Who really knows the best online market research tools? Rank your choices and find out about these great free audience research tools. The top vote getters will be posted for everyone to see. These online market research tools form a free and potential online audience for web sites and blogs. This is a great place to get market research.
When you conduct online market research, we want to help. So we’ve assembled a list of free audience research tools for your reference, including some that are free to access, plus some that offer free plans. We hope they help you in your research endeavors.
Google Trends
If you want to get a sense of the level of interest in a particular product or service — as well as how that interest fluctuates over time and across regions — Google Trends is an excellent tool.
All you need to do is enter a search query and toggle with the filters. As an example, take a look at the level of interest in “office supplies” in the U.S. over the past five years. Perhaps unsurprisingly, interest peaked in February 2020 — at the onset of the COVID-19 pandemic:
Plus, you can explore variations in interest across the 50 states, as well as related topics and queries that are surging in popularity:
The “interest by subregion” data is powerful. In Wyoming, searches for “office supplies” account for a greater percentage of all search queries than in any other state. Your average resident of Wyoming, in other words, is more interested in searching for office supplies than is your average resident of, say, Louisiana — a valuable insight for anyone who sells office supplies online.
Equally valuable is the insight that searches for “where to buy office supplies in bulk” are on the rise — potentially indicative of an emerging pain point.
Statista
Statista is one of the best market research tools for building an online statistic in market research. It gives access to the data from market research institutions and their opinion. You can even get an assessment from business organizations and government institutions in different languages with this tool. Researching various industries helps you to understand the nature of competition. Furthermore, using Statista lets you discover the relative size of the industries, their average expenditures, and individual company expenditures.
Features
- Statistics portal
- Research and analysis
- Content and information design
- eCommerce insights for your business
Price
You can use the basic plan of the Statista for primary data and statistics for free. For the Premium account, you need to buy it for $59 per month, and for a Corporate account, you have to pay $700 per month.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Some of its main features are:
- Measuring marketing insights
- Econsultancy report
- The enterprise marketer’s playbook
Think with Google Marketer’s Almanac
Price: Free
If you need information on how people browse and buy according to seasonality, then Think With Google’s Marketer’s Almanac is the ideal resource for you. Offering clever insights into changes in consumer behaviour, it looks at trends and events informing innovative digital campaigns.
Attest
Send your first market research survey for free to a built-in audience. No credit card required.
Attest helps marketers access brand and market insights at lightning speed. That’s why we truly believe we’re the best market research tool in the biz.
Attest’s platform lets you do all kinds of market research – from hefty pieces of work – like market and competitor analysis – to in-the-moment gut checks, like testing different creatives for ads. Build surveys, connect to our audience of over 100M consumers worldwide, and start getting the answers you need in real-time.
Using the built-in audience makes it quick & easy to find the information you need from your target market. What they think, which brands they know & trust, and their buying habits.
We’re loved by the likes of Gymshark, Santander, and Transferwise as an unbeatable market research tool. Fancy giving it a try? Sign up for free and start drafting surveys in minutes. No credit card required.
SurveyMonkey
As some of you already know, one of the best ways to conduct market research is to ask your customers a handful of open-ended questions. You can do this for free with SurveyMonkey.
Specifically, with a free SurveyMonkey account, you can ask up to 10 questions and field up to 40 responses with each of your surveys.
Open-ended questions you may ask your customers include (but are not limited to):
- Why did you buy our product?
- What has our product helped you accomplish?
- How does our product compare to others that you’ve used in the past?
With just three questions — well under the limit of a free survey — you can learn quite a bit about your target market. If, for example, the majority of respondents say they bought your product because they were struggling to do their jobs in a cost-effective manner, that gives you a clearer picture of your prospects’ pain points and your competitors’ shortcomings.
Tableau Public
Tableau Public is a free data visualization tool that lets you figure out market research data with analytics and business intelligence. Using this mechanism, you will get complex data visualization simply and intuitively. Moreover, you can create an interactive and distributed dashboard that trends with colorful charts and tables. It connects to your files to obtain and proceed data into graphs.
Features
- Create interactive graphs and maps
- Build a dashboard in minutes
- Automated mobile layouts
- Automatically connect Tableau Public to Google Sheets
- Embedded visualization
- Highlight the analysis
Price
Tableau Public is free of cost. Prices vary if you switch to the Tableau Explorer, Tableau Viewer, or Tableau Creator.
Klout
Klout helps people who want to be great at social media. Create content that strikes a chord with your friends, fans, and followers.
Some of its main features are:
- Klout suggests shareable content that your audience hasn’t seen yet.
- Track how retweets, likes, and shares change your Klout Score.
Temper
Price: From $12/month to $199/month
Ever wondered how your customers feel about your business? Or if they’ve had a positive or negative experience? With thanks to Temper, now you can find the answer. By inserting a snippet of code onto your website, Temper allows you to ask a question, asking the user to choose one of 3 faces; happy, sad or somewhere in-between. It’s short, sweet and very insightful.
Social Mention
Social Mention is a really simple tool that surfaces real-time data from social media platforms. Whether that’s blogs, videos, or Reddit posts, this handy social media scanner works like a search engine, pulling up examples of whatever you search from across the social web.
Social Mention also features sentiment analysis and estimates of mentions per minute. For example, when I searched for ‘bubblewrap’, sentiment analysis revealed that people felt pretty neutral about it, but when I searched for ‘tired’, the sentiment was resoundingly negative.
This market research tool is a quick and simple way to check in on what’s going on in the realms of social media.
Conclusion;
Online market research tool is a web based software and services provider to small and medium sized businesses that provides solutions for many business problems just like yours. They help you collect, organize and interpret data from various sources such as survey responses, interviews, phone calls and the internet. They provide best online market research tools such as online surveys, online focus groups, online product testing and more.