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Best Social Media Analytics Site

If you’re like most people, you love social media. And if you’re like most brands, you have a presence on social media. If you’re like most smart marketers and business owners, not only do you have a social media presence but probably an analytics tool as well. An analytic tool measures the success of your social media efforts by measuring things such as average engagement per post. Read on to find out more about social media analytics site and which ones you think will fit your needs best.

Best Social Media Analytics Site

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Keyhole is the first item on our list of the top social media analytics tools. The platform provides a stunning, thorough, and simple dashboard that tracks all of your social media activity.

Keyhole’s user-friendly technology genuinely helps you understand the thoughts of future clients and engagements. To help you decide what and where is most effective, you will now have access to comprehensive reporting that has been streamlined.

This platform offers a huge number of functions. The quantity of impressions, reach, posts, and engagements that particular accounts or hashtags are receiving will be visible to you.

Keyhole can help you there as well if you need to figure out which key influencers have the most followers and the highest interaction rates. In conclusion, you

Sprout Social

Sprout Social’s expertise in tracking and reporting on cross-channel social media analytics is what really elevated it on this list. With the help of this platform, you can compare all of the outcomes from various networks at once or get in-depth into the reports and analytics of a single network.

You can track anything from Facebook impressions to Twitter link clicks with the help of Sprout Social’s numerous features and tools. Having said that, tracking data for sites like LinkedIn and Pinterest are also integrated because, as we all know, social media platforms are rapidly developing.

The platform provides both pre-built and bespoke reporting possibilities. This means that you will have a variety of options.


Hootsuite is another of the top social media analytics tools available right now. This platform has a strong reputation in this industry and has long offered reliable social interaction services.

You can fully manage postings, collaborations, scheduling, and analytics with the aid of Hootsuite. Your social media management team will be able to automate posts with the tools it offers, schedule posts appropriately, access a ton of analytics and insights, and calculate key performance indicators from all the marketing content.

Hootsuite’s ability to swiftly and simply interface with all social media networks, such as Facebook and Instagram, is yet another noteworthy feature. This implies that viewing analytics doesn’t require switching between different platforms. rather, you can.

Zoho Social

We are all aware that Zoho has a ton of fantastic products, including one of the greatest CRM systems. With the inclusion of Zoho Social, they also bring a solid platform for managing and reaching on social media.

Through its user-friendly publication calendar function, the platform enables you to effortlessly plan out and produce posts. Additionally, you can quickly keep track of every campaign and make tailor-made reports that are simple to read and understand.

From the convenience of the Zoho Social dashboard, interact in real-time with your social media audience and actively engage your followers. Check out Zoho, particularly if you currently use their platform for other tasks.

Buffer Analyze

Buffer is a different name that you might be somewhat familiar with. Additionally, they feature strong yet incredibly easy-to-use social media analytics tools with their Buffer Analyze software. It has all the functions and resources you could possibly need for managing and monitoring your social media feeds.

You can easily schedule post timings and manage numerous social media accounts at once, just like with many other programs on this list. All of this enables you to focus on client involvement to the nth degree.

Buffer Analyze is undoubtedly a platform you should think about using because of the integrated social media analytics capabilities that enable you to increase reach, engagement, and sales.


You might not be familiar with Brand24, which is unfortunate considering they offer one of the greatest social media monitoring tools available.

Our is a paid tool that offers a 2-week free trial (like all the others on this list). This implies that before making a final choice, you can dip your toes in the water and thoroughly investigate the platform.

The key aspects of social analytics monitoring include getting a ton of social analytics from various platforms, viewing engagement and influence metrics, finding trending hashtags, and viewing a variety of significant hashtag statistics.

Don’t forget to check out Brand24; it’s a platform you won’t want to miss. With their comfort


One of the greatest social media management analytics tools is Cyfe, a company dashboard tool. It can sync all of your data from all of your platforms and marketing tools in one location.

The topic of analytics extends beyond social media to include advertising, email, monitoring, sales, SEO, and website analytics.

The enormous variety of integrations that may be included in a single dashboard makes Cyfe stand out. You may sync and combine data and statistics from 19 different social media and other types of accounts using the platform.

No matter how many accounts you have open at once, this enables you to use data and make wise social media engagement decisions while relaxing in the comfort of a single panel.


CoSchedule is likely the greatest social editorial calendar available, in addition to being a fantastic social media analytics platform. It excels in this area since it enables you to evaluate how well your social media posts are performing.

CoSchedule will provide suggestions for enhancements and recommendations to you across all channels using this data.

Not only that, but the calendar also provides information on the ideal time, day, and kind of content to post.

You should give CoSchedule a close look if you need social media analytics for everything from social engagement to social sharing, as well as everything in between.


Brandwatch completes our ranking of the top social media analytics tools. Comparatively speaking to the other tools on this list, the platform operates a little differently. It gathers mentions from blogs, news websites, discussion forums, social media sites, and other publicly accessible sources from all over the internet.

After combining all of these mentions with other analytical tools that are already there, it generates comprehensive reports in either an easy-to-read HTML or PDF format.

Additionally, the site strives to offer information on a variety of topics, including influences, places, image analysis, and demographics.

If you wish to add mentions in your reporting, take a look at Brandwatch.


Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.

Why You Should Use Social Media Management Tools?

Actually, there are several justifications for employing social media management solutions.

You can use the ability to track the success of all social media posts across all channels in addition to the obvious tracking and indicator performances for marketing.

This power allows social media marketing teams and managers to more precisely identify the posts and/or paid campaigns that are creating the most discussion and engagement.

Teams can work on developing plans they are confident will succeed in the future with the help of this expertise and insight.

What Features Should You Look For?

One size probably doesn’t fit all when it comes to social media scheduling tools and software. Many of your final decisions will be influenced by both your personal preferences and the actual needs of your business.

Despite this, no matter whatever platform you ultimately choose, there are still several things you should make sure you have access to. Here are some key characteristics to consider.

Competitor Analysis

Let’s face it: you want to be able to monitor both your own social media analytics and those of rival efforts. It is crucial that the social media analytics platform you choose has this feature included for this reason.

You will learn what is and isn’t working for your competitors as a result.

Follower Analysis

Yes, it’s crucial to be able to observe how your followers respond to your content. However, you want to ensure that you can go a step further and learn more about the geography and demographics of your followers.

What works in one location and population might not in another. Improved engagement type knowledge is essential in this case.

Content Engagement Analysis

Similar to follower analysis, this is. It’s crucial to understand who is truly engaging with a post in addition to how much engagement it receives.

This enables even more precise targeting of customised articles and strategies, enabling your company to really connect with some segments.


When followers are more precisely defined, you can reach out to them more directly to promote business material or posts with people like influencers and potential brand champions.

Remember that it will also be important to determine which followers have the most extensive networks.


Custom reports and the ability to provide clear and concise reporting standards have always been a challenge in this arena.

Social media analytics tools will help improve the reporting process by giving you access to a dedicated reporting tool instead of just the typical spreadsheets and other notes. All of this is particularly useful when it comes to key metrics across the board.

Free Social Media Analytics Tools

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Explore and expand your social graph with the aid of Followerwonk. To find out who your followers are, where they are, and when they tweet, go at your Twitter analytics. You may use the app to compare your social graph to others’, identify and connect with influencers, and create useful visualizations.


Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time and choose which social profiles to send them to, and then Buffer will spread them throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and tracks engagement so you can see how many people clicked on them.


SumAll helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart. Features include real-time data monitoring, goal tracking, viewing new vs. returning customers, and trendlines that project future performance.


Quintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.


Cyfe is an all-in-one dashboard that helps you monitor and analyze data found across all your online services, including Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, and Twitter from one single location in real time. No more wasting countless hours tracking down your data from all over the Web every day!


Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram. It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content.


Klout measures influence based on your ability to drive action across the social Web. When you connect your social media accounts, it generates a score on a scale of 1-100 that represents your ability to engage other people and inspire social actions. The platform helps you gain insights that allow you better understand how you influence others.


ViralWoot enables you to get more exposure for your Pinterest profile and your pins. You earn “seeds” (points) by following other users and re-pinning. It also helps with scheduling so your visibility is increased, and you can create alerts that let you know when other users are pinning your content.


Addictomatic is an easy-to-use tool for tracking the reputation and influence of your business. Its discovery technology uses your keywords to search Google, Bing, Twitter, WordPress, YouTube, and Flickr to identify the most recent news stories, blog entries, photographs, or videos. The search results are divided into headers for better navigation.

Open Source Social Media Analytics Tools


Another intricate spreadsheet design, TAGS was made specifically for use with Google Sheets. There is no premium edition of TAGS that offers access to additional social media features; it can only be used for Twitter analysis. It does not, however, have the same limit on tweet retrieval as NodeXL. The only restriction is 18,000 or seven days ago, and Twitter’s Terms of Service—not the makers of this tool—set this limit. 9,902 tweets from the previous seven days were returned by the same search for #halloween with a limit set at 10,000.

Additionally, TAGS provides TAGSExplorer, a promising but underdeveloped tool for data visualization. Even a dataset of 2,000 records puts so much pressure on the application as it is right now in beta mode that it is unable to keep up with the user. Smaller datasets can be used with it, although it still requires improvement. It does provide some intriguing extra analytic options that NodeXL does not, such as the ability to view the Top Tweeters and Top Hashtags, which perform better than the graph.


a utility for complying with Twitter’s terms of service by “rehydrating” tweet IDs into complete tweets. Massive dataset retrieval is useful, but not for data analysis. limited to datasets that are already in existence. In order to comply with Twitter’s Terms of Service, Documenting the Now, a group devoted to collecting and preserving digital content, created the Hydrator tool. While it is legal to provide tweet IDs, it is against the law to extract and send whole tweets to unaffiliated third parties. Users can download the necessary files from the company’s Tweet Catalog and run them through the Hydrator to read the entire Tweet. The usage of additional download tools is necessary in order for researchers to upload their own dataset of Tweet IDs.

The 115th US Congress file contains 1,430,133 tweets, making it helpful for analyzing and sharing large datasets even though it lacks data visualization capabilities. Researchers are only allowed to use data that has already been gathered, but many institutions, including Harvard’s Dataverse, offer publicly available tweet ID databases. Keep in mind that the Twitter API has a limit on how quickly you can hydrate, however the Hydrator tool takes care of that for you. It will take days to convert some of these datasets, which have millions of tweet IDs.

Crimson Hexagon

Crimson Hexagon is a platform for data analytics that focuses on social media if you’re seeking for more powerful analytics solutions. It can retrieve information not just from Twitter but also from Facebook, Instagram, Youtube, and pretty much any other internet source, such as blogs or forums. The business has an agreement with Twitter and pays for more extensive access to their data, providing the researcher with larger download limits and a wider time window than they would with NodeXL or TAGS. Twitter’s original tweets can be accessed, however these services are not free. Researchers linked with our university can request access because one of the organizations funding this platform is the University of Illinois at Urbana-Champaign. Matt Pitchford, an intern at Scholarly Commons, utilizes this tool to study how Twitter responds to terrorism.

These open source tools are of taking into account for many uses whether you’re an expert text analyst or just want to experiment, and you may do so without spending a penny.

Social Media Analytics Examples

  1. Website traffic – Lets you know what campaigns work and which ones do not.
  2. Traffic by source – Where do your visitors come from? Organic? Direct? Referral? Social?
  3. New vs returning visitors – Shows your relevance and piece performance.
  4. Sessions – Number of visits your site gets.
  5. Average length of the session – Knowing how long a visitor spends on your site helps understand navigation and ease of use.
  6. Pageviews – How many times does a user visit the same page?
  7. Pages with most visits – Helps show behavior flow.
  8. Exit Rate – Shows when and where someone left your site to identify where a loss of interest may occur.
  9. Bounce rate – Percentage of people who leave after only one page. This can show where issues on the page lie, such as slow loading or broken links.
  10. Conversion rate – How many visitors turn into sales.

In Which Scenarios Are Digital Analytics Used?

Digital analytics should be used in any online business. Whether you are the marketing manager or top-level executive, analytics can be used to set out a path and marketing plan for the whole company. There are many scenarios in which digital analytics can be applied.

A marketing manager the data to understand sales and where the issues are that are holding potential customers back from completing sales. Knowing where they are abandoning their carts, or showing disinterest in online marketing campaigns, means you can reformat how things are being done.

Analytics became a significant part of the marketing manager’s job when the world of business went to ecommerce and big data started to become a thing. You cannot do a good job in marketing if you don’t know how the site is working and your customers are behaving.

  • If you are in an executive position, digital analytics can be used for reporting, budgeting, and justifying staffing changes.
  • If you see analytics tools telling you that digital marketing campaigns are not working, or if prices are seen as too high and people are leaving without a purchase, you will know where there are issues.
  • If there is an overwhelmingly high bounce rate, it may be time to look at your website developer and content staff.

Digital Marketing and Ecommerce guru, Colleen Romero, weighs in on the various metrics within digital analytics, saying,

“The most important metric is conversion rate. It should be trending up or staying consistent, depending on where you are with your ecommerce initiatives. Seasonality should also be considered. If the conversion rate begins to drop, then I would suggest looking at the bounce rate and top exit pages as a start. You should also gather feedback from customers to further inform your analysis and troubleshooting.”

By understanding where the trouble lies you can budget to improve those areas, increase sales, or simply hire staff to meet the company’s needs.

Social media analytics reports provide an overview of your performance and strategy.

Social media analytics reports provide an overview of your performance and strategy. They show you how well you’re doing compared to other companies, how your performance has changed over time, and what’s working for your competitors.

These reports are available on most social media platforms and provide insight into the effectiveness of your content. You can use these insights to improve the quality of posts for maximum impact and engagement across all social platforms.

This information can be displayed in a social media analytics dashboard, which aggregates all the data into one place.

A social media analytics dashboard is a way to aggregate all the data from across your social media accounts into one place. This makes it easier to monitor, analyze and make informed decisions about how you want to use your various platforms.

Social media analytic dashboards can be used for a variety of purposes, including:

  • Tracking engagement with posts or topics – You can track how many times your post was shared on Facebook, how many retweets an article received on Twitter or even how many likes a comment earned on Instagram. This information can help you determine what type of content is most effective in engaging an audience with each platform (for example, maybe people don’t like long-form text posts as much as short video clips).
  • Measuring performance over time – By comparing metrics such as views vs impressions; comments vs shares; new followers/following ratio (the number of followers divided by number following); etc., you get an idea of how well each piece of content has performed over time compared with other pieces posted around the same time period (or even previous periods). The comparison allows you to identify trends that may show whether the quality or style might need improvement so more people will engage more often.


Analytics are a critical aspect of any social media marketing strategy, and all too often, they’re overlooked. We’ve taken the time to look at the offerings of all the major social media sites, and we’ve come to a conclusion about which one is best for your analytics needs. With so many options to choose from, it can be hard to know where to start…but we have helped you pick out some of the best tool for your specific needs.

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