Social media analytics is one of the platforms that can provide you with useful metrics to increase your brand’s awareness and user engagement on social networks. Here you’ll learn about the best analytics tools for Facebook, Instagram, Twitter, and YouTube. These tools will help improve your social presence and discover untapped opportunities for your audience.
There are many social media monitoring and analytics reporting tools out there. It is difficult to choose the best tool for your business because nearly all of them promise to help you track, measure and improve your company’s social media performance.
Social Media Analytics Reporting Tools are a number of analytic tools that help your organization to track, monitor and manage social media posts. The reporting tool can assist you to generate extensive reports that can be used for insights and growth.
Are you looking for some of the best social media analytics tools to measure your overall marketing efforts? The Social Media Analytics Reporting Tools showcase relevant information about the user activity on your business’s social media. From data on impressions, engagement and reach to leads, Facebook Insights helps you get a quick overview of how well your business is generating leads and attracting customers through social media marketing.
What Are Marketing Analytics Tools?
Marketing analytics tools are software solutions that help advertisers track and forecast campaign performance. Marketing analysts can track a multitude of metrics such as ROAS, ROMI, CPL, CPC, deal with attribution modeling, and aggregate marketing data from different channels.
By utilizing proper marketing analytics software, advertisers can use their time and resources more effectively, accomplish better results, and achieve a deeper vision into the impact of every marketing campaign.
Buffer Analyze
Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.
3 cool features:
- Instagram Stories analytics
- Posting strategy recommendations
- Create professional reports in as few as two clicks
Social media channels:
What analytics you get for free:
- All features for 14 days
- Overview and charts for key metrics
- Posts and Stories analytics
- Audience insights
- Answers
- Easy-to-use report builder
Pricing options: $35 and $50 per month
Sprout Social
Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.
3 cool features:
- Analyze paid campaign performance across networks
- Get group report of your social media profiles
- Analyze your team’s performance (task performance, response rates, etc.)
Social media channels:
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
- Reports for internal team performance
Paid options: $99, $149, and $249 per month
Hootsuite
Hootsuite is a great combination of social media management, listening, publishing and analytics tools. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.
3 cool features:
- Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.
- Measure your customer care team’s response and resolution time on Facebook and Twitter.
- Track brand mentions better by integrating with specialized tools like Brandwatch and Talkwalker.
Social media channels:
- YouTube
What analytics you get for free:
- All features for 30 days
- Overview of key metrics
- Unlimited real-time reports
- Team performance measurement
Pricing options: $19, $99, $599 per month, and enterprise pricing
Sprout Social
The need for cross-channel social media analytics makes Sprout Social an easy choice for No. 1 on our list.
Whether you want to dive deep into your performance on a single network, or quickly compare results across multiple networks at once, Sprout has you covered.
Track Facebook Page impressions, tally up Twitter link clicks, measure Instagram follower growth, evaluate LinkedIn engagement, asses content performance on Pinterest and much more, all from the same location.
Then quickly organize and share your data with easy-to-understand, presentation-ready reports. Or take it a step further with Premium Analytics and create your own custom report, tailored to your organization’s KPIs.
Sprout comes complete with both templated and customizable reporting options, meaning you have multiple ways to not only gather essential social metrics, but truly understand what they mean and present them to others including only the metrics you care about most and reducing the noise.
From tags to trends and everything in between, Sprout puts powerful analytics at your fingertips. You can even access data related to internal team performance and competitor activity to help you improve customer care or benchmark your brand against others in your industry.
But that’s only scratching the surface.
Sprout’s Advanced Listening tool arms you with valuable data related to audience demographics, industry influencers, campaign performance, share of voice and consumer sentiment.
No matter your social media analysis and reporting needs, Sprout has been built from the ground up to give you a fast, user-friendly way to discover and display social insights.
HubSpot
With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.
HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.
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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.
That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.
TapInfluence
The boom of influencer marketing has created a need for social media tools specifically tailored for influencer campaigns.
Enter TapInfluence, an analytics platform which removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate and the potential price tag behind any given influencer.
In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.
Influencer campaigns shouldn’t be a black hole of ROI. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks.
Google Analytics
Key benefit: See how much traffic and leads flow to your website from your social media channels
Paid or free: Free tool
Skill level: all skill levels
Best for: all social media professionals should be familiar with Google Analytics, but especially those who work for a web-based business
You’ve probably heard of Google Analytics already. That’s because it’s one of the best free tools to use to learn about your website visitors. And if you’re a social marketer who likes to drive traffic to your website, then it’s an invaluable resource to have in your back pocket.
While it’s not a social media reporting tool per se, you can use it to set up reports that will help you:
- See which social media platforms give you the most traffic
- See what content drives the most leads and traffic on which social networks
- Get to know your audience with demographic data
- Calculate the ROI of your social media campaigns
With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google analytics.
UTM parameters
Key benefit: See how much web traffic and conversions your social media channels and campaigns generate (to be used with a web analytics platform like Google Analytics).
Paid or free: Free tool
Skill level: intermediate
Best for: all social media managers
UTM parameters are not a standalone social media analytics tool, but they are essential in helping you set up Google Analytics (or another web analytics platform) to best measure social performance.
Put simply, UTM parameters are short pieces of code appended to the links you share on social media. They very precisely tell you how many people interact with your content and end up on your website.
In the screenshot above, the UTM parameter is everything that comes after the question mark.
UTM parameters aren’t essential if you’re only concerned about reporting on social media performance in terms of engagement, followers, etc. But if you want to take it to the next level, UTM parameters + Google Analytics will give you more precise data on which social media content and channels drive traffic and conversions.
Pro tip: You don’t need to know how to write code to include them on your social media posts. If you use a social media management platform like Hootsuite, you can automatically generate UTM parameters in seconds.
Hootsuite Insights powered by Brandwatch
Key benefits: Analyze brand sentiment and customer demographics in real time, alongside all your other social media performance data
Free or paid: Paid tool
Skill level: Intermediate to advanced
Best for: Social media professionals, PR and communications teams, small to large social media teams
Hootsuite Insights is a powerful enterprise-level social listening tool that doubles as an analytics tool.
It goes beyond Hootsuite Analytics, tracking your earned social mentions so you can measure social sentiment and improve customer experience.
It also analyzes data about your audience demographics like gender, location, and language. You can compare demographics across networks, or look at the aggregate picture of your audience for all networks combined.
This is a tool that really tells you a lot about your audience — and how they feel about you. It can tell you whether a spike in mentions is a victory or a disaster. And it can help you capitalize or avoid either one, respectively.
Digital Marketing Solution Market Trend
As you can see in the below image there are some key highlights shown for the digital marketing software market.
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The Key Highlights Include:
- Market Growth – The global market for this software is expected to grow at a CAGR of close to 17% from 2018-2022.
- Market Driver – Increasing budget for digital marketing.
- Market Trend – Acceptance of cross-platform and multi-channel marketing.
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The above graph shows us the market size of the US online marketing software market size by type from 2014-2025. You can see tremendous growth in CRM and marketing automation software because these tools help companies to build and strengthen their customer relationships, analyze and identify customer behavior, and drive effective sales.
Other software like email marketing, search marketing, campaign management, etc. are also proving to be the factors responsible for such dramatic change. In today’s modern era, we need such tools and services to expand our market and get better results.
Given below are some great online marketing software that can help companies to stay at the top of the market by being relevant and digitized enough.
Conclusion
Social media analytics tools provide you with information that tells you how your content is performing. They show you how effective your social media is, who your audience is, how popular or trending something is, and whether your content is having a positive or negative impact on your business.
Comprehensive social media analytics reporting tool. Track and analyze social media posts, top phrases, hashtags, and influencers, etc. Get key metrics: engagement rate, impressions, clicks, reach. Discover competitors’ social media strategies and growth. Keep a track of company mentions. Analyze your competitors’ activity on social media networks. React to customers’ feedback 24/7. Monitor and manage multiple brands under one account. Fully automated reporting solutions.