Nowadays, generating leads for business is common thing. What is b2c lead generation? It’s the process of generating leads from your potential customers that intend to buy certain product or service from you. B2C lead generation is essential part of every business and essential tool for companies that are about to start their business. Lead generation is all about making a connection with the customer through marketing channels.
Generating leads is one of best way to increase B2C business. There are many lead generation tools available that help to generate leads for free.It’s a cost-effective way to find potential prospects and establish relationships with them.Except those online tools, there are many other ways like social media, mobile apps, SMS marketing and telemarketing etc.
There are many websites out there that can help you establish good lead generation practices, but most of them don’t offer enough practical and useful content. For example, they might explain how to create better landing pages or lead pages, but none of them give you full working examples or downloadable templates of those pages. Sure, they might point you in the right direction and tell you that some information is available on their website or in a book they’re selling. But where else can you find good, real-life examples of successful landing pages? Well it’s no surprise that one of the best places to get information about B2c lead generation is from other businesses from the same industry.
B2C lead generation is a marketing strategy that businesses use to target people with an active interest in their products or services. If you have an existing brand, you’ll want to use the best lead generation to identify potential customers and generate leads that turn into sales. Your b2c lead generation strategy is extremely important for generating a good ROI (return on investment) as well as overall sales and leads. Here we will go over some basic marketing principles, as well as share some tips for finding the best b2c lead generation for your business.
What is B2C lead generation?
B2C Lead generation is the digital marketing process of building and capturing the consumer’s interest in your product or service with the end goal of creating a sales funnel. Before this point, the consumer may have never heard of your business, but once they give you their contact details, such as an email or a phone number, they become a lead.Why is lead generation important in B2C?
Lead generation is important in B2C as it can help grow your customer database and drive transactions. Through clever lead generation strategies, you will be able to turn visitors into engaged prospects and ultimately into happy customers.How do you generate leads in b2c?
There are many ways you can generate leads in B2C, such as competitions, incentivizing newsletter sign-ups, exit intent pop-ups, content marketing, gated content, using lead capture pages etc
1. Yieldify
If you want to turn website traffic into sales, while still providing the premium user experience your customers have come to expect, Yieldify can deliver. Our b2c lead generation campaigns heighten the quality of your leads with advanced targeting options and enriched user data, making sure you deliver the right message to exactly the right person at the right time.
Whether your message is a discount code, promotion of your unique value proposition or value-added services, it will trigger at the perfect time for achieving the highest impact and resonance. Our highly optimized lead capture forms seamlessly blend creative and compliance – all while staying true to your brand identity.
Our forms also include the ability to capture enriched data as well as an email address and have built-in regex data validation so that you can be sure the data you capture is clean and easily indexed.
The big difference is that all of this comes with a secret sauce: an expert consultant. You’ll have seen that effective b2c lead generation is part art, and part science – an experienced hand to take you through the process means a much better end result from your lead generation efforts
2. Hunter
Hunter is a leading tool for cold outreach lead generation. With Hunter tools, you’ll be able to automate the entire lead generation cycle: you can easily find and verify prospects’ email addresses and send them personalized cold outreach emails from the same place.
Hunter is used now by 3,000,000 professionals working in sales, marketing, human resources, and other industries.
With Hunter you can run your lead generation processes on autopilot. You can find the email addresses of your prospects in several different ways: you can get emails of all of the people working for a specific company, get an email address of a single professional, or author of the article you just read. It’s a quick and easy way for your sales and marketing teams to potentially find a qualified lead instantly.
Campaigns, Hunter’s free tool for cold outreach, allows you to automate the whole cold outreach process. You can set up follow-ups, automate the whole sequence of emails, and check stats on them from a single place.
3. HubSpot
Hubspot offers a whole suite of free tools that can be used by marketers for lead generation and management, alongside premium options for those seeking more advanced reporting options. The all-in-one marketing automation tool has a variety of features to help manage your contacts, post to your blog, create landing pages, find new leads, engage with leads, and much more.
With their lead generation software, you can create forms, see how leads arrived to your form, and what they did before filling out the form. To keep your leads engaged, Hubspot also allows you to customize follow-up emails, engage leads in live chat, and log every interaction in a unified team inbox.
4. Leadformly
If you’re looking to create conversion-optimized lead capture forms, Leadformly can help. Their optimized forms take away the need for you to agonize over every detail. Should your CTA button be blue or red? Should you have 5 or 10 form fields?
IInstead of spending hours researching the best practices, you can use one of Leadformly’s form templates that have already taken over 58 best practices into account. So if you’re actively spending money on paid campaigns, or email marketing these templates should help boost your conversion rates and drive more qualified leads.
5. OnePageCRM
OnePageCRM is an action-based CRM solution. Their software transforms static database contacts into a to-do list for sales representatives, allowing sales teams to close more deals, more often.
Contact profiles can be enriched with social data in one easy click to aid relationship management. Get a detailed view of all data related to a single customer, on one scrollable page – from contact info to every logged conversation.
6. Leadfeeder
If you’re looking for qualified leads, people who have already visited your website would fall into that category. But how can you find those people who have visited your site without taking action? This is where Leadfeeder can help.
This lead generation software can tell you what companies have visited your site, even if they never filled out a form. It also finds contact information for people at that company so you can follow up with visitors, effectively turning them into leads.
7. Contactually
Contactually allows you to organize your contacts into segments they call “buckets”. You can have buckets for active leads, old customers, your sphere of influence, and more.
You can then set parameters on how often you’d like to reach out to those contacts, and Contactually will remind you to reach out when the time is right. They also have a growing selection of AI features that automate and optimize agent workflows.
8. Drift
Qualify your leads in real-time with Drift, a cloud-based live chat app that lets customers speak directly to your team via a chat bubble on your website. The idea is that you can qualify leads, nurture the customer relationship with genuine, personalized conversations, and capture the lead without forcing potential leads to sign up via a form.
9. Keap
Keap’s Campaign Builder functionality can be configured to automatically capture and tag new leads, assign tasks and send emails that will help nurture new leads into paying customers. And the pipeline feature gives you an interactive way to track and manage your leads and clients all in one place.
10. Hello Bar
Hello Bar isn’t an all-encompassing lead generation tool, but what it does it does well. And with a free plan, you can’t go wrong. Hello Bar allows you to create a sticky banner that appears at the top or bottom of your browser, where you can share updates with your customers (Free Shipping on orders over $99) or present them with a CTA that then leads to a lead generation form.
11. Nimble
Nimble helps simplify lead management by collecting information from online sources, then adding it to a dashboard that provides relationship insights and history relating to leads and customers. It also integrates with over 160 apps, allowing you to bring all of your contacts into one centralized relationship manager.
Best for: Multi-channel marketing automation
1. HubSpot Marketing
HubSpot Marketing is equally suitable for all B2B and B2C companies, regardless of size. It comes with numerous marketing automation features that can ease your job and make it more efficient. Full review
- •Excellent customer support
- •Really easy to use overall
- •Regular improvements
Best for: Absolute beginners
2. LeadPages
LeadPages is suitable for solopreneurs and small businesses with less than 15 employees. What distinguishes this tool is the wide range of industry-specific and high-converting templates that are fully customizable. Full review
- •Clean, fresh and beautiful design
- •Easy to set up and use
- •Frequently updated
Best for: Trusted and user-friendly lead generation
3. SoPro
SoPro is suitable for B2B companies of all sizes. The company’s experts target, research, and engage prospects on behalf of your sales team. Full review
- •Very friendly and quick support
- •Reliable and efficient
- •Super easy to set up and use
Best for: Small businesses
4. OptinMonster
OptinMonster is an excellent solution for small businesses. The platform comes with an Exit Intent Technology, which detects visitor behavior and launches targeted campaigns when they are about to leave. Full review
- •Constant improvements
- •Outstanding support
- •Good value for money
Best for: Increasing calls, leads, and sales
5. Novocall
Novocall is suitable for B2B and B2C companies, as well as e-commerce businesses and marketing agencies. The software is a great solution that can increase calls, leads, and sales up to 70%! Full review
- •Great functionality
- •Super easy to use
- •Excellent customer service
Best for: Users looking for variety of options and integrations
6. Intercom
Intercom is best suited for mid-sized B2B companies. The software automatically qualifies the leads and targets visitors based on their behavior. Full review
- •Clean design and great UI/UX
- •Support is very friendly
- •Awesome knowledge base
Best for: Wide selection of features.
7. CallPage
CallPage is a great choice for B2B and B2C companies and online stores. The software’s goal is to boost your performance through calls. Full review
- •Support is very helpful
- •Fast, efficient, and reliable
- •Great personalization
Best for: Highly narrow lead generation
8. LeadFuze
LeadFuze is suitable for B2B sales and marketing teams. One of its best selling points is the ability to search for leads that are in specific roles or industries, use particular software, and so on. Full review
- •Clean interface, easy to use, intuitive
- •Great informative videos
- •Great search and filter options
Best for: Newbies to lead generation tools
9. Sumo
Sumo is a practical and affordable solution aimed at small to mid-sized businesses. The software comes with email marketing, promotions management, templates, content analytics, and heat maps. Full review
- •A straightforward interface
- •Very easy installation and initial setup
- •Convenient dashboard
Best for: Users looking for the best balance between quality and price
10. JumpLead
JumpLead is suitable for small to midsize B2B businesses. This easy-to-use and affordable software lets you create unlimited secure landing pages and conversion forms. Full review
- •Excellent value for money
- •Clean user interface
- •Useful insights about prospects
Best for: Variety of templates and customization options
11. Wisepops
Wisepops is an extremely easy-to-use software that’s best suited for e-commerce companies and large businesses. The software excels in building website pop-ups, banners, and bars. Full review
- •Great design
- •Very easy to use
- •Great customization and a variety of templates
Best for: Users looking for a reliable lead generation tool
12. UpLead
UpLead is well-suited for all types of B2B companies no matter the size or industry. Full review
- •Awesome customer service
- •Extremely easy to use
- •Up to date quality data
Best for: Value-for-money customers
13. Autoklose
Autoklose is best suited for B2B companies, entrepreneurs, and midsize to large businesses. Full review
- •Support is very friendly, quick, and helpful
- •Good value for money
- •Minimal, while functional UI
Best for: Automated engagement and smart inbox filtering
14. Growlabs
If you are running a small or medium B2B enterprise, Growlabs is a great choice for you. The software focuses on lead generation, automated engagement, and smart inbox filtering. Full review
- •Efficient and reliable
- •Nice and simple intuitive interface
- •Excellent and rich database
Best for: Users looking for cost-effective lead generation solution
15. LeadsBridge
This LGS is aimed at small to mid-sized businesses and web agencies. The service offers disruptive forms, unlimited ad accounts, email/SMS autoresponder, offline conversions, and smart views. Full review
- •The team is responsive to suggestions
- •Support is very helpful
- •Reliable and efficient
Best for: B2B lead generation
16. Albacross
If you are searching for an easy-to-use lead generation software with clean and minimalistic design – Albacross is a great choice. Full review
- •Clean UI and UX
- •Data is accurate and of great quality
- •Excellent customer support
Best for: Users looking for a tool with a lot of integration options
17. Qualaroo
This lead generation software can benefit large businesses, as well as UX designers and user researchers. Full review
- •Great clean design
- •Advanced and efficient
- •Excellent customer service
Best for: Users with a smaller budget
18. AeroLeads
B2B companies of all sizes can take advantage of AeroLeads. One of the platform’s strongest suits is that all plans include integrations and finding prospects from LinkedIn, Crunchbase, Angellist, Google, Inbound.org, and any other site. Full review
- •Exceptional customer service
- •User-friendly, intuitive user interface
- •Accurate and efficient
Best for: users looking for an affordable lead generation tool
19. MaxTraffic
MaxTraffic is suitable for small to mid-sized businesses and solopreneurs. Each of the software’s plans comes with HTTP and HTTPS support, a “resubscribe” button, advanced analytics, and online chat support. Full review
- •Affordable for anyone
- •Solid and efficient
- •Helpful customer support
Best for: Users looking for an affordable and easy solution
20. Leadberry
Leadberry is suitable for B2B businesses no matter their size. The company offers four plans and they all include unlimited leads, websites, and users. Full review
- •Friendly and helpful customer support
- •Very easy and intuitive to use; great UI
- •Very affordable
Best for: Users looking for a flexible, customizable, and efficient email leads generator
21. Lead Forensics
If you are running a B2B company you can count on Lead Forensics. The software allows you to get lead information on a granular level, thanks to the deep visitor insights. Full review
- •Customizable price and features
- •Efficient and reliable
- •Really fluid interface
Which b2c lead generation tool are you going to try in 2022?
So as you can see there are many amazing b2c lead generation tools on the market you could try this year. All these tools can help support your lead generation efforts and marketing campaigns.
Sometimes though having so many options can be overwhelming.
Take a deep breath! You probably won’t use every tool we mentioned above. Instead, start out by testing one or two tools that directly correlate with your b2c lead generation goals.
How to choose a B2C lead generation tool
So how do you choose what tool to use?
Firstly, think about what channels are involved in your marketing strategy. How are you getting in front of potential customers?
For example, if you’re utilising social media marketing to get in front of prospective customers you may require a tool that can help you build effective landing pages, schedule in a social media post, or even run ads from the tool itself.
Try putting together a list of things that you want as part of your lead generation strategies.
- Do you need to create landing pages?
- Do you need the tool to integrate with any existing tools?
- Will you be running paid traffic campaigns?
- Do you wish to capture email addresses and sync this with your CRM?
Try to think of more questions like the above to help you narrow down exactly what you need the tool to support with.
Best of luck generating leads this year!
Conclusion
When prospecting B2C (business-to-consumer), your lead generation strategy has to be very different than if you were prospecting B2B (business-to-business). The strategy here tends to be more relationship-oriented and less lead-oriented. You’re targeting customers who have demonstrated intent to purchase. While lead conversion is still expected, the real goal is to nurture prospects into buyers. Lead generation for B2C doesn’t mean get as many warm leads as possible; it means getting a higher percentage of qualified leads and then nurturing them, so the amount of marketing budget needed is much lower.
Lead generation is a lot like fishing. You have to know what bait to use, where to cast your line, and have an idea of what fish to catch and how to catch them. An excellent lead generation campaign takes all of this into consideration. Of course, the best campaign relies on top-notch products, an appealing offer, and a detailed understanding of your potential customers’ wants and needs.