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Best Online Social Media Analytics Software

Using social media marketing to promote your company and grow an audience is incredibly beneficial. Without the proper analytics, you are essentially flying blind. With that said, let’s look at some of the top social media analytics tools on the market right now.

When it comes to the audience you are attempting to reach, analytics assist you determine what you are doing properly and what you are doing poorly. Social media analytics tools offer a wealth of in-depth analyses and reports on just about every conceivable statistic. Social media analytics tools are the essential tools of any social media marketer.

Social media analytics tools provide you with valuable data on your social media campaigns, so you can make informed decisions about what to do next. We have created this guide to help you choose the right tool for your needs – whether that’s something free or something paid. In this comprehensive guide, we will be covering topics such as Best Online Social Media Analytics Software, Social Media Analytics Tools Free, and Hootsuite Analytics

Best Online Social Media Analytics Software

1. Keyhole

Keyhole is the first item on our list of the top social media analytics tools. The platform provides a stunning, thorough, and simple dashboard that tracks all of your social media activity.

Keyhole’s user-friendly technology genuinely helps you understand the thoughts of future clients and engagements. To help you decide what and where is most effective, you will now have access to comprehensive reporting that has been streamlined.

This platform offers a huge number of functions. The quantity of impressions, reach, posts, and engagements that particular accounts or hashtags are receiving will be visible to you.

Keyhole can help you there as well if you need to figure out which key influencers have the most followers and the highest interaction rates. In conclusion, you

2. Sprout Social

Sprout Social’s expertise in tracking and reporting on cross-channel social media analytics is what really elevated it on this list. With the help of this platform, you can compare all of the outcomes from various networks at once or get in-depth into the reports and analytics of a single network.

You can track anything from Facebook impressions to Twitter link clicks with the help of Sprout Social’s numerous features and tools. Having said that, tracking data for sites like LinkedIn and Pinterest are also integrated because, as we all know, social media platforms are rapidly developing.

The platform provides both pre-built and bespoke reporting possibilities. This means that you will have a variety of options.

3. Hootsuite

Hootsuite is another of the top social media analytics tools available right now. This platform has a strong reputation in this industry and has long offered reliable social interaction services.

You can fully manage postings, collaborations, scheduling, and analytics with the aid of Hootsuite. Your social media management team will be able to automate posts with the tools it offers, schedule posts appropriately, access a ton of analytics and insights, and calculate key performance indicators from all the marketing content.

Hootsuite’s ability to swiftly and simply interface with all social media networks, such as Facebook and Instagram, is yet another noteworthy feature. This implies that viewing analytics doesn’t require switching between different platforms. rather, you can.

4. Zoho Social

We are all aware that Zoho has a ton of fantastic products, including one of the greatest CRM systems. With the inclusion of Zoho Social, they also bring a solid platform for managing and reaching on social media.

Through its user-friendly publication calendar function, the platform enables you to effortlessly plan out and produce posts. Additionally, you can quickly keep track of every campaign and make tailor-made reports that are simple to read and understand.

From the convenience of the Zoho Social dashboard, interact in real-time with your social media audience and actively engage your followers. Check out Zoho, particularly if you currently use their platform for other tasks.

5. Buffer Analyze

Buffer is a different name that you might be somewhat familiar with. Additionally, they feature strong yet incredibly easy-to-use social media analytics tools with their Buffer Analyze software. It has all the functions and resources you could possibly need for managing and monitoring your social media feeds.

You can easily schedule post timings and manage numerous social media accounts at once, just like with many other programs on this list. All of this enables you to focus on client involvement to the nth degree.

Buffer Analyze is undoubtedly a platform you should think about using because of the integrated social media analytics capabilities that enable you to increase reach, engagement, and sales.

6. Brand24

You might not be familiar with Brand24, which is unfortunate considering they offer one of the greatest social media monitoring tools available.

Our is a paid tool that offers a 2-week free trial (like all the others on this list). This implies that before making a final choice, you can dip your toes in the water and thoroughly investigate the platform.

The key aspects of social analytics monitoring include getting a ton of social analytics from various platforms, viewing engagement and influence metrics, finding trending hashtags, and viewing a variety of significant hashtag statistics.

Don’t forget to check out Brand24; it’s a platform you won’t want to miss. With their comfort

7. Cyfe

One of the greatest social media management analytics tools is Cyfe, a company dashboard tool. It can sync all of your data from all of your platforms and marketing tools in one location.

The topic of analytics extends beyond social media to include advertising, email, monitoring, sales, SEO, and website analytics.

The enormous variety of integrations that may be included in a single dashboard makes Cyfe stand out. You may sync and combine data and statistics from 19 different social media and other types of accounts using the platform.

No matter how many accounts you have open at once, this enables you to use data and make wise social media engagement decisions while relaxing in the comfort of a single panel.

8. CoSchedule

CoSchedule is likely the greatest social editorial calendar available, in addition to being a fantastic social media analytics platform. It excels in this area since it enables you to evaluate how well your social media posts are performing.

CoSchedule will provide suggestions for enhancements and recommendations to you across all channels using this data.

Not only that, but the calendar also provides information on the ideal time, day, and kind of content to post.

You should give CoSchedule a close look if you need social media analytics for everything from social engagement to social sharing, as well as everything in between.

9. Brandwatch

Brandwatch completes our ranking of the top social media analytics tools. Comparatively speaking to the other tools on this list, the platform operates a little differently. It gathers mentions from blogs, news websites, discussion forums, social media sites, and other publicly accessible sources from all over the internet.

After combining all of these mentions with other analytical tools that are already there, it generates comprehensive reports in either an easy-to-read HTML or PDF format.

Additionally, the site strives to offer information on a variety of topics, including influences, places, image analysis, and demographics.

If you wish to add mentions in your reporting, take a look at Brandwatch.

Why You Should Use Social Media Management Tools?

Actually, there are several justifications for employing social media management solutions.

You can use the ability to track the success of all social media posts across all channels in addition to the obvious tracking and indicator performances for marketing.

This power allows social media marketing teams and managers to more precisely identify the posts and/or paid campaigns that are creating the most discussion and engagement.

Teams can work on developing plans they are confident will succeed in the future with the help of this expertise and insight.

What Features Should You Look For?

One size probably doesn’t fit all when it comes to social media scheduling tools and software. Many of your final decisions will be influenced by both your personal preferences and the actual needs of your business.

Despite this, no matter whatever platform you ultimately choose, there are still several things you should make sure you have access to. Here are some key characteristics to consider.

Competitor Analysis

Let’s face it: you want to be able to monitor both your own social media analytics and those of rival efforts. It is crucial that the social media analytics platform you choose has this feature included for this reason.

You will learn what is and isn’t working for your competitors as a result.

Follower Analysis

Yes, it’s crucial to be able to observe how your followers respond to your content. However, you want to ensure that you can go a step further and learn more about the geography and demographics of your followers.

What works in one location and population might not in another. Improved engagement type knowledge is essential in this case.

Content Engagement Analysis

Similar to follower analysis, this is. It’s crucial to understand who is truly engaging with a post in addition to how much engagement it receives.

This enables even more precise targeting of customised articles and strategies, enabling your company to really connect with some segments.


When followers are more precisely defined, you can reach out to them more directly to promote business material or posts with people like influencers and potential brand champions.

Remember that it will also be important to determine which followers have the most extensive networks.


Custom reports and the ability to provide clear and concise reporting standards have always been a challenge in this arena.

Social media analytics tools will help improve the reporting process by giving you access to a dedicated reporting tool instead of just the typical spreadsheets and other notes. All of this is particularly useful when it comes to key metrics across the board.

Social Media Analytics Tools Free

1. Followerwonk

Explore and expand your social graph with the aid of Followerwonk. To find out who your followers are, where they are, and when they tweet, go at your Twitter analytics. You may use the app to compare your social graph to others’, identify and connect with influencers, and create useful visualizations.

2. Buffer

Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.

3. SumAll

SumAll helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart. Features include real-time data monitoring, goal tracking, viewing new vs. returning customers, and trendlines that project future performance.

4. Quintly

Quintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.

5. Cyfe

Cyfe is an all-in-one dashboard that helps you monitor and analyze data found across all your online services, including Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, and Twitter from one single location in real time. No more wasting countless hours tracking down your data from all over the Web every day!

6. Keyhole

Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram. It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content.

7. Klout

Klout measures influence based on your ability to drive action across the social Web. When you connect your social media accounts, it generates a score on a scale of 1-100 that represents your ability to engage other people and inspire social actions. The platform helps you gain insights that allow you better understand how you influence others.

8. ViralWoot

ViralWoot enables you to get more exposure for your Pinterest profile and your pins. You earn “seeds” (points) by following other users and re-pinning. It also helps with scheduling so your visibility is increased, and you can create alerts that let you know when other users are pinning your content.

9. Addictomatic

Addictomatic is an easy-to-use tool for tracking the reputation and influence of your business. Its discovery technology uses your keywords to search Google, Bing, Twitter, WordPress, YouTube, and Flickr to identify the most recent news stories, blog entries, photographs, or videos. The search results are divided into headers for better navigation.

Hootsuite Analytics

Hootsuite Analytics helps you track and measure your results on Facebook, Instagram, Twitter, LinkedIn, and TikTok. Whether you want to identify your most engaging posts, see how your campaigns are performing, or uncover opportunities to get your brand in front of more people, Analytics has you covered with insights and reports to help drive your social strategy.

How to get started with Analytics

Familiarize yourself with Analytics and how to get started reviewing your social results.

 Review your most successful posts

Want to find out which of your posts on Facebook, Twitter, Instagram, LinkedIn, and TikTok got the most comments, reactions, likes, or clicks? Go to the Post performance view to see how your audience interacted with your social content.

 Find out when to post

When, exactly, is the best time to post on social media? If you’ve spent time researching the topic, you already know there are some generic, suggested times to post for each industry and social network. But chances are you’ll be more successful if you base this decision on your own data—data that tells you exactly when your audience is online and more likely to notice and interact with your posts.

Luckily, you don’t need to do any advanced analysis yourself. Go to the Best time to publish view to get recommendations on the optimal times to post on every social network. We personalize recommendations for you based on your past post performance and when your audience is online.

 Create a report

While the views in Organic reporting show you the overall performance of your posts, you can get better insights with reports.

Select New report and choose one of the following:

  • Pre-built template reports. You can use pre-built template reports to track your performance by goal or by social network. These reports include the key metrics to help you track specific business goals like brand awareness or engagement. This is a good option if you’re a beginner and aren’t sure which metrics to monitor; or if you just want to save yourself the time and hassle of having to create custom reports from scratch.
  • Custom report. You can create your own custom reports and decide which metrics you want to add and analyze in your reports. This is a good option if you’re familiar with metrics and know what results you want to track.

 Compare results across time frames

You can analyze trends over time by comparing two time frames. For example, you may want to compare engagement on your Facebook posts from last week to the previous week. Create a Facebook engagement report, select a date range at the top, select Compare with another period, and then select the date range to compare it to.

 Compare results across social networks

You can use reports to track and compare your performance across social networks. This helps you identify the social networks with the strongest engagement and results.

If you’re a beginner or want to save time, you can use pre-built template reports to analyze results for specific social networks or to compare results between all social networks.

For example, if you want to see how your audience received your Facebook videos, create a Facebook video report. If you want to compare video engagement results across social networks, create a Video engagement overview report.

 Customize your Analytics navigation

Customize your Analytics navigation so you can quickly access the reports that you monitor often. For example, if you know you’re checking engagement results for your Facebook Pages once or several times a day, you can create a Facebook engagement report, and then pin it to your navigation.

Go to All reports, hover a report, and then select More actions. Select Pin, and then select which section in Analytics you want to pin it to.

 Share a report or schedule an automatic export to your email

Share results with your team or schedule email exports to automatically email you and your team the latest report.

 Next steps

Check out Measure social media success with Hootsuite Analytics for guidance, examples, and tips on how to get more out of Analytics.


Tracking social media analytics and everything that goes along with it include a wide variety of software solutions. Finding one that is appropriate for your company, simple to use, simple to maintain, and that provides you with the results and data you need is the key to all of this.

The social media management tools on the aforementioned list are all reliable. None of those options can really go wrong. Examine them, give them a shot, and see how they perform for you.

This is the quickest approach to decide which one you should choose.

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