Ranking higher in search engines is very much dependent on how much effort you are willing to put in. However, you can’t say that when talking about seo tools. There are numerous free tools available online which are not just easy to use but are also fairly qualitative and can get the job done if used properly.
In this review we shall be learning about some important seo and marketing tools for business.
Google Analytics
Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.
It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics.
With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.
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Google Analytics is one of the best free SEO tools that every digital marketer should be using.
Data Studio
Google Data Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.
Keyword Hero
Missing keyword data?
Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks.
This service is free for upwards of 2,000 sessions per month.
Linkody
Linkody is all about backlinks. This tool allows you to find out who’s linking to your website, learn what keywords they’re using, and even “disavow” links you don’t like. That last feature can be handy if you think someone is linking to your website as spam since you don’t want search engines thinking you’re trying to game the system.
While the main attraction here is the backlink reports, Linkody also offers a few notable extras. For example, it provides you with the option to generate reports that you can send to clients, monitor your site’s social shares, and connect to Google Analytics.
Overall, it’s a pretty niche tool, but quite useful if you need some help with link building. More importantly, it’s a lot cheaper than the massive do-it-all services we’ve talked about so far.
Key Features:
- Analyze your website’s backlinks.
- Disavow bad links that might affect your SEO.
- Generate backlink reports for your clients.
- Connect to Google Analytics to gain access to more data.
- Monitor your site’s social shares.
Price: Linkody plans start at $14.90 per month for up to two domains, but you can also try it free for 30 days without a credit card.
Mozcast
Mozcast tracks changes big and small to Google’s search algorithm.
With Google making hundreds of changes on a yearly basis, keeping abreast of the latest developments helps you make sure you’re doing everything to have the best SERPs.
Ontolo
Ontolo is a research tool you can use to find marketing and SEO opportunities. It can also help you find backlinking and guest posting opportunities, which is not something you’d expect an automated tool to do so well.
The idea behind Ontolo is that it helps you find ways to grow your traffic beyond keyword research. If you want your website to become more authoritative, backlinks are essential, but finding the right opportunities can be daunting.
Ontolo helps you locate those opportunities, so all you have to do is pitch them (which sadly can’t be automated). It can pull prospects from over 80 sources, so chances are you’ll find excellent options regardless of what keywords you’re trying to rank for.
Key Features:
- Look for guest posting and backlink opportunities.
- Collect data from over 80 sources to find the best prospects.
- Carry out research using simple-to-understand reports.
- Export your prospects to share them with others.
Price: Ontolo plans start at $97 per month and come with a 30-day money-back guarantee.
Panguin Tool
The Panguin Tool lines up your search traffic with known changes to the Google search algorithm.
If you see a drop that lines up with an update, then you’ve likely found the culprit and can get to work on fixing it!
Answer the Public
Answer the Public is a nifty tool that provides content marketers with valuable data about the questions people ask online.
Once you input a keyword, it fetches popular queries based on that keyword and generates a cool graphic with the questions and phrases people use when they search for that keyword.ADVERTISEMENTCONTINUE READING BELOW
This data gives content creators insight into the concerns and desires of potential customers and enables them to craft highly targeted content that addresses those needs.
Answer the Public also provides keyword suggestions using prepositions such as “versus,” “like,” and “with.”
It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.
24. Keyword Explorer
This keyword research tool will give you up to 1,000 keyword suggestions, a keyword difficulty score, click-through-rate date, and SERP analysis. You get to do 10 free searches per month.
Keyword Planner
Google’s Keyword Planner is designed for ad campaigns, but you can use it for keyword research by seeing how keywords perform in ads.
Keyword Shitter
Yup. You read that correctly.
Get keyword volume, cost per click, and competition data with this aptly named keyword tool.
Disavow Tool
Use Google’s Disavow Tool to free yourself from toxic backlinks.
Link Explorer
See the backlink profile and domain authority of any URL with Link Explorer.
BuzzStream
BuzzStream offers you a collection of tools to help with domain research, email marketing, and project management. It’s a very all-in-one type of platform, and the sheer number of options it provides can be intimidating. With that in mind, let’s focus on how it can help you tackle your SEO needs.
When it comes to research, BuzzStream can help you collate lists of results for the keywords you look into. Then it provides you with information about each of those websites, including overall rankings, related social media accounts, domain age and authority, and more.
In practice, you can use these features to help you do a thorough SEO audit, researching who your competitors are and the content they’re publishing. Moreover, it can even help you create lists of their authors and what each one is up to, so you can keep an even closer eye on their strategies.
Key Features:
- Research your competitors based on any keywords you want to target.
- Collect data about domain age and authority for specific websites.
- Find out what your competitors’ rankings are in the SERPs.
- Locate the social media accounts for your competition’s sites.
- Create lists of authors who write for competing websites and follow what they’re doing.
Price: BuzzStream plans start at $24 per month.
Link Miner
Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension.
Whitespark Google Review Link Generator
Use this tool to find your Google Review listing and generate a shortened link to your page.
Local Search Results Checker
Conduct local searches using Google Search or Google Maps with Local Search Results Checker.
Moz Local Local Check Business Listing
Confirm that your company’s details appear correctly on various directories with Moz’s Local Business Checker.
Semrush
Semrush is an excellent keyword research SEO tool that, among other things, makes it easy to find out what keywords any page on the web is ranking for.
It provides detailed information about those keywords including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months.
With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases.
Semrush also offers more features and unlimited access with various paid plans.
While they’re not cheap, you can get started with a 14-day free trial, if you want to test out the premium features.
Chrome DevTools
Edit pages in real-time using tools that are built right into Google Chrome DevTools. Diagnosis problems as you encounter them.
Marketing Miner
Get a SERP data, ranking, tool reports, and competitive analysis all in the form of convenient reports with Marketing Miner.
Google Search Console
Google Search Console is a collection of services you can use to figure out how the search engine views your website. This service provides you with a wide array of free SEO tools, covering many different aspects of optimization.
For example, Google Search Console enables you to check out any crawling errors that have occurred on your website so you can correct them right away. It can also point out when your site is affected by malware, what keyword phrases people are using to find your site, the backlinks you’ve received, and more.
The many features this service offers makes it a near necessity if you’re concerned about your Search Engine Results Page (SERP) rankings. There’s a clear focus on Google results here, but don’t worry. If you can rank well on Google, the chances are high that you’ll also do OK in other search engines.
As far as actually using the service goes, Google Search Console is very simple to understand. It’s also easy to add your website and get started, so there are no reasons to avoid it.
Key Features:
- Monitor how Google perceives your website.
- Keep track of what keywords visitors are using to reach you.
- Stay on top of any crawl, meta tag, or sitemap errors.
- Update your robots.txt file.
- Monitor your site’s backlinks.
- Get alerts if your site is infected with malware.
Price: Free!
Related: 13 Simple Ways to Boost SEO on Your WordPress Website
MozBar
MozBar is a free SEO toolbar that works with the Chrome browser. It provides easy access to advanced metrics on webpages and SERPs.
With MozBar, you can easily access the Page and Domain Authority scores of any page or site.
The Page Analysis feature lets you explore elements on any page (e.g., markup, page title, general attributes, link metrics).
You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs.
If you need to do detailed SEO research on the go, MozBar is one of the best options to consider.
You can unlock even more advanced features such as Page Optimization and Keyword Difficulty with a MozPro subscription.
SEO Minion
Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.
SEOquake
See SEO metrics and conduct an SEO audit with this Chrome extension.
DreamHost SEO Toolkit
Want to grow traffic without blowing your budget on enterprise-level tools or a private contractor? If you’re a DreamHost customer, you can take advantage of SEO Toolkit and become your own SEO pro.
With more than 100 automated checks and verifications, SEO Toolkit starts by auditing your site to find potential issues. Then, it creates a personalized SEO plan with a checklist of simple tasks you can tackle to start seeing ranking improvements. For example, SEO Toolkit analyzes your site’s pages and provides targeted recommendations on where to position keywords to optimize your content.
SEO Toolkit also makes it much easier to track competitors — we’ve talked before about the benefits to monitoring your online competition — so you can tweak your keyword strategy and land at the top of the SERPs.
Key Features:
- Get a comprehensive website audit to identify potential SEO issues.
- Generate a personalized SEO plan with tasks to improve your site’s search engine performance.
- Stay up to date with weekly progress reports.
- Take advantage of SEO toolkits on-page optimization tools to improve keyword placement.
- Track up to 20 keywords and four competitors.
Price: SEO Toolkit costs just $4.99 per month. New DreamHost customers can add SEO Toolkit when signing up for a hosting plan. Existing customers can enable SEO Toolkit directly in their panel.
Conclusion
Seo Tools List is a huge list of SEO tools. Our toolbox helps you to find niche specific tools for your niche. We have covered the best free and paid SEO tools for 90+ important seo categories like: Backlink checker, keyword research, anchor texts, content optimizer, etc. You can download all our SEO Tools and don’t forget to share this post with your friends. Enjoy!