Best lead generation software development is a form of advertising that enables businesses to narrow down their potential customer down using the best lead generation software. Best free lead generation tools is created by the use of best free lead generation software . Best free lead generation tools can be either in the form of a website which is used to generate leads for a business or it can also be in the form of seminars conducted in various colleges and universities.
Lead generation software development is a set of programs for creating and distributing the relevant leads for the customer. These tools are easy to use and can be accessed by all. Lead generation is needed to capture the customer details in a proper way.
Free and paid tools for lead generation are important for businesses to have. In your business, you need to collect leads, especially if you offer SaaS or PPC services. Those leads will turn into clients who will ask for your products or services. You can create a simple landing page with free tools, use these tools to generate leads, and then convert those leads into clients.
It is not a hidden fact that each business needs leads and generating leads is the most important thing for every business. But lead generation tools differ from one another by sizes and qualities, thus, to get a good quality of leads is not an easy job if you select a poor tool.
It’s no secret that sales play a large role in most organizations. Whether you’re selling products, services, or information, being able to attract leads and convert them into paying customers is vital to your organization. It’s pretty much the whole reason your business exists. If you can find new and creative ways to generate leads, you can grow your business and increase profits over time.
What is the Best Lead Generation Software?
Here are my top picks for the best lead generation software tools.
1. Unbounce.
Best for creating personalized landing pages ($80 per month).
Unbounce is a landing page builder and platform that helps you generate more leads, sales, and customers.
It’s suitable for various industries like SaaS, agencies, and e-commerce. Plus, they cater to all PPC, social ads, and email marketing campaigns.
Unbounce helps you build, customize and optimize landing pages to make them conversion-friendly and capture leads. You can either create your sales page from scratch or customize pre-built templates using its drag-and-drop builder.
Unbounce provides elements like 100+ customizable templates, customizable grids, Google Fonts, 85000+ images, and 240+ themes to create landing pages. You can further add opt-in forms, custom messages, videos, parallax scrolling, and light-boxes.
Besides landing pages, you can also create “Popups” and “Sticky Bars” to prompt website visitors to take a particular action. It lets you embed pop-up offers and forms anywhere, on any page, and integrate customer search terms to boost relevance.
You can even embed sticky bars and popups based on triggered actions, location, location, referral URL, and cookies. Plus, it allows you to set and schedule offer frequency.
Other key features include:
- AMP (Accelerated Mobile Pages) landing pages.
- Add and manage Custom pages with Script Manager.
- Duplicate landing pages and copy elements across them.
- Create and control accelerated mobile versions of all pages.
- Publish landing pages to custom URL, domain, or WordPress.
- Add custom JavaScript, CSS, and HTML to any webpage.
- Create gated content to capture and nurture leads.
- Use Smart Traffic tools to segregate customers based on their interests.
- Single sign-on, log audits, and multi-user access permissions for privacy control.
- Forecast customer interactions through A/B testing and real-time reports.
Additionally, Unbounce allows integrations with marketing automation or CRM tools like Salesforce, Mailchimp, HubSpot, etc. Its Script Manager also enables integration with Google Analytics and Facebook Pixels.
Besides, you can connect with Zapier and Webhooks to enable thousands of other integrations as well. Unbounce also provides security features like two-factor authentication, SSL encryptions, and compliance with GDPR, CASL, and PCI-DSS.
Pricing:
Unbounce offers four pricing plans, including:
- Launch: $80 per month (up to 500 conversions)
- Optimize: $120 per month (up to 1000 conversions)
- Accelerate: $200 per month (up to 2000 conversions)
- Scale: $300 per month (up to 3000 conversions)
All of the plans provide unlimited landing pages, unlimited pop-ups and sticky bars, and a 14-day free trial.
Get started with Unbounce.Try Unbounce
2. HubSpot.
Best overall lead generation software ($50 per month).
HubSpot is a B2C and B2B lead generation software that offers solutions for inbound marketing, sales, CRM, and customer support.
You can use a single dashboard to manage business analytics, CRM, social media marketing, generate leads, marketing automation, and more.
HubSpot helps you with blogging, social media ads, creating landing pages, marketing automation, a sales pipeline and more to attract and convert leads. It also provides revenue attribution reports to track ROI (return on investment) and other essential metrics.
Ad tracking and social media management are also helpful to generate and nurture leads. HubSpot helps you manage and track Facebook, Instagram, LinkedIn, and Google ads from a single dashboard.
Some of HubSpot’s key lead generation features include:
- Monitor and prioritize social media conversations.
- Embed video content on social media.
- Use the live chat to connect with visitors in real-time.
- Email automation and tracking tool.
- Automatically assign potential leads to the right sales representative.
- Create automated follow-up tasks.
- Create webinars to generate leads.
- Contact and lead management.
- Meeting scheduling.
- Gmail and Outlook integration.
- Turn repetitive sales emails into templates.
HubSpot also helps you build mobile-friendly forms, pop-ups, banners, and slide-ins to turn your website visitors into leads. You can even embed all these elements to any web page on your site.
Additionally, HubSpot’s CRM services include email and meeting scheduling, lead predictions, AI-based sales automation, etc. The dashboard also lets you monitor the number of sales calls, emails, meetings, and tasks completed by each sales rep.
HubSpot functions as a full fledge sales management software in addition to everything else it does for lead generation.
The software also offers customer support services. It helps you expand the customer base through ticket creation bots, goal-setting, and more.
The latest addition, CMS Hub, helps you build impactful websites. You can also interact with customers and register their feedback through live chat, generate SEO-friendly content, monitor potential threats, etc.
Pricing
HubSpot Marketing Hub comes with four pricing plans:
- Free: $0 a month.
- Starter: $50 per month
- Professional: $890 per month
- Enterprise: $3200 per month
The free marketing plan includes email marketing, contact management, promotion on Facebook, Instagram, and other social networks, business analytics, etc.
On the other hand, all of the paid plans include SEO tools, marketing tools, the scope of video hosting and management, social media and blog creating tools, and more. HubSpot also offers a free trial and a completely free CRM tool.
Get started with HubSpot for free.Try HubSpot
3. OptinMonster.
Best for A/B testing sales offers and landing pages ($9 per month).
OptinMonster is an email opt-in tool that helps you convert abandoning visitors into customers and subscribers.
It offers over 100 templates to generate leads, gain more email subscribers, reduce cart abandonment rate, and more.
It offers various options like lightbox popups, floating bars, gamified wheels, and more to interact with visitors and generate leads. Other services include scroll boxes, page-level targeting, exit-intent detection, and geolocation targeting.
You also get the option to either choose a pre-built template or create a new page from scratch. It allows you to create sales offers without any coding know-how using a drag-and-drop builder.
Another key feature of OptinMonster is its conversion strategies based on behavioral automation. This helps you track customer behavior and promote your offer to the right customers at the correct time.
OptinMonster further provides access to real-time stats to help you plan the future course of action. You can also split test different layouts, headlines, and content in real-time to check what performs the best. This will help you convert more leads into permanent subscribers.
OptinMonster’s most prominent features include:
- Pre-designed and customizable lead capture forms.
- Detailed analytics and insights.
- Real-time behavior automation.
- 26+ animation and sound effects.
- Times display control.
- HTML elements and JavaScript variables.
- OnSite Retargeting and personalization.
- Send welcome emails to grab the attention of new leads.
- In-built conversion optimization analytics.
- Segment your email list and group subscribers to send targeted offers.
- Send geo-targeted offers based on local climate and culture.
OptinMonster also offers Advanced Traffic Redirection that lets you direct website traffic to important pages on your website automatically. It will also help you add a CTA button, customize the sales flow, and track customer engagement.
There’s also a unique feature called the InactivitySensor. The InactivitySensor tool detects visitors’ behavior and notifies when your target audiences are inactive. You can then quickly display and re-engage them with an attractive.
It also allows you to integrate with multiple business tools like Salesforce, Mailchimp, WordPress, Zapier, Intercom, Kajabi, Shopify, Weebly, etc.
Pricing
OptinMonster offers four pricing plans, including:
- Basic: $9 per month
- Plus: $19 per month
- Pro: $29 per month
- Growth: $49 per month
All of the plans offer features like page-level targeting, list segmentation, subscriber recognition, unlimited campaigns, third-party integrations, and more. OptinMonster also offers a 14-day money-back guarantee with all of its plans.
Get started with OptinMonster.Try OptinMonster
4. Intercom.
Best for engaging website visitors in real-time ($59 per month).
Intercom is a lead generation platform that helps you acquire customers with chatbots and through real-time conversations.
It helps you engage your visitors and automate and scale conversation with each customer without bothering your team.
Chatbots and other interactive tools help you target website visitors and automatically greet them with personalized messages. These automated bots will chat, direct conversation, acquire information like phone numbers, and schedule meetings for you.
The software also offers management tools to customize and organize your team’s workflow. It directs conversations based on the potential customer’s actions and their company’s size and requirements and further assigns the lead to an appropriate sales rep.
Intercom also functions as a customer data platform that helps you segment your messages based on all of the data. After that, it connects target accounts to account owners with real-time Account-Based Marketing (ABM).
Here’s a quick overview of Intercome’s most prominent features:
- Conduct real-time chat and follow-ups.
- Access to real-time business analytics.
- Customer self-service options.
- Prioritize high-quality leads and loyal customers.
- Unify customer data from entire tech stacks.
- Use apps within chatbots to automate workflows.
- Track and trigger business by monitoring customer behavior.
- Re-engage and target customers with targeted messages.
- Create a collaborative inbox to provide fast and personalized customer support.
- Automated email campaigns to acquire leads and retain existing customers.
- It automates processes like routing, assignments, and SLAs (Service-level agreement).
Integration with tools like Clearbit Reveal and Marketo also helps you identify, acquire, and nurture leads directly from Intercom’s dashboard.
It also integrates with other third-party marketing and business tools like Salesforce, Stripe, Shopify, and more. Intercom also uses APIs to integrate with other marketing apps, such as Google Meet, Facebook, Google Analytics, etc.
Pricing:
Intercom offers two different types of plans for “ Most Businesses” and “Very Small Businesses.”
For “Most Businesses,” it has three quote-based plans based on your requirements:
- Conversational Support: For personalized help at scale.
- Conversational Customer Engagement: To onboard, activate, and re-engage customers.
- Conversational Marketing: To turn visitors into paying customers.
Next, it has another plan for “Very Small Businesses,” named “Starter
At $79 per month, the “Starter” plan offers everything a small business needs to build a great relationship with its customers during their journey.
5. Leadfeeder.
Best for streamlining lead generation with your CRM system (Free – $63 per month).
Leadfeeder is an online business platform that helps you identify potential customers, acquire leads, and target customers to close sales.
It offers four significant solutions, including lead generation, account-based marketing, website visitor tracking, and sales prospecting.
The lead generation tool provides information like who visited you, how they got there, what pages did they click, and what their goals are. Leadfeeder acquires all this information using rich customer data and by tracking customer behavior.
Here’s how Leadfeeder generates and uncovers your hidden leads:
- Identify Visitors – They show you the name of the companies visiting your site.
- Qualify Leads – Leadfeeder prioritizes and segments your leads based on their actions.
- Connect – Connect to decision-makers based on company and contact information.
- Send Leads – Further, send leads to your company and update your CRM.
Leadfeeder carries out the entire lead generation and acquisition process automatically. It also builds customized sales pitches using customer data and tallying the sales with the marketing data.
Some of its key features include:
- Remove unwanted companies from the list.
- It keeps a track record of data and leads quality.
- Enhance the follow-up process using customer insights.
- Channel data from Leadfeeder to your CRM and vice versa.
- Get notified if there’s any action from your target company.
- Segment and create feeds based on employee number, web activity, etc.
- Filter out the priority leads, scrubbed of bots, ISP’s, and other redundant leads.
It also integrates with other business tools you may already use to streamline your marketing strategy. Popular integrations include Pipedrive, Mailchimp, Salesforce, Zoho, HubSpot, Zapier, Microsoft Dynamics, Slack, ActiveCampaign, Google Hangouts Chat, etc.
Additionally, your CRM system gets updated automatically if you integrate it with Leadfeeder. It also sends qualified leads to your connected CRM (Customer Relationship Management) or marketing automation system.
Pricing
Leadfeeder comes with two plans, including:
- Lite: Always free
- Premium: from $63 per month
The Lite plan is a basic version of Leadfeeder and offers limited features that show the last three days’ worth of leads only. On the other hand, The Premium version provides unlimited data retention and leads.
The Premium plan also provides advanced features like contacts database, company details, integrations, powerful filtering, etc. You also get a 14-day free trial.
6. Mailchimp.
Best for small and mid-sized businesses ($9.99 per month).
Mailchimp is an email marketing service that helps you generate leads, gain email subscribers, send emails, and even create websites.
It displays customer data, marketing channels, and insights in a single dashboard to streamline your marketing.
It’s suitable for small businesses and helps create landing pages and connect data to a customer relationship management (CRM) system. Mailchimp enables lead generation through two main solutions, i.e., by getting your business online and marketing your business.
To market your business, it helps you build marketing campaigns and analyze both past and future campaigns. You can also track your customers’ journeys and deliver messages across all channels.
Overall, Mailchimp offers four services to market your business and generate leads:
1. Audience Management.
Audience tools leverage customer data to create insights and personalize content. They pull all of the customer data from apps like Salesforce, Pipedrive, and multiple CRM software tools connected with the dashboard.
Other features include creating sign-up forms, audience dashboard, segmentation, predicted demographics, behavioral targeting, and more.
2. Creative Tools.
This provides tools to promote your brand’s individuality. There’s a “Content Studio” that helps you sync, store, and edit your files in a single dashboard. You can also leverage an AI-based creative assistant to create personalized, on-brand designs.
Other services include personalized content blocks to create dynamic content, 100+ pre-designed landing pages, email templates, and custom domains. All of these features enable you to create a brand identity.
3. Marketing Automation Tools.
Marketing automation software helps you engage your customers using trigger-based emails and tracking customer journeys. Key features include date-based automation (including transactional email), scheduling through marketing calendar, pre-built workflows, and more.
4. Insights and Analytics.
Mailchimp provides tools to analyze customer engagement and measure metrics like ROI. You can extract essential insights using real-time reports, A/B testing, surveys, and smart recommendations.
Other features include pre-designed and customizable color palettes, themes, layouts, real-time content editing, built-in SEO tools, domain customization, etc.
Additionally, Mailchimp allows integration with over 250 business apps like Calendly, Stripe, WooCommerce, Hootsuite, Google Analytics, Canva, etc.
Pricing
Mailchimp offers four pricing plans:
- Free: $0 per month
- Essentials: $9.99 per month
- Standard: $14.99 per month
- Premium: $299 per month
All of the plans provide features like a creative assistant, marketing CRM, website builder, Mailchimp domain, and more.
7. Prospect.io.
Best for building your email list and subscribers.
Prospect.io is a sales automation platform that helps you find prospects, capture leads, manage lead information, and launch email campaigns. It lets you build lists, get a list of everyday tasks, automate multi-channel outbound activities, and analyze campaign performance.
It streamlines all your outbound emails, follow-up calls, social media posts, and tasks to create a multichannel campaign. This helps you reach your prospects wherever they are and capture leads.
Prospect.io also provides reports and helps you track your sales objectives to make sure you’re meeting your sales quota. It also allows 2-way sync integrations with tools like HubSpot, Pipedrive, Zoho, Salesforce, Slack, and more.
The tool’s ability to automate all sales and lead generation tasks is a bonus. It can add leads both manually and automatically based on predefined filters and criteria. You can also build conditions and workflows to redirect prospects to take relevant paths and actions.
It also allows you to review Interactions with prospects to send personalized emails. Plus, you get access to action blocks like task creation, field updates, instant notifications, and more.
Other most prominent features include:
- Run A/B tests.
- It generates a list of tasks daily within campaigns.
- Built-in list segmentation tool.
- It has a Chrome Extension.
- Create email sequences and multi-touch drip campaigns.
- Create and manage email templates.
- Track open-rate, click-rate, bounce-rate, and more.
- Share real-time statistics and keep track of your sales in real-time.
Prospect.io also enables mailbox automation and lets you send cold emails by connecting with your email address. It supports Google (Gmail or GSuite), Microsoft Office 365, Microsoft Exchange, and SMTP/IMAP server.
Additionally, it has a built-in “email finder” that uses algorithms to send bulk emails by simply entering the lead’s name. It also verifies the email addresses of your leads to avoid bouncing. You can even use it to collect all emails linked to the domain of your lead’s website.
You can also browse the store by Prospect.io that offers a range of advanced add-ons, plugins, and widgets. It offers add-ons like CRM ( HubSpot, Pipedrive, Salesforce, and Zoho) and REST API, LeadsBridge, PieSync, and Zapier. You can even integrate your own tools.
Pricing
Prospect.io offers a base subscription that costs $19 per user per month.
After that, users include add-ons on top of the base subscription depending on their specific needs. There are three professional add-ons that are currently available:
- Email Finder & Verifier: from $39 per month
- Outbound: from $69 per month
- Professional services: from $99 per month
You can also add multiple add-ons by having a chat with their support.
How does a lead generation platform work?
Lead generation isn’t a one-size-fits all approach. Depending on if you’re a B2B or B2C business, you’ll use lead generation programs differently. Some lead generation tools are meant to increase customer engagement, while others help you streamline the sales call process.
But no matter which approach is best for your business, the idea is the same. Get your name out to customer leads, and attract them to your door before they go to the competition.
Lead generation can include a lot of different tools, but here are some of the most popular ones:
- Content creation tools: Some lead generation platforms offer templates for creating content like blogs, white papers, infographics, and e-books. Sharing this kind of content on your website and across social media channels boosts engagement. And it establishes you as a knowledgeable source in your industry. You can also require viewers to submit contact information before accessing long form content like e-books or instructional videos.
- Lead nurturing tools: Once someone enters your pipeline, it’s vital to keep the engagement going to turn them into a marketing qualified lead. Lead generation lets you gather enough information to target your contacts with personalized messaging via email campaigns or phone calls.
- How to score leads: Lead generation systems can calculate and assign a numerical value to your contacts. The higher the score, the more likely that contact is to make a purchase. Leads are scored based on several variables, including industry, website activity, and company size. Trying to manually score your leads would be an exhaustive task, which makes it one of lead generation’s most powerful and time-saving tools.
- Lead distribution: Once your program has identified a high-value lead, their information is automatically passed along. Right to the appropriate sales representative to follow up and continue building the relationship.
- Sales analytics and reporting: The simple act of using lead generation isn’t automatically going to boost profits. You’ll need to look at your analytics and reporting to see what’s working and what isn’t. Putting the effort into checking your analytics and making adjustments to your process may take some time, but it’s a necessary step in ensuring your lead gen software is working for you.
Conclusion:
Lead generation is getting very popular in this new online world. Everybody wants more and more leads every day. The internet permits every company to expand its business easily without opening branches everywhere all over the world. With web solutions, they can provide their services just from few clicks away. Lead generation is a way to promote any kind of business especially a new startup idea and attract new customers from all over the world.
Many things have changed over the years when it comes to lead generation software, but the purpose behind it has remained essentially the same—to help grow businesses profitably. The business owners have never ceased to look for effective ways of generating leads.