We reviewed hundreds of free marketing automation tools and determined that these are the best ones. They are also some of the most popular marketing automation tools. You can find more information at the best marketing automation tools homepage.
Free marketing automation tools are the basis of every performance marketing strategy. Understanding which ones to use and how they work is key to successful online marketing, but it can be a daunting task if you’re new to online business. So how do you find the best free marketing automation software? In this post, we take a deeper look at the top free marketing automation tools
Dotdigital Engagement Cloud
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform’s impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Established in 1999, dotdigital is a global company with over 350 employees, serving brands of all verticals and sizes. Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotdigital integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics. Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.
Act-On
Act-On, the world’s leading growth marketing automation platform, is built by marketers for marketers. Out platform is designed to deliver adaptable, scalable, and evolving marketing automation for marketers and teams of all sizes, industries, and growth projections. Best of all, Act-On is easy to implement, highly configurable to your needs, and supported by the best and customer services team in the industry. Take our interactive product tour: https://act-on.com/interactive-product-tour Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.
Vendasta
Vendasta provides an end-to-end ecommerce platform to 60,000+ partners who sell digital products and services to more than 5.5 million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of cloud-based technologies that they can sell under their own brand to their SMB customers. The platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes project, orders, and billing management systems to help scale through robotic process automation. SMBs are provided one login for all solutions purchased under a Vendasta customer’s brand. They enjoy a single integrated dashboard with prescription, context, and tracking. Using the Business App dashboard, SMBs are able to manage the information and solutions that make their businesses successful online.
SALESmanago
SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe. SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalised experiences, across a comprehensive range of natively built and integrated marketing execution channels. The company is based in Kraków, Poland and employs 300 highly experienced consultants, data scientists and engineers. SALESmanago works internationally via an extensive network of over 1000 reselling partners. Get started with SALESmanago with 2 month free Proof of Concept. Regi
Pardot
Meet Pardot: B2B marketing automation on the world’s #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. Pardot’s lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting. Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.
EngageBay All-in-One Suite
EngageBay is world’s #1 affordable all-in-one marketing, sales, and support CRM software supporting over 29500 growing companies around the world. EngageBay helps companies to acquire, engage, nurture web visitors and convert them to happy customers and grow their business 5x and more. EngageBay offers a slew of features including: – Simple and powerful All-in-One CRM – Easy to use marketing automation software – Email marketing – Free Live Chat Software – Powerful helpdesk software – Email Sequences – Landing Pages – Web Forms to capture online leads – 360 Degree Customer View across marketing, sales and support departments – Appointment Scheduling Software – Contact Management Software – Free CRM software and many more.
Edrone
edrone is an AI-powered CRM for eCommerce and our mission is to turn your online store into a Sales Machine. We are based in Krakow, Poland, with offices in Barcelona and São Paulo serving clients all over the world and handling online transactions worth over 3 billion Euros / year. Our all-in-one eCommerce Marketing Cloud provides Instant ROI through advanced Customer Intelligence, Marketing Automation, powerful on and off-site features, and personalized product recommendations. Get in touch with us and take your eCommerce to the next level!
Conclusion
Marketing is all about engaging with customers. These days it’s all about automation. The most successful marketers are the ones who are able to automate marketing campaigns. With marketing automation, you can transform your campaigns into lead generating machines with the help of the right software, naturally raising sales and customer loyalty.