Best Online Survey Tools For Business- Data is the most important asset that an organisation has. To gain value from data, the information should be of highest quality. When it comes to determining how to collect data at its highest level of accuracy, online surveys are the tools of choice.
What are the best online survey tools for business? I hear you ask. Well, the internet is a great place to find a survey tool that meets your needs. If you’re looking for a list of best online survey tools then you’re in the right place!
ProProfs Survey Maker
ProProfs Survey Maker is an online survey tool with advanced survey and analytical capabilities. With its minimalistic yet classic UI, it aims to delight both the user and the survey respondents.
The free version gives you access to:
- Unlimited Surveys
- Unlimited Responses
- Survey Scoring and Logic
- Professionally made templates
- Custom logo and branding
- Presentation ready reports
- Advanced analytics
The free plans also give access to over 100 professionally made survey templates that can be used in all surveys. These include templates for employee surveys, customer satisfaction surveys, NPS surveys, and more. Under the paid plan, ProProfs Survey Maker can be integrated with most major CRM and marketing tools.
When you sign up for a free trial of ProProfs Survey Maker, you have access to all the features for 15 days. After the trial period ends, you can choose from plans starting at $7 a month.
With loads of professionally made templates and a question bank with over 100+ question types, ProProfs Survey Maker is a comprehensive survey tool that is worth checking out.
Google Forms
Google Forms is another feather in the cap of the wonder that is Google.
Some awesome features of Google Forms:
- Unlimited surveys
- Unlimited respondents
- Survey answers and data are automatically collected in Google Spreadsheets
- Lots of theme options
- Add your own custom logo
- Add images or videos
- Skip logic and page branching
- Imbed survey into emails or website
- Add collaborators
- 100% free!
Google Forms is the only free online survey tool that provides free skip logic other than SoGoSurvey. This will probably be the first pick for most.
Zoho Survey
Zoho Survey is another decent free survey creator offering. The free version gives you:
- Unlimited surveys
- 15 survey questions
- 150 responses
You’ll get much more with the paid versions, which start at $39/month.
Survey Planet
The free version of Survey Planet is pretty robust, offering:
- Unlimited surveys
- Unlimited questions
- Unlimited respondents
- Survey theme options
- Survey embedding
The Pro version, at $15/month, offers plenty of extras. With pro you can remove Survey Planet branding, include printable survey results, and include in-question images. Biggest caveat – only Pro version can export to excel.
SurveyMonkey
Number of Survey/Form Questions: 10
Number of Responses Allowed: 40
With SurveyMonkey, creating a simple survey is easy and you can immediately share it via a link or embed code. This is a good option for smaller businesses with fewer clients, as the free version only allows each survey to include 10 questions and collect 40 responses. It does, however, let your team create unlimited surveys, so you can send out as many 10-question forms as you would like.
Typeform
Number of Survey/Form Questions: 10
Number of Responses Allowed: 100/month
Here’s a free survey maker that lets you customize your survey’s design. Adding your brand’s aesthetic can take it up a notch, and with Typeform, you can create unlimited custom surveys with no restriction on questions.
An especially cool feature is that you can embed responses into the text of your survey. So, if a respondent fills in their name in one question, you can refer to them by name in the following ones. This personalizes your surveys, creating a stronger relationship with your customers.
Qualtrics
Number of Survey/Form Questions: Unspecified
Number of Responses Allowed: 100
This survey tool offers a drag-and-drop builder and pre-built templates for ease of use. In addition, it offers more than 100 question types as well as advanced logic and branching for a personalized experienced. On the back end, you get predictive intelligence and statistical analysis functionality to help you uncover insights.
SurveyLegend
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: Unlimited
With SurveyLegend, you’ll get unlimitied surveys, questions, and responses with email sharing or embedding options. Paid versions are a good choice for larger enterprises and are used by companies like Samsung and Airbnb. That being said, you can still customize your survey’s design with the free version, giving your survey the same, enterprise-level quality.
Crowdsignal
Number of Survey/Form Questions: Unlimited
Number of Responses Allowed: 2500 “Signals” (Where a “Signal” Is Equivalent to a Data Point)
With Crowdsignal, there’s no limit to the number of surveys, polls, and ratings that you create. The interface is easy-to-use and includes 14 types of questions including multiple choice and Likert scales. There’s also capability for conditional branching for multiple survey path possibilities. The free version is capped at 2500 data points that you can collect before an upgrade to the premium plan.
FreeOnlineSurveys
Number of Survey/Form Questions: Unspecified
Number of Responses Allowed: 1000
This tool is unique in that it uses artificial intelligence to analyze what you type so that it can suggest the question type and design for you. This makes the survey building process quick and easy. In addition, page logic, text piping, A/B testing, and the aesthetic nature of this option make it a dream to work with.
Surveying customers is just one piece of building a feedback system that will inform your customer experience efforts. Now that you have a tool to collect responses, you can start gaining valuable insights. And what you do with them is up to you.
Feedier
Feedier is an accessible survey platform that lets teams get instant clarity on their users’ experiences and future needs. Create playful surveys that can be automated and sent out at key touchpoints. Feedier’s dashboard lets you group individual feedback into live journeys. Validate key decisions using easy-to-share visual reports that connect with your existing workflows. Integrate your surveys into your website or app by generating embedded code or share it with email/SMS campaign to your audience.
Website: www.feedier.com
Qualtrics
Qualtrics is an online survey software and questionnaire tool that somewhat pushes the boundaries of traditional surveys. It offers nearly 100+ question types, several readily made survey templates as well as features such as display logic, email triggers and logic branching. Included in its real-time web reports, users can choose from over 30 different graph types and export results to CSV or SPSS.
GetFeedback
With GetFeedback, users can easily build branded surveys using drag & drop and a number of different personalisation features. It is also flexible in that it adapts to almost every platform that is used to distribute surveys. You can also integrate this tool with SalesForce, meaning the results of the surveys are also visible in your SalesForce dashboard.
Pulse Insights
Pulse Insights is comparable to other online survey software and questionnaire tools such as Qualaroo and Survicate. Using a micro survey platform, Pulse Insights collects data from your visitors in a very simple manner. This tool is also capable of integrating responses from surveys into other tools such as web analytics, A/B testing, CRM and DMP.
Website: www.pulseinsights.com
AskNicely
AskNicely is an online survey software that collects feedback daily using one-off surveys. This software can be integrated with your own CRM so that you can set up regular samplings or fast surveys and respond directly from your CRM. This tool, however focuses mainly on NPS.
Website: www.asknicely.com
Responster
Responster is an online survey software and questionnaire tool that is mainly catered to mobile app users as it is responsive to screensize. This easy-to-use tool is free, however if you want to create branded surveys with your own logo, background and colours you’ll need to upgrade to the Responster Plus package. Keep in mind with the free package, your question formats are limited, however you can make use of their question logic feature which gives deeper insights into the questions being asked.
Website: www.responster.com
KwikSurveys
Online survey maker, KwikSurveys offers 30+ templates for surveys, however they cannot be customised for your brand. The KwikSurveys dashboard is particularly easy to navigate and surveys can be created using a simple drag-and-drop editor. You cannot create open answer questions, however. Results can be exported using multiple file types or analysed within the softwaer in real-time. The software also offers segmentation and comparison features whereby you can identify trends within your data.
Website: www.kwiksurveys.com
Conclusion
There are numerous survey tools to use online these days and they all come with different pros and cons. Which makes finding the best online survey tool quite the challenge, especially if you’re new to online survey taking or haven’t used a particular platform before. I’ll save you the trouble of looking around and present you with this list of what I think are the best tools.