Social media content marketing is an effective way to bring traffic to your blog or website. However, it can be extremely time-consuming when posting everyday to social media. Fortunately, there are free social media scheduling tools that can take the hassle out of this process and allow you to schedule posts in advance.
We already know that scheduling is a must for social media. The question now comes down to whether it should be done manually or via a social media scheduler. In the post below, I reviewed some free social media scheduling tools for you, making it easy to choose the best one.
SocialBee
SocialBee is a powerful social media scheduling platform that goes beyond scheduling and includes features like competitor research.
Since they’re an early-stage startup, they have quite an extensive product roadmap, which means their focus is on rolling out new features. While the more established tools tend to slow down on adding new features.
But for now, their main scheduling feature revolves around category-based evergreen posting. When you schedule posts in different categories, it creates a balanced mix of various types of content. For example, you could have categories for curated content, industry news, and self-promotional topics.
Taking this one stage further, you can recycle your top-performing evergreen content to save time scheduling the same posts again and again. Select which categories you want to be evergreen and SocialBee handles the rest.
Staying with the evergreen functionality, SocialBee also lets you set posts to expire on a specific date – e.g. end Christmas posts on 25 December – or set posts to expire after a specific number of times – e.g. stop posting after three times.
SocialBee’s standout scheduling features:
- Create a balanced mix of content with category-based scheduling.
- Save time with evergreen posting.
- See all scheduled posts in the visual calendar.
- Preview each scheduled post before publishing.
- Book concierge services to help with social media management tasks.
SocialBee pricing
SocialBee has a choice of three subscription plans based on the number of social profiles and content categories you require.
- Prices start from $19/month and include all the scheduling features.
Agorapulse
Agorapulse is another all-in-one social media management tool that includes excellent scheduling functionality.
Agorapulse’s flexible publishing options allow you to schedule your content in advance at a preselected date and time. Then you can choose whether to publish once, schedule again, or program your posts to republish regularly.
You can publish your best-performing evergreen content again and again with the queue function, so you maintain a steady stream of content.
The ‘Queue Categories’ let you organize and categorize your queued content by time slot and topic so that your team always knows what content is going out when.
If you don’t want to schedule post-by-post, you can plan and schedule a campaign offline – e.g. image posts, text/link posts, or posts from your favorite RSS feeds – and then bulk upload in one CSV file to the platform.
Agorapulse’s standout scheduling features:
- Share your evergreen content again and again with the queue function.
- Organize and categorize your queued content by time slot and topic.
- Bulk upload content in one CSV file.
- View everything on the unified color-coded, content calendar.
- Create, assign, and approve content with team workflow.
- Schedule and queue content on your Android or iOS device.
Agorapulse pricing
AgoraPulse has a range of subscription plans for small teams through to large enterprises. Each plan can be customized by adding additional users or profiles, rather than paying for features you don’t need.
- Free plan offers 3 social profiles and 1 user.
- Paid plans start from €99/month or €79/month when paid annually, and include all the scheduling features.
SocialPilot
$50 for 3 users
Looking for a simple and affordable tool? Your search ends here. SocialPilot has emerged as one of the most straightforward social media marketing tools to use. It lets you post on numerous social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram (Direct Publishing), Google My Business, Pinterest, Tumblr, and VK.
Every feature of SocialPilot is designed to simplify creating social media schedules to optimize marketing efforts. This social media posting tool also provides reliable support to its users via email, chat, phone, and social.
Features
- Create customized posts for individual social platforms
- Analyze, monitor, and report on your social media performance
- Generate White Label reports quickly
- Leverage social inbox for instant engagement
- Manage team members with collaboration features
- Manage multiple clients’ social media accounts effortlessly
- Manage ad campaigns and boosts post
- New content suggestions with the content curation feature
- Share blogs with integrated RSS feed automation
- Upload 500 posts with the bulk scheduling
- Visualize content strategy with the social media calendar
- URL shortener feature for more click-through-rates
- Accessible browser extensions
- Supports native mobile apps
PromoRepublic
PromoRepublic offers one of the best social media scheduling software tools around.
You can schedule content to popular social networks. This includes Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business.
Social queues are supported and you can get suggestions for the best times to publish your social media content.
One of the best parts of PromoRepublic is the Post Ideas section. This provides you with a wealth of inspiration for social media posts. Including upcoming global events, quotes, articles, and more.
You get pre-made images included with some post ideas which is a huge time saver. And it gets better because you can edit those images on the fly within PromoRepublic. The image editor is easy to use and includes plenty of templates & stock images.
Pricing:
Plans start from $49/month for 10 social media profiles and 2 team members. This includes your social media calendar and content suggestions library.
Higher plans unlock more social profiles, team members, and add a few extra features that are best suited to larger businesses. However, the most important features are included on all plans.
Sprout Social
Hey, don’t take our word for it.
Sprout customers – from small businesses to enterprise companies to agencies – rave about the ability to effortlessly plan, organize and deliver content and campaigns across social networks.
In addition to its industry-leading scheduling tools, interactive calendar and asset management library, Sprout also simplifies collaboration. User-level permissions provide specific access to marketing managers, writers and everyone in between to contribute to your publishing strategy.
And once your content is scheduled and published, Sprout makes it easy to measure success and refine your game plan going forward.
You can easily apply custom tags to messages to better organize and report, then use Sprout’s easy-to-use social media analytics to evaluate impressions, engagement, follower growth and much more.
From analyzing hashtags to identifying top-performing content, Sprout represents the ultimate optimization tool for brands looking to fine-tune their social presence in addition to scheduling content. You can even count on Sprout for social ad reporting to boost ROI from the paid content you’re scheduling.
While Sprout gives you ultimate control to plan your publishing strategy as you see fit, it also makes it easy to automate the process to maximize results.
Sprout’s patented ViralPost® technology helps you hone in on the optimal posting times for your audience, replacing guesswork with guaranteed engagement.
Sendible
Sendible is an all-in-one social media management tool designed to help solopreneurs and agencies manage and amplify their brands.
Social media scheduling is one feature out of an extremely deep feature set. While some all-in-one tools have limited scheduling functionality, Sendible is the opposite.
You can schedule social media posts individually, through queues or in bulk.
As you create content, you can use the ‘Smart Posts’ feature to tailor posts to each social network with relevant captions, hashtags, and emojis.
If you’re planning an entire campaign, you can create your content and schedule offline and then upload it in bulk to Sendible’s scheduler.
Everything is stored in the interactive calendar, so if anything needs adjusting, you can move the content around without any fuss.
And once you discover your best-performing content, you can recycle it with repeating schedules.
Sendible’s standout scheduling features:
- Schedule social media posts, images, and videos individually or in bulk.
- Plan an entire campaign offline, then import in bulk to the scheduler.
- Tailor content to each network to maximize organic reach.
- Group posts into campaigns and schedule on separate queues.
- Recycle your evergreen posts with repeating schedules.
- Visualize and rearrange content on the interactive publishing calendar.
- Curate and share quality content with the RSS Auto Posting feature.
Sendible pricing
Sendible offers a range of subscription plans based on the number of users and services that you require. And there’s also a fully-customizable, white-label solution for larger teams and agencies.
- Prices start from $29/month or $288/year and include all the scheduling features plus a complete social inbox.
Conclusion:
Over the past few years, social media scheduling tools have become increasingly popular. Many of these tools can help simplify your social media marketing tasks and free up your time to better work on other tasks.