MailChimp for WordPress is a plugin that’s going to save you a lot of time. You’re going to be able to have a popup newsletter sign up form, a popup opt-in form, and even integrate with the MailChimp plugin to seamlessly sync up your subscriber list. It’ll also let you add in specific follow-up messages based on what people subscribe to or buy from your website. If you’re a blogger, you’re probably already using MailChimp to deliver your blog posts via e-mail to your subscribers. In the past, you needed a plugin like MailChimp for WordPress to actually add MailChimp sign-up forms to your WordPress website. Now, thanks to a recent partnership between MailChimp and Jetpack, you can add MailChimp sign-up forms directly from your WordPress dashboard!
Why Build an Email List?
More than 70% of users who abandon your website will probably never come back, unless you successfully get them to subscribe to your email list.
Email is private, personal, and by far the most direct form of communication on the internet. Many people check their inbox more than their social media feed.
Plus, an email will stay in the inbox unless a user takes action on it. On social media, your message will soon get buried in an endless timeline.
For more details on how email marketing can grow your business, see our guide on why you should start building your email list right away.
Why Use Mailchimp with Your WordPress Site?
Mailchimp is one of the most popular email marketing services. Why? Because they offer a free forever plan where you can send up to 10,000 emails per month to no more than 2000 subscribers.
Now as your subscribers grow to more than 2000 or you need to send more emails, then you’ll need a paid plan which can get quite expensive.
Apart from email marketing, Mailchimp also offers basic automation tools that come in handy in growing your business online.
However, Mailchimp is far from perfect. They are no longer the easiest or the most cost-effective email marketing service on the market.
Some Mailchimp alternatives like Constant Contact, Drip, and HubSpot offer more advanced marketing automation tools that are easier to use.
Other companies like Sendinblue and ConvertKit also offer a forever-free plan.
That being said, let’s see how to use Mailchimp with WordPress to grow your business and start building your email list.
Getting Started with Mailchimp
To connect Mailchimp to your WordPress site, the first thing you will need is a Mailchimp account.
To get started, visit the Mailchimp website and click on the ‘Sign Up Free’ button at the top right.
Simply fill in your email and create a username and password for your account, and continue following the on-screen instructions to finish the account set up.
Once you have created your account, you’ll reach your Mailchimp dashboard which looks like this:
Adding Mailchimp Email Signup Forms in WordPress
Mailchimp comes with built-in subscription forms that you can embed on your WordPress website.
Simply click on the create button from the toolbar on the left and then select the Signup Form » Embedded Form option.
This will bring you to the form configuration page.
From here, you can choose which form fields to display, and select other options for your sign up form.
Once you are satisfied with the form, you need to copy the embed code shown on the screen.
Next, you need to switch to the admin area of your WordPress website and go to the Appearance » Widgets page. From here you need to add the Custom HTML widget block to your widget area.
Inside the widget settings, you need to paste the code you copied from Mailchimp website.
Don’t forget to click on the Update button to save your widget settings.
You can now visit your website to see your Mailchimp signup form in action.
You can also add the embed code to posts or pages using the HTML block. See our guide on how to edit HTML in WordPress for more details.
Adding Beautiful Signup Forms Using OptinMonster
Mailchimp allows you to create basic email sign up forms. However, these forms are hard to customize and don’t come with many targeting and personalization options.
This is where OptinMonster comes in. It is the best conversion optimization software on the market and helps you easily convert website visitors into subscribers.
OptinMonster integrates with your Mailchimp account and comes with dozens of beautiful templates and a powerful campaign builder.
Plus, it has incredible targeting and display rules which allow you to display your signup forms at the right time. For instance, you can show a popup to users who are about to leave your site, or show a different campaign to users in specific regions, and more.
First, you need to sign up for an OptinMonster account.
After that, you need to install and activate the OptinMonster plugin on your WordPress website. For more details, see our step by step guide on how to install a WordPress plugin.
This plugin acts as a connector between WordPress and your OptinMonster account.
Upon activation, you need to visit the OptinMonster » Settings page. From here, simply click on the ‘Connect on existing account’ button to integrate OptinMonster to your website.
Now you are ready to create your first Mailchimp newsletter signup form.
To get started, go to the OptinMonster » Campaigns page and click on the Add New button at the top.
Next, you need to choose a campaign type.
OptinMonster allows you to create several types of campaigns including lightbox popups, floating bars, inline campaigns, slide-in, fullscreen, and gamified spin-a-wheel popups.
Below that, you need to choose a template for your campaign. There are several beautiful designs to choose from, and you can modify them as much as you like.
After choosing the template, you’ll need to enter a name for your campaign and launch the campaign builder.
OptinMonster has an intuitive drag and drop interface where you can simply point and click to edit any item. You can also add new design elements called blocks to add your own images, text, buttons, and more.
Once you are satisfied with the campaign design, you need to connect it to your Mailchimp account. Simply switch to the Integrations tab and click on the Add New Integration button.
Description
MAILCHIMP FOR WORDPRESS
Allowing your visitors to subscribe to your newsletter should be easy. With this plugin, it finally is.
This plugin helps you grow your Mailchimp lists and write better newsletters through various methods. You can create good looking opt-in forms or integrate with any existing form on your site, like your comment, contact or checkout form.https://www.youtube.com/embed/fZCYPnFybqU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent
SOME (BUT NOT ALL) FEATURES
- Connect with your Mailchimp account in seconds.
- Sign-up forms which are good looking, user-friendly and mobile optimized. You have complete control over the form fields and can send anything you like to Mailchimp.
- Seamless integration with the following plugins:
- Default WordPress Comment Form
- Default WordPress Registration Form
- Contact Form 7
- WooCommerce
- Gravity Forms
- Ninja Forms 3
- WPForms
- BuddyPress
- MemberPress
- Events Manager
- Easy Digital Downloads
- Give
- UltimateMember
- A multitude of available add-on plugins and integrations:
- Well documented. Our knowledge base is updated daily.
- Developer friendly. For inspiration, check out our repository of example code snippets.
BECOME A PREMIUM USER
Mailchimp for WordPress has a Premium add-on which comes with several additional benefits.
- Multiple forms
- Advanced e-commerce integration for WooCommerce
- Email notifications
- An easy way to style your forms
- Detailed reports & statistics
WHAT IS MAILCHIMP?
Mailchimp is a newsletter service that allows you to send out email campaigns to a list of email subscribers. It is free for lists up to 2000 subscribers, which is why it is the newsletter-service of choice for thousands of businesses.
This plugin allows you to tightly integrate your WordPress site with your Mailchimp account.
If you are not yet using Mailchimp, creating an account is 100% free and only takes you about 30 seconds.
SUPPORT
Use the WordPress.org plugin forums for community support where we try to help all of our users. If you found a bug, please create an issue on Github where we can act upon them more efficiently.
If you’re a premium user, please use the email address inside the plugin for support as that will guarantee a faster response time.
Please take a look at the Mailchimp for WordPress knowledge base as well.
ADD-ON PLUGINS
There are several add-on plugins available, which help you get even more out of your site.
TRANSLATIONS
You can help translate Mailchimp for WordPress into your language using your WordPress.org account.
DEVELOPMENT
This plugin is being developed on GitHub. If you want to collaborate, please look at ibericode/mailchimp-for-wordpress.
CUSTOMIZING THE PLUGIN
The plugin provides various filter & action hooks that allow you to modify or extend default behavior. We’re also maintaining a collection of sample code snippets.
Conclusion
Mailchimp’s Email Marketing List Sign Up Forms is a simple yet effective plugin that allows you to create signup forms for your email marketing service. Validating emails is stressful sometimes especially if the list of email is huge so this one’s perfect!