Some social media automation tools are free and some are paid. The purpose of this post is to give you a list of the best free social media automation tools. We’ve also made a list of the best social media automation tools that you have to pay for, so don’t worry, I’ve got you covered no matter what your budget is.
Today, there are so many social media marketing tools. It is difficult to manage all the accounts by yourself, and effective automation tools can help you solve the problem. But there are so many social media automation tools in the market. You will have a headache to find the best one to use. Don’t worry! That is why we are here. In this blog post, I explain the top social media automation tools that you can use right now.
SocialPilot
SocialPilot is a social media automation and analytics tool for businesses – from small to medium and even large companies. With this social media automation tool, you can expect to enjoy a ton of features such as social media scheduling, calendar management, client management, and more.
Additionally, it doesn’t matter what social media channel you are using because SocialPilot has your needs covered. That said, you can integrate SocialPilot with social media platforms such as LinkedIn, Facebook, Pinterest, Twitter, Instagram (Direct Publishing), and TikTok simultaneously.
The best of all is that SocialPilot offers users a social media calendar feature, which will help you monitor your social media campaigns. You can incorporate filters into your calendars and monitor your social media campaigns by groups and accounts. Even more, the calendar functionality allows users to drag and drop their social media posts and reschedule them, depending on what has changed.
Finally, SocialPilot users can analyze their social media post-performance basis how engaged their audience, influencers, demographics, and competitors are.
Core Features of SocialPilot
Now that you know what SocialPilot can do for you, let’s discuss the core features of SocialPilot below:
- SocialPilot gives you the freedom to schedule your posts as you want with advanced social media publishing capabilities and audience targeting.
- You will get helpful analytics of your automated social posts and know where to adjust with downloadable PDF social media reports.
- Set access levels to your team to maintain the content flow in your company. With its team collaboration feature, you can add your team members and assign accounts and access levels.
- You can use your Social Inbox to moderate conversations on Facebook pages.
- You have control of your Facebook ad campaigns by using Lead Ads or Boost Post.
- Excellent customer service available 24×5 to help you whenever you need assistance via chat/email/call.
Pros
- Enhanced team & client collaboration for hassle-free social media management.
- You can bulk upload up to 500 posts in one go.
- Facebook and LinkedIn audience targeting available.
- Top-notch browser extension.
- Publish native videos, add GIFS, create carousel or album posts for interactive social media posts.
- Google Drive, Dropbox, and Box integration for easy access to your media
- Create marvelous social media images on the spot with the Canva integration.
- They offer 5 ways to automate your social media posts – immediately, schedule according to the said time-slots, schedule at a specific time, repeat posts in time intervals, and share it after the first post in your queue.
SocialPilot Pricing
They offer a 14-day free trial and a SocialPilot walkthrough as you sign-up (no credit card required)
- Professional Plan – $30/ month
- Small Team Plan – 50/ month
- Studio Plan – $100/ month
- Agency Plan – $150/ month
- Enterprise Plan – you will have to contact them for a quote
ShareIt by SocialPilot
Ever stuck in a thought loop as to what to post next? Is the designer on leave, or does your team need a break? Well, now ShareIt has your back. It is a free content curation tool by SocialPilot that will continue to replenish your content queue with best-curated pieces.
The process is straightforward. All you need to do is enter a keyword of your choice that pertains to your niche. And voila! You get a curated list of articles and profiles of notable influencers.
You can directly share these across Facebook, Twitter, and LinkedIn. In addition, if you have a SocialPilot account already, you can post to all linked accounts from the “Share with SocialPilot” button.
Pros
- Get access to trending articles for free.
- Access to relevant influencer handles and their popular content posts.
- Sorting of results as per relevance and time.
- Unlimited searches when logged in with Twitter.
Hootsuite
Hootsuite is a popular social media automation tool for marketers. Its robust features make it compatible with a variety of social media platforms. It mainly focuses on large enterprise and big-sized agencies because of the complex features and pricing range.
Additionally, Hootsuite enables you to monitor multiple social media platforms at once with its social media streams. And yes, you can also use it to keep an eye on all your brands with its real-time updates. Because it keeps track of your brands, you’ll be updated upon mentioning your brand, and as such, know what consumers are saying about it.
Pros
- You can view social media streams in one place with automated social media posting.
- Hootsuite makes you understand how your social media strategy is performing by availing reports whenever you need them.
Cons
- The interface isn’t very much user-friendly. It comes with a learning curve.
- Costs can accumulate and empty pockets for small businesses and agencies.
- They aren’t very responsive to the emails/posts if someone is facing issues.
- You need to pay extra to get the social media reports.
Buffer
Buffer was designed with collaboration in mind. That means you can use this software to draft and coordinate with your team, so you can orchestrate brilliant social media marketing campaigns.
Additionally, you can assign social conversations to the person on the right team, avoid duplicate responses by seeing who else is viewing a conversation, and leave internal notes. Many of these tasks can be automated, from tagging a post to assigning it.
Moreover, your team can use saved replies to reduce the amount of time they spend answering common questions.
Plus, with its reporting and analytics features, Buffer will give your team recommendations on how to grow reach, engagement, and sales.
Sprout Social
With Sprout Social, your social media team can solve the three basic problems with manual social media management: overflowing inboxes, missed messages, and time-consuming tasks.
Before you get started, you’ll learn how to leverage this tool with dedicated training and easy onboarding, so you can use the tools immediately.
Then, you can use the tools to manage and measure conversations that can improve your engagement rate and brand loyalty.
The collaboration tools are one of the best features because you can integrate your customer support platforms such as Zendesk, HubSpot, and UserVoice.
Ultimately, Sprout Social can eliminate engagement obstacles and achieve social success, from community management to customer support.
SocialBee
SocialBee is a social media scheduling tool that can be used to plan and schedule content for a range of different platforms.
The tool makes it easy to manage social media campaigns at scale thanks to its intuitive category-based scheduling system.
When you schedule a post, you can assign each post a specific category to help you stay on track with your content. At any time, you can use the scheduler tool to pause posts from certain categories, make bulk edits, re-queue posts, and more.
You can use SocialBee to manage your campaigns on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and GoogleMyBusiness. You can also use the tool to plan your hashtags, create hashtag collections, and preview the posts before they go live.
SocialBee is useful when it comes to campaign tracking as well. You can use the custom URL and tracking features to create short URLs that are optimized for social media, and generate tracking codes so you can automatically measure interactions with your social media links.
SocialBee is a great choice for larger companies and agencies as it has some useful collaboration features. You can set up different workspaces if you manage more than one brand, assign users roles, and set up automated content comment and approval workflows.
Overall, SocialBee is an extensive social media management tool that can help you to effectively schedule posts and automate aspects of your campaigns.
Pricing: Plans start from $19/month.
Agorapulse
Agorapulse is an all-in-one social media management tool that is perfect for managing everything from post scheduling to monitoring and reporting.
It comes with an extensive range of tools including:
- A social media inbox – manage all of your direct messages and comments from different platforms in one easy-to-use inbox
- A social media publishing tool – Schedule and plan content. Publish all your social content from the same organized dashboard.
- A social media monitoring tool – Measure brand sentiment and stay on track of what people are saying about your brand on social media
- A social media reporting tool – Easily generate in-depth reports. Analyze your metrics and optimize your campaigns.
In addition to all of the above, Agorapulse also offers some useful automation features that can make managing your social media campaigns quicker and more efficient.
When it comes to content management and scheduling, Agorapulse offers features such as a saved reply feature and keyboard shortcuts.
The social inbox also has an automated moderation assistant that assigns messages to the right team members, and auto archives spam messages and tweets.
You can also use Agorapulse to automate repeating posts for events, re-queue content, and bulk upload CSV content for posts.
Agorapulse is the perfect tool for brands running large-scale social media operations.
Pricing: Agorapulse has a free plan available. Paid plans start from €79/month.
Missinglettr
Missinglettr is a social media platform with advanced drip campaign features. The tool is designed to automatically detect when you’ve posted content to your chosen medium, be that a blog or even a YouTube video.
The tool will then gather the information in an intuitive dashboard which can be used to set up automated drip campaigns on social media.
This tool is the perfect choice for bloggers and website owners that are keen to push their posts on social media but don’t have the time to devote to a full-scale marketing campaign.
In addition to the drip features, MissingLetter also has a Curate feature, that can help to automate aspects of the post creation process, by pulling blogs, videos, and other media from around the web that your audience will be interested in.
You can then use this to create fresh and engaging posts for your social media accounts. You can also use this tool to connect with influencers in your niche and get your own content shared around the web.
Not only does Missinglettr offer some great automation features, but it also comes complete with a powerful content calendar. It’s an all-in-one calendar that can help you to schedule and publish posts and manage your automations, all from one dashboard.
You can also use the calendar to manage your automated drip campaigns and keep track of how your posts are split between the different social channels.
Pricing: Missinglettr has a free plan available. Paid plans start from $19/month.
Conclusion:
Social media marketing automation tools can help you build authentic relationships with your customers. Using social media can be tricky. Someone once told me that “social media is like a party”. At a party, you don’t want to be pushy and aggressive, you want to engage. Engagement is what keeps the party alive. The same concept applies in business. When you engage regularly on social media, your presence becomes a daily routine for your audience, like brushing teeth or going to work. If your audience knows that you are there for them every day, they will feel comfortable coming back for more information and will eventually become customers.