Best Social Media Management Tools 2021

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Yes, it can be extremely messy to manage all of your social media accounts on the web. I’m sure you want to spend more time developing your business and not on checking notifications and messages. Fortunately, there are fantastic social media management tools that will give you the opportunity to reduce stress and grow your fan base. Let us take a look at the best social media management tools for this year.

Social Media Management tools hold the power of social media, which is why you need them to create the exact kind of content you want. They help you schedule, post, discover new trends and like any other software, can be found on the web.

Sendible


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We chose Sendible as best for integration based on the sheer number of platforms you can use it with. As a Sendible customer, you can integrate with Facebook, Twitter, Instagram, LinkedIn, Google My Business (GMB), Pinterest, YouTube, WordPress, Canva, Google Analytics, Google Drive, and so much more. In total, Sendible allows you to integrate with 18 different platforms or tools.Pros

  • More integration options than other providers
  • Useful social media dashboard lets you monitor your social game in one place
  • Starter plans start at $29 per month
  • You can save 15% if you pay for a year of management upfront
  • 14-day free trial available

Cons

  • Basic plans are for one user only
  • No free option available

Sendible earned the top spot in our ranking in terms of integration since it lets you sync with all the top social media networks and popular tools like Canva, Google Analytics, and more. This lets you manage almost all aspects of your social media strategy in one place, saving you time along the way.

Sendible offers four plans for companies of different sizes:

  • Creator: $25 per month
  • Traction: $76 per month
  • Scale: $170 per month
  • Expansion: $340 per month

However, you do have to pay for a year of software access to secure these low prices, or you’ll pay about 15% more for your plan on a monthly basis. 

All plans from Sendible include up to 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring. However, more expensive plans include more queues and users, and the ability to include a larger number of social profiles for management purposes. 

The good news is that all social media management plans from Sendible offer a 14-day free trial. You can also cancel at any time.

BEST BUDGET OPTIONBuffer


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Buffer scored well in our ranking because their plans start at just $15 per month, and their most expensive plan only costs $99 per month. You can try any Buffer plan free for 14 days, and there’s a free plan for one user that lets you access three social channels and create 10 scheduled posts.Pros

  • Plans start at $5 per month
  • Free 14-day trial available
  • Free plan available
  • Works for Instagram, Facebook, Twitter, LinkedIn, and Pinterest
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Cons

  • Doesn’t integrate with as many major platforms as competitors
  • Free plan limited to three social profiles

Buffer is the best budget option for small businesses with few employees that want to manage social media without a pricey management plan. They offer a free plan that lets one user access three social channels. For an extra $6 per month, a Team Pack upgrade allows for unlimited social channels and unlimited users.

Either way, you can use a 14-day trial to get started, and all plans let you directly schedule posts on the platform. Other core benefits of Buffer’s plans include a posting scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across platforms. All plans also come with a browser extension, access to a mobile app, two-factor authentication, social media and email support, and access to the Buffer community.

Sprout Social


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We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.Pros

  • Excellent user dashboard lets you manage your social networks in one place
  • Utilize Social Media Optimization tools
  • Analytics and reports help you manage your user engagement and return on investment (ROI)
  • Scheduling tools make creating posts a breeze
  • Free 30-day trial

Cons

  • Expensive standard plan
  • Limits to how many social profiles you can manage

We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Facebook posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out. 

This software currently supports all the major social media platforms, including Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:

  • Standard: $89 per month
  • Professional: $149 per month
  • Advanced: $249 per month.

Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go. 

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The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.

SocialPilot


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We believe SocialPilot is best for small teams since their Small Team plan allows up to three users. By contrast, many competing software programs only allow one user on their more affordable plans.Pros

  • Most affordable plan is $25.50 per month
  • Discount available if you pay for one year of usage upfront
  • 14-day free trial available
  • Manage a minimum of 10 social media accounts with any plan

Cons

  • Must pay for a year upfront for lowest pricing
  • Basic plans don’t include as many tools or features

SocialPilot is the best option for businesses that want access to affordable social media software for more than one user. Their Small Team plan lets up to three users have access for just $42.50 per month.

In total, four plans are available:

  • Professional: $25.50 per month (10 social media accounts; 1 user)
  • Small Team: $42.50 per month (25 social media accounts; 3 users)
  • Studio: $85.00 per month (50 social media accounts; 5 users)
  • Agency: $127.50 per month (75 social media accounts; 10 users)

Remember that to access this special pricing, you have to pay for a year of access upfront after your 14-day trial. 

All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have more users, oversee more social accounts, manage more Facebook ad accounts, and gain access to special features like client management tools. 

Be aware that plans from SocialPilot set limits on how many posts you can publish per day. Their Professional plan only lets you post up to 200 posts per day, the Small Team plan limits you to 500 posts per day, and the Agency plan limits you to 1,000 posts per day across all your clients.

MeetEdgar


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MeetEdgar stands out due to its automation and scheduling features. They even offer continuous posting, which means they will automatically curate and reshare relevant posts on your social media accounts.Pros

  • Excellent automation and scheduling features let you set your social media and forget it
  • Free trial for seven days
  • Analytics for engagement and response
  • Edgar Lite plan starts at just $19 per month

Cons

  • Only integrates with Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram
  • Most affordable plan only lets you work with three networks
  • No central inbox for messages or managing comments

With MeetEdgar, you also get access to an unlimited content library, which the platform will shuffle and schedule for you on your behalf. You can also set up your account to automatically upload your newest content, and you can use an automatic link shortener that helps you save space when you share your content on social media.

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MeetEdgar wins for best automation because they are set up to help time-strapped businesses automate their accounts. This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience. 

 

MeetEdgar offers two main plans:

  • Edgar Lite: $19 per month
  • Edgar: $49 per month

Both plans offer similar tools, although the Edgar Lite plan only lets you integrate with three social media accounts. The more expensive plan also offers 1,000 recurring scheduling time slots per week versus just 10 with the Edgar Lite plan. Either way, you can try MeetEdgar for free for seven days.

Loomly


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Loomly is our top pick for large team collaboration due to its comprehensive plans for teams of up to 26 people. All plans also come with core features such as audience targeting, post preview, automated publishing, analytics, and more.Pros

  • Try it out free for 15 days
  • Base plans start at just $25 per month
  • Manage and share all your social assets in one place
  • Real-time optimization of posts

Cons

  • Plans for large teams can be costly
  • Companies with large ad spend may have to upgrade to a more expensive plan regardless of their team size

Loomly is an excellent option for large teams that want to collaborate on a social media strategy. While their base plan is only accessible for up to two users, their top-tier plan for businesses can include up to 26. 

Core plans from Loomly include the following:

  • Base: $25 per month (2 users)
  • Standard: $57 per month (6 users)
  • Advanced: $119 per month (16 users)
  • Premium: $249 per month (26 users)
  • Enterprise: Price available upon request

All plans from Loomly let you post unlimited content and come with core features like audience targeting, automated publishing, post sponsoring, interaction tracking, and basic analytics. You’ll also get chat and email customer service with each of their plans. A 15-day free trial is also available regardless of which tier of coverage you want to try out.

This pricing is only available if you pay for a year of management upfront; you’ll pay more if you want to pay for your plan monthly. As you compare options, you’ll also note that each tier of management software has a cap for ad spend, so you will have to use the Premium plan if your business spends $5,000 or more on ads with Facebook. 

Conclusion

There are too many social media management tools out there that it has become overwhelming to know which one you should use for your business. Which is why we have created this list.

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