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Best Free Social Media Management Tools 2021

Social media management tools are used by businesses to help them deal with their social media. It makes life easier for the social media manager by automating tasks within social media sites. This can be done via desktop or mobile.

The use of social media is growing at an exponential rate which means there are more features being added to these tools which help you achieve more in less time. If you’re looking into improving your business then take a look at our list of the best free social media management tools 2021.

FollowerWonk

Free social media management tools - FollowerWonk

Source: FollowerWonk

When it comes to pitching, Twitter is a goldmine of information. Journalists often have their email information in their Twitter handle to make it easy for potential sources to contact them, celebrities tweet with fans every day, and when someone’s DMs are open, you can spark conversations with them.

But Twitter is also a giant social media platform. It can be hard to search for the people you want to follow or connect with. That’s where FollowerWonk comes in. It is a Twitter profile search engine to help you find and connect with the people you’re interested in.

Free social media management tools - FollowerWonk with Twitter profile search

My husband Alex has used FollowerWork many times of the years to connect with journalists for publicity purposes. He has helped clients get featured in Dallas Morning News, Entrepreneur, and other business publications by using FollowerWonk to find the right journalists to pitch.

Loomly

Loomly
Loomly

Founded in 2015 and through numerous advancements, Loomly has become one of the most robust social media management tools in over a span of only 5 years. The tool has been great assistance that helps structurize the management process for many social media managers.

When you first access Loomly, the first thing that attracts you will be the super-friendly interface. Loomly has succeeded in delivering optimal user experience by providing lots of white spaces and black texts. You can connect your Facebook, Twitter, Pinterest, LinkedIn, and Instagram profiles to Loomly, but for Facebook, you will have to post with your business accounts and not your personal ones.

On Loomly, your post managing process will be optimized in the workflow system, and Loomly will suggest then ask you to select a workflow that is suitable for your business scale. Every step of the social management process is made clear and concrete enough to streamline your work, so you don’t have to worry about missing any important steps.

Also, Loomly’s feature list is extremely useful and versatile. Apart from the automatic post scheduling with calendar, the platform generously offers many others such as post ideas for inspiration, ads manager, post and ads mockup, post viewing and dashboard, interactions manager or advanced analytics.

Pricing on Loomly varies depending on your own needs for your business. There are 4 fixed paid plans ranging from $34 to $332 per month, with annual payments saving up to 25%. There’s also an Enterprise version and you will have to contact Loomly to negotiate the prices. Loomly doesn’t include a free plan, but you can try all of their paid plans for 15 days free for initial testing. The most recommended plan by Loomly themself is the Standard version for $76 per month.

Loomly’s pricing plans
Loomly’s pricing plans

Friends+Me

Free social media management tools - Friends+Me

Source: Friends+Me

Another social media scheduling tool: Friends+Me lets you schedule content for up to two social profiles. But what really stands out here is that you can add an additional user. In most of the free scheduling tools examples in this post, you can only have one person scheduling content. Friends+Me lets you share a subscription with one other team member.

The free version also offers link shortening, Zapier integrations, and a browser extension to make posting even faster.

Free social media management tools - create post at Friends+Me

Source: Friends+Me

A solopreneur might give publishing and scheduling access to their assistant, for example. Instead of giving them your personal login information, you can simply set your assistant up as the second team member.

Canva

Free social media management tools - Canva

Source: Canva

One of the most popular ways to create fast, stylish graphics is Canva. While there are some great Canva alternatives out there now, we wanted to highlight the OG online graphic editor.

The power of Canva is its simplicity. It provides a robust suite of free tools and templates to help you level up your visual social media posts in almost no time. But that’s just the beginning. Canva has added tons of tools over the years. They now even offer ways to create logos, business cards, flyers, book covers, Instagram stories, and almost any graphic you can come up with—with pre-made sizes to help you nail those technical specs.

Free social media management tools - Canva create image

Source: Canva

A small business owner might use Canva for all their design needs. Instead of jumping through the hoops of paying for and learning a complex tool like Photoshop, most business owners can create the graphics they need for free using Canva. They even offer hundreds of thousands of free images—so you don’t even have to buy stock photography.

Photoshop Express

While we’ve done our share of complaining about the high monthly price of Adobe products (read about them here and here ), did you know they actually offer the PS Express mobile app free? Yes, of course they’ll try to get you to upgrade for $2.92/month to get all the features, but if you’re looking to edit photos on the go, this could be a great app for you.

Free social media management tools - Photoshop Express

Not a ton of settings, but a selection of crisp, powerful ones.

Social Champ

Social Champ homepage

Social Champ is a social media management tool with some next-level automation features supporting the six major social platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.

With features, such as Auto RSS feed, Bulk Upload, Social Media Calendar, Analytics, Team Collaboration, Recycle, Repeat, and others, you can fully automate the processes.

Social Champ also has integrations for Canva, bit.ly, UTM tracking, and a royalty-free image library. All-in-all, Social Champ allows you to perform all social media tasks, ranging from creating and scheduling to analyzing and tracking.

Screenshot of Social Champ

Use the content dashboard to create, edit, design, and schedule posts. View all the scheduled/published posts in a calendar view and reschedule them using drag/drop features. Analytics and reports allow you to track the progress of different socials with platform-centric metrics.

A Design Kit

Want to take your Instagram stories to the next level? A Design Kit from the whimsical team at A Color Story wants to help you do just that. A Design Kit is a free mobile app that lets you add design, fonts, gradient and metallic brushes, stickers, and more. If you’re looking to let your creative flag fly, this is the app for you.

Free social media management tools - A Design Kit

Source: A Design Kit

This app will add that extra bit of pizzazz to your Instagram stories, so you can promote your business, grow your following, and stand out from the status quo. Those brushes though.

Free social media management tools - Graphic design by Sarabeth

Don’t judge my graphic design skills, y’all.

Socialoomph

Socialoomph
Socialoomph

Socialoomph has been stable in the market since its establishment in 2008. The tool may not appear with a various feature list, but its post scheduling and queueing functions are powerful enough to outperform many other competitor platforms.

Contrary to its overly simple interface, Socialoomph offers more benefits than you think. With Socialoomph, you can manage your postings as a team or an individual, from assigning posts, adding associates, organizing privileges and configuring post approval. Your posts will then be perfectly scheduled at the exact time and location of your choice – then added on your social feeds automatically as you have queued. Apart from scheduling and queueing, Socialoomph also provides other significant features such as RSS feeds, bulk uploading, self-destructing posts or post flood control.

Like the majority of social media management tools, Socialoomph has both free and paid pricing plans. With the free plan (Personal Suite), you’re allowed to schedule unlimited posts (three posts per hour) in one profile account as one user. Premium plans on Socialoomph are exceptionally affordable – even the Business Suite version, which is the most expensive, only costs $55 per month. All these paid plans can be billed monthly or annually, with annual payment earning a 10% discount. The prices vary depending on the number of features and functions, so you can consider the best choice for your business’s scale and needs.

Socialoomph’s pricing plans
Socialoomph’s pricing plans

Socialoomph

Socialoomph
Socialoomph

Socialoomph has been stable in the market since its establishment in 2008. The tool may not appear with a various feature list, but its post scheduling and queueing functions are powerful enough to outperform many other competitor platforms.

Contrary to its overly simple interface, Socialoomph offers more benefits than you think. With Socialoomph, you can manage your postings as a team or an individual, from assigning posts, adding associates, organizing privileges and configuring post approval. Your posts will then be perfectly scheduled at the exact time and location of your choice – then added on your social feeds automatically as you have queued. Apart from scheduling and queueing, Socialoomph also provides other significant features such as RSS feeds, bulk uploading, self-destructing posts or post flood control.

Like the majority of social media management tools, Socialoomph has both free and paid pricing plans. With the free plan (Personal Suite), you’re allowed to schedule unlimited posts (three posts per hour) in one profile account as one user. Premium plans on Socialoomph are exceptionally affordable – even the Business Suite version, which is the most expensive, only costs $55 per month. All these paid plans can be billed monthly or annually, with annual payment earning a 10% discount. The prices vary depending on the number of features and functions, so you can consider the best choice for your business’s scale and needs.

Socialoomph’s pricing plans
Socialoomph’s pricing plans

Sparktoro

From Rand Fishkin, founder of Moz, comes Sparktoro, a tool that helps you get an insider’s look into what your audience frequently talks about, as well as their most-used hashtags, websites, and follows. Sparktoro’s free plan includes 10 searches/month.

Free social media management tools - SparkToro

For example: a food blogger might use Sparktoro to explore the search term, “frittata.”

As you can see below, by entering this term, you can determine audience size, social accounts they follow, websites they visit, podcasts and YouTube channels they promote, and so much more. Dive into audience insights like the hashtags used in shared content, as well as frequently used words/phrases in content or bios—so you can connect with that audience on their terms and reflect their world back to them.

Free social media management tools - SparkToro review

Conclusion

If social media management is something you need help with, then take a look at our list of the best free social media management tools 2021. Try them out.

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