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Best Marketing Automation Software Platform

These marketing automation tools are going to be a game changer for your business!  As far as marketing goes, it is vital to have the right tools. You will have heard about marketing automation, but in case you aren’t familiar with this term we’ll quickly explain what it is and why you should use a marketing automation platform.

If you’re fascinated with marketing automation software, or you’re just curious about how it works, the list below is for you. Here I’ll share the best marketing automation software platforms of 2022 and the most popular tools for automating your marketing efforts. Marketing automation tools help you:

Marketo

Marketo is perhaps the best known marketing automation tool, and for good reason. It’s one of the most mature tools, with a full suite of features that not only help marketers manage email campaigns, but also provide excellent tools for sales teams. Marketo also has a marketplace, called LaunchPoint, with dozens of integrations.

Whom it’s for:

Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation. It’s not the most expensive tool, but it’s certainly not the cheapest either. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools. However, if you want to start with the basics and move into the more advanced functionality in the near future, it could be a good idea to start with a tool like Marketo so that you don’t have to switch over all your data and campaigns down the line. We also like that Marketo has a very large and active knowledge base, which is a great resource for new users.

It’s closest to:

Eloqua

Pricing starts at:

$1,195/month

Eloqua

You can think of Eloqua as the Ferrari of marketing automation. It’s fully loaded, provides an exceptional level of service, and comes with a matching price tag. One of Eloqua’s key differentiators is the amount of time they spend teaching and helping their customers get the most out of the product. Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.

Whom it’s for:

Don’t look at Eloqua unless you’re really going after enterprise-level software and you have the budget for it. Now, if you do, Eloqua is a great option, especially if you like having a lot of guidance from your technology vendors. You should also consider Eloqua if tight CRM integration is important to you.

It’s closest to:

Marketo

Pricing starts at:

$2,000/month

HubSpot Review — The Best Sales, Customer Service, and Marketing Automation Software

If you’re looking for an easy way to supercharge your sales, customer service, and marketing processes with automation, HubSpot is an excellent solution. 

It goes beyond automating your business processes. Integrate and optimize different departments in one centralized location, streamlining your entire business’s workflow. 

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Teams don’t have to jump from software to software to get the information they need and you can automate the data transfer process from one team to the next. 

HubSpot has long made its reputation in this field. Their marketing automation capabilities are powerful, with fine granular control.

Set up a drip campaign (or multiple) as complex as you like with delays, triggers, dependencies, and more. You can let email followups and campaigns run automatically with no fear.

Beyond email, automations within HubSpot can apply to contact and client organization, team notifications, lead qualification, data management, and much more.

All your workflows benefit from the HubSpot platform’s clean visual interface. See how all the disparate parts of your marketing department and campaigns can link and work together, plus find new ways to take advantage of automation through visualizing unique team and action connections.

No matter how complex your sales journey or pipeline, HubSpot has the tools and features to not only add useful automation, but improve every part of the customer lifecycle.

And, by using one of HubSpot’s suites, you also get access to essential features like:

  • Blog post and SEO planning
  • Ad tracking and management
  • Social media management
  • AI-powered live chat
  • Forms and landing pages
  • Revenue attribution reporting
  • A/B split testing

HubSpot offers basic features, like emails, landing pages, forms, and live chat capabilities for unlimited users absolutely free. So, you can try it the platform without spending a penny. 

Alternatively, you can sign up for a free demo to see all of their advanced features in action. 

The Starter Suite (sales, marketing, CRM, and customer service) starts at $50 per month for two users and up to 1,000 contacts, making it extremely affordable for most businesses. You can add another 1,000 contacts for $11.25 per month, and additional users cost $6 per month.

However, keep in mind you only get access to HubSpot’s Starter version of their Marketing Hub. So you’re going to be somewhat limited in automation capability. Some features you’ll only be able to use so many times per month; others are missing entirely.

The heavy-duty plans above Starter cost a good bit more, but remove those restrictions if you need everything HubSpot offers by way of automation:

  • Professional — $1,780 per month ($1,600 per month if you pay annually)
  • Enterprise — $5,000 per month for everything HubSpot has to offer

Professional starts with 2,000 contacts, and you can add contacts in increments of 5,000 for $250 per month. Enterprise starts with 10,000 contacts, and it’s only $100 per additional 10,000 contacts.

There’s also the ability to build your own bespoke HubSpot product bundle. You can set which how many features you want for each Hub.

If you want to go heavy on marketing automation, but don’t need as much for sales, customer service, or operations, make your own bundle that includes the Enterprise-tier of Marketing Hub but Starter tiers for the rest.

Plus, if you’re a current member or alumni of HubSpot’s approved incubator, accelerator, or Venture Capital partners with a round of Series A funding under your belt, you can get up to 90% off your first year

Constant Contact Review — The Best for Engaging Social Media & Email Prospects

Modern marketing doesn’t happen on one channel. It’s happening all across the internet on a wide array of devices all at once.

There are many omnichannel solutions for marketing automation, but Constant Contact takes the cake for most businesses needing an easy way to join email and social media efforts.

With its unified dashboard that anyone can use, Constant Contact lets you stay on top of both with ease. You can push new social posts and reply to messages on Twitter, Facebook, Instagram, and LinkedIn from the same place you can set up automated email sequences and drip campaigns.

Schedule out social posts for next month or quarter and then sync that messaging up with your email campaigns. Plus, with the platform’s intensely customizable emailer, you can segment messaging with individual sequences that are based upon what you know about your contacts.

Whether you’ve gathered crucial info about your list members manually or you use Constant Contact’s custom form builder to capture it on your landing pages, you can set up individual email sequence tracks based on any of it that will automatically send based on triggers that you set.

So, set up a series of social media posts about the big game, then have unique email sequences for folks on the east coast rooting for one team and then a separate one for the Pacific coast dwellers rooting for the other. That’s just a super simple example—with Constant Contact, you can make these nested, unified marketing campaigns as intricate and complex as you’d like.

Social monitoring, messaging, and posting is available on all of Constant Contact’s plans. But its most useful email features come in the Email Plus plan. In it, you can set up automated behavioral and welcome sequences, plus include dynamic content in your emails.

Email Plus starts at $45/month for up to 500 subscribers, with the price scaling upward alongside the number of additional contacts you need. If you just want unified email and marketing without all the advanced automation, you can still get unlimited email sends and automated email resends to non-openers with the standard Email plan. That’ll run you $20/month for up to 500 contacts.

Unify your social and email campaigns by getting started with Constant Contact.

Convertedin

ConvertedIn

Convertedin is a marketing automation platform specifically for creating ads. This automation platform helps retailers to set up high ROI ads on Google, Facebook, and other platforms, without having to learn data science. It does so in three simple steps:

  • Segment unique audience groups
  • Create audience and lookalike audience
  • Automate prospecting & remarketing campaigns

Features

  • Automate segmentation
  • Custom 360° customer view
  • Unlimited audiences
  • Audience network ads
  • Unlimited campaigns
  • Auto prospect marketing
  • Auto-remarketing
  • Integrates with top eCommerce platforms
  • Custom API and Mobile SDK
  • CSV & XSV support

Price

Convertedin offers three levels of pricing, and you can choose your plan based on the number of campaigns and features.

  • Starter$99 per month up to 2.2k customers
  • Medium$499 per month up to 15k customers
  • Enterprise – custom plan

EngageBay Review — The Best for Improving Your Customer Support

How does marketing automation help your support team? EngageBay knows you can’t have sales, marketing, and support existing only in siloes, especially if you sell a product or service where post-sale engagement is every bit as crucial as getting to a sale in the first place.

Specifically, EngageBay’s automation capabilities help your customer service in a couple of ways. First, the same automation tools that allow you to set up triggers, email sequences, and drip campaigns are also available to support reps.

In this platform, you can set up automations based on several service triggers:

  • Ticket creation
  • Ticket status change
  • Ticket priority change
  • Assigned rep change
  • Tags added or removed

EngageBay has an easy-to-use automation builder that allows you to set actions or conditions based on those triggers, making it easy to streamline the flow of support requests and lessen the pressure on your reps to handle backlog. Priorities and assignees are set clearly and updated automatically, taking a lot of manual work off your plate.

But the second, and perhaps bigger, benefit is how well this integrates with marketing and sales automation to create a better customer experience from start to finish.

EngageBay’s automation tools can start from the moment a prospect expresses interest by joining your list. From there, through your sales funnel and beyond the purchase, this CRM can take care of routine touchpoints, nurturing, warming up, and more.

With all that information and interaction gathered, your support reps are well-prepared to handle anything your customers can throw at them with ease and grace.

That’s big, especially if your service team is handling more than troubleshooting issues. Maybe your service team also provides continuing customer training (something that’s common in B2B SaaS) or often puts on their sales hats to handle adding services or upgrades. With all of EngageBay’s automation tools capturing each customer’s entire journey, your support team is never without context or key information, so they can keep impressing the people who buy from you.

Maybe best of all, EngageBay can be tried out for completely free. They have a free-forever package that lacks the automation tools, but allows you to get used to the platform and dashboard.

Automation tools start at $29.99 per user/month in the Growth plan. That can handle up to 50,000 contacts and 25,000 branded emails per month. Need more contacts? Upgrade to Pro for $47.99 per user/month to have no limits on the number of contacts, plus get double the emails that Growth offers and more advanced features.

Bring together your three core departments and provide them all the same useful automation tools by signing up with EngageBay today.

Conclusion:

If you are wondering or even confused about what marketing automation platform to choose, then you have come to the right place. There are various marketing automation  platforms and it may seem a bit overwhelming when choosing one. Fear not, my friend! Now, there are more and more platforms popping up on the market, but there are just a few worth consideration.

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