There are many tools you can use to find and create quality backlinks for your website. Whether you want free (yes, free) link building tools or paid, we’ve got what you need right here.
Here are a good number of seo tools to start with.
MozBar
MozBar is a browser extension provided by one of the leading companies in SEO software development for marketing in the world.
It gives a score from 0 to 100 for specific domains and pages. So, the higher the grade, the better and more reliable the webpage is.
Moz’s SEO tool for blogs scores your domain based on several factors, such as the number and reliability of backlinks, organic positions, and consistency of blog posts.
In your SEO strategy, it is always important to keep track of that score. But it can also help you to make comparisons between your domain and the ones from your main competitors.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is a valuable tool to do a complete SEO audit on your blog. It helps to identify optimization errors on multiple URLs, making it easier for professionals who deal with SEO optimizations every day.
SEO errors can damage the domain and affect the ranking in SERPs. With an SEO tool for blogs, professionals can act more quickly, identifying problems and correcting them automatically before the website is penalized.
The free version is available with some feature limitations.
Majestic SEO
Majestic SEO is one of the best SEO tools for blogs dedicated to backlink analysis. It has a free version for blog owners and a premium version for marketers who demand more robust information. It is necessary to subscribe to one of the available paid plans to evaluate competitors’ domains.
The tool offers valuable metrics to track. Among the main ones that can help you to analyze your blog’s performance regarding SEO efforts we can mention:
- Number of backlinks.
- Main reference domains.
- Main referenced pages.
- Main used anchors.
Majestic SEO also evaluates two relevant metrics that help to rank and assess the relevance of a domain on the web. These metrics can also help prioritize link building:
- Trust Flow — a metric that shows the level of trust and authority that a domain has on the web.
- Citation Flow — a metric related to the earning link, that is, the number of citations (links) received by a domain on the internet.
Screaming Frog
Known as Screaming Frog SEO Spider, this tool is known for doing complete SEO audits on blogs, ensure your ranking in SERPs (search engine results pages) is high.
The team at Screaming Frog has years of experience; therefore, they understand that each business has specific requirements and work to empower you to achieve long-term sustainable results.
Screaming Frog’s services are ideal for bloggers who need highly technical analysis from an SEO perspective.
Where users work:
- Apple
- Disney
- Amazon
Features:
- Broken link finder
- Duplicate content tracker
- Audit redirects
- Analyze page titles and metadata
- Generate XML sitemaps
Pricing:
Bloggers lean towards Screaming Frog because of its free version that offers many great functions for any beginner—looking for a more advanced option? Try Screaming Frogs paid version for unlimited use of their features.
Discover all pricing options → here.
KWFinder
Bloggers create content; that’s what they do. But to have the most impact, that content needs to be seen. To improve your ranking, KWFinder delivers the perfect keywords to you by analyzing backlink quantity to determine the difficulty of keywords.
All bloggers know that long-tail keywords are gold in the SEO world; KWFinder knows this too. The SEO tool helps you discover the best keywords to optimize your reach and rank and equips you with a keyword planner feature.
With a superb UI (user interface), KWFinder will quickly become your best friend when it comes to keyword-driven SEO optimization.
Where users work:
- Airbnb
- Alexa
- Skyscanner
- adidas
Features:
- Find long-tail keywords
- Analyze competitors keywords
- SERP analysis
- Local keyword search
Pricing:
With a 48-hour money-back guarantee, users can save up to 40% by purchasing annual pricing packages. Offering basic, premium, and agency pricing options integrate KWFinder into your business.
Discover all pricing options → here.
Moz Pro
Bloggers trust Moz Pro for the vast array of features helping users discover optimal keywords, find SEO errors and improve their link-building strategy.
Bloggers who use Moz Pro incorporate an SEO tool that helps them increase traffic, ranking, and visibility, which allows them to stay in tune with competitors and create high-ranking content.
With Moz Pro, you can conduct site audits to crawl your site, receive improvement recommendations and view the metrics of any site in seconds.
Google Page Speed Insights
At last, we list Google Page Speed Insights, a very intuitive SEO tool for blogs that aims to evaluate the loading time of a page, just as its name suggests.
As you can imagine, the webpage load-time is a relevant factor for SEO. From the user’s point of view and for search engines, a speed-based web page with the best loading times provides the best experiences for users.
For that reason, loading time and responsiveness are essential for a good SEO strategy. Therefore, you can use Google’s Page Speed Insights to check your blog’s performance and ensure a better user experience for your visitors.
There is not a recipe for the success of an SEO strategy. But you can improve your website considering factors such as website security, page loading speed, and user experience.
Using the best SEO techniques, you can increase the visibility of your blog, reaching better rankings in the SERPs and the perceived value by your visitors.
Search Engine Optimization needs work, time, and constancy. But with the right SEO tools, you can reduce all of those requisites and increase visibility at a faster rate.
Google Keyword Planner
And if you are going for search results data, why not get it right from the source?
Google has its own tool to explore and analyze performance from keywords.
The catch is that the Keyword Planner is focused on Google Ads, a paid service. But if you are already investing in that other side of an online presence, you can use it to help you write the right content.
Yoast SEO
With the best keywords found, what will make them work for you is producing good content. And there are some tools to help you here too.
Google will always value unique, relevant, well-structured content — posts, videos, images, and the combination of all of them.
If your blog uses WordPress, you have at your disposal one of the best, most used SEO tools in the world for writing and publishing online.
Yoast SEO is a plugin that helps you write more attractive texts, but not only that. It can check for keyword usage and its variations, readability, and internal linking.
But not only inside the text content itself, it can also boost your content improving indexation, telling Google what your page is really about, and even giving content insights based on what you have already written.
The free version will give you the core features to start, but Yoast Pro is not expensive and can give you great SEO returns.
Copyscape
Copyscape is not an SEO tool (it is actually a plagiarism checker), but it is really useful to boost your position on Google.
When going for more popular keywords, your content will have to compete with many people and companies. Even if not deliberate, it is common that some of those texts seem very similar.
Google rewards unique and relevant pieces when there is a lot of the same subject online to be read. So, even the free version of Copyscape can help you analyze and compare how your content will perform when published.
Google My Business
If the company going for an online presence is a physical shop or a restaurant, it can’t be just digital. You have to attract people to where you are.
In this case, local SEO is the main strategy for CMOs and marketing teams. And no other tool is better for that then Google My Business.
With it, you can create an official profile for your company that is shown as an informative card when someone searches for businesses close to them.
You can have contact information, photos, posts, opinions, all embedded in a Google search. When your brand comes first, it will begin to convert a lot more people in your area.
SEO Spyglass
A new contender entered the SEO arena recently, and the leaders of the pack should pay attention to it.
SEO Spyglass is part of SEO PowerSuite, a set of tools awarded with lots of positive reviews. Unlike most SEO tools, this one is an application you install on your computer, whether it be a Mac, a Windows, or a Linux machine. You can use its basic functionality for free as long as you like, or you can pay $ 299 per year for a professional license, which offers such goodies as unlimited backlink monitoring, task scheduling and basic reporting functions, or $ 699 per year for an enterprise license, which unleashes all of PowerSuite’s functionality.
SEO Spyglass reportedly has the biggest link database of all known tools. You can also add your own links, importing them directly from Google Analytics and Google Search Console. The tool identifies potentially harmful links to avoid being penalized by Penguin 4.0 (the most recent version of Google’s search engine). It calculates the risks involved in a penalty, taking into account the same factors used by Google. If it finds a threat, you can neutralize it with a few clicks, using SpyGlass-exclusive disavow file generator — you don’t have to worry about doing it right on your own.
Some SpyGlass users say that the tool allowed them to duplicate their organic traffic only by following its SEO advice. They even say that the return of investment (ROI) of the Enterprise version was less than a month, so if you are serious about your SEO strategy, you might want to try it out.
SE Ranking
SE Ranking is a backlink checker that uses Google Webmaster Tools data to check incoming links to your website or your competitors’. The tool generates a detailed link analysis that shows follow/nofollow attributes, index/no index, cached/not cached, domain authority, anchor text, social popularity, Alexa rank, and lots more. It lets you disavow links and generate files to submit them directly to Google.
SE Ranking offers three basic plans: Optimum ($ 39/month), Plus ($ 89/month), and Enterprise ($ 189/month). They vary in the number of websites checked and the number of backlinks monitored. You can get discounts by subscribing for many months or by reducing the check frequency: 20% for checking every three days, and 40% if you’re OK with checking weekly; otherwise, the checking task is performed daily.
Nightwatch
A backlink monitoring tool that analyzes the true impact of your backlinks on your SERP rankings. Through smart notifications, Nightwatch sends you regular updates on newly discovered and lost backlinks. It uses its own crawlers, combined with multiple external tracking sources, to provide accurate and up-to-date information on all the backlinks that could affect your rankings.
The visualization tools offer segmentation by any kind of parameters to help understand the impact of each backlink. A backlink portfolio summarizes different segments, acquired at different times. You get to know their diversity by quality, domain, follow/no-follow attributes, and spam status.
Nightwatch performs an automated checking of alive and dead links, to show you which links are adding value to your website and which are reducing that value.
LinkMiner
A big database — bigger than Elon Musk’s ambitions, as its own website states — is the foundation on which LinkMiner is based.
Just by typing in your competitor’s domain name, it can identify its most powerful backlinks, evaluating them with renowned metrics such as Citation Flow, Trust Flow, and others. A simple visualization panel avoids the common problem of excessive browser tabs: with just one click, you get a preview of each referring website with the anchor placement highlighted.
LinkMiner gives you the option to find backlinks from all its 9-trillion-backlinks database, or search only the newest data, to limit the search to 30 days old links. The “Lost” option helps you find deleted backlinks and get the opportunity to replace your competitors. To keep your focus on the links that matter, LinkMiner offers you to save the best finds into a list. You can save the most relevant backlinks and get back to them whenever you want.
Google Analytics
After finding the right keywords, writing great content, and publishing it, your job is only starting.
SEO is an ever-improving game.
You have to gather data, analyze, and find the rights and wrongs that can be addressed now and in the future.
Google Analytics is the world’s best as a full SEO suite. It can show you not only the blog’s performance but also keywords, conversions, traffic sources, and everything you need to guide your strategy.
It is even a great way to know your audience better: when and how they visit your pages, where they are, what content generates more interest, and keep them longer.
Google Search Console
Google Search Console is another SEO tool for blogs from the world’s largest search engine and has great value for SEO professionals.
It allows you to track relevant data for blogs, correct errors, and demand faster indexing.
Among the available resources, the ones that ensure highlighting when it comes to blog performance are:
- Search queries — indicates what searches guided users to your blog.
- Sitelinks — unwanted links to your blog.
- Web crawling errors — informs about errors founded in your blog by Google search engine.
There are several other resources of Google Search Console, of course. We listed some functions which are part of the SEO professionals’ routine and can help you to guarantee excellent performance on your blog strategy.
Stage Analyzer
Stage Analyzer is one of the most complete SEO tools for blogs that will help you to analyze your website’s performance. We can highlight among its resources:
- SEO tips and optimizations.
- Technologies’ diagnosis.
- Traffic estimate.
- Alexa Rank.
- Server information.
In addition to checking your site, you can analyze other sites ranking and also which technologies, servers, and frameworks to use.
Thus, it is possible to see which are the main points to improve your website and outmatch your competitors.
SEMrush
SEMrush is a keyword research tool and one of the most famous SEO tools for blogs, even though many bloggers don’t know that.
It is also an excellent resource for monitoring your blog. First, you enter your domain to access essential data in an SEO strategy, such as:
- Keywords that bring more traffic to your blog.
- Keywords your content is ranking for.
- The estimated cost of PPC according to your organic traffic.
- Number and analysis of backlinks.
Intuitive charts and graphs present all the information collected on the blog. This data visualization model helps to gain valuable insights into the right actions in a Digital Marketing strategy.
SEMrush is not limited to your blog’s data. After all, it is also a competition analysis tool. It displays strategic data from other blogs, which support comparative reports between related domains.
It is possible to compare the number of keywords, traffic, organic positions, among other information, all of them displayed in detail in the user interface.
Conclusion
Backlinks are important for you to rank higher on search engines. There are many approaches to get to first place of Google, but one of the most simple and easiest ones is to find and build backlinks. The problem, however, is that it’s not easy and fast. It takes a lot of time and effort. Backlink tools that we created automate this process and allow you to build backlinks in an easy way, fast and free – we gave them 100 000+ free backlinks so far…