What constitutes a good business marketing software? In this guide, I try to explain all the aspects that matter while choosing a business marketing software. I have personally tested dozens of software products and can confidently say that a good business marketing software should ideally solve the following problems: Data management, Remote storage of data, Visualization, Marketing automation , Analytics and Budgeting . This is the ultimate guide for anyone who needs to find business marketing software for either small or large companies.
Business marketing software is a must-have for any small business nowadays. Businesses of all sizes need to focus on online promotion activities to gain new customers and promote brand awareness. Without a solid foundation in business marketing , your business will not be able to compete on the modern marketplace.
Marketing Automation Software
Free Marketing Software #1: Phantombuster
Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.
Each tool can be used individually or combined with others to create full workflows.
For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.
Use Phantombuster on your social media channels to:
- Generate leads
- Save time
- Build audiences
- Increase reach and engagement
Free Marketing Software #2: Zapier
Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure.
For example, the MobileMonkey Zapier integration allows you to easily send information that’s stored to customer profiles in MobileMonkey to other applications.
Here are just some of the more popular “Zaps” for MobileMonkey users:
- Add all new leads to your CRM, such as Salesforce
- Send SMS messages or Slack notifications to new contacts
- Subscribe new MobileMonkey contacts to MailChimp
- Register MobileMonkey contacts to Zoom Webinars
Zapier automation allows you to combine multiple actions and apps together in a single Zap.
Zapier will save you lots of time by automating repetitive tasks and please your clients when you’re able to work with their tech stack.
Free Marketing Software #3: MobileMonkey
MobileMonkey enables companies to proactively engage with audiences via live web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.
Using OmniChatⓇ technology and chatbot marketing automation, MobileMonkey instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.
MobileMonkey has a free forever edition that comes with marketing automation tools such as:
- Chatbot drip campaigns
- Facebook Messenger lead generation bots
- Customer support chatbots
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6. Mayple
As a digital marketing platform, Mayple brings to the table a number of benefits, including powerful marketing strategies, paid ads, and conversion optimization. It lets you handle marketing campaigns by providing high-end features, like the AI-based algorithm that matches your business with the perfect marketing experts.
Furthermore, you can rely on Mayple to consistently monitor your project performance. You can improve your marketing results by using the software’s marketing services, which covers SEO, graphic design, content building, social media management, and more. Mayple has got them all covered to ensure that you’ll get top results for your campaigns.
Social Media Software
Free Marketing Software #5: MeetEdgar
Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s really cheap and the first 30 days are free. I’ve added it for a reason…
The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.
MeetEdgar is a content recycler which you can use to automate the sharing of all your evergreen content across most major social media channels.
Unlike content schedulers such as Hootsuite and Buffer, you can create the posts that are most important to your content strategy one time, and then have them post on a recurring schedule over time.
This ensures that your followers and page visitors are most likely to find the content that converts and attracts a wider audience.
You can use MeetEdgar across your social channels to do the following:
- Promote your best content, on repeat.
- Save time scheduling the same content over and over again.
- Auto-generate and test variations of posts linking to the same content.
- Schedule how many times per day you want your evergreen content posted to each channel, and at what times.
Free Marketing Software #6: LinkGallery by Rebrandly
Both Rebrandly and their tool LinkGallery have free versions available. Rebrandly is a URL shortener with custom domains that you can use to brand and track URLs with its link management platform.
LinkGallery by Rebrandly lets you seamlessly manage one bio link for all your social media platforms. It enables you to direct your audience to all the different articles, events, sites, and shops that matter to them most.
You can use Rebrandly’s LinkGallery tool to do the following:
- Create a unique bio link and add new content to the gallery over time.
- Get detailed click stats from your audience to understand what they interact with the most.
- Enhance your users’ experience by directing them to specific destinations based on their browser.
Free Marketing Software #7: MobileMonkey
MobileMonkey is an omnichannel chatbot that enables companies to proactively engage with audiences across Facebook Messenger, live chat on your website, SMS text messaging, and other popular messaging apps.
This year they’re introducing bots for WhatsApp, Instagram, and iMessage as well.
Even on the MobileMonkey free forever plan, you can run unlimited Facebook Messenger campaigns. Some popular social media strategies with MobileMonkey chatbots are:
- Running an online contest or giveaway
- Facebook post autoresponders to capture leads
- Chatbot drip campaigns
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SEO Software
Free Marketing Software #8: Ubersuggest
Ubersuggest has a great free version for SEO research and management. The tool was launched recently by Neil Patel, one of the most recognized digital marketers globally.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
When it comes to keyword research, from head terms to long-tail phrases you’ll get hundreds of suggestions from Ubersuggest’s free keyword tool. You’ll also see volume, the competition, and seasonal trends for each keyword.
And to make things easier it also generates a list of keywords for you based on what is working for your competitors and what people are typing into Google.
Using the Ubersuggest top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are getting attention from sites like Facebook.
This is great for content marketing, as you’ll no longer waste time writing content that people don’t want to read.
Free Marketing Software #9: SpyFu
Who doesn’t want to steal traffic from their competitors? SpyFu is the best tool available for competitor keyword research.
With SpyFu you can search for any domain and see every place they’ve shown up on Google, every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 13 years.
SpyFu has step-by-step guides on how to:
- Find the keywords most valuable to your market
- Increase your ranking for specific keywords
- Plan a content marketing campaign
- Research your competitors marketing strategies
- Start a new AdWords campaign
Conclusion
Your business marketing software needs to be easy to use, functional with your marketing strategy and it should enable you to achieve your business goals. Businesses need to be able to market themselves in the most efficient way possible and without an integrated marketing software platform that becomes a lot harder.