Email marketing has reaped exceptional results, hence it’s status as an online business essential. While some people consider it to be the best form of marketing, some businesses hesitate to try it out, more so when it comes to ecommerce. There are many effective email marketing tools that you can use to grow your store, however, Shopify is one of the best platforms that cater to all your email marketing needs.
Here are the best, we start out with the Shopify!
Shopify Email
Difficulty đ : Beginner
Cost (out of 3 đ°): Free
Unique feature đĄ: Native to Shopify, ecommerce focused
Shopify App Store rating âď¸: 4/5 (869 reviews)https://www.youtube.com/embed/DdFmTMZK0ic
Shopify Email is an easy-to-use email solution to help you connect with subscribers and build long lasting customer relationships. Its clean and minimalist app removes the hassle found in apps like MailChimp or GetResponse, and itâs perfect for merchants who want powerful email functionality with little effort.
Excellent app, fast, and easy to use. Easy to feature one of your products or customize your own campaign. Automatically adds your email subscribers. I have used others and this is hands down my favorite. Saves me tons of time!Skin RX Clinic review
Shopify Email lets you:
- Send branded emails to subscribers in a few clicks, directly from your Shopify admin
- Save time with pre-built templates that automatically incorporate your logo, product images, descriptions, prices, and URLs from your store
- Customize your emails by editing text, buttons, images, and more to make it your own
- Import customer lists into Shopify
- Segment emails to personalize each message and get it to the right person
- Track results including click-through and open rates, products added to carts, and purchases in real-time
With Shopify Email, you get 2,500 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and youâll have access to all the features.
Omnisend (www.omnisend.com)
Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful and fun emails and opt-in forms to grow your email list.
How many emails/subscribers do you get for free?
The free email marketing plan offers you 15,000 emails per month and 2,000 emails per day. It doesnât matter how many subscribers you have.
Upgrading depends on whether you need more emails per month or more advanced features. The first option is $16 per month for 500 subscribers and 15,000 emails. The email count and pricing goes up with more subscribers.
 If youâre interested in any of those paid plans, you can get a limited time discount of 20% â for Themeisle readers only. The discount is valid for six months on the Standard plan. Click here and redeem the coupon code INFLUENCES206 during checkout.
What makes this one of the best free email marketing software?
- The free plan is a steal and the upgrades are rather flexible.
- The eCommerce integrations instantly pull products you want to sell into the email.
- It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
- Send out discount codes or scratch cards.
- Create automation reports and A/B test campaigns.
- Retain mobile audience using mobile-friendly email templates.
- Send out automated emails for abandoned carts and order confirmations.
- Also offers enterprise solutions for bigger companies.
Who should use it?
Omnisend is a great free option for eCommerce stores. You can still use this free email marketing software if youâre not running a store, but youâll miss out on a lot of the unique functionality.
Conclusion
Sender (www.sender.net)
Sender is yet another email service with a wonderful free plan. It also offers push notifications to go along with its segmentation, integrations, and stunning designs that you can customize.
How many emails/subscribers do you get for free?
The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month.
The next upgrade is $10 per month for 5,000 subscribers and 60,000 emails per month.
What makes this one of the best free email marketing services?
- It has plugins for most popular content management systems.
- Video gets converted into animated GIFs inside emails.
- The analysis tools include click maps and Google Analytics â so you can track all your metrics effectively.
- Adding eCommerce products is done by quickly copying and pasting links.
- It can help you automate your social media marketing efforts.
- It will also give you pointers on how to optimize your subject lines.
Who should use it?
Sender has some wonderful tools, but I like it best because the pricing remains fairly low as you upgrade.
Sendinblue â doing one-on-one right
Starting out as a transactional email provider, Sendinblue have successfully expanded into the email marketing service space, offering advanced features such as SMS marketing and email automation.
On their free plan, you can have an unlimited number of subscribers and send up to 9,000 emails a month, although thereâs a daily cap of 300 emails. A few of the features are also off-limits â you wonât get access to email heat maps, details of openers and clickers, or ad-free emails.
What we liked: Marketing automation is a little more sophisticated than other toolsâ, with options to build and even test various campaign workflows (e.g. based on page visits, email engagement, product purchases). Reporting is also pretty good, although itâs a little annoying that the free plan doesnât give you details of who opened and clicked. Their paid plans are pretty affordable, starting at only $25 for 40,000 emails.
Where they should improve: While their templates are mobile-responsive, they could do with a wider variety (although you can always find and use your own templates). And theyâre missing features such as A/B testing, which come as standard in most other tools.
Who is the free plan suited to? If your email marketing is less about newsletters and more about sending trigger-based campaigns (such as welcome emails, abandoned cart emails, or emails based on web visits/email engagement), Sendinblue is a decent option to try.
Sendinblue Video Review
Free Trial: www.sendinblue.com
Omnisend â a smart tool for ecommerce
As an email service thatâs strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your storeâs products to your newsletters, and cool email add-ons like scratch cards and gift boxes. What’s more, all of these features are available on the free plan, along with website tracking, 24/7 support, deep reporting, and landing pages. Not bad at all.
Unfortunately, a recent change in Omnisend’s pricing means that the number of emails you can send has decreased dramatically. What were 15,000 emails per month (2,000 per day) are now just 500, and you can only contact 250 subscribers. This might work for you if you need an advanced service but have few subscribers, but I imagine you’ll quickly outgrow the allowances.
Free Trial: www.omnisend.com
GetResponse â a free plan with unlimited emails
GetResponse has only recently added a free plan to their offering, but weâre very happy they have. Weâve been following GetResponseâs product updates for years, and can say that they have some very interesting niche features, though youâll see below that the features included on their free plan are slightly more limited. These pro, paid features include webinars, sales funnels and advanced marketing automation
What we liked:
What is included are unlimited emails and a website builder with 5 GB of bandwidth. You can also connect your own domain and make use of their SEO-optimization tools.
There are over 500 email templates to choose from, and the editor is flexible and easy-to-use.
Where they should improve:
Unfortunately, you can only store up to 500 subscribers on the free plan, which isnât many compared to the other tools on the list. Youâre also limited to just one landing page.
Autoresponders and automations are reserved for higher-tier paid plans, and, of course, you’ll have to put up with the GetResponse branding.
Who is the free plan suited to?
Small businesses with few subscribers looking for a tool to set up both a simple website and manage their email marketing.
Free trial:Â www.getresponse.com
Conclusion
Email marketing is an effective strategy for reaching out to your customers, but there are lots of options to choose from. Fortunately, Shopify offers two free email marketing tools that can help grow your store! Let’s take a look at the different platforms available and help you decide which one is best for your business.