Ah the joys of autopilot marketing software. You know you need it – that’s why you’re searching Autopilot Marketing Software, right? But you don’t want to invest a lot of money in a system you may not know if will actually work.
What is Autopilot?
With Autopilot, you can automate all your emails at exactly the right time. Trigger emails based on time, behavior and interest – like when a website visitor submits a demo request form or abandons your shopping cart without making a purchase. Autopilot helps marketers communicate with their audience, transforming leads into customers and customers into repeat buyers and advocates. Build and manage email lists and design intuitive email campaigns with fully-customizable email templates.
Below are the best Autopilot Marketing Software.
Leadsius
Leadsius is a three-year-old Swedish company that just released its product from a long-standing beta two weeks ago. While it focuses on small to medium-sized companies, the company’s understanding of what “small” and “medium” mean is tempered by the small Scandinavian market it started in — Sweden is home to just about as many people as New York City or L.A.
Above: Part of Leadsius’ interfaceImage Credit: Leadsius
“In Sweden that is not the same as in the U.S.,” founder and CEO Markus Lundin told me. “We target companies with 10-200 employees … we end where Act-On starts.”
Leadsius has a full-ish suite of features. But the company might be strongest in website visitor tracking and analytics, since that’s where the company first began.
Features:
- Lead nurturing
- Lead qualification
- Email marketing
- Lead management
- Landing page creator
- Web forms creator
- Contact database
- Website visitor tracking
- Lead analysis and reporting
Pricing: $0 to $1,195/month
Sales Autopilot
Sales Autopilot is fairly typical of low-cost entry-level marketing automation solutions: It tries to do a little bit of everything, including some basic customer relationship management (CRM).
Based in Hungary, Sales Autopilot offers complete functionality for free for its fairly extensive list of features, as long as you stay below 400 emails a month and one user. In other words, it’s incredibly easy to say yes to Sales Autopilot, and yet it can expand up to as many as two million emails a month for thousands of dollars in monthly cost.
“You can start using one of the world’s most sophisticated yet easy to use ‘all-in-one’ marketing and sales machines with no cost to you,” the company says. ADVERTISEMENT
Features:
- Email marketing
- Integrated email, SMS and direct mail campaigns
- Lead nurturing
- Sales process management
- Customer targeting
- Process management
- Automated marketing campaigns
- ERP integration
- Call center integration
- Built-in CRM
- Built-in e-commerce
- A/B testing
- Website customization/personalization on the fly
- Landing pages
- Surveys and polls
Pricing: $0 to $3,500/month and up
Azuqua
Azuqua is another of those quasi-hybrid systems that does a bit of sales, a bit of marketing, and a bit of customer service. In some sense that can be a bad sign, and sometimes all-in-one system do everything adequately but nothing extremely well, but in another sense it speaks to the ongoing melting of marketing and sales and customer support into a single set of activities with different foci in each.
Above: Building an Azuqua event flowImage Credit: John Koetsier
The company is a very young Seattle-based startup that is built to automate and connect cloud-based business processes into what it calls “workFlõ” scenarios. ADVERTISEMENT
For example, someone could tweet about you, which Azuqua notices. The system then analyzes the tweet for sentiment, and routes it to different departments such as sales or customer service depending on what it finds in the tweet. That creates actions in, for instance, Salesforce, which then trigger customer or prospect contacts from your team.
Features:
- Automation of workflows
- CRM integration
- Social integration (but not Facebook yet, apparently)
- Personalization
Pricing: $0 to $250/month and up
Spokal
Spokal actually has a $19/month entry point, but that version of the service is solely focused on Twitter. And even the $39/month or the full $79/month product levels have only some of the features that you’d expect from a marketing automation system.
Above: Spokal’s content creation engineImage Credit: Spokal
But still, for a fairly inexpensive price you get a marketing automation starter system which focuses on inbound leads via content marketing and social media. The biggest feature? Search engine optimization (SEO) help in creating your content to attract leads via search marketing.
“It’s like having a SEO expert, a blogging expert, and a content marketing expert all on staff for a low monthly fee,” a customer quoted by Spokal says.
Features:
- SEO-informed rich content creation
- Social sharing and scheduling
- Lead scoring
- Keyword research
- SEO and social analytics
- Twitter audience building
Pricing: $19 to $79/month
JumpLead
Like Leadsius, JumpLead first approached marketing automation from a web visitor profiling perspective, with a product that could identify visitors by their IP addresses. That product, however, generated large amounts of data which the company couldn’t handle.
Above: A JumpLead dashboardImage Credit: John Koetsier
“We didn’t have any capability to manage and nurture those leads,” CEO Matt Fenn told me. “The volume and scale was like sand slipping through our fingers … so we started to build the features that we needed.”
Building features for themselves, JumpLead’s engineers soon found themselves with a product that they could sell to others, with landing page creation, email marketing, contact management, and analytics joining the original visitor identification capability. ADVERTISEMENT
For Fenn, the low price is one of the key features:
“It does allow people to just play around with it without a significant investment in time and money,” he told me.
Features:
- Visitor identification
- Live web chat
- Automated notifications and follow-ups
- Landing pages
- Web forms
- Lead scoring
- Email campaigns
- Contact management
- Social media integration
- Analytics
Price: $40 to $480/month
Nurture
Nurture pitches itself as an all-in-one marketing automation system for the Fortune 500 to the “Fortune 5,000,000” in other words, something that works for the one-person marketing department as much as for the big marketing team.
Above: Nurture contact managementImage Credit: John Koetsier
What facilitates that wide reach are an extremely simple interface and the ability to use the system as a stand-alone tool. Some people will use Nurture within their larger company as a personal or project tool, while some will use it for their entire small business.
“It’s got a nice balance of power and features without the bloat and complexity you find in a lot of marketing automation tools,” a customer quoted on the company’s site says.
Features:
- On-site visitors tracking and engagement
- Email marketing
- Surveys
- Customer segmentation
- A/B testing
- Automated, rules-based messaging
- Real-time alerts for sales staff for key leads
- Contact management
- Analytics
- Lead scoring
- Web forms builder
- Landing pages
Pricing: $95 to $3,000/month
Infusionsoft
Infusionsoft is possibly the best-known and most successful marketing automation system in this list, and there are some good reasons why. Even though its price is low, Infusionsoft offers an all-in-one system that combines aspects of CRM, marketing automation, social media marketing, and e-commerce tools into one package that is very attractive for small business.
Above: Infusionsoft can be your marketing calendar, tooImage Credit: Infusionsoft
That helped it achieve eighth place on our VB Marketing Automation Index among much bigger, tough competition. It’s also the system that generated the most responses in our surveys from companies with under $25 million in revenue. And, despite the low cost, it ranked well in our reader survey on its ability to meet most or all of organizations’ marketing needs.
“The small business market is underserved by software companies,” CEO Clate Mask told VentureBeat in January of this year. “Most vendors in the sales and marketing SaaS industry are gunning for the enterprise clients and their products show it … true small businesses are left having to figure out how to make these systems work for their needs and it usually fails.”
The company offers a huge range of solutions, but it’s worth noting that at the lower price points, some of the features here aren’t included: CRM and e-commerce don’t make it into the lowest package.
Features:
- Calendaring and task management
- Contact management
- Lead scoring
- Customer segmentation
- Email marketing
- Automated campaigns
- Landing pages
- Web forms
- Web activity intelligence
- Analytics
- Social media integration (available)
- Built-in CRM
- Quoting and ordering tool
- Sales automation
- Sales reports
- E-commerce
- Referral programs
Pricing: $199 to $379/month
Genoo
Genoo says it marries old-school email marketing software and new-school marketing automation in a way that allows you to do more with less. The company also boasts that providing “an affordable way to grow business” is one of its top priorities.
The lowest price level doesn’t include everything, but Genoo does have a very broad marketing automation toolset for its price. It is worth noting, however, that for anyone sending significant numbers of emails, pricing will go up from the base point. And, unlike InfusionSoft, you pay for email right from the first one you send — there’s no included number of emails.
Above: Genoo’s drag-and-drop email campaign interfaceImage Credit: John Koetsier
However, Genoo does have an extraordinary number of features for its price point.
Features:
- Website and content management system
- Blogging platform
- Landing pages
- SEO analysis
- Web forms
- Contact management
- Email marketing
- Lead nurturing
- Customer segmentation by demographics and behavior
- Automated programs with triggers
- Social media tracking
- CRM integration
- Built-in CRM
- Lead scoring
- Analytics
Pricing: $199 to $1,499, with emails costing extra
Conclusion
The Autopilot Marketing System is an advanced sales funnel builder which is easy-to-use but also comes with myriad features that make building out your sales funnels faster, easier, and more profitable. You can do this totally hands-off or you can get in there yourself and tweak things.