers using the Feedvisor platform have experienced an average 17% decrease in ACoS (advertising cost of sale), a 21% increase in conversions, and a 28% increase in sales.
Packages
Feedvisor comes in three packages with different feature access: Professional, Premium, Enterprise. You can also upgrade to features including business consulting, API access, and multi-channel compatibility.
Find out more about Feedvisor here.
BidX
With BidX, you can master Amazon Ads on autopilot. Their web application uses machine-learning algorithms to continuously analyze the performance of your advertisements, making them more profitable through bid and keyword adjustments.
You can use their software to take care of keyword research, campaign creation, campaign optimization, and performance evaluation. You can also evaluate your ad performance with BidX’s experts to achieve the best results possible.
Conclusion
So, are you ready to harness your amazon kits for successful advertising? The best most important feature of all is that your Amazon ad tool works for you and your business. Therefore, take advantage of demos and free trials, ask around in Amazon seller forums, and see which tool creates the best ROI for your campaigns.