Email marketing has always been the most direct way to connect with potential customers, build your brand and gain new customers every day. But what email marketing software should you use? You need to choose the right email marketing marketing software for your business. There are many different tools available for this purpose, but what is really good?
Best Email Marketing Software is an email marketing tool that helps you stay connected with your audience to promote your brand and increase sales. The tool has a transactional email option that allows you to design, schedule and send highly personalized order, shipping, and transactional emails. Best Email Marketing Software also include a variety of tools that let you segment contact lists based on demographic information, subscribe forms to grow your list, A/B test campaigns for optimal results and more.
Nowadays, web marketer has more options for helping them do their job more efficiently. This improvement in technology led to digitalization that allowed marketers to better connect consumers with products than ever before. Connecting with customers is the key to success and this is why email marketing tools are so important. For any company that wishes to succeed, it is vital to have an email marketing software.
Browse our full list of 2021 email marketing software tools. Select your favorite software that best fits your needs, whether it’s for budget-friendly marketing or advanced team collaboration. We also offer free trials on all of our products as well to get you started!
How much does email marketing cost?
Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.
AWeber – Best Value For Low Subscriber Count
- PRICE STARTS AT $19/MO
- GREAT FOR <500 SUBSCRIBERS
- A/B TESTING AND AUTOMATION TOOLS
- 700+ PRE-BUILT TEMPLATES
AWeber is a traditional email marketing service that’s reliable and very affordable.
Where AWeber really shines, though, is its simple pricing structure. In fact, it’s very lucrative to those with small lists (500 subscribers or less).
Unlike other platforms that add features and capabilities for plans at different price points, AWeber offers all of its features with every plan.
Pricing is based strictly on the number of subscribers on your list. So you’ll get the same features whether you have 20 contacts or 20,000 contacts.
Here’s an overview of the pricing tiers.
- 0 – 500 Subscribers — $19 per month
- 501 – 2,500 Subscribers — $29 per month
- 2,501 – 5,000 Subscribers — $49 per month
- 5,001 – 10,000 Subscribers — $69 per month
- 10,001 – 25,000 Subscribers — $149 per month
With AWeber, you’ll get all of the basic features that you expect with an email marketing service:
- 700+ pre-built templates
- Drag-and-drop email builder
- Email analytics
- A/B testing
- Sign up forms
- Third-party integrations
- Subscriber segmentation
AWeber is an industry leader in email deliverability rates. They make sure that your content is optimized to reach your subscribers’ inboxes.
GetResponse – Best For Automated Lead Generation
- PRICE STARTS AT $15/MO
- AUTOMATED SALES FUNNELS
- 200+ EMAIL TEMPLATES
- 24/7 LIVE CHAT SUPPORT
GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.
And when we say all-in-one, we mean it.
With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.
One standout tool that GetResponse offers is called Autofunnel. It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.
Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration. It all depends on your goals and how you want to set it up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.
Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.
Let’s take a closer look at GetResponse’s plans and pricing.
Basic — Starting at $15 per month
- Unlimited landing pages
- 1 sales funnel
- Unlimited lead funnels
- Sell e-products
Plus — Starting at $49 per month
- Automation builder with 5 workflows
- 5 sales funnels
- Contact scoring capability
- Webinars with up to 100 attendees
- CRM software
Professional — Starting at $99 per month
- Automation builder with unlimited workflows
- Paid webinars with up to 300 attendees
- Unlimited sales funnels
- Unlimited webinar funnels
Max (enterprise tier) — Custom pricing
- Transactional emails
- Dedicated IP
- Webinars with up to 500 attendees
- Consulting services for email campaigns
- Dedicated account manager
These prices are all based on 1,000 subscribers. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.
All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.
But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have CRM software. The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.
Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.
GetResponse offers discounts for annual and 24-month contracts if you pay in advance. At the very least, you can try GetResponse free for 30 days.
Drip – Best for New Ecommerce Businesses
- PRICE STARTS AT $49/MO
- 24/7 LIVE CHAT AND EMAIL SUPPORT
- CRM FOR ECOMMERCE STORES
- AUTOMATIC REVENUE ATTRIBUTION
Drip is a relatively new platform. It’s a CRM that offers email marketing for ecommerce businesses.
I like Drip because they’re great for new ecommerce merchants since they focus on offering smaller, independent shops the same powerful automation and segmentation tools for email marketing as larger ecommerce stores.
As such, they’re great for newer brands looking to get a leg up.
With Drip, you can track valuable commerce metrics related to customer intent and purchase behavior.
You’ll be able to segment new website visitors from returning customers. Drip also lets you target users who abandoned their carts.
Get nitty-gritty without hours of data mining–Drip gives you tools that make it easy to target the right people with timely offers.
Their CRM helps you reach customers through multiple touchpoints online, including email. Drip also has a revenue attribution feature, giving you a clearer view of which campaigns are actually making you money.
Again, this is ideal for ecommerce shops.
With personalization capabilities, powerful segmentation options, and detailed analytics, Drip has everything you need to succeed with email marketing.
Pricing is based on the number of customers in your account. All plans come with the same features and benefits.
- 1-500 subscribers — $19 per month
- 501-2,000 subscribers — $29 per month
- 2,001-2,500 subscribers — $39 per month
- 2,501-3,000 subscribers — $49 per month
- 3,001-3,500 subscribers — $59 per month
- 3,501-4,000 subscribers — $69 per month
- 4,501-5,000 subscribers — $79 per month
- 5,001-6,000 subscribers — $99 per month
- 6,001-7,000 subscribers — $109 per month
This stretches all the way up to plans that allow for up to 140,000 subscribers before pricing becomes custom.
All Drip plans come with 24/7 live chat and email support. You can try it out free for 14 days and have access to all of the features.
Last but not least, let’s look at an option that’s quite different from our previous email marketing service providers. Most email marketing solutions, including all four on this list so far, are “software as a service” (SaaS) tools that require you to pay a monthly fee for as long as you want to use the service.
Sendy, on the other hand, is a self-hosted application that you can install on your own server (much like WordPress). It then lets you send emails using Amazon’s cloud-based Simple Email Service (SES).
- Send unlimited emails through Amazon SES
- Set up automated emails, which will send in response to specific triggers
- Segment your subscriber list, and send targeted emails to particular audiences
- Store custom information about your subscribers, and use it to personalize messages as needed
- View detailed analytics reports on your campaign metrics
To purchase the Sendy software, you’ll pay a one-time price of $59. After that, there are no ongoing fees to use the Sendy software.
However, to deliver the emails from Sendy, you’ll also need to sign up for the Amazon SES service. This service is still quite cheap, costing just $1 per 10,000 emails that you send.
Sendy is a good option if…
Over the long term, Sendy is the cheapest email marketing software on our list, which makes it the best budget-conscious choice, especially if you need to send bulk emails.
It also offers a great deal of control and flexibility, since you can use the software however you like, and you aren’t beholden to a particular service.
However, this is the least beginner-friendly option and can take a little work to get up and running. Therefore, you may need someone on hand with the technical skills to get Sendy off the ground.
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
Can email marketing help with SEO?
Email marketing has no direct impact on SEO. However it can help you get more traffic to your website which can lead to more shares and sometimes backlinks / mentions.
Google and other search engines use shares and mentions as social signals to rank websites. So indirectly, email marketing can help your website’s SEO rankings.
You may also want to use these best WordPress SEO plugins and tools to improve your rankings.
Email marketing is still one of the most effective ways to build and nurture relationships with customers. When done right, it’s not only a great way of keeping in touch with your customers but it can also be an effective way to turn them into paying customers. Most businesses will set-up an email newsletter or drip campaign as a simple way to keep in touch with their current and past customers. This can help increase sales conversions because when you’re offering valuable information and advice to your customer base they are more likely to trust you and place an order if they need something you’re offering.