Maintaining a consistent and high quality of work is not possible without installing appropriate research tool. B2B marketing research services is available in the UK which helps you to spot the potential opportunities and make precision decision about your business.
We specialize in identifying most lucrative B2B markets and bringing modern internet tools to market researchers helping them improve their productivity. If you are working as a market intelligence analyst for a client, having a B2B analysis tool by your side can really be of help.
SEMrush
The first tool we want to talk about is SEMrush. We absolutely love this tool for a couple reasons. Reason #1: You can actually get some pretty good free data.
Now, they do gate a lot of the juicy details that you’re going to really want — but the good news is that it’s not really that expensive for a license and we really encourage you to get even just the basic plan so that you have more access to the suite of tools rather than the dashboard, audits, and reports. You really just want access to the tools.
One of our favorite tools in SEMrush is looking at the keywords that you rank for — but more importantly, for the market research side of it — We love looking at what competitors rank for. So, my second favorite hack for SEMrush is being able to check out information on the biggest competitor in your space.
For example: Let’s pretend you’re a boating site. You’re going to want to take the biggest person — West Marine — and by using the advanced filters in SEMrush, you’re going to look at all the keywords that they rank for.
Let’s say you want to specifically sell anchors. You’re going to search for all the keywords that West Marine ranks for that have “anchors” in it.
Then, take all of the “long tail keywords” — keywords that have more than 3 words.
Lastly, because we know it’s hard to get a lot of traffic from a keyword if you don’t rank in the top 5 — narrow that list to all of the long tail keywords that West Marine ranks for worse than 5th.
Again, those steps are:
- Take your competitor’s URL
- Using the advanced filters in SEMrush, search for a specific keyword
- Choose all of the long tail keywords that are more than 3 words
- Make sure that your competitor isn’t ranking in the top 5 for those keywords
Now, you’re going to have all sorts of long tail content ideas that can guide your strategy. This is just one amazing way that you can use SEMrush for B2B market research.
Jaaxy
Main benefit: It’s very fast and provides detailed information about keyword competition.
This online keyword finder tool will reduce your keyword research efforts to a minimum, collecting data from Google, Bing and Yahoo, and providing you with information on keyword competition. It’s mobile-friendly, very fast, and easy to use and is great for finding high traffic keywords with low competition. Although more expensive than other tools, you can try 30 search queries of any kind for free.
PeerIndex
Main benefit: Measuring your interactions to create an influence score.
PeerIndex measures the content you create and the people who consume and react to it. It monitors the rate and quantity by which you share information, and how your authority on a subject increases as people interact with your content. Where it differs from Kred is its focus on the company, rather than the individual. It uses a reward system wherein the higher rating you have, the more rewards you get, including products from other companies.
Qualaroo
Main benefit: Easy to use and customer support is very responsive.
Design, manage and analyse your feedback campaigns with this customer feedback tool. Qualaroo will help you launch a survey on your website or app, analysing feedback text from customers to determine satisfaction, and help you understand consumers’ actions on your site and identify buyer personas. There are lots of options for customisation too, so you can make the best experience for your surveys.
InMoment
Main benefit: A comprehensive overview of your customer feedback.
This cloud-based customer experience management platform enables you to gather and manage information from your customers, making strategic decisions from customer stories and experiences. InMoment will help you comb through customer feedback, replies and other similar data to provide you with valuable insights in real-time.
2. Search marketing research
Understanding which keywords and phrases are driving traffic for your site and your competitors is crucial for gaining search presence. These tools make it easy to do that.
SpyFu
Main benefit: Although there’s a monthly fee, SpyFu doesn’t price by search results, they’re unlimited.
This SEO tool does exactly what it says on the tin: it allows you to spy on your competitors. With it, you can download all your competition’s keywords to see what’s working for them. Plus, it provides a slick interface with plenty of important at-a-glance information. It especially stands out for its PPC research, researching new opportunities for campaigns based on the data it collects.
Google: Keyword Planner and Search Console
Main benefit: Both tools are free to use.
If you already have a Google AdWords account then no doubt you’re familiar with this tool, but you don’t need an active Google campaign for this to be useful. A main player in the industry, Google Keywords acts as a window into the behaviour of online consumer searches for products or services in your industry. This allows you to understand how effective certain keywords are using forecasting and historical data. You can then use Google Search Console to monitor your site’s presence in Google searches and optimise performance.
Kred
Main benefit: Its massive real-time stream of the data it aggregates.
Like PeerIndex, Kred also focuses on a scoring system, but is more transparent around the factors that go into its calculations. This visibility is its biggest strength, with a real-time stream of your aggregated data, it shows you how people are reacting to your content and how influential you are. As well as influence, it also measures outreach, another valuable metric.
Onalytica Influencer Relationship Management
Main benefit: Discovering influencers.
This tool allows you to identify the most influential people on specific topics, keeping an eye on everything that is said by your key market influencers. You can also see how your influencers interact together on an interactive network map which you can filter by location, age, gender, and reach, and access real-time insights from your influencer community, measuring the influence of your influencer relations activity. The tool also offers you the opportunity to scale your activities with your key influencer targets.
4. Content marketing research
To build an effective content marketing strategy, you need to know what content is being consumed, shared, linked to and loved by your audience. These tools provide that crucial insight.
BuzzSumo
Main benefit: Keeping on top of trending topics.
BuzzSumo allows you to quickly identify what content is working well in any given industry and who the major influencers are. You can get alerts based on keywords, brand name, links, author name or domain, and track competitors by analysing their content. It’s a great way to find keywords, get content ideas, and see what’s being shared most widely on social. The ‘trending now’ feature means you won’t miss any big topics or ideas in your industry and helps you stay up to date.
Ahrefs
Main benefit: Driving brand awareness.
Track backlinks and keywords for your industry with Ahrefs, a tool which helps you see what your competitors are doing and improve your content and its SEO. Although the keyword volumes aren’t as precise as Google Keywords, you can step up your SEO game with its backlink checker. It can also help you understand which websites link to your competitors and their most consumed content and therefore what content you should be focusing on.
Grab Feedback
Main benefit: Real-time data to manage your online reviews.
This tool helps you tactfully ask and remind customers for feedback, guides them through the online review process, and gives you a chance to reach dissatisfied customers before they write a negative review. Working with review platforms such as Yelp, Trip advisor, and Facebook, GrabFeeback lets you analyse your clients’ feedback so you can resolve problems and increase satisfaction. You can view real-time data on feedback given, using a dashboard to analyse customer demographics.
Main benefit: It’s a clean-looking and easy to use tool, and it’s free.
This recently re-launched tool pulls in keyword data from Google Keyword Planner and Google Suggest, but with more accessible findings. It doesn’t restrict the amount of data is shows like other keywords tools, and the volume of results makes it easier to find long-tail keywords. It also pulls in cost-per-click and difficulty numbers from AdWords.
BuzzSumo
Now, the last B2B market research tool that we’re going to look at today is called BuzzSumo.
Content marketing is a cornerstone of the future of what we’re doing digitally whether it’s SEO, PPC, or content. You need to have the right content, but even more critically, you need to make sure your content is consumed or read.
What BuzzSumo allows you to do is see which channels are performing best for you and your competition. So, in other words — Are you getting more shares from Facebook or LinkedIn?
This information can help you better allocate your spend and resources to the channel that your own personal audience is most likely to consume your content from.
BuzzSumo provides really specific insight. It also tells you:
- Topics that your competitors have shared most
- Types of content that are shared most
- Average share count
- Average word count
BuzzSumo can give you a lot of detail that can competitively empower you to beat your competition and take valuable insights from their data to drive your own personal strategy forward.
Conclusion
The information you want to learn about your target customers, the competition, and overall industry trends can be best found through online research. Online research is the process of getting information about an online topic. An internet user can find everything they need or may be looking for on the Internet. It’s a great place that offers a lot of possibilities. However, it also requires skills and knowledge in order to get useful and real results.