Seo Tools for Small Businesses is a complete solution to help you search engine optimize your website and content. Ideal for small business owners, agencies and marketers who want to discover the best seo tools and resources to increase traffic and leads in their business.
A package of tools designed to make managing small business websites easier and faster, Seo Tools for Small Businesses was created by an SEO expert and can be installed on Linux servers. The software includes a verifier and validator, and a spider and link checker….
Google Analytics
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Google Analytics is a powerful and completely free website analytics tool. Once installed properly on your website, you’ll be able to report on which marketing tactics drive the most traffic, which marketing tactics drive the most leads and sales conversions, how visitors use your site, which content they prefer, and so much more.
Google Search Console
Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool. Once you set up your account, you’ll get alerts if Google finds errors on your website and you’ll be able to view key stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click through rate when your website showed up in the search results.
Plus, you can link Search Console to Analytics to unlock even more reporting tools in your Analytics account. For example, once you’ve linked these two tools, then in Analytics you’ll be able to review keyword rankings, click through rates, impressions, and the landing pages that are ranking in Google.
AgencyAnalytics
AgencyAnalytics is our go-to platform for reporting. AgencyAnalytics offers automated reporting, client visible/shareable dashboards, as well as a clean interface for teams to review performance for various different services. We use AgencyAnalytics to report on and review metrics for Google Analytics, Google Search Console, Google Ads, Facebook, Facebook Ads, Bing Ads, Yelp, LinkedIn, and many others. Whether it’s sending out reports each month in a timely manner or drilling into metrics to review client performance, AgencyAnalytics is one of our most widely used tools and we can’t recommend it enough.
Ahrefs
Ahrefs offers a total of 10 SEO tools including the site explorer, keywords explorer and site audit tools. Ahrefs will allow you to view the backlinks of your website, referring domains, organic keywords it’s ranking for and the amount of organic traffic those keywords are bringing to your website.
Ahrefs also has a site audit tool that shows you the SEO improvements that can be made to your site such as adding meta descriptions, missing alt text to images, noindexed pages and slow pages to better optimise it for SEO.
Pricing
Free to use but also has a paid plan starting at $99 / £72 a month and offers a 7 day discounted trial for only $7 / £5.
RankMath
A powerful SEO plugin for WordPress users, notably great for its schema markup generator allowing users to seamlessly add schema to their website pages, enabling breadcrumbs, automatically adding alt attributes to images, creation of a virtual robots.txt file, generates an XML sitemap, allowing users to edit metadata and meta noindex pages.
Pricing
Free to use but also has a paid version starting at $129 / £95 a month.
SEMrush
SEMrush is a great tool for providing in-depth SEO audits and has a total of 26 SEO tools that can be used to view the SEO improvements you can make on your website including crawlability, click depth, backlinks audit, etc. Also, the on-page SEO tool can help identify improvements that can be made to your pages to better optimise them for SEO such as adding meta descriptions and identifying duplicate content pages.
The local SEO tool can help you to optimise your site for local search, the keyword research tool allows you to discover keywords to target, the link building tool allows you to find opportunities to strengthen your backlink profile and the competitor SEO analysis tool allows you to identify your competitors SEO strategy.
Pricing
Free to use but also has a paid plan starting at $99.95 / £73 a month and offers a 7-day free trial.
SCREAMING FROG SEO SPIDER
A free SEO tool for small businesses with an unforgettable name, Screaming Frog SEO Spider is a web crawler that can perform a basic audit on your site for free. For larger companies, there is a paid version, but most small businesses will find the 500-page free limit enough to get through their entire site.
There are many things this free tool does that can help you optimize your site.
- It finds broken links and server errors, which impact your link authority.
- You can export the errors and fix the problems with a redirect, ensuring visitors are pointed to relevant content.
- Screaming Frog will audit your redirects too, to ensure they are working as well as they can be.
- The crawler looks at content to find duplicate information, low content pages, and issues with titles and metadata.
- It can even make an XML sitemap, ideal for showing search engines exactly what is available on your website.
Those are just a few of this tool’s powerful features. It’s well worth checking out for yourself.
GOOGLE MY BUSINESS
This is a must-have tool for any small business concerned about local results. With Google My Business, you can fill in your information and have it show up in Google maps and searches when people are searching for relevant local information.
GOOGLE PAGESPEED INSIGHTS
Yes, another Google SEO tool! PageSpeed Insights does exactly what it says, giving you information about how well your pages are responding on both mobile and desktop devices. It also gives you suggestions on improving a page. This matters for SEO because nobody is going to stick around for a page that is slow or buggy. If you want to convert visitors, you need a site that works well.
Conclusion
The Internet has opened a world of opportunities for small businesses to quickly grow their customer base. We have composed a list of vital seo tools for small business owners and startup entrepreneurs who want to boost their organic traffic, leads, and sales.