SaaS (Software-as-a-Service) marketing is a great tool for agencies but you must be able to make the right decision on which software you will use. There is no such thing as one best marketing agency software for all agencies. Your business is unique and it deserves the perfect marketing agency software. When you choose the right marketing agency management software, it will help you grow your business.
Aside from that, digital marketing software also helps to improve customer engagement through social media. These tools can improve your time management and increase your business profitability.
Asana
Five hundred dollars says you already know Slack. But its competitor Asana also gets a lot of accolades. Many people actually prefer Asana to Slack when it comes to team, task, and project management, and so being able to work in both might help you attract or keep a valued client.
Asana even has some agency collaboration templates that might help get you up to speed. Alternatively, if you’ve already tried both Asana and Slack and found them lacking, check out FunctionFox, which has rave reviews from agency pros in Capterra’s ranking for ad agency software.
Semrush
The My Reports tool offers extended capabilities that go beyond most reporting solutions. Within your reports, you can integrate dynamic, up-to-date data from every Semrush tool, as well as external tools such as Google Analytics, Google Search Console, and Google My Business. When creating and compiling recurring reports, you only need to do the work once, too; simply select the data widgets that you want to include, decide who you want to send the report to (and when), and the data will automatically update every time.
As well as utilizing existing templates, you can also customize your reports (including white-label options, brand logos, brand color schemes, and design themes), while the upcoming Client Portal feature will allow users to streamline their reporting tasks even further.
Ziflow
Ziflow is the leading enterprise-ready online proofing for the world’s most demanding agencies and brands. With over 1,200 file types supported, SOC2 compliance and capabilities like automated workflow, version management and integrations with leading project management solutions, it’s the first choice for organizations looking for the best enterprise online proofing solution. Our customers include Showtime, Splash Worldwide, AWS, Hilton, Weber Grills, WeatherTech, Olly and Everyday Health.
Crazy Egg
As a digital agency, optimizing conversion rates is your bread and butter. Crazy Egg makes it easy to analyze the customer journey, record user sessions, get visual reports and heatmaps, and run A/B split tests.
CoSchedule
So you want to manage a blog, a social media calendar, reshare posts and stay on top of your editorial calendar. For 50 clients. Oh, and you’d like it to work seamlessly in WordPress? No problem. All you need is CoSchedule.
CoSchedule will let you develop unique, branded editorial calendars for all your clients. It will also make collaboration, planning, and content approvals, and production a snap to manage. The company offers a 14-day trial, so there’s no harm in trying it.
Klipfolio
Klipfolio also allows you to enable dynamic reporting with live data, and offers customized themes and integrations, too. In addition, you can transform and repurpose data through an in-built formulas and functions platform.
Of course, if you’re on a budget, you can also use Google Data Studio, the company’s own reporting tool. It’s often accused of being counter-intuitive, but with some practice, it’s a powerful free alternative. It even has a connection with our My Reports tool, too! (available to Semrush business subscription users)
WordPress
WordPress is the most popular blogging and CMS platform on the Internet. It famously comes as an open source platform, but it also has a hosted offering at WordPress.com.
They have an Affiliate program that offers 20% lifetime recurring commissions.
This also includes sales of WooCommerce, their ecommerce platform, and JetPack, their security plugin through the same program.
Whatagraph
Results. It’s all clients ultimately care about. And so, while you might be getting lots of work done, if you can’t demonstrate and document your results, your clients may still be unhappy. That’s why good agency reporting software is essential.
Whatagraph reporting software was built by marketers for agencies. Meaning it knows what your clients want to see from a marketing perspective (all the most important metrics and KPIs for all their marketing channels), but also adapts to the specific agency workflows, such as:
- managing multiple client accounts at the same time;
- managing multiple marketing channels for the same client;
- scheduling reports for automated delivery;
- easily sharing reports via email or screen,
- adding custom branding, and so on.
For most agencies, Whatagraph can save anywhere from 1 to 5 hours per week, per client.
With a wide list of integrations, Whatagraph serves all types of digital marketing agencies, from PPC advertising to social media, SEO & SEM, email marketing, and so on. The simplicity of their drag-and-drop editor and the ability to build cross-channel reports and even merge data across channels makes Whatagraph one of the best agency reporting software out there.
Wix
Wix is the most popular website hosting platform and it’s great for small business clients. Wix offers agency partners two different programs:
- The affiliate program pays out $100 per paid sign up, which is generous. The catch is you need to generate a minimum of $300 in commission fees (i.e. 3 sales) a month.
- The Wix Arena is a directory of agencies that can design and build out Wix sites. In your Wix account, mark yourself available for projects and submit your client projects to list as case studies in the arena.
Mockplus
Looking to design + collaborate with your team on a website or mobile application? How about collaborating remotely, and making adaptations according to your market research results? All you need is Mockplus.
Mockplus is a web-based collaboration & handoff tool for product design teams and enterprises. The software works unanimously with popular design tools including Adobe Xd, Photoshop, Sketch, Figma, and Axure.
Users can export designs to Mockplus for collaborating with team members: comment on designs, make custom specifications for pages, components or layers, add interactions for designs and make them live, control versions, and ultimately hand off designs to developers with assets & ready-to-use CSS code snippets.
Without importing designs from other tools, Mockplus also offers a built-in online interactive prototyping tool, which allows users to use a simple drag-and-drop feature to build a functional web or mobile app prototypes in minutes.
OSI Affiliate
This is a marketing software that is perfectly suitable for helping an agency to make better use of their marketing leads. It has a simple interface and all the important referral marketing features that help to improve the effectiveness of marketing campaigns. OSI Affiliate can be integrated with most online platforms that are important to marketing such as Shopify, PayPal, Xcart and MailChimp. One of the best features of this agency is that agencies can white label it and make money from it. This is the best software for marketing and it can be used for time tracking. It starts at only $47 per month.
Shopify
Shopify’s enterprise-ready shopping cart platform comes with an enterprise-class agency program.
But they are growing their program slowly and carefully. They maintain a carefully vetted agency partner list. In fact, their applications for new agency partners is currently closed (April, 2019).
You can still use their Affiliate Program which comes in various flavors.
- An affiliate program that offers 200% of the customer’s first monthly payment or $1,500 per enterprise customer.
- An agency program that offers a lot more, including sales training, co-selling, and a referral network including their directory of agency partners
Conclusion:
There are a wide variety of digital marketing agency software available in the market today. These marketing agencies offer a range of services for a profit, and one of the most important steps in the marketing agency’s funnel is the client management software. You can find a lot of software companies offering this kind of marketing agency software.