There are many SEO tools in the market today. However, not all of them are very effective in optimizing your site. And if you’re promoting a local business it’s even harder to find a tool that provides accurate information about your business.
This post will discuss the types of free SEO tools you can get for your website. In particular, I’ll focus on three different categories: keyword research, ranking reports and local SEO tools.
Advanced Web Ranking.
Advanced Web Ranking is a great SEO tool for teams looking to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.
This tool can also track 3,000 search engines and more than 170 countries, with support for not just Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.
KEY FEATURES:
- It’s a long-standing tool and has existed since 2002.
- Provides hyper-specific local SEO results on both desktop and mobile (country, city-level, or GPS coordinates).
- 3.000 search engines and more than 170 countries (also offers support for SEs such as Baidu, Yandex or Amazon & Youtube)
- You can white-label reporting, export them via PDF, or CSV, create permalinks, integrate with Data Studio, etc.
- It can accommodate large volumes of keywords (which is great for agencies and large in-house teams).
- The tool supports unlimited users with different rights (admin, team member) at no additional cost.
PRICING:
Advanced Web Ranking has four paid plans and all come with a 30-day free trial. Plans increase in price by providing more “units”, which allow you access to a higher volume of keywords to track.
- Starter: $49 per month.
- Pro: $99 per month.
- Agency: $199 per month.
- Enterprise: $499 per month.
USED FOR:
- Performing keyword research.
- Tracking large volumes of keywords.
- Finding specific keyword rankings at the local level.
- Competitor insights and understanding SERP features.
CONS:
- Updates might take a long time if you’re tracking a huge volume of keywords since the rankings are collected in real-time.
- There is no link building module.
Sitechecker.
Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. You simply input your website URL and click analyze. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.
KEY FEATURES:
- Website Change Monitoring – Their ongoing website scans audit your website and provides information on changes that have been made and how they impact your SEO scores.
- On-Page SEO Audits – Sitechecker scans your webpages and provides insights into issues to fix.
- Website Traffic Check – You can view competitor site traffic without any limits.
- Daily Backlink Tracking – Get notified whenever any new links point to your site (or any disappear) so you can take action.
- Rankings Check – View your keyword rankings (including local and mobile rankings).
PRICING:
Sitechecker has three main pricing plans starting at $29 per month. Their $29/month Startup Plan provides you the ability to use their website checker on 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track.
USED FOR:
- People that need a website checker for site audits.
- Competitor tracking.
- Keyword position tracking and monitoring.
- New and lost backlink tracking.
Authority Labs.
Authority Labs is another highly useful SEO tool that comes with a super-easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience.
Users can also track the SEO campaigns and strategies used by their competitors in the market.
KEY FEATURES:
- Global Tracking – You can easily do both local and global tracking for different countries and cities.
- Keyword Targeting – Effective keyword targeting with keyword research tools.
- Free Trial – Authority Labs also offers 30 days free trial.
- Daily Reporting – Receive in-depth reports with daily rank checking that help you analyze where you are standing.
PRICING:
Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.
USED FOR:
- Tracking competitor domains
- Tracking product ranking on various sites
- Comparing mobile ranking to desktop results
- Offers in-depth analytical reports automated reports into the reporting process
CONS:
- Sorts keywords in alphabetic order, and there is no option to change this filter setting
Serpstat.
When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.
The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.
KEY FEATURES:
- Website Analysis – Serpstat runs an analysis by monitoring the domain and URL of the website. The analysis includes in-depth SEO and PPC research.
- Keyword Research – Keyword research includes cluster research, search suggestions, search volume, content marketing, and SERP analysis.
- Backlink Analysis – Collects full backlinks data spanning over the last two years and at the same time keeps track of your competitors’ backlink strategies.
- Site Audit – Cleans up your website, HTML, page speed, and never lets you miss any potential error.
PRICING:
Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $69 per month, the Standard plan is $149, the Advanced plan is $299, and the Enterprise is $499. You also get a 30-day free trial.
USED FOR:
- Searching keyword variations and collecting international data
- Checking the relevance of different webpages
- Tracking universal search results
- Finding ad strategies and budget of your competitors
CONS:
- Site auditing is quite slow for heavy websites
- Shows inaccurate keywords sometimes
Long Tail Pro.
Long Tail Pro is a keyword research tool that helps you explore less competitive keywords. These keywords can help you acquire high-converting online traffic, whatever your niche.
It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. This SEO tool is perfect for beginners and startups.
KEY FEATURES:
- Create Multiple Projects – keep your all campaigns for different sites perfectly organized
- Import and Export – Quick export of the best keywords into Excel and import into the Long-Tail Pro dashboard
Here’s how the Long Tail Pro works:
PRICING:
Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.
USED FOR:
- Finding competitive keywords
- Generating long-tail keywords
CONS:
- Limited manual keywords
- Limited seed keywords
- Does not help in analyzing backlinks
SEObility.
SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease.
On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.
KEY FEATURES:
- Rank Tracking – Helps you track daily keyword rankings based on different demographics and search engines.
- Keyword Monitoring and On-page Analysis – Does on-page crawling and keyword monitoring giving proper improvement suggestions to the users.
- Local Search Results – Users can also evaluate and monitor the local search results that will help them rank higher for a specified targeted group.
- Competitors Comparison – Quickly explores and compares the content of your competitors’ website so that you can optimize your process.
- PDF Export and E-Mail Reporting – Generate regular reports to show a change in the rankings of the websites.
PRICING:
The Basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.
USED FOR:
- Website crawling and site auditing
- Checking daily updated Google rank tracker
- Link building and backlink checking
- Whitelabel reporting and regular monitoring
- Runs a Metadata and on-page check
- Blacklist and safe browsing check
- Monitors your page response time
- Exports in-depth reports in CSV and PDF format
Conclusion
If you are an Internet marketer or business owner, you know how important it is to have outstanding SEO optimization on your web pages. But while great content and optimized keywords are the foundation of the process, they are not sufficient alone. If you never search engine optimize your content, no one will ever read what you’ve written!