Semrush Marketing Seo Tools

SemRush is an all in one marketing, web analytics and SEO platform for SMEs. The power to analyze your online business has never been so close! You don’t need to learn or use dozens of separate tools. SemRush will help you save up to 4 hours every day!

Here are a couple of marketing seo tools with the same potential as semrush.

GrowthBar.

GrowthBar is one of the easiest to use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, Google Ads data and generate blog content in one click.

GrowthBar is a tool that is built using Open AI — the most sophisticated language model ever made. That means the results and recommendations are as good as it gets. It’s slick, sleek, and 100% intuitive.

Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts bigger companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers as well.

GrowthBar also has a free Chrome Extension so you can get SEO insights while you surf the web.

KEY FEATURES:

  • Organic Research — See millions of keyword suggestions along with their competitiveness score.
  • Competitiveness Metrics — See your competitors’ top organic keywords, top backlinks, and export any of the metrics into an Excel-friendly CSV.
  • Content Generation — Generate blog post outlines with proper keywords, headlines, word count, links, tone, and more — all with one click of a button.
GrowthBar Dashboard

PRICING:

GrowthBar Pricing

You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo — which makes GrowthBar significantly cheaper than most other quality tools out there.

USED FOR:

  • Content generation for bloggers.
  • Competitive research: understand your competition’s top organic keyword, Google Ads keywords, backlinks, and Facebook Ads.
  • Get word counts, difficulty scores, keyword suggestions, backlinks, and much more to build your content strategy.

CONS:

  • Lacks technical SEO metrics
  • Lacks historical tracking data
  • Lacks SEO audit feature

For the best new SEO tool, get started with a 5-day free trial of GrowthBar.

SEMrush.

Best SEO Tools SEMrush

SEMrush is a leading competitor analysis tool that helps users evaluate their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.

SEMrush has been successfully helping many website owners and ecommerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.

The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.

KEY FEATURES:

  • Organic Research – This feature allows the users to see the top keywords used by their competitors, and comp the changes of domains.
  • Advertising Research – It helps you run better ad campaigns by analyzing the ad budgets of the competitors. You can also localize your ad campaigns.
  • Product Listing Ads – SEMrush allows the users to see competitors’ Product Listing Ads and product feeds.
  • Traffic Analytics – SEMrush accurately tells about the online performance and traffic of a website. It also helps you understand the behavior and media consumption of potential customers.

PRICING:

SEMrush pricing

SEMrush offers three paid plans. The Pro plan is $99.95, the Guru plan is $199.95, and the Business plan is $399.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.

USED FOR:

  • Creating guest blogging strategies
  • Analyzing the strategies of the competitors
  • Tracking past and current website ranking
  • Performing technical SEO audits and gauge user experience
  • Finding good advertising opportunities for CPC
  • Doing robust keyword research to make your content rank higher

CONS:

  • Newbies might find it a bit complicated
  • You have to pay a hefty tag for more advanced features
  • Instances of inaccurate data regarding advertisements and backlinks

Get started with SEMrush today.

Bing Webmaster Tools

Bing Webmaster Tools is essentially the Bing version of Google Search Console. While Google’s version is more advanced, Bing’s version is helpful if you’re trying to optimize your site for Bing. 

Bing Webmaster Tools

Why we like it: In recent years, Bing has made notable improvements to the interface of their Webmaster Tools based on customer feedback. 

It also offers a solid keyword research tool. You can filter your results for “related keywords”, “question keywords”, and “newly discovered keywords” to further refine your results.

Semrush Site Audit (Free Version)

Even if you don’t have a paid Semrush account, you can audit up to 100 pages per month with a free account. Auditing your website pages will help you to understand areas in which you can improve for better optimization. 

Semrush Site Audit Report

Why we like it: We may be biased, but one of our favorite things about Site Audit is that you can hover over “Learn more” next to each issue or error to learn what you need to do to fix it.

Sloth

Sloth helps you use Cloudflare Workers, along with their extensive network of global data centers, to set 301 and 302 redirects, implement hreflang, conduct A/B testing, modify your robots.txt file, and even collect log files.

Sloth process
Image credit: Sloth

Why we like it: Sloth is especially useful for SEOs working on enterprise sites. You can implement solutions like redirects and hreflang tags without nearly as much effort.

Sloth lets you use Cloudflare Workers to execute JavaScript on the side without impacting the underlying infrastructure, which means you are able to clear any obstacles to get your tasks done. 

Hreflang Tag Testing Tool

Google’s John Mueller has previously said that implementing hreflang is one of the most complex parts of SEO; using Merkle’s Hreflang Tags Testing Tool is one way to make it that little bit easier to check for any errors.

Hreflang Tag Testing Tool

Why we like it: This tool spots problems with hreflang implementation within minutes, and understands the alternate URLs and the targeted region. 

Diagnosing such issues can be time-consuming and frustrating, but when you are able to see the annotations presented in a clear format, spotting that one incorrect tag couldn’t be simpler.

Ahrefs.

Adam Enfroy Ahrefs

Ahrefs is one of my favorite SEO tools on the market. Not only is it the second-fastest web crawler (only behind Google) but it has the best user interface out of all tools on this list.

It’s primarily used for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites.

Users then use that extracted data for link building, keyword research, SEO strategies, rank tracking, and content marketing.

I use Ahrefs every day to check on new backlinks, my keyword’s search positions, and check out competitor insights.

I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.

All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide.

KEY FEATURES:

  • Amazing Keyword Tools – Ahrefs generates millions of keywords on a single research query.
  • Ranking History – You can see the ranking history of any keyword used on any page of your website.
  • Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages.
  • Monitor Outbound Links – Ahrefs shows outgoing links report in the site explorer. This helps you keep proper track of where your guest posts are linking.

PRICING:

Ahrefs pricing

You can test out the product by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans start from $99 and range up to $999.

USED FOR:

  • Getting website improvement tips for increased visibility and ranking
  • To get a clear backlinks analysis report
  • To know the URL rating
  • To get historical backlink data analysis
  • To build a content strategy

CONS:

  • Lack of automated client-facing reports if you’re running an agency

Sitechecker.

Sitechecker Website Checker

Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. You simply input your website URL and click analyze. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.

KEY FEATURES:

  • Website Change Monitoring – Their ongoing website scans audit your website and provides information on changes that have been made and how they impact your SEO scores.
  • On-Page SEO Audits – Sitechecker scans your webpages and provides insights into issues to fix.
  • Website Traffic Check – You can view competitor site traffic without any limits.
  • Daily Backlink Tracking – Get notified whenever any new links point to your site (or any disappear) so you can take action.
  • Rankings Check – View your keyword rankings (including local and mobile rankings).

PRICING:

Sitechecker Pricing

Sitechecker has three main pricing plans starting at $29 per month. Their $29/month Startup Plan provides you the ability to use their website checker on 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track.

USED FOR:

  • People that need a website checker for site audits.
  • Competitor tracking.
  • Keyword position tracking and monitoring.
  • New and lost backlink tracking.

Authority Labs.

Best SEO Tools Authority Labs

Authority Labs is another highly useful SEO tool that comes with a super-easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience.

Users can also track the SEO campaigns and strategies used by their competitors in the market.

KEY FEATURES:

  • Global Tracking – You can easily do both local and global tracking for different countries and cities.
  • Keyword Targeting – Effective keyword targeting with keyword research tools.
  • Free Trial – Authority Labs also offers 30 days free trial.
  • Daily Reporting – Receive in-depth reports with daily rank checking that help you analyze where you are standing.

PRICING:

Authority Labs pricing

Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.

USED FOR:

  • Tracking competitor domains
  • Tracking product ranking on various sites
  • Comparing mobile ranking to desktop results
  • Offers in-depth analytical reports automated reports into the reporting process

CONS:

  • Sorts keywords in alphabetic order, and there is no option to change this filter setting

Serpstat.

Best SEO Tools Serpstat

When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.

The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.

KEY FEATURES:

  • Website Analysis – Serpstat runs an analysis by monitoring the domain and URL of the website. The analysis includes in-depth SEO and PPC research.
  • Keyword Research – Keyword research includes cluster research, search suggestions, search volume, content marketing, and SERP analysis.
  • Backlink Analysis – Collects full backlinks data spanning over the last two years and at the same time keeps track of your competitors’ backlink strategies.
  • Site Audit – Cleans up your website, HTML, page speed, and never lets you miss any potential error.

PRICING:

Serpstat pricing

Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.

USED FOR:

  • Searching keyword variations and collecting international data
  • Checking the relevance of different webpages
  • Tracking universal search results
  • Finding ad strategies and budget of your competitors

CONS:

  • Site auditing is quite slow for heavy websites
  • Shows inaccurate keywords sometimes

Google My Business

If you run a business with a physical store, use Google My Business (GMB) to claim your business listing and appear on Google Maps, in the Knowledge Panel, and in the Local Pack.

Optimizing your GMB profile is the first step you’ll want to take. Ensure your hours and address are correct, add photos and videos, and respond to all reviews. Doing so will help your business rank locally.

Google My Business Knowledge Panel

Why we like it: It’s possible to gain a significant competitive advantage if you are prepared to put in the time and effort to optimize your GMB listing.

Your competitors might treat it as a “set it and forget it” task, which means they will miss out on opportunities to add new posts, keep Q&As up to date, respond to reviews, add photos, and upload offers.

Google Data Studio

Google Data Studio allows users to combine data from different Google tools such as Google Analytics and Google Search Console to create interactive reports.

Google Data Studio screenshot

Why we like it: Data Studio is a great free reporting tool that shows real-time data and historical comparisons.

As stated by Google, “Blending sources can reveal valuable relationships between your data sets. Creating blended charts directly in Data Studio removes the need to manipulate your data in other applications first, saving you time and effort.”

Google PageSpeed Insights

Page speed is both a ranking factor and a user experience concern, so it’s important to stay on top of it. You can use this tool to understand your PageSpeed score as well as learn how to improve it.

Google PageSpeed Insights tool

Why we like it: PageSpeed Insights takes the guesswork out of optimizing the loading time of your site. It even prioritizes issues for you with clear suggestions and estimated time savings.

Conclusion

Many businesses and bloggers use SEMrush to find out about their competition and how their rankings stack up. The tool is great, but it’s one of the most expensive and is for more than just SEO.

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