There are various search engine optimization tools for Mac available for any web-developer, designer or SEO to use. These tools can help you in improving the ranking of your website and making it more easy for your visitors to find your featured content. Mac OS X is a complete and powerful operating system and comes with built-in software that helps in boosting your SEO campaign and other technical tasks like server management and arranging, distributing content over the Web and developing mobile applications. The Mac OS X contains IDEs that would help you in creating IDEs while designing mobile applications using Objective C, Java, XML and Bluetooth for mobile phones.
1) SEO PowerSuite
Features:
- Lets you manage unlimited keywords, websites, projects
- Quick domain-analysis tool (new)
- Integrated Google Analytics and pay-per-click (PPC) data
- Keyword research and analysis
- On-page audit and content optimization
- Competition and backlink research
- Link management
- Responsive drag-and-drop SEO reports (new)
Pricing and editions: Professional: $299; Enterprise: $699. Both paid versions include six months of search algorithm updates. After a six-month period, a subscription (which starts at $8.33 per month) is needed to continue receiving updates. A free version is available with limited features.
2) Advanced Web Ranking Desktop
Features:
- Unlimited keywords, websites, projects
- Keyword ranking results, including local rankings
- Integrated Google Analytics
- Keyword research
- SEO audit
- Competition and link analysis
- Social monitoring
- SEO reports
Pricing and editions: Standard: $199; Professional: $399; Enterprise: $799; Server: $2,999. All commercial licenses include a 12-month maintenance plan. Extending maintenance for 12 months costs 30 percent of the license price. A 30-day free trial with all features enabled is available.
3) Market Samurai
Features:
- Tracks search engine rankings
- Finds relevant keywords and analyzes them in depth
- Analyzes 10 top-ranked competitors for specific keywords
- Locates keyword-optimized domain names
- Suggests ways to monetize your site
- Researches articles that are relevant to your keyword
- Publishes content to the web
- Finds backlink opportunities
Pricing and editions: A license costs $149. A free version is available with limited features (keyword research and domains modules only).
4.) WebCEO Desktop
Features:
- Keyword research and analysis
- SEO web page optimization
- Submission to search engines
- Managing PPC campaigns
- Keyword ranking checks
- Website audit
- SEO reports
Pricing and editions: WebCEO Desktop suite costs $499, which includes three months of free knowledge base updates. Extension costs start at $8.83 per month. 30-day free trial.
5.) SEO Extract
Features:
- Google ranking
- Keyword and competition analysis, keyword strategy
- Webpage analysis: structure, content, relevance
- SEO Domain Analytics
- Data import from free analytics tool Piwik; several domains can be analyzed to get bulk traffic data
Pricing and editions: Standard: $65; Professional: $169. A free version is available with limited features.
On-page SEO
6) WebSite Auditor
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- Website structure analysis
- Page Audit tool (new)
- Site Audit dashboard (new)
- Traffic data from Google analytics
- XML sitemaps
- txt files
Pricing and editions: Professional: $124.75; Enterprise: $299.75. Both paid versions include six months of search algorithm updates. After a six-month period, a subscription (which starts at $3.05 per month) is needed to continue receiving updates. A free version is available with limited features.
Rank Tracking
Rank Tracker (Free Version) – This is part of SEO Powersuite but available separately. This is my rank tracking tool of choice as the data belongs to you and isn’t stored in the cloud. More in my SEO Powersuite review.
CuteRank (Free Version) – Another desktop based piece of software for rank tracking that works well for Mac OS X users. Pretty much the same as Rank Tracker and does what it says on the tin.
RankGuru – A different tool that sits in your menu bar to notify you of rankings update/changes. Really cool to help you keep an eye on things across a range of websites.
Content Creation
Spin Rewriter (5 Day Trial) – This is the only native spinning software that is available for Mac OS X. However it is also one of the most robust offering a range of advanced spinning features that you can apply with my The Best Spinner review.
Link Building
SEO SpyGlass (Free Version) – This is a great tool to monitor your backlink profile and get a breakdown of metrics such as anchor text usage and so forth. Use it to monitor your backlink profile or competitors part of my SEO Powersuite review & this strategy.
Link Assistant (Free Version) – Another tool that is part of SEO Powersuite is great for outreach and finding link partners although I have used it to help automate guest posting.
SEOPingler (100% Free) – This is a free pinging tool for Mac OS X that is quick & easy to use. However pinging backlinks is not a great way to get them indexed and there are much better ways to index backlinks.
On Site SEO
Website Auditor (Free Version) – Part of SEO Powersuite, you can use Website Auditor to crawl your entire site and report any SEO issues it finds and export reports. Part of my SEO Powersuite review.
SEIntelligence – This software will analyse the current top ranking websites and compare them to yours. It produces a report on what you need to change on your site based on what is currently ranking.
Screaming Frog SEO Spider (Free Version) – One of the best free seo tools for mac to help spider your website and find problems. Take advantage of the free version to uncover any problems with your site.
Integrity (100% Free) – Use this free software to spider your entire website and come back with a list of broken links that need fixing. You can export a range of reports and manage multiple websites.
ReActivity (100% Free) – Google has used site speed as a ranking factor for a while now and this free seo software for mac will measure your websites load time & page sizes to help you optimise your website.
BeamUsUp (100% Free) – Another site crawler this will crawl without limits and create a range of detailed reports about your site. It can also export direct to Google Drive which is perfect for handing the reports off to a team member to process.
Social Media
BuzzBundle (Free Version) – Made by the same team behind SEO Powersuite, BuzzBundle makes it easy to identify & engage with your target audience. I grew this very 6 figure blog by manually doing a lot of what BuzzBundle helps automate – read my full review here.
SocialLeadFreak – A Mac compatible tool for harvesting data from Facebook and Google+ to use in your social campaigns however you see fit.
Mention (Free Version) – A web monitoring tool with a desktop and web based client for Mac. You can use this to monitor social media for a range of terms like your brand/website so you can jump in and respond easily.
TweetBot – A Twitter management client that runs of both OS X and iOS it allows you to streamline your Twitter management although the 100% free TweetDeck below will be good enough for most people.
TweetDeck (100% Free) – The official desktop client for Twitter makes it easy to manage your Twitter account. It has a range of features and you can use it to manage multiple accounts.
General Tools
IP Vanish – This VPN service has a Mac client along with clients for Android & iPhone. You can use it to encrypt your internet connection end to end securely and make it appear like you are located in different areas of the world. Read my full IPVanish review.
TextExpander – A great tool for saving time that I use in windows. It will automatically replace text as you type. For example when I type hre it inserts the HTML code for a link, automatically adds the URL on clipboard in the right place AND leaves the cursor so I only have to type the anchor text. I use this to compose emails, write posts, code snippets etc
OpenOffice (100% Free) – A full suite of office applications including Microsoft Word, Excel & Publisher alternatives that are compatible with all Microsoft Office formats. You can use this suite of tools to create PDF eBooks, excel reports and so on.
Conclusion
Every marketer and SEO loves to know what the best SEO tool for mac is. Like any, the answer is always “it depends”. The tools listed below are not necessarily the most popular or the most powerful, but each of them fills a niche and is useful for certain things.