There are tons of tools out there that promise the moon when it comes to analytics software, but figuring out which one best serves your company can be a challenge.
To help you make the right decision, we decided to take a closer look at the most popular analytics software.
Microsoft Power BI
Microsoft Power BI is a top business intelligence platform that offers support for dozens of data sources. This Data analytics software allows users to create reports, displays and dashboards and post them. For quick delivery, users may combine a group of dashboards and reports into a Power BI app. The Power BI helps users create and implement automatic models by applying Machine Learning with Azure Machine Learning.
SAP BusinessObjects
SAP BusinessObjects provides a suite of Data analytics tools for data discovery, analysis, and reporting. The tools are designed for novice technical users but also for carrying out complex analyses. BusinessObjects incorporates Microsoft Office products, enabling Business Analysts to easily reverse and switch between applications, like Excel and reports from BusinessObjects. It also enables self-service predictive analytics.
Segment
As time goes by and companies grow, so does their customer database. Problems can arise when this data becomes unwieldy, siloed, and segmented.
Additional problems can occur when there is no standard data governance plan in place. Abbreviations and variations of words can cause confusion and misleading reporting.
Segment attempts to solve all of these problems by acting as infrastructure to collect, clean, and control customer data. It also integrates with a long list of tools such as Google Analytics, Salesforce, and Facebook Pixel – just to name a few.
There is a limited functionality free account available. Pricing starts at $120/month.
PaveAI
If you’ve used Google Analytics at any length, you’ve probably seen line after line of referrer spam showing up in your reports.
Many people aren’t even aware that spammers and their evil bots are visiting their websites and falsely driving up page views by hiding in the traffic reports.
PaveAI removes this “fake web traffic” from your analytic reports, thereby giving you a clear view of your traffic levels.
It works in conjunction with Google Analytics and uses the Management API to continually add new filters once referrer spam is detected.
Cost: Free
Pingdom
Much like Google PageSpeed Insights, Pingdom tests your website for various factors that could cause it to slow down. Going one step further, it will also monitor your site and server for latency issues.
You can manage and monitor your website’s performance, uptime, and user interactions which in turn will give you peace of mind when you’re away from the office.
Pingdom offers a 14-day free trial with pricing starting at $11.95/month, all the way up to $199/month for the Professional package.
Sisense
Sisense is a Data analytics software aimed at aiding both technical developers and the Business Analytics process and visualizing all of their business data. It offers a wide variety of drag-and-drop software and interactive dashboards for collaboration. The Sisense platform’s unique feature is its custom in-chip technology, which optimizes calculation to utilize CPU caching instead of slower RAM. This can lead to 10-100 times faster computation for certain workflows.
TIBCO Spotfire
TIBCO Spotfire is a Data analytics software that provides natural language search and AI-powered data insights. This is a comprehensive platform for viewing reports for both mobile and desktop applications. Spotfire also offers point-and-click tools for predictive analytics models.
Thoughtspot
Thoughtspot is a Data analytics software that allows users to explore Data from various sources through reports and natural language searches. The SpotIQ, its AI-powered system, automatically seeks insights to help users discover trends they didn’t know to search. It also enables users to automatically link tables from various Data sources to break down Data silos.
Google Data Studio
Google Data Studio is one of the popular free Data analytics tools for dashboarding and data visualization that automatically integrates with most other Google applications, such as Google Analytics, Google Ads, and Google BigQuery. Data Studio is perfect for those who need to evaluate their Google data due to its convergence with other Google services. For example, marketers could create dashboards to help analyze consumer conversion and retention for their Google Advertising and Analytics results. Data Studio can run with Data from several other sources as long as the Data is replicated first to BigQuery using a Data pipeline such as Stitch.
Grafana
Grafana is another free, open-source Data analytics software for monitoring and observing metrics across diverse databases and applications. It offers a real-time view into external processes and warns users when such incidents occur. Grafana is widely used for tracking their applications by tech and DevOps engineers.
Redash
Redash is a lightweight and cost-effective Data analytics software for querying data sources and building visualizations. The code is open source, and for organizations that want to begin quickly, an inexpensive host version is available. Redash’s heart is a query editor, which offers a quick interface for requests, schemes and integration management. Search results are cached in Redash, and users can automatically schedule updates.
Jupyter Notebook
Jupyter Notebook is one of the robust free, open-source online Data analytics tools that can be administered in a browser after installation using the Anaconda platform or Python’s package manager, pip. It enables developers to generate reports with Live Code Data and views. This Data analytics software supports more than 40 programming languages. Formerly known as IPython Notebook, Jupyter Notebook was initially developed using Python. It enables developers to make use of Python’s wide variety of analytics and visualization packages. The tool has a large group of users who also use other languages.
IBM Cognos
IBM Cognos is a Data analytics software for business intelligence with built-in AI tools to show and clarify information concealed in plain English. It has automated Data preparation software to automatically clean and aggregate Data sources, enabling the fast integration and analysis of Data sources.
Mode
Mode is a Data analytics software aimed at providing Data Scientists an easy and iterative environment. It offers an interactive SQL editor and notebook environment for analysis and visualization, and collaboration tools for novice users. Mode has a unique Helix Data engine that streams and stores Data from external databases to allow swift and interactive analysis. The Data Analysis supports up to ten GB of data in-memory.
KNIME
KNIME is the abbreviation for the Konstanz Information Miner and is a free, open-source Data analytics software that supports Data integration, processing, visualization, and reporting. It integrates Machine Learning and Data mining libraries with minimal or no programming requirements. KNIME is excellent for Data Scientists who do not inherently have proficient programming skills and need to incorporate & process Data for building Machine Learning and other statistical models. Its graphical interface facilitates point-and-click analysis and modeling.
Looker
Looker is one of the cloud-based business intelligence and Data analytics tools. It automatically generates Data model to scan Data schemas and connect tables with Data sources. Through an integrated code editor, it allows Data engineers to modify the created models.
RapidMiner
RapidMiner is a Data analytics software that caters to all the technology users need, from integration, cleaning to Data transformation before they run predictive analytics and build statistical models. Nearly all this is done by the users through a simple graphical interface. RapidMiner can also be expanded by using R and Python and various third-party plugins available on the organization’s marketplace.
Oracle Analytics Cloud
Oracle Analytics Cloud is another suite of Cloud-based business intelligence and Data analytics tools. It focuses on helping big corporations to transform their legacy systems into a digital cloud platform. Users leverage its wide range of analytical features, from basic visualizations to Machine Learning algorithms for deriving Data insights.
SimilarWeb
What if you could have eyeballs on the analytics of your competitors (legally, of course)?
SimilarWeb is a website data collection company that uses multiple data points to compile a comprehensive data set that can be used to gain actionable insights into your competitors.
The eggheads, mathematicians, and data scientists employed by SimilarWeb have created a robust data platform that offers valuable insights for marketing, sales, and research.
Pricing is free for a basic limited plan. They ask that you call their sales department for the enterprise-level plans.
Firebase
“Build, improve, grow.”
Platform: iOS / Android / Unity
Price: Free / Paid
What it does: Firebase doesn’t just focus on analyzing your app; it also provides the infrastructure to build it.
A strong advantage of this mobile analytics tool is that multiple features like analytics, crash reporting, hosting, and A/B tests all come in one product.
The pricing is fair for apps with low traffic, but it can get expensive for established apps. Firebase is a tool that you’ll find in the SDK stack of many popular apps.
Features:
- Hosting.
- Crash reporting.
- Test Lab (for Android).
- Application performance monitoring.
- Cloud messaging.
- Google Ads.
- The mobile app version of Google Analytics is included in Firebase.
Conclusion
Data analytics is one of the top rising jobs in uncertain technical technical economy. It requires specific skills to make better decisions based on data to achieve overall business goals. For this you need Data analytics software tools, which help businesses to approach answers from any kind of data.