Email Marketing Templates: HTML. If you’re in the business of email marketing then chances are that you need email marketing templates to help you in that venture. The problem with email marketing is that it is time consuming and needs a lot of attention too. On the bright side, if you set yourself up for success, then at least, you know how to use HTML well.
If you would like to stand out from your direct competitors with a professional looking email marketing template, our templates will support you. We have a large collection of HTML e-mail templates including flash e-mail templates, newsletter templates and more. There are over 50 packages complete with Photoshop files so you can create your own versions based on our designs.
Starting out in Email Marketing
Email marketing in itself is a huge topic. There are dozens of large-scale blogs and brands dedicated to helping others make the most of their email lists, including actual email service providers themselves.
In our view, and which we know is the view of many others, a good email begins with its design. And now that the majority of email clients and email platforms support new web standards, we can send out responsive email messages to all of our desktop and mobile users, without making any sacrifices in the design.
Responsive email, much like responsive web design, ensures that the emails we send receivers perceive equally well on whichever device they choose to open the email on. And we all know by now that we, no longer, can ignore mobile, only embrace.
Post navigation
- Skip to free email templates
- Skip to HTML templates
To help online marketers make better choices about their email marketing, we have assessed a list of the most popular and what others call the best responsive email marketing templates, in the form of actual templates.
What’s more, we also added responsive email marketing frameworks that you can use to build custom templates that better reflect your ideas and your aspirations for the emails that you send out. You are more than welcome to recommend more additions to this post by dropping a comment at the bottom of the post.
We take our community input very seriously.
UNLIMITED DOWNLOADS: 500,000+ Email Templates & Design Assets
All the Email Templates you need and many other design elements, are available for a monthly subscription by subscribing to Envato Elements. The subscription gives you unlimited access to a massive and growing library of 500,000+ items that can be downloaded as often as you need (stock photos too)!
DOWNLOAD NOW
Without further ado let’s look at the best HTML email templates.
Best Free HTML Email Templates
Colorlib Restaurant Email v1
For restaurant owners, here is a neat and premium-like responsive HTML email template that you can use right away. Of course, the tool is adaptive and flexible enough for you to use it with other food-related businesses and projects, too. No need to stick to one topic if you can use one item for numerous different purposes. And this email template is perfect for getting your email campaigns going and get their mouth to water. Whether you are opening a new restaurant or you have a special happy hour deal to push, do it in style and see the impact your fresh newsletter has on your subscribers.DownloadPreview
Colorlib Corporate Email v2
As an agency or corporate business, getting new leads is crucial. If they do not convert right off the bat, you should capture their emails for future promotions. When it comes to email marketing, this particular template serves businesses of all sort seamlessly. You can use it as an introduction email or further down the line in your funnel when promoting different services and even products. Not only that, but you can also link it to various segments of your page so they get what they want in an instant. Simplicity mixed with compelling content and call-to-action buttons is all you need to keep the traction going.DownloadPreview
Colorlib Portfolio Email v3
Digital and creative agencies, web development firms and freelancers, if you have a list, you better keep it engaged with outstanding content they will not be able to resist. Instead of creating a custom email template from scratch, here we have an impressive one available for free. You can use it out of the box or you can improve it according to your branding needs, whatever the case, the outcome will appear beautifully on all devices, from handheld and up to desktop computers. With the minimalistic approach, you can keep the experience distraction free at all times. The HTML email template is at your fingertips and costs you nothing.DownloadPreview
Colorlib Blog Email v4
This next free responsive HTML email template will work best with blogs and online magazines if you utilize it as is. Of course, you can get it to work with loads of other projects and purposes, all in the name of keeping your newsletter subscribers updates and engaged. Share your latest blogs posts, most read articles and other goodies that will be of benefit for the end user. You can even add blog post excerpts and give them a quick peek at what they can expect. Get your creative spirit going and grow your online blogging or magazine project with nifty email marketing campaigns.DownloadPreview
Colorlib Travel Email v5
It is a must that you keep on pushing new offers and new updates to your travel email list on a regular basis. If they signed up to your newsletter, it is more than evident that they are interested in knowing what you have in store for them. No worries. You came to the right place; a collection full of responsive HTML email templates that will do you well. For travel agencies and even travel bloggers exclusively, this tool is the right solution for you. You can now keep your email blasts at the highest degree, in unison with your professional approach.DownloadPreview
Colorlib eCommerce Email v6
If you run a fashion store or an apparel brand, branded email newsletters will come very handy. With this magnificent HTML template, you can now make some noise and capture everyone’s attention immediately. It is a clean, modern and trendy solution that will put on display your latest drops, as well as items on sale. In fact, you can employ the template however it suits your needs and wants best. But keeping it exactly as is will produce on-the-spot results.
On the top, you can link the template to different sections/categories on your website. Further down, you can add different items with short descriptions and call-to-actions. All the way down at the bottom, you will also find social media icons and an unsubscribe button. Make it yours now; it is free of charge anyway.DownloadPreview
Colorlib Email Newsletter v7
If you blog about travel and tourism, Colorlib Email v7 is the HTML email template for you. However, to be completely candid with you, the tool works with all sorts of different aims and intentions. You can quickly tailor it to your needs since the content will define the main objective of the template. That said, download this nifty design now and customize it to your heart’s desire with no sweat.
Add terrific imagery, write excerpts of your blog posts and trigger your subscribers with catchy headlines. Email marketing can be super rewarding, whether you run a blog or a full-blown online business. And with any of our templates, you are safe and secure that everyone will experience your content beautifully. Since it does not cost a dime, you can test it out right now and see how the outcome appears with your added signature style.DownloadPreview
Colorlib Shopping Email v8
For everything fashion-related, Colorlib Email v8 is a responsive HTML email template that will get you going in no time. You do not need to come up with the design from scratch. Thanks to the minimalist and modern look, Colorlib Email v8 is a tool that easily caters to all sorts of different tastes. Of course, you can also tweak it according to your branding regulations and personalize it.
Colorlib Email v8 alters to mobile and desktop devices beautifully, making sure everyone gets the most out of your newsletter. Do not keep it dull and boring when you can spice things up and surprise your subscribers with a jaw-dropping layout. Let your fans experience your fresh products, different announcements and other whatnots first. With a look of a newsletter like this one, you know everyone will be intrigued by your content.DownloadPreview
Colorlib Photography Email v9
Amateur and professional photographers, treat yourself to a super responsive HTML email template that costs you nothing. Whether you have ten or ten thousand subscribers, start sending newsletters and master the game of email marketing early on. See what ramps up open rates with testing, testing and testing some more. Thanks to this beautiful layout, it is a guarantee that everyone will enjoy your beautiful imagery. Whether they view it on their smartphones or laptops, the template creates an exhibition that will be pleasant to the eye every time.
No need to brainstorm the design for a newsletter when you have all these amazing solutions right at your fingertips. Put the sample that suits your needs best into play with a click and tailor it according to your wants to a T easily.DownloadPreview
Colorlib Email Verification v10
Beautiful, clean and modern email verification template that you can now take to your advantage entirely free of charge. You can keep the look as is, just change the texts and details and go from there. With quick few tweaks, you can now set up a stunning email verification that people receive when, for instance, they sign up for your newsletter. This is a great approach to prevent spam. But you can also use it for other stuff as well, like creating an account and more.
The layout of the template is fluid, working on different screen sizes without a hitch.DownloadPreview
Colorlib Email Verification v11
If you want to make your verification emails a tad more personal, this template will do you well. With a picture, you can showcase who is behind the brand, which is definitely a nice touch. Moreover, this web design is also very minimalistic, making sure everything comes into view stunningly. And if you would like to perform improvements and adjustments, you can do that, too.
Along with the main compartment, there is also the footer area, which you can use for additional text and links. The necessary “unsubscribe” note is also there.DownloadPreview
Colorlib Shopping Cart Email v12
When operating an eCommerce store, not all users will complete their purchase on their first visit. In fact, some will step back after filling out their details, just before pressing the “complete purchase” button. At this point, you have their email, so you can easily send them a notice to encourage them to complete the purchase. You do not know what was the initial reason that they left, but your email may be a reminder/follow up that they forgot to buy stuff from you.
With strategic email marketing, you can raise your potential sky-high, so do not neglect it.DownloadPreview
Cerberus
Crafting a raw HTML email template can be quite the challenge in itself, and when it comes to creating responsive emails, there’s so much more than we need to take into consideration. This is why frameworks like Cerberus can become increasingly useful for all the requirements that responsive email marketing presents. This tiny framework library is built to serve its users with a few solid HTML email patterns that you can quickly stitch together to create unforgettable email browsing experiences for your email list subscribers. The small layout patterns use HTML, and by no means do they serve as an end-result for your email needs. Cerberus developers encourage you to play with the HTML code to make your own adjustments based on what you expect your end result to look like. The framework is merely a bridge to help you create responsive emails on the go.Download
Omicron
Omicron is a simple to use free responsive and mobile-ready HTML email template that works great with different business intentions. For instance, you can utilize Omicron for business events, gigs, latest blog posts, videos and other compelling content that you would like to share with your audience. It features soft shapes that are very mobile-inspired. You can also add a footer, link the template to your social media accounts and provide all the additional information that you know will benefit your subscriber. Of course, you can also attach the pre-header text and tailor Omicron to your branding regulations. Download it now and test it out.MORE INFO / DOWNLOADDEMOGET HOSTING
Good Ol’ Bakery
If you run a bakery, a restaurant or any other food-related business, Good Ol’ Bakery is the free responsive HTML email template that will do you well. It has a clean, modern, elegant and stylish web design that will spark their curiosity and increase click-through-rate. But it is the clever and strategic subject line in combination with Good Ol’ Bakery that will produce a winning email campaign. Moreover, Good Ol’ Bakery features a dark layout that is both very appealing to the eye and sophisticated. The design works great with eCommerce platforms, too, and you can even utilize it for something entirely different.MORE INFO / DOWNLOADDEMOGET HOSTING
Zeta
Zeta is a versatile, flexible and multi-purpose business responsive HTML email template. It is a tool that will take your newsletters to an entirely new degree. Whether you run a corporate business, a digital agency, a blog or an online store, whatever the case, you can tailor Zeta to your needs easily. It contains blog post snippets, timeline, testimonials and social media buttons to name a few. Every time you send out an email blast, be safe and secure that your newsletter subscribers will enjoy the professionalism you bring to the table. With Zeta, that is a guarantee! Of course, Zeta looks stunningly on all devices, mobile, tablet and desktop.MORE INFO / DOWNLOADDEMOGET HOSTING
Shopilicious
Hence the name, Shopilicious is the perfect solution for eCommerce platforms. It is a free mobile-ready HTML email template for creating trendy, contemporary and attention-grabbing newsletters. There is no need for you to build from the ground zero anymore. Simply download the impressive Shopilicious and put it to action. Lovely colors, fonts, special sections, call-to-action buttons, coupons and social media integration are just some of the goodies that you get with Shopilicious. Perform customization tweaks and get things rolling sooner rather than later. Increase your online store’s potential with regular email blasts and take even more orders.MORE INFO / DOWNLOADDEMOGET HOSTING
Be Shoppy
Be Shoppy is another free responsive HTML email template for online stores. It works best with fashion and apparel brands, but you can also use Be Shoppy for other eCommerce platforms effortlessly. Speaking of which, Be Shoppy works with bags, accessories, electronic devices, furniture and pretty much any other online store. The opulent black and golden layout screams with elegance and sophistication and does the job right. That said, if you run a boutique and high-end brand, Be Shoppy puts you on the right track with your email newsletters. Now add your items and details and see the magic happen.MORE INFO / DOWNLOADDEMOGET HOSTING
Litmus
Litmus is a known brand for those who enjoy testing and analyzing the performance of their email marketing campaigns. It only makes sense that the Litmus team would try and give back to the community by offering some freebies. As it happens, those freebies have fallen under the category of responsive email marketing templates. All five templates come in different categories, including: newsletter template, template for announcing new products, a receipt template for all your invoicing needs, a simple announcement template to send out brief messages, and even a minimal stationery template that will be of great use to those who like to keep it simple, but also responsive.Download
Responsive HTML Email Framework
When someone names their project Email Framework, you are without question entitled to expect some really great features, otherwise what is the point, right? Well, luckily this open-source project (find it on GitHub) is exactly that. A full-scale solution for all your responsive email layout needs. The framework provides the developer/user with a set of grids, modules, blocks and rows for content, spacing elements, buttons, image rows and other similar elements that might go into building a flawless email template. Thanks to Litmus testing, the framework works with the leading email clients that majority of internet users are using today.Download
Antwort
Antworth doesn’t call itself a framework, rather a resource of pre-built email layout templates that will natively adapt to desktop and mobile devices. It works flawlessly with iOS and Android systems, and support email clients like Yahoo!, Gmail and Outlook out of the box, even some of the most older versions of Outlook. The layouts utilize dynamic content as the basis. Meaning you can really customize each email to look the way you want it to look, without having to worry about your content display. The design style is minimal.Download
Conclusions
Email marketing has been proven to deliver top notch results when it comes to making sales and keeping your customers informed about your latest products and special offers. This is why you need to check up the most popular email marketing templates available online and use them for creating your own business emails.