In the modern era, logo is a symbol of a brand, so creating a logo with a special meaning that is closely related to the concept of a brand is very important . From design to layout, from texture to color, each element The logo has a direct impact on the effectiveness of the whole brand.
In the modern era, a logo is a symbol of a brand. It’s important to create a logo with a special meaning that is closely related to the concept of a brand. A logo affects not just design, how it looks, but also color, texture and layout. Every element has an impact on the effectiveness of the entire brand.
Why do you need a logo for your YouTube channel?
There are many reasons why you should take the time to create an authentic logo for your YouTube channel:
- It increases your credibility and your professionalism
- It allows you to have a strong branding
- It is easier to be recognized by people and easier to build a community
How to make a YouTube logo.
1. Start with inspiration.
We hook you up with thousands of professionally designed templates, so you’re never starting from a blank canvas. Search by platform, task, aesthetic, mood, or color to have fresh inspiration at your fingertips; once you find a graphic to start from, tap or click to open the document in the editor.
2. Remix it to make it your own.
There are lots of ways to personalize your YouTube logo templates. Change up the copy and font—Sub out the imagery with your photos. Or browse from thousands of free images right in Adobe Spark. Spend as little or as much time as you want to make the graphic your own. With a premium plan, you can even auto-apply your brand logo, colors, and fonts, so you’re always #onbrand.
3. Amp up the flair.
It’s easy to add extra flair and personality to your projects with Adobe Spark’s exclusive design assets. Add animated stickers from GIPHY or apply a text animation for short-form graphic videos in one tap. We’ve taken care of all the boring technical stuff so that you can focus on your message and style. You can also add collaborators to your project to have a more hands-on-deck bringing your design to life.
4. Resize to make your content go further.
Gone are the days of having to memorize image dimensions for every single platform. Once you’ve landed on a design you like, you can easily modify it for any printed need or social network using Adobe Spark’s handy, auto-magical resize feature. Duplicate the project, hit resize, and select the platform you want to adapt it for, and our AI will take care of the rest. Boom. Content for all your channels in a fraction of the time.
5. Save and share your custom YouTube logo.
Once your design is complete, hit that publish button and share your idea with others. Adobe Spark saves your work, so you can always revisit your project if you need to update it in the future.
The most important steps to designing a logo
Understand why you need a logo. And why it needs to be great.
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Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe left because you’re not for them).
Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.
Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.
Find inspiration for your design
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The hardest part of the design process can be the search for logo inspiration. Luckily we’ve got some tips for you that will make it really easy.
Start with a brainstorm
Perhaps you are a conceptual person and like to start off with collecting verbal ideas. A proper brainstorming session can be just what you need to pin down the look and feel you’re trying to achieve. Here are three steps that will help you draw out the best creative logo ideas:
1. Follow the rules of the brainstorm: Brainstorming is about getting all ideas out (even those really really bad ones) and writing them down. Even a horrible idea can spark a conversation that leads to a genius solution.
2. Think like your audience: Make a list of words that describe your brand and how you want it to be perceived. Think like a person in your target demographic and always remember what would be important to them.
3. Get everyone involved: A one-person-brainstorm is fine, but only diversity will make the magic happen. Bring in people from every department or even friends and business partners. The more perspectives, the better.
Logo for Crypto Caveman designed by Virtuoso”
Logo for Sweet Trip designed by Terry Bogard
When it comes to brainstorming your logo, don’t be afraid of thinking out of the box and being a bit different. See how logos like the ones for Crypto Caveman and Sweet Trip cleverly combine ideas that you wouldn’t necessarily associate with each other—like cryptocurrencies and cavemen or a honey bee and a pin on a map? These original logo choices help them express character and stand out from the crowd.
Make a mood board
If you’re a visual person, a mood board may be the perfect tool for you to get inspired. You can create an actual board by cutting out and pinning printed images or make a digital one (Pinterest would be the obvious choice here). Simply collect all the images you feel drawn to—those can be other logos, color combinations, illustrations or graphics, go wild! You’ll see, your mood board will reflect what style and design features you are gravitating towards in no time. Need a good place to start? We suggest checking out the 99designs logo inspiration gallery.
Logo for Simply Rooted designed by Virtuoso”
Logo for Rugged designed by KaWolfram
Think about how your business can be visualized in your logo. Simply Rooted is all about local, down-to-earth food and their vintage logo perfectly reflects that with hand drawn root vegetables. If you’re striving for a similar aesthetic, your mood board might include images of vintage logos, handmade illustrations and organic shapes and colors. Or take a look how the Rugged logo visualizes their “rugged” brand identity in a bold and rough looking word mark but still includes a luxurious vibe with a reflective gold effect. Your mood board gives you the opportunity to pull all these elements together.
Choose your design style
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Now that you have a clear idea of your brand and are feeling inspired, it’s time to start translating that into design. There are lots of different elements that come into play here, from colors, shapes and graphics to typography. Isolating each component and what it can do for your logo will help you take things step by step, rather than getting overwhelmed with the whole design all at once.
When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone, only what’s best for your brand.
Classic
Trendy logos can be fun and exciting, but they can quickly look outdated. A classic style gives you better staying power and can help you reach a broader audience. This aesthetic keeps it simple and doesn’t venture out into crazy color palettes, graphics or fonts. A classic style tells people that you are reliable and down to earth.
Retro or vintage
There is a reason why vintage and retro design have been on trend for quite some time now. They instantly remind you of the past and evoke romantic feelings of nostalgia. A vintage logo tells customers that history is important to you and that whatever you sell is done right. Worn and hand-illustrated logos in brown and beige color palettes fit this aesthetic beautifully.
Modern and minimalist
Brands often choose a clean and minimalist style to communicate how fresh and modern they are. This style uses a lot of whitespace, minimal details and simple lines often resulting in sleek, pared back logos. A minimalist and modern style shows your customers that your brand is up-to-date, cool and knows what counts.
Fun and quirky
This is a popular choice for brands with a young (or young at heart) target customer. Fun and quirky style tends to be colorful and cute and often uses symbols or illustrations to create a positive and friendly vibe. Go for a whimsical mascot or a sweet illustration to let your brand’s fun character shine through.
Handmade and handcrafted
Handcrafted style transports a clear message: this brand is individualistic and stands for handmade quality. The style works well in combination with other aesthetics, like vintage, to really drive the message home. But it can be combined with minimal and fun styles as well for a simple and sophisticated or a bright and youthful look.
Can’t pick just one?
Of course these styles aren’t mutually exclusive: Just mix and match them to suit your brand. For instance your brand can be both handmade and fun at the same time, just take a look at how the quirky, illustrated logo for The Crafting Cactus pulls it off.
Conclusion
Whether you have a new business or a big business, you have to create a logo. It is more important that each element of the logo has a special meaning about it. When designing a logo, it is important to think not only about design and layout, but also about creating a connection with the consumers and increasing brand recognition.