If you are wondering what are the best free social media management tools, then this blog post is for you. This blog post tells you the best free social media software software platforms & systems. As well as which are the best free social media management tools that help marketers automate their Social Media marketing efforts.
What are some of the best free social media software? Which are the best free social media tools? I’ve compiled this list of top free social media management tools to help you utilize your social networks effectively.
Later
Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.
TweetDeck
Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.
Monday.com
Monday.com doesn’t include a free plan, but it does offer you a free 14-day trial. Its Basic plan costs $8/seat/month. That plan is for teams just getting started with managing all their work in one place.
Monday.com doesn’t specifically target social media marketing. Instead, its focus is on improving the efficiency and workflow of your team. It is ideal for marketers and those wanting to create a logical workflow to manage their social media accounts.
Boards are at the heart of Monday.com. A board is a fully customizable table for managing your projects, workflows, and everyday work. You build boards that represent your workflow. Monday.com includes numerous templates to give you a starting point, one of which targets social media management. That template creates two boards:
- Campaign ideas and requests
- Campaign progress and status
Team members can make suggestions for upcoming social media posts on the Campaign Ideas and Requests board. If you decide these ideas are viable for a post, you can use the board to create an efficient and standardized workflow for a social media campaign.
The Campaign Progress and Status keeps track of your campaigns, split into Upcoming Campaigns, Live Campaigns, Completed, and Stuck.
Falcon
Although Falcon is not a free social media management tool, with the cheapest plan (Essentials) costing $129 per month for single users and small teams, it does offer a 14-day free trial. It doesn’t give a price for its more advanced Full Suite plan, targeting larger companies with multiple teams and markets, although it enables you to request a demo.
Falcon emphasizes that it offers 7-days a week support, with a real-time in-app chat, email, and telephone service. It also provides weekly training sessions, and you can find answers in its help center.
The Essentials plan focuses on publishing & scheduling and social media engagement. You can use an editorial calendar to plan, schedule, and edit across multiple social networks. It offers a content pool, meaning you can store assets for repurposing, plug into your DAM, and use Falcon’s cloud storage. It provides a customizable inbox, where you can arrange multiple feeds to build the inbox that suits you best. If you have a team, you can share notes and add messages to your team members. Existing contacts’ profile cards appear beside their messages. Falcon offers advanced metrics for Facebook, Instagram, and Twitter.
The Suite package offers everything available in the Essentials plan (allowing for larger teams and more significant usage) and adds a number of additional features. These include social listening, where you can monitor social media and the internet to discover much information about your business. You can track brands, topics, keywords, and phrases and even refine them with advanced parameters.
With Falcon’s Full Suite, you can benchmark your strategy across all major social networks. Falcon has a database of over 100,000 brands, letting you benchmark your performance on multiple levels. You can also schedule and post ads on Facebook and Instagram without having to leave Falcon.
Falcon identifies the visual elements of images from the most engaging branded content. You can even invite your team to collect and comment on highly engaging branded content from other brands.
Hootsuite
Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had really taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.
So what does the Hootsuite free plan include? This option is decently robust with the ability to:
- Manage 3 social profiles in one place
- Schedule 30 posts in advance
- Generate leads with social contests
The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Not too shabby!
Buffer
Next up is Buffer. Similar to Hootsuite, Buffer has been in the social media management space for quite some time, and they are a respectable platform that allows you to manage multiple social profiles with ease.
With many overlapping features to Hootsuite, some of my favorite Buffer features include the ability to easily schedule content while browsing the web with their Chrome extensions. Buffer also suggests the perfect moments to post based on follower activity – pretty neat!
While there are a variety of options for larger organizations and agencies, the free plan just may suit your social media management needs. Buffer’s free plan includes the ability to manage three social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, and shorten and track links.
SocialOomph
Not only do I love the name of SocialOomph, I’m quite impressed by the wide range of features they offer for multiple platforms – ranging from the typical features like scheduling and analytics, to some interesting ones like keeping your DM Twitter Inbox clean to help with increasing followers. They definitely offer a wide variety of unique features for Twitter, Facebook, LinkedIn, and Pinterest management, as well as the ability to manage and schedule blog posts.
While SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts, but some of the more sophisticated features require a paid plan. If you’re looking to manage multiple social platforms aside from Twitter you will need to pay to play.
Conclusion:
Best free social media software is what you need! Let’s face it. Social media has become the most favourite channel for users of the Internet. And while huge companies like Facebook, Twitter, and LinkedIn rule the social media world, there are plenty of other players in this game.