Social media management tools are important to take care of the social accounts of the company if it is small or medium size. However, this task can be very challenging for an individual. Let’s see which are the best social media management tools for individuals.
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Sprout Social
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We chose Sprout Social as our best overall due to the platform’s usability, publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.Pros
- Excellent user dashboard lets you manage your social networks in one place
- Utilize Social Media Optimization tools
- Analytics and reports help you manage your user engagement and return on investment (ROI)
- Scheduling tools make creating posts a breeze
- Free 30-day trial
Cons
- Expensive standard plan
- Limits to how many social profiles you can manage
We chose Sprout Social as the best option for businesses based on the array of scheduling tools and analytics they offer, their mobile app for iOS and Android, and their paid promotion tools to help you expertly boost Meta posts. One major benefit you get with Sprout Social is a 30-day free trial with any of their plans. If you’re unsure of the value of this software, this free trial gives you a full month to try it out.
This software currently supports all the major social media platforms, including Meta, Twitter, Instagram, Google+, LinkedIn, and Pinterest, making it an excellent choice for all-in-one management. There are three paid plans to choose from:
- Standard: $89 per month
- Professional: $149 per month
- Advanced: $249 per month.
Sprout Social says their Professional plan is most popular since it lets you manage up to 10 social media accounts in one place. It also comes with an all-in-one social box, social content calendar, response rate and time analysis reports, analysis tools for Twitter hashtags, and plenty more valuable tools. With any of their plans, you also get a mobile app to manage your social media accounts on the go.
The Standard plan includes many of the features of the Professional plan, yet you can only manage up to five social profiles if you choose this option.
Hootsuite
Hootsuite earns high rankings for its tracking tools and analytics. This software lets you analyze trends and engagement in real-time. Their analytics tools extend to both regular posting and social media ads.Pros
- Professional plans start at just $49 per month
- Free plan available
- Connects with 20+ social networks
- 30-day trial available
Cons
- Some analytics reports are at an additional cost
- Plans can be costly if you have a lot of social profiles or spend a considerable sum on ads each month
- Free plans have limited tools
Hootsuite made our ranking as best for analytics because they offer some of the most comprehensive analytics and social media tracking tools on the market today, including customizable reports and team productivity reporting.
While paying more for detailed analytics and reporting can cause the cost of Hootsuite to swell, having access to this information can be crucial for businesses that rely on social media for the bulk of their marketing efforts.
Hootsuite has four paid options:
- Professional: $49 per month
- Team: $129 per month
- Business: $599 per month
- Enterprise: Varies (it’s for larger or more complex institutions)
The starter Professional plan can be a good option for small businesses because it allows you to manage 10 social profiles in one place. You also get unlimited scheduling, although you’re limited to one user. The Team plan is available for up to three users, and you can manage up to 20 social profiles in one place.
Note that all plans from Hootsuite come with unlimited scheduled messages, unlimited auto-scheduling, a publishing calendar, a social inbox, and plenty of other tools. You can also try two of Hootsuite’s four plans free for 30 days, which is a major benefit if you prefer to try before you buy.
Zoho
Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros
- Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
- You can integrate their social media management platform, which works with all major social media networks
- Social media planning for individuals starts at $10 per month
- A free edition with limited features is available with an option to upgrade
Cons
- Plans for agencies start at $230 per month, which is on the expensive side
- Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend
Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.
When it comes to their social media management software, Zoho offers three plans for businesses:
- Standard: $10 per month
- Professional: $30 per month
- Premium: $40 per month
Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost.
A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.
Buffer
The platform for successful social media management
Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).
Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.
We have a suite of products for publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.
CoSchedule
CoSchedule is designed to be a premium content calendar that allows users to schedule blog posts, social media, and other tasks.
Using CoSchedule, you can manage project management, content organization, and social media scheduling — all in one place. In addition to working with common social sites like Facebook and Twitter, CoSchedule also integrates with apps like Google Docs, Evernote, WordPress, and Google Analytics.
The social scheduling aspect features:
- Social templates, which make scheduling content easily (for example, you can create templates for what social posts will look like to promote blog posts)
- ReQueue, which is similar to MeetEdgar’s automated content queue scheduler, perfect for evergreen posts
- Metrics relating to the best time for posting and other analytics
Simply Measured
Another Linkedin analytics tool that is similar to Quintly, is Simply Measured. Here too you can track audience growth and post engagement levels. You can see who is engaging with the posts and the demographics of the influencers.
You can also use it to analyse other networks like YouTube, Tumblr and more to see how well Linkedin is faring against these networks. This will help determine if marketing on Linkedin is worth the effort or if you need to do something different.
Simply Measured doesn’t display the price publicly. You will need to attend a demo to learn about what they charge.
Pricing plans
- Starting price per user: Only shared after attending demo
- Top plan: Only shared after attending demo
- Free Trial Available: No
Conclusion
Social media can be very trying, but sometimes it can be a very rewarding experience. The best social media management tools for individuals provide the best overall web experiences for specific targets.