Social media is one of the fastest-growing trends in internet communication and marketing but only a few social media managers know what SMM app they should be using. For those who aren’t familiar with the SMM app – it is an application that handles social media account management. SMM apps are usually developed for managing multiple social media accounts from one place. With SMM apps you can schedule posts, reply to comments and messages, analyze data about the behavior of your followers on social media, etc.
Social media management apps allow you to manage all your social media profiles from one place. These enable you to schedule and post updates, monitor fan base, and answer messages on social platforms in a single app. In other words, the social media management app consolidates the social tasks on your accounts.
Sprout Social
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
CoSchedule
Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Post Planner
Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.
Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.
Falcon.io
Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.
Hootsuite
Hootsuite is one of the most popular and effective tools that provide what you need to win over the social media game. Like any other tool, Hootsuite offers both free and premium plans, with the free plan being relatively sufficient for the initial stage of managing your social media accounts. When you start the free plan, you’re allowed to manage three profiles at once, schedule around 30 posts a day and integrate with over 150 other apps at ease.
This platform operates strictly with the stream system: you add a tab for every of your social media accounts on the streams, and each account has a stream as well. For example, for one Twitter account, you can set streams for your scheduled posts, your mentions or your shared posts.
Hootsuite mainly focuses on posts publishing – and in order to experience comprehensive social listening capabilities, you will have to install a separate app called Hootsuite Insights. There are numerous ways to publish your posts on Hootsuite based on your own requirements, and no matter what method you use, you will still be equipped with advanced features, especially the post scheduling and publisher screen.
Pricing plans on Hootsuite are quite affordable. Apart from the mentioned free plan, there are other 4 paid plans: Professional, Team, Business, Enterprise, with the price ranging from $19 to $599 per month. As for the Enterprise version, the price is custom depending on how you contact and negotiate with Hootsuite. Though the free plan is quite robust, we would still recommend paying some money to fully experience the premium features.
Promo Republic
Unlike the usual social media management tools, Promo Republic mainly focuses on beautifying your post with the most high-quality graphics. The platform offers great assistance to help you create beautiful post designs without leaving the app for another graphic generating tool.
Despite the graphics-focused feature, Promo Public still provides sufficient fundamental functions to help you manage your social channels. The platform will suggest a suitable schedule for your specifically different posts on multiple social accounts, but you can add any modifications to your preference. Then, you can organize your post scheduling with the centralized calendar that shows your content and modify your time setting.
One big advantage of Promo Republic over its competitors is the enormous storage of post ideas, with the number of 100,000 ideas ranging in diverse topics. Most of these designs come with an eye-catching media graphic that is related to your post content, articles, quotes, or upcoming events set in the calendar. You can easily customize these ideas into practice with Promo Republic’s in-built graphics editor.
For the pricing, Promo Republic does not offer a free plan, but you can get access to the free 14-day trial of the Standard and Professional paid plans for initial testing. There are 4 premium plans starting at $49 per month, with the Enterprise requiring you to contact their team for custom pricing. The higher the plan is, the more benefits you will get in terms of features’ quantity, and quality.
Agorapulse
If you’re looking for one tool to easily schedule, engage, and report on social media for all your profiles, Agorapulse is the tool for you. Agorapulse boasts powerful features to make social media management that much easier.
Plus, Agorapulse’s 14-day free trial allows you to try all aspects of the tool, including flexible scheduling options, ad comments management, automatic report scheduling, and world-class customer support.
Later
Ready to spruce up your Instagram feed? Later is a tool that helps you customize your feed to create an intentional, powerful presence when people click to your channel. Setting up an Instagram profile is 100% free, so you can launch your influencer career by creating (instead of paying). Get analytics for your IG profile as well.
Conclusion
Social media management has become a big business over the past few years. Medium to big companies are using services like Hootsuite and Sprout Social to manage their social media profiles, but there’s a cheaper alternative that you probably haven’t noticed. It’s called a social media management app, and it’s just as good as (if not better) than the other services out there.
A social media management app makes it easy to manage your social media accounts by allowing you to schedule posts, reply to comments and messages, keep up with mentions, and more.