InterServer Web Hosting and VPS
Best Tool For Email Marketing Automation

Best Tool For Email Marketing Automation

The digital marketing industry is getting more and more attention. It seems like everyone is talking about SEO, email marketing, social media advertising, and more. If you are new to digital marketing, it can be a bit confusing to know what aspects of your business to focus on first.

Email marketing automation has gone a long way in improving your business’s customer service and sales. By the time the term “email marketing” was coined, it was already clear that it is going to change the way we do marketing. It all started with email templates, software vendors started to introduce more advanced features such as engagement optimization and automated follow-ups.

Email marketing is one of the most important parts of business marketing which has the power to build any business. There are many software’s and applications being introduced in the market every week that promises high outcome but with more budget. But not all are able to deliver what they promise. So, it’s important to know about few tools that can support you in your email communication with your customers. So, this article will help you to discover some of the best software’s for email marketing automation that have been used by millions of people.

There has been a lot of debate in the email marketing industry about whether or not automation is a good thing. Some people feel that it can cause deliverability issues and is a form of spam, while others have found success in using various tools to help take their email marketing campaigns to the next level. Here are some of the best (and most popular) tools for email marketing automation, and how they work together with your CRM (customer relationship management) solution.

What Does Email Marketing Software Typically Include?

Almost all email marketing software allows you to design emails, upload contacts, schedule email campaigns, and see data on how your emails are performing. Advanced software lets you A/B split test aspects of the email, segment your contact list based on interests, and automate emails based on how contacts interact with any of your marketing channels. There are also typically lead generation capabilities such as putting lead forms on your site and creating landing pages to get more subscribers into the database.


Drip email marketing automation software

Being an email drip campaign software, Drip has a simple and user-friendly interface. You can use email gathering technology, drag and drop elements, and pre-made templates in your emails.

If you have an e-commerce company then this email marketing software is great for you. For basic email marketing automation, it has affordable pricing options! For example, you should pay $49/month for 100+ contacts. You can streamline the drip email process with this app.


  • Smoothly handles large data
  • User-friendly interface, dark mode available
  • Ability to create unique responsive HTML email templates


  • Slow customer support
  • Analytics and reports are average.
  • Inability to re-edit workflows
  • Not storing events for recall so, for example, in Zapier you have to continually refresh


Starting at $19/mo for 1,500 contacts

G2 Rating: 4.4 out of 5 starts


Sendloop email marketing automation software

Sendloop is really one of the best marketing automation software on the market. It has an easy-to-use interface that doesn’t require IT. So, you can customize your emails with a simple drag n-drop email builder. It offers more than 80 free email templates with some unique features.

You can refine a drip campaign by targeting the right people.

Sendloop enables you to track your customers’ movements on your site. By using this email automation software, you can run highly-effective email marketing campaigns.


  • Drag and drop feature
  • Provides WYSIWYG Email Editor so you can edit fast and easily
  • Analysis track report
  • Great technical support


  • A bit expensive as it charges for subscribers not plans
  • The interface is a bit over-siimplistic
  • Lacks mobile-optimized emails


Service cost based on the number of subscribers. You can calculate your service cost from their website. The minimum cost is $9/mo for 500 subscriber and unlimited emails.

G2 Rating: 4.3 out of 5 email marketing automation software in london

Emailsmart is an email automation software that serves for small and medium-sized transactions that care about privacy, gdpr and security. Based in London, the company offers boutique solutions that are GDPR compliant and affordable.


  • Unlimited contact size & billed only total emails sent
  • GDPR Compliant for EU Users
  • Affordable Prices
  • Boutique service with excellent support team


  • Integration options are lacking



HubSpot is consistently ranked as one of the top marketing automation tools across a spectrum of tasks. One of its top uses involves streamlining email marketing services through automated workflows.

HubSpot can be one of your best assets when it comes to sales and marketing.

Pricing: HubSpot has several marketing automation tools for free. Paid plans range from $50/month for the Starter plan to the Enterprise plan starting at $1200/month. Their pricing will increase on November 1, 2019.


intercom automated email conversations

Suppose you’re trying to teach your customers/users about your app. In that case, Intercom lets you send automated email conversations directly in the app. This gives them assistance where they’re most likely to see it.

Pricing: Pricing for the All-in-One solution starts at $87/month.


benchmarkone crm automation

Just like Gmail now uses tags to optimize messages, so does BenchmarkONE. You can create tags and assign them to specific contacts based on their interests and the stage of the funnel they’re currently in.

Pricing:  BenchmarkONE has a free plan for lead generation and email marketing basics. Their paid plans start at $79/month (billed semi-annually).


This email marketing automation tool enables you to create mobile-responsive emails with just a few clicks and send them to any group of prospects immediately or scheduled. You can use professionally composed email templates and easily tailor them to your trademark to get started quickly. Include buttons, images, and videos to make your email copies visually captivating.

The tool also offers a private IP setup that helps users maintain a clean email reputation and avoid spam filters. Besides, automated email re-engagement campaigns can help you eliminate unresponsive contacts while reconnecting with old prospects.

Price: 14-day free trial. Paid plans start at $79 per month.


Lemlist helps agencies, recruiters, sales teams, SEOs, and small companies grow using email outreach. It allows you to produce personalized pictures and videos automatically. With Lemlist, you can use drag-and-drop email templates, streamline and automate your follow-ups, as well as build successful customer relationships by making your cold emails human-like.

Price: 14-day free trial. Paid plans start at $29 per month.


Yesware helps sales experts build stable business relations. It’s an inbox productivity platform that modifies the way you send emails. Yesware’s data-driven insights can help you work smarter with tools such as campaigns, templates, email tracking, and more. It helps spare the time and eliminate the guesswork by making tracking, organizing, and staying up to date with your contacts much easier.

Price: Free trial. Contact for quote for paid plans.


ActiveCampaign offers cloud-based marketing and sales automation software with a focus on email marketing and web analytics. It also provides a CRM and live chat messaging platform. The software uses client data to create personalized messages. You will also have access to subscription forms, drag-and-drop email designer, detailed performance tracking, email segmentation, and split testing.

Price: Free trial. Paid plans start at $9 per month.

This client lifecycle management solution can help companies maintain their relationships with customers, offer support, collect feedback, and automate business processes such as email marketing and request routing. The all-in-one tool ensures smooth client management workflows and offers fully integrated modules for live chat, surveys, customer intelligence, marketing, and CRM.

When it comes to email marketing, Customerly offers a fully functional template builder to create your email design, or you can choose among existing templates. The tool also provides email campaign stats, such as open rate, reply rate, click-through rate, etc.

Price: Free. Paid plans start at $24 per month.

This email marketing software helps book more meetings: it automates email outreach, social interactions, calls, and tasks according to your marketing plan. Reply also offers out-of-the-box email and drip emailing templates with tested performance.

The tool enables you to streamline the workflow with native CRM integrations, rich API, and Zapier to sync data automatically and keep CRM records fresh. It has an AI-backed feature for email list arranging and helps create an email copy that is expected to convert best. 

Price: 14-day free trial. Paid plans start at $55 per month.


SalesHandy is a web-hosted data analytics and sales communications platform that allows sharing files, unifying document management, monitoring emails, and initiating leads via centralization. The software is perfect for small and medium-sized businesses but can also satisfy the needs of large companies. 

With SalesHandy, sales and marketing teams can send personalized emails to multiple prospects, analyze engagement analytics, automate follow-ups, schedule emails, and create email templates. It also presents tools to help users discover customer behavior, spot trends, share and edit corporate records, and assess sales achievements. 

Price: Free. Paid plans start at $9 per month (billed yearly).

This email marketing automation tool provides business intelligence dashboards, CRM, advanced reporting, and link tracking services that can be helpful to SaaS companies, digital marketing agencies, and e-commerce providers. As for email marketing, it allows creating responsive emails, sending targeted follow-up email sequences, and tracking stats available on every email sent.

With the help of the plugin, you can also generate unique tracking links immediately, using the right-click option. This allows you to know the value of any lead source and track precise traffic sources through the entire sales funnel.

Price: 15-day free trial. Paid plans start at $69 per month.


ConvertKit is email marketing software with visual automation opportunities. It allows you to send well-timed content to your leads, build custom paths for your funnels, track how many of your subscribers have completed each step, and send targeted autoresponders based on your users’ interaction with your emails.

It also comes with an email designer that can help you create better emails with higher deliverability and conversion rates. Besides, ConvertKit supports more than 80 integrations with e-commerce, membership site providers, and others.

Price: Free. Paid plans start at $29 per month.


Omnisend is an automated email marketing platform created for rapidly growing e-commerce businesses. With its help, you can convert visitors into buyers, create personalized emails in minutes, and automate your email campaigns. 

Its smart segmentation and comprehensive audience insights enable its users to create hyper-targeted and personalized email letters, which can draw them more revenue. Omnisend runs with various e-commerce platforms such as Shopify, Magento, Bigcommerce, WooCommerce, and many more.

Price: Free. Paid plans start at $13 per month.


EngageBay is a unified sales, marketing, and support solution created to help small and medium-sized companies obtain, engage, and convert website visitors into clients. Its features include email marketing, live chat/helpdesk, landing pages, ticketing, appointment scheduling, and more. 

EngageBay comes with a built-in CRM, which enables companies to manage and track all the deals and activities of their leads as they proceed through sales funnels. Besides, it provides marketing capacities for users to generate leads through automated mailouts, customizable forms/popups, and social media.

Price: Free. Paid plans start at $9 per month.


Outfunnel lets you easily align your marketing and sales goals through deep 2-way CRM integrations. Whether you’re using Pipedrive, Mailchimp, Copper, or HubSpot CRM – you and your team are covered. With workflows and automation, staying on top of your leads is easy with both web tracking and lead scoring.

Sending out email campaigns, automated drips, and one-off campaigns takes no time to set up, allowing you and your team to prioritize tasks that truly matter. At the same time, email and web engagement data easily calculates a customizable lead score for each of your contacts. Each time a lead visits your site, you’re notified of what they’re interested in. Each lead score is synced with your CRM, getting to your leads right on time is as easy as it gets.

Price: The starter package comes at 19$ per month.

What is Email Marketing Automation?

Email marketing automation is creating a series of automated emails that are triggered by the actions of the subscribers and sent automatically. The best thing about automated email campaigns is that you can increase ROI without even trying. You just need to set up the email marketing automation and it does the hard work on your behalf ‘automatically.’


The digital marketing industry is getting more and more attention. It seems like everyone is talking about SEO, email marketing, social media advertising, and more. If you are new to digital marketing, it can be a bit confusing to know what aspects of your business to focus on first.

Email marketing is the best way to engage your customers and grow your business. But it also can be a time consuming task when you’re doing it all manually. That’s why marketers are now moving over to tool automation software or email marketing automation to automate their campaigns.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *