Social media platform software is a great solution for those who are aiming at social media marketing on the go. This is because it allows users to connect with their targeted audience via their mobile devices. The popularity of this software lies in its ability to help any individual or business make instant updates and post content to different social media platforms via a single user account.
Create your own social media platform with this social media platform software, which will guide you in how to create a social media platform like Facebook. This best social network software allows you to develop applications and fully customize your social network to your needs.
Social media platform software is a Facebook clone platform that allows you to create your own social website like Facebook. It is an online community where users can post comments, share pictures, and blog posts while interacting with each other like in a social network software application.
More and more businesses are moving from the traditional marketing to the online one. Social media is changing the rules of marketing and making it much easier for small businesses. In this article I’ll introduce you to the most popular social media platform software and social media management tools. Let’s get started!
What is social networking software?
Social networking software allows users within your organization to collaborate on specific tasks by sharing various types of media with one another. With social networking software, users involved in a specific project have a virtual shared workspace, allowing them to receive updates and news about meetings, events, and other information vital to their individual project roles. Internal social networking content can also be shared externally (in the form of articles, blogs, podcasts, and newsletters).
Some of our favorite social media studies have come from the team at Socialbakers. Their analytics tools include all the fundamental resources you might need-tracking of multiple profiles, key performance indicators, competitive intelligence and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content.
Price: $24/month per page of analytics report with a 14-day free trial
The analytics at SumAll come from a huge number of assorted, connected apps. You can wire up your unlimited social media profiles—Twitter, Facebook, Instagram, LinkedIn, and more—and SumAll will send out a weekly or monthly email with insights on how things have changed. All the info is saved to a web dashboard for easy viewing any time.
Price: $99/month with a seven-day free trial
Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting.
With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. The Power Reports add-on lets you customize or automate your reports.
Social media channels
Pricing: Starts at $99 per month
Rival IQ lets you track a number of different organizations (up to 75 for their business plans) and compare performance across not only social media metrics but also SEO. The social media monitoring includes Twitter, Facebook, Google+, Pinterest, YouTube and Instagram.
Price: Plans starting at $99/month with a seven-day free trial
MeetEdgar stands out due to its automation and scheduling features. They even offer continuous posting, which means they will automatically curate and reshare relevant posts on your social media accounts.Pros
- Excellent automation and scheduling features let you set your social media and forget it
- Free trial for seven days
- Analytics for engagement and response
- Edgar Lite plan starts at just $19 per month
- Only integrates with Meta, Twitter, LinkedIn, Pinterest, and Instagram
- Most affordable plan only lets you work with three networks
- No central inbox for messages or managing comments
MeetEdgar wins for best automation because they are set up to help time-strapped businesses automate their accounts. This software lets you generate posts using a browser extension, set up category-based scheduling that saves you time and effort, and executes continuous posting that ensures you’re constantly engaging your audience.
With MeetEdgar, you also get access to an unlimited content library, which the platform will shuffle and schedule for you on your behalf. You can also set up your account to automatically upload your newest content, and you can use an automatic link shortener that helps you save space when you share your content on social media.
MeetEdgar offers two main plans:
- Edgar Lite: $19 per month
- Edgar: $49 per month
Both plans offer similar tools, although the Edgar Lite plan only lets you integrate with three social media accounts. The more expensive plan also offers 1,000 recurring scheduling time slots per week versus just 10 with the Edgar Lite plan. Either way, you can try MeetEdgar for free for seven days.
Loomly is our top pick for large team collaboration due to its comprehensive plans for teams of up to 26 people. All plans also come with core features such as audience targeting, post preview, automated publishing, analytics, and more.Pros
- Try it out free for 15 days
- Base plans start at just $25 per month
- Manage and share all your social assets in one place
- Real-time optimization of posts
- Plans for large teams can be costly
- Companies with large ad spend may have to upgrade to a more expensive plan regardless of their team size
Loomly is an excellent option for large teams that want to collaborate on a social media strategy. While their base plan is only accessible for up to two users, their top-tier plan for businesses can include up to 26.
Core plans from Loomly include the following:
- Base: $25 per month (2 users)
- Standard: $57 per month (6 users)
- Advanced: $119 per month (16 users)
- Premium: $249 per month (26 users)
- Enterprise: Price available upon request
This pricing is only available if you pay for a year of management upfront; you’ll pay more if you want to pay for your plan monthly. As you compare options, you’ll also note that each tier of management software has a cap for ad spend, so you will have to use the Premium plan if your business spends $5,000 or more on ads with Meta.
All plans from Loomly let you post unlimited content and come with core features like audience targeting, automated publishing, post sponsoring, interaction tracking, and basic analytics. You’ll also get chat and email customer service with each of their plans. A 15-day free trial is also available regardless of which tier of coverage you want to try out.
We chose Sendible as best for integration based on the sheer number of platforms you can use it with. As a Sendible customer, you can integrate with Meta, Twitter, Instagram, LinkedIn, Google My Business (GMB), YouTube, WordPress, Canva, Google Analytics, Google Drive, and so much more. In total, Sendible allows you to integrate with 17 different platforms or tools.Pros
- More integration options than some other providers
- Useful social media dashboard lets you monitor your social game in one place
- Starter plans start at $29 per month
- You can save 15% if you pay for a year of management upfront
- 14-day free trial available
- Basic plans are for one user only
- No free option available
Sendible earned the top spot in our ranking in terms of integration since it lets you sync with all the top social media networks and popular tools like Canva, Google Analytics, and more. This lets you manage almost all aspects of your social media strategy in one place, saving you time along the way.
Sendible offers four plans for companies of different sizes:
- Creator: $25 per month
- Traction: $76 per month
- Scale: $170 per month
- Expansion: $340 per month
However, you do have to pay for a year of software access to secure these low prices, or you’ll pay about 15% more for your plan on a monthly basis.
All plans from Sendible include at least 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring. However, more expensive plans include more queues and users, and the ability to include a larger number of social profiles for management purposes.
The good news is that all social media management plans from Sendible offer a 14-day free trial. You can also cancel at any time.
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
Simple & cost-effective social media management tool for teams and agencies
Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
The benefits of social networking software
- Improved collaboration between employees: By creating project-specific user groups, group members can easily share updates on projects, related media, and timelines for completion. Organizing events and meetings using internal social networking software lets you distribute invitations and share meeting minutes with attendees. Employees have a platform to discuss projects through comments and live chat.
- Team building: Just as traditional social networks allow users to feel connected regardless of physical location, social networking software allows employees to feel more socially attached to the rest of their organization.
As social media usage has grown in popularity for everyday individuals, small businesses, and even global brands, it has also changed the way companies deliver content to their target audiences.
If you are thinking about joining the online community and social media ride, you might be interested in creating a profile on one or more social media platorms. Perhaps you’re interested in using social media to increase your business or personal brand, or maybe you’re just trying to get to know people and like-minded individuals.