Best Survey Software For Market Research

Survey software is a business application that lets the user create and monitor online surveys, queries, polls, among other web forms easily that are then distributed to a pool of respondents mostly the product users to do market research or collect their feedback and opinions regarding the product.

Survey software solutions help companies or individuals gather and analyse insight into what a pool of participants think of certain events, products, projects, or any other aspect of their business, improve customer service, eliminate bias and represent data. Survey software is generally third-party add-ons that help augment the efforts of the marketing department to improve customer success and to understand how their customers work and what they like or want. Surveys can either be sent out in email or pop-up on the specific site.

SurveySparrow.

Best overall survey software ($99 per month)

SurveySparrow is an online survey platform that can turn surveys into conversations. Build beautiful, conversational surveys which will result in a 40% higher completion rate. SurveySparrow transforms surveys into conversations by serving one question at a time. Choose question types with ease. SurveySparrow lets users select question types from an array of options. Create a versatile survey with the right combinations of question types wherever needed. SurveySparrow embed surveys offer insightful data such as usability, user impressions, and how effective the user found the website. Moreover, use them to collect real-time leads from the website. Improve the quality of student…

Overview

Features

• Built-in Email Share
• Employ Contact Forms to collect necessary information from respondents in a quick and easy way while taking a survey
• Matrix Question Type: Ask multiple questions at one go
•Built-in Audience Management
• Recurring Surveys: Send surveys at regular intervals to gauge customer or employee pulse
• Mobile First Surveys: Keep the audience engaged with the conversational interface

Price

• Starter – $19 / month
• Plus – $29 / month
• Premium – $49 / month
• Enterprise – $199 / month

What is best?

• Built-in Email Share
• Employ Contact Forms to collect necessary information from respondents in a quick and easy way while taking a survey
• Matrix Question Type: Ask multiple questions at one go

What are the benefits?

• Display Logic: Control the behavior of the overall survey and enhance the quality of the data obtained
• Multi-device Compatibility: Audience can answer surveys from anywhere in the world with simple taps on their preferred device
• Import Contacts: Just upload a CSV file with all the contact information or quickly drag and drop the file to the dashboard

Bottom Line

SurveySparrow transforms conventional surveys into conversations which lead to higher engagement.

Each of the plans comes with a 14-day free trial.

Get started with SurveySparrow.Try SurveySparrow

SurveyLegend.

Best for making beautiful surveys on any device ($33 per month).

Enjoy a top-notch real-time data analytics experience in an easy-to-use, lightweight, and powerful web-based survey tool. SurveyLegend is a feature-rich application with a simple interface.

SurveyLegend offers a simplified list of features, perfectly balanced with an intuitive interface. The surveys also load quickly regardless of the device used to access them.

Your analytics comes to life as responses arrive – SurveyLegend was designed with real-time analytics, feedback and results in mind. The moment someone replies to your survey you can see the data arrive and start interacting with it: filter, search and sort, export, or create beautiful charts and tables using our many available themes.

Reach out to your target demographic, no matter where they are in the world and any language – you may share your surveys with people using email, social media, and even SMS text messages.

Key Features:

• Create beautiful designs: Increase the effectiveness and engagement generated from your surveys.
• Collect and analyze in real-time: See what’s happening as your target respondents complete them from anywhere around the world.
• Get deeper insights: A wide variety of reports are available for you to have dive deepr into the information that has been collected from your surveys.
• Use APIs: A variety of API and integrations are available for you and use.
• An easy-to-learn interface: The tool has an intuitive interface that allows anyone to conduct single or multi-question surveys that are extremely simple to create, distribute and analyze.

Pros:

• Creating engaging surveys on your tablet or computer has never been easier.
• Create beautiful charts and tables using our many available themes
• Filter, search & sort your results in real-time
• Easily export your data to CSV for further use in Excel, Numbers, etc.

Pricing

The following are the four pricing plans available with SurveyLegend:

• Starter: Free Forever
• Pro: $15 per month
• Business: $25 per month
• Legendary: $65 per month

SurveyMonkey.

Best Overall Online Survey Software ($25 per month).

SurveyMonkey is one of the most popular questionnaire tools in the world. It’s an easy-to-use tool that makes survey creation, survey design, and data collection a breeze.

This survey solution gives you the flexibility to ask up to 15 different types of questions, including open comments, interactive sliders, and multiple-choice questions. You can also include questions written by experts in your surveys to make them more effective.

It also offers over 230 templates for different survey types.

Some of them include:

• Customer satisfaction survey.
• Healthcare surveys.
• User friendly research tools.
• Employees surveys.
• And more.

The templates are suitable for beginners to create basic online surveys or complex surveys. You can also customize survey design, colors, fonts, etc., to align with your brand.

The flexible sharing options also come in handy. The formats in which you can export your data include CSV, XLS, PDF, PPT, and SPSS. You can show off your results in the form of charts and graphs.

Here’s how SurveyMonkey works:

• First, you create surveys and polls for your target audience.
• Share the survey and gather feedback via social media, mobile links, email, and more.
• Analyze the feedback using numerous analytical features.
• Integrate the result with any third-party business app you want.
• Make better decisions for your business based on the result.

Key Features:

• Pre-Built Questions – It offers a large pool of questions for your surveys. Its AI engine also offers suitable questions based on your content and brand.
• Data Reporting Tools – Analyze the results with graphical charts and in-depth reports. You can also study the data of respondents who answered more than one question. It also changes the display of data reports to suit your needs.
• Extensive Support – SurveyMonkey’s support is helpful and responsive. You can contact them 24/7 on email, and they normally get in touch with customers in under an hour.

Pros:

• Easily export raw data in a CSV or Excel file.
• Its preview functionality gives you an overview of the final version of the survey form.
• It also scores your survey form to estimate their success.
• You can also send surveys to your customers through SMS.
• The templates are mobile-responsive.
• Its logic tool redirects users to different web-pages based on their answers.

Pricing

SurveyMonkey offers seven pricing plans for both individuals and teams.

Individual Plans:

• Basic: Free forever
• Advantage: $32 per month billed annually
• Standard: $99 per month billed annually
• Premier: $119 per month billed annually

Team Plans:

• Team Advantage: $25 per month billed annually
• Team Premier: $75 per month billed annually
• Team Enterprise: Custom Plan

An enterprise plan enables you to take multilingual surveys and apply advanced survey logic.

SoGoSurvey

User-friendly CX, EX, Online Survey and Quiz Platform ($25 per month).

SoGoSurvey is a great option for enterprises looking for an affordable survey tool with powerful data analytics.

SoGoSurvey offers ‘survey banks’ with plenty of template options and built-in question models. This lets you design a survey form very easily. After survey designing, it lets you distribute and share your surveys across multiple platforms. Finally, review and share the results using live reports.

The good thing is that you get survey templates for every market, including customer retention surveys, event surveys, feedback forms, and more.

You can also automate your feedback process by connecting its API to your CRM system. What’s more, the NLP feature (Natural Language Processing) automatically analyzes text responses and serves customers more efficiently.

What’s more, its data analytics tool measures the response sentiment of users to understand user behavior easily. You can also use its Net Promoter Score (NPS) to manipulate your questions to extract precise feedback.

Key Features:

• Real-Time Analytics – Right after you publish your survey – it starts reflecting the user data on its dashboard to help you stay responsive.
• Extensive CRM Integration – It offers powerful integration with popular CRM tools, including Zapier, Salesforce, Basecamp, and Slack.
• Distribution Options – You can broadcast and distribute surveys globally with several options, including embedded forms, social media invites, and email invitations.

Pros:

• Instantly share real-time report links with team members.
• Collect data and export frereports to PowerPoint, Excel, or Word easily.
• Ensure absolute anonymity to receive honest feedback.
• Its multi-language capability helps you reach multiple communities.
• Add audio or video to your survey to make it more engaging.
• Redirect your survey automatically to preferred URLs.

Pricing

SoGoSurvey offers four pricing plans:

• Plus plan: $25 per month
• Pro plan: $66 per month
• Premium plan: $99 per month
• Enterprise: Custom plan tailored for your business

Apart from the paid plans, you also get a freemium plan for basic features. The Premium plan option offers the ‘AutoSave’ option to review incomplete surveys.

Survey Anyplace

Great interactive questionnaires for surveys, quizzes, and assessments ($33 per month).

Survey Anyplace creates questionnaires and also provides valuable customer insights to your audience. You also have numerous text choices and options to ask open-ended questions.

Apart from that, you can ask several types of questions, including image choices, ranking, and rating questions. To improve the engagement quotient, you can also include a quiz timer, final score, and leaderboard.

Survey Anyplace uses three simple steps to create winning surveys:

• Make it – Use pre-designed templates and customize them by adding images, videos, and animations. Moreover, incorporate your brand elements like logo, colors, and more.
• Get it out there – Share your mobile-responsive surveys on all types of devices. You can also embed them in your social media platforms, email campaigns, and web app.
• Learn from it – Analyze the results graphically using texts, charts, and graphics. Provide valuable responses to your audience, as well.

You can also integrate the survey with Facebook, Webhooks, Zapier, and Google Analytics for powerful reporting.

Key Features:

• Pre-designed templates – It offers a bank of 20 stunning, pre-designed templates to take a survey instantly. You can also preview them to check the final draft of the form.
• Personal Branding – You can add your brand’s logo, colors, and other background details. It also offers 40 attractive backgrounds and an option to embed social media share buttons in your survey.
• Interactive Quiz – Its Quiz-focused feature offers pre-written question pools and quiz timer to validate answers and reflect the final score.

Pros:

• Scratch-offs and discount coupons make your survey more fun and engaging.
• Its tabbed editor is easy to navigate.
• You can create a full white label survey.
• Create a restricted enterprise role to keep all the stakeholders accountable.
• Easily change and edit question types through a dropdown menu.
• Save your original design templates for future use.

Pricing

It offers four paid plans:

• Essential – $33 per month
• Professional – $ 50 per month
• Enterprise – On request
• ReportR – On request

There’s also a 7-day free version to test out the software. The custom Enterprise plan also provides a full white label option on special request.

HubSpot

Best enterprise customer feedback software ($800 per month).

HubSpot’s Customer Service Software’s survey platform collects qualitative and quantitative customer feedback. It increases your outreach by delivering surveys through emails and by embedding on your website.

HubSpot will also let you choose the right survey tool for more visibility and better engagement.

You also get plenty of options to enhance your survey experience, such as:

• Net Promoter Score (NPS) to measure customer loyalty.
• Customer Effort Score (CES) to review whether your customers are receiving proper customer support.
• Customer satisfaction (CSAT) to gauge how satisfied your customers are.

It also offers a user-friendly dashboard where you can track customer responses under a single umbrella.

HubSpot also lets you spot opportunities to improve customer engagement and review your customers’ happiness compared to other industry leaders.

Key Features:

• Clone Your Surveys – You can clone an existing survey with all its features and content. It also allows you to edit the content as you want.
• Web Position – You can easily slide your survey box position on the web page and check out the preview.
• Email Delivery – Select the survey language from a dropdown, name the form, and subject line to send surveys via emails.

Pros:

• Upload images of your choice to enhance the theme of your survey.
• Select custom colors for the web page to meet your branding guidelines.
• Ask follow-up questions based on the responses submitted by users.
• You can also customize ‘Thank You’ responses based on the feedback.
• Add multiple pages or URLs in your surveys.

Pricing

The Survey feature comes with HubSpot CRM.

• Starter Plan: $45 per month
• Professional Plan: $800 per month
• Enterprise Plan: $3200 per month

Qualtrics

Powerful online survey software for questionnaires to specific research projects ($1,500 per year).

Qualtrics is an excellent option if you are looking for custom solutions to survey customers, employees, and brands. Its drag and drop survey builder lets you create highly customized and intuitive survey forms. It provides over 50 built-in templates to create stunning surveys easily.

Next, get answers and insights from your customers or increase employee engagement wherever they are. For instance, you can share your survey link via emails, text messages (SMS), and more.

After receiving the results, you get insights and options to create market segments.

What’s more, you can bring all the feedback on one platform by breaking down silos and building a bird’s eye view of the customer journey. You can also improve the quality of insights through high engagement rates and by asking just enough questions.

To help you keep your data secure, it offers enterprise-grade security, monitoring, privacy, and data access controls.

Key Features:

• Extensive Integration – It enables you to send or receive your data without any coding. It also offers 16 system-level integrations with tools like Tableau, Jira, Pendo, and others.
• 360-Degree Feedback – Automate multi-rater user reviews for simpler and faster employee feedback. It also delivers reports to employees while protecting the anonymity of raters with built-in confidentiality tools.
• NPS identification – Easily identify unsatisfied customers and segment them based on their loyalty. You can also monitor enhancements in products and services to improve your NPS.

Pros:

• Act on real-time website visitors insights’ to optimize the your audience’s experience.
• Trigger relevant communications with advanced targeted surveys and intelligent segmentation.
• Gauge the impact of your new decisions on organizational KPIs and employee productivity.
• Deliver surveys via mobile devices, websites, apps, chatbots, and more.
• It provides tools for predictive intelligence and powerful statistical analysis.

Pricing:

Qualtrics pricing plans are only available on request. However, online reviews suggest that the prices start from $1500 per year. It also offers a free plan that you can use for an unlimited period.

GetFeedback

Excellent customer feedback tool (Pricing on-request).

GetFeedback helps you offer great customer experiences (CX) by taking real-time user feedback. It provides an easy-to-use drag-and-drop editor to build engaging surveys and send them to your customers to receive feedback.

The good news is that it takes feedback after every customer interaction in the customer journey – from sales to service.

You can also integrate your GetFeedback dashboard with Salesforce.

This helps you:

• Automate survey distribution
• Assign follow-up tasks
• And provide insights to your team

All these functions let you follow up with upset customers and boost brand loyalty. It’s a flexible tool that easily adapts to any platform.

Some common types of survey templates offered by GetFeedback include:

• Net promoter score surveys
• Event & conference surveys
• Marketing & product surveys
• Employee engagement surveys

Key Features:

• Free Templates – It offers 15 free templates to help you create stunning surveys within a few minutes.
• Distribution on Multiple Channels- It shares customer-friendly surveys at every touchpoint and get feedback.
• SMS Survey – Engage with customers on the go with SMS surveys. Asks questions one by one without any hassle.

Pros:

• Embed branded surveys in your live chat conversation to take feedback in real-time.
• Easily collect feedback by embedding survey questions in an emailer.
• It offers detailed guides to implement its features.
• It provides detailed analytics to help you gauge feedback and identify trends.
• Build intuitive and engaging dashboards to track your key performance metrics.
• Filter your reports based on region, users, and products.

Pricing:

It offers two pricing plans:

• Corporate Plan – For brands to improve customer experience.
• Salesforce Plan – For superior sales experience with Salesforce.

The details of pricing plans are available on a request basis only. You also get a 14-day free trial.

Zoho Survey

A nice tool for users who want to monitor surveys on a mobile app ($25 per month).

Zoho Survey allows you to create intuitive surveys in minutes and reach audiences on every device platform. It also offers results in real-time in a graph-based format for easy understanding.

You get 250 expertly made templates to create your perfect survey.

Some categories include:

• Customer satisfaction surveys
• Marketing surveys
• Company resources surveys
• Education surveys
• Healthcare surveys
• Event surveys
• Market researchers surveys
• Employee engagement and employee satisfaction surveys
• And many more

It also offers over 25 question types to create unique questionnaires and multilingual surveys. Reaching your audience is also pretty easy through web links, email campaigns, custom domain links, and more.

Next, collect survey results and embed them on your websites and emails. Finally, you can analyze reports and make smart decisions.

Zoho Survey offers numerous types of smart reports, including real-time reports, filtered responses, custom reports, cross-tab reports, etc.

Moreover, it keeps your surveys secure with SSL certification, password protection, multiple-response prevention, and CAPTCHA.

Key Features:

• Auto Emails – Automatically trigger emails depending upon user responses. You can also set the responses on which the emails would trigger.
• Powerful Reporting – Create visual and customizable reports for actionable insights. For an even deeper understanding, it offers integration with Google Sheets.
• Buy Response – If you don’t have an audience, Zoho will take care of that. Just choose the demographics, and it will collect the responses on your behalf.

Pros:

• Collaborate with other users in real-time to get help in creating surveys.
• All the surveys are compatible with mobile devices.
• Send surveys via web links, emails, QA codes, custom domains, and email campaigns.
• You can also collect offline surveys.
• Upload your own logo, customized end page, white labeling to create unique surveys.
• It offers over 200 templates in multiple languages.

Pricing

Zoho offers four pricing plans:

• Free: $0 per month
• Plus: $25 per month
• Pro: $35 per month
• Enterprise: $75 per month

You also get a 7-day free trial of the Enterprise plan.

Nicereply

A great tool to create omnichannel satisfaction surveys ($39 per month).

Nicereply gets real-time feedback using branded one-click surveys. You can customize them and additional questions to the in-built stunning templates.

Furthermore, evaluate surveys based on the ‘Customer Effort Score’ to identify why and where customers are having difficulty with your products or services. Use its Net Promoter Score to find out your loyal customers and grow more users around them.

After you collect feedback, monitor the causes of bad responses, and improve the issues.

Here’s how Nicereply assists you to improve your target audience’s experience:

• It makes sure that you never miss a bad rating and reply on time.
• Set automated responses to negative feedback.
• It helps you take proper actions to retain existing customers.

It offers loads of themes and colors to match your logo and branding. You can use all the customization features without any coding knowledge.

Key Features:

• Smart Insights – Its dashboard offers a hawk-eye view of the team’s performance using NPS ratings, charts, and trends.
• Sharing Surveys – Keep all things in control. Share your survey with specific users at a specific time to gather authentic responses.
• Automatically Triggered Surveys – Trigger automatic surveys after every customer interaction, including support chat or purchase.

Pros:

• Embed survey in your email signature or your official website.
• Customize surveys with themes, colors, and logos of your choice.
• It offers integration with Pipedrive, Salesforce, Zendesk, LiveAgent, Aircall, and more.
• Leverage NPS to measure customer loyalty.
• Increases the survey response rate by up to 200 percent.
• It helps minimize sending emails and maximize responses.

Pricing

Nicereply offers four pricing plans: https://f601a2d5a4069a856c33913f7fd514d3.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

• Mini plan: $39 per month when billed annually
• Start plan: $79 per month when billed annually
• Grow plan: $159 per month when billed annually
• Business plan: $239 per month when billed annually

You also get a 14-days free trial and a free live demo. Annual billing helps you save 20%. If you need more than 2500 responses, you can contact the sales team for a custom pricing model.

Pulse Insights

Suitable to collect customer feedback and uncovering essential insights for businesses (On request pricing).

Pulse Insights gets to the heart of your customer experience by asking contextual questions when it comes time to conduct surveys.

You can also customize your survey form, so it looks and feels valuable. It also offers a host of customization options, including themes, colors, and logos, to meet your branding guidelines.

Pulse surveys also promise to help you ramp up the response rate by up to 10 percent. You can also share your forms across every enterprise channel. What’s more, it integrates your surveys with other web analytics tools, including A/B testing, and CRM.

Pure Insights has three core solutions:

• With 360 degree insights, you get analytics data at a 10 to 20 times faster pace than other legacy tools.
• Guide customers to take the best action after you receive their feedback.
• Personalize every customer interaction by gathering individual preferences.

Key Features:

• Engage – Guide your customers based on the collected feedback to offer a more personalized customer experience.
• Progressive Profiling – Capture interaction at large scale and personalize customer interaction based on different metrics.
• Integrate Feedback – Easily integrate surveys across different touchpoints and platforms.

Pros:

• Customize your forms through pre-built themes and colors.
• Surveys are compatible with devices of all screen sizes.
• Embed surveys in email campaigns and other platforms.
• Send responses based on the feedback received by the customer.

Pricing

Its pricing plans are available on request.

Google Forms.

Free online survey software for personal use and large enterprises (Free).

Google Forms is one of the most popular names for a free online survey tool. Its drag and drop user interface lets you create a survey within minutes. On top of that, you can customize its pre-built templates to design forms to align with your requirements.

You also get access to real-time charts and information based on user responses.

You can also connect the collected data to other Google products. At the same time, your respondents can also upload a file as a response to your survey.

On top of that, it offers a variety of different types of questions, including multiple voice, short answers, and dropdown.

Key Features:

• Extensive Collaboration – Collaboration is one of the more advanced features of Google Forms. You can easily share edit access to any user in the world.
• Data Analysis – You can use sheets to create data visualization and pivot tables to make sense of heaps of data.
• Simple User Interface – It offers an easy-to-use user interface. Even a beginner can create forms for the survey easily.

Pros:

• Anyone can use Google Forms with a Gmail account.
• It offers over 12 themes to help you customize the format of your forms.
• It also allows you to create a customized ‘Thank you’ page with a short message.
• It offers 24/7 support through email and a live chat option.
• All the changes get saved on Google drive automatically.
• You can also copy and paste existing questions to create surveys quickly.

Pricing

Google forms are free for use.

Microsoft Forms

Microsoft Forms is a simple, lightweight app designed to help you easily create surveys, quizzes, and polls. In a business environment, the tool can be used to collect customer feedback, develop strategies, and educate staff. Forms are replacing the Online Survey feature previously offered in Excel Online.Microsoft Forms also has you covered after people respond, via real time data collection. After collecting the data, you can analyze the results using Excel’s built-in filters or create a separate PivotTable report.It allows teachers and students to quickly and easily create custom quizzes, surveys, questionnaires, registrations and more. This application easily creates surveys…

Overview

Features

•Surveys
•Quizzes
•Polls
•Simple and Powerful Analysis

What is best?

•Surveys
•Quizzes
•Polls

What are the benefits?

•Easily create surveys, quizzes, and polls
•It is simple to use
•Works on any web browser

Bottom Line

Microsoft Forms is a simple, lightweight app designed to help you easily create surveys, quizzes, and polls. In a business environment, the tool can be used to collect customer feedback, develop strategies, and educate staff.

LimeSurvey

Limesurvey is an open source software with an open source survey tools for both simple and complex assessments. The features tailored to meet your needs include: four hosting locations, multilingual, unlimited administrators, 28 different question types, quota management, skip logic, assessment scores, open and closed surveys, as well as dynamic questions. Choice between Germany, Canada, USA and Australia hosting ensures your data is securely held in the server of any of these chosen. For surveys that need translation to different languages, Limesurvey is multilingual with over 80 languages, and one just needs one copy for the translation, removing language barrier…

Overview

Features

• Hosting locations
• Multilingual
• Unlimited administrators
• 28 different question types
• HTML WYSIWYG editor
• Quota management
• Skip logic
• Reuse survey content
• LimeSurvey assessment scores
• Offline functionality

Price

• limeSuevey professional: 19 Euros/month (basic), 269 Euros/year ( expert), 654 Euros/year (enterprise)
• Surveyor premium: 3 moths surveyor premium @ 29 Euros, 6 moths surveyor premium @ 49 Euros, 12 months surveyor premium @ 79 Euros

What is best?

• Hosting locations
• Multilingual
• Unlimited administrators

What are the benefits?

• Create and translate survey into 80 different languages
• Allows unlimited administrators to access your survey
• Visualize your survey with graphs etc

Bottom Line

LimeSurvey is a survey software with numerous features such as 28 different question types, quota management, skip logic and many more that makes creation, distribution and analysis of survey seamless and effective with no error. It is designed for both simple and complex assessments.

Conclusion

The first step to making important decisions for your business is knowing as much as you can about your customers and prospects. Gathering information from your customers is essential. One of the best ways to do this is by asking them questions. Surveys allow you to learn more about their preferences, buying habits, and opinions on a variety of topics. determining the right type of survey software for gathering this information will make a huge difference in how successful you are with your survey project