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Best Digital Marketing Tools For Beginners

There’s nothing more frustrating than looking for a dream job in digital marketing and you keep finding out that you have to have experience in the field.

When it comes to hiring for roles, it’s true that employers look for experience as a first priority when they are looking for candidates. While this may seem a bit unfair to you, there are some things you can do that won’t cost you an arm and a leg, especially if you are just out of university and have a mountain of debt hanging over your head.

Here are best digital marketing tools that won’t break the bank that you can use to grow your business. I think they are great because if you are able to use them properly, you will be able to gain some experience immediately, and you will be in a better position to find a great job as a result.

Best Free Digital Marketing Tools


MailChimp orchestrates and automates digital marketing campaigns using social advertising and email. To improve your campaigns and track the traffic generated, it is one of the best digital marketing tools. Furthermore, the platform integrates with multiple SaaS companies. You can engage your audience with email campaigns using the tool. Email marketing company MailChimp is well-known. 

MailChimp features:

  • Easily creates content
  • Generate custom designs with AI.
  • With marketing automation, you can get 6 times more orders
  • One-stop analytics and insights
  • Small marketers should also have a free plan.

With MailChimp, you can easily reach the right audience at the right time with pre-built, customizable email automation. With happy birthday messages, welcome automation, and order notifications, you can keep your brand top of mind. 

You can drive traffic, increase conversions, and grow sales with MailChimp for online retail and e-commerce businesses.

Google Analytics

It is without a doubt that one of the most powerful tools that can be used to help you with your digital marketing campaigns is Google Analytics. Using e-commerce software, you are able to track the performance of your e-commerce business and set goals that will help you to stay on track in the long run. When it comes to making modification and changes for a website, Google Analytics provides marketers with an abundance of data insights that make it easy for them to understand the direction they must take when it comes to the modifications and changes that need to be made for the website. If you want to implement Google Analytics on your website, all you need to do is to install it on your website, and you’ll be ready to go as soon as you’ve done that. 

The features of Google Analytics: 

  • Information about your website’s traffic is provided to you on a daily basis and can be broken down into devices, products, pages, and much more. 
  • Easy access to data and information with metrics, dimensions, and dashboards. 
  • Understands your target audience better. You’ll get real-time updates about your website’s customers, including what pages they’re exploring. Making your landing page more intuitive can help you make it more engaging. 
  • Discover how the business is doing. 
  • Various reporting tools let you share insights. 
  • Data can be organized and visualized according to business needs.

Lastly, Google Analytics comes with tons of features, functionalities, and customizable reports. 

Google Ads

There are a number of businesses that can benefit from Google Ads, regardless of how big or small they are. In spite of the fact that many marketers believe that Google Ads are too expensive, they are one of the most powerful digital marketing tools that can help your company reach new heights in terms of growing. 

The features of Google Ads:

  • Increase the number of visitors to your website
  • Click-to-call button increases customer calls
  • Boost foot traffic

If you don’t learn Google Ads first, then you will waste your money (Learn how to create Google ads here). It’s relatively easy to measure return on investment (ROI) with Google Ads. Furthermore, artificial intelligence simplifies and speeds up the platform. Display advertising can benefit from AI features.  

Your customer base can be targeted based on age, gender, location, profession, etc. No other digital marketing tool offers this. 

The Google Agency Account Strategist allows you to learn about new features that Google offers. In addition, access to this includes some beta testing. 


Despite the fact that there are many different types of Social Media tools available, I have decided to include one that is very well known among many social media professionals around the world.

There is no doubt that Buffer is one of the most popular Social Media Marketing tools out there when it comes to Digital Marketing. This is primarily due to the fact that it is free if you are managing a single business account. That is one of the biggest reasons why Buffer is so popular.

As a result, if you are not responsible for managing Social Media accounts for multiple companies, then Buffer is the best option for you.

Buffer features

There are many features available in Buffer. You can use some of them for free, while others will cost you a small amount of money.

The thing I like most about Buffer is the following:

  • Multiple team members
  • Sharing content right from where you find it
  • Sharing parts of content such as images
  • Excellent customer support
  • All Social Media accounts in one place
  • Super easy Social Media scheduling
  • Detailed Social Media analytics
  • Social conversations in your inbox
  • Easy integrations with other tools

5 Best Digital Marketing Tools To Grow A Business

Canva Business

There is no doubt that if you are in the field of digital marketing, then you are well aware of the importance of having a good design tool that you can use to create impressive social media posts and other things. In addition to being a popular design tool, Canva is also a great way for you to develop effective marketing campaigns through the use of visual content that can be shared on your blogs, websites, social networks, and other platforms. Any digital marketing campaign would not be complete without visual content. It is the backbone of the campaign. You need to make sure that your posts are compelling in order to be able to entice your target market. 

The features of Canva:

  • You can edit posts and make graphs with Canva. 
  • Templates are integrated into the tool. Designed to help you create any type of visual content for your marketing campaign, it boasts an enormous library of stock photos, images, designs, icons, and vectors that you can use to create any type of visual content. 
  • You can choose from postcards, brochures, CD covers, wallpaper, book covers, resumes, certificates, magazine covers, letterheads, presentation graphics, blog banners, cards, posters, flyers, presentations, logos, and more. 

With its drag-and-drop design, you can create visual pieces according to your campaign. For your digital marketing campaign, you don’t need an experienced designer. Anyone without design experience can use it. 

Google Trends

Using Google Trends, you can find out what are the newest trends in any area that interests you. In the search panel, you will simply need to type in the keyword you wish to search for (various products, industry names, etc.). As soon as you do, you will be able to see how much buzz there is online about your chosen topic. It is extremely valuable information if you are using the name of a competitor or your own brand name.

How this helps

When it comes to coming up with better ideas for your own product or service, it is important to know which products or services are trending and popular. Using Google Trends, you will be able to determine if your business idea is outdated, and if there are a lot of similar offers out there which might obstruct the success of your service.


As a business owner, one of the most important considerations you should make when launching a new venture is the competitive environment. A great advantage of Ahrefs’ suite of tools is that you will be able to gain a great deal of knowledge about your competitors in your field in order to gain an advantage over them in the future. Furthermore, you will be able to find out information about where your competitors’ traffic is coming from, information about what keywords they rank for, information about their backlinks, and information about the types of content they are creating.

How this helps

You need to learn from your competitors if you want to grow your business. If you want to achieve this goal, you need to be aware of their weaknesses and strengths, so that you can beat them in your field of expertise. This data can be used as a reference point for formulating your own digital marketing strategy based on these data.


Besides Venngage, there are a number of other graphic designers with an emphasis on infographics. In order to make your infographics exactly to what you want, you have the option to import spreadsheets and configure thousands of charts. Make your infographics stand out from the crowd with tons of built-in graphics that you can choose from to match your brand.


OptiMonk’s platform allows businesses to create personalized pop-ups that are specific to their customers’ interests and avoid them bouncing from the ads.

OptiMonk, for instance, encourages its users to segment their marketing messages in order to send them only when they make a lot of sense to the user. The platform allows you to create campaigns that speak to all of your customers, whether they are returning customers or first-time window shoppers, allowing you to create campaigns that are tailored to all of them rather than focusing on one segment of the market.

It is one of the advantages of using OptiMonk that it is known for its ease of use. With a variety of templates, which have established average click-through rates, brands are able to customize their messages based on pop-ups which have been proven to work in a variety of different industries.

There’s no doubt that Typeform is a tool that you need to consider if you’re looking for an attractive, minimalist way to create forms.

Typform’s intake forms, unlike more traditional pop-ups, are incredibly stylish and don’t feel like ads in any way. The editor and embedding capabilities of the platform, as well as the ability to create quizzes and interactive forms, are some of the nice extra features that make the platform a nice addition to its capabilities.


ConvertKit is a robust email marketing platform designed for professional bloggers, authors, and marketers of all sizes. As well as being extremely easy to use, it is also incredibly powerful.

One of the unique features of ConvertKit is the fact that it allows you to offer content upgrades and incentives along with email signup forms easily. Aside from that, it also provides easy-to-manage auto-responders that let you send drip emails from their email service using a drip campaign.

As a result of ConvertKit, you can easily segment your subscriber list into those that are interested and those that have already purchased. You can increase conversions by sending automated emails that feel more personal to your customers. As far as marketing is concerned, this is referred to as targeted email marketing.

There are many powerful features in their email marketing service that you would expect from a top-notch email marketing service, such as a/b testing, beautiful email templates, a landing page builder, smart workflows, and many more.

In addition to email-based support, ConvertKit has an extensive knowledge base with a lot of great learning material, including videos and webinars.

Several of the features ConvertKit offers, such as paid newsletters, are specifically designed for creators and professional bloggers, which is why we rank ConvertKit the best email marketing service for professional bloggers on the market today.

You can even sell digital products through the same platform as well as subscriptions from the same interface.

In addition, ConvertKit offers a 14-day free trial, as well as a pricing structure that starts at $29 per month. There is also a 30-day return policy that they offer.

It focuses on lead capture and exit intent messages, so that you don’t have to worry about your pop-ups disrupting your visitors’ experience, thanks to the platform’s behavior-based targeting.


There are a number of digital marketing tools that you have in your hands that are user-friendly and easy to use at the beginner level, so you can use them right away. There are a few tools that can be used for building and designing websites in the aforementioned list, but others can be used to optimize and monitor the sites that have been built. It is now possible for you to choose a few tools along with a combination of them to give the best output based on your business type and demand. 

In order to decide which is the best tool for you, I would suggest that you try the trials first, and then decide which one best suits your needs. It is important to remember that choosing the right digital marketing tool can help you to achieve great results in this field! 

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