Social Media Strategy Tools is a comprehensive set of tools to help you meet your business and career goals. The tools are grouped into five strategic areas: Business Planning, Research, Inventory, Management and Strategy. Once you learn the basic strategies that form the foundation for these tools, customization is easy and quick. You can win when your social media strategy is customized to fit your unique needs, skillsets and relationships.
Do you already realize the power of social media and wish to sharpen your “snapping” skills? Or, are you just starting your adventure in the field of social media and the online world? In either case, this Social Media Strategy Tools book could be an essential tool for you. It is a guide that goes from basics to advanced tips to teach anyone how to use social media in a more organized manner.
Falcon.io
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve business of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
Sprout Social – Rate: 4.3 out of 5 via G2
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.1 out of 5
Sprout Social has positioned their scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.
This simple yet powerful platform is user friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.
Sprout offers post approvals and administering permission settings, which caters to digital agencies in addition to medium sized businesses.
There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.
Pricing begins at $99 per month up to $249.
Hootsuite
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest)
G2 Ranking: 4.1 out of 5
Hootsuite was first on the social media marketing scene and has been around since 2008. Hootsuite is the most blogged about social media platform out there and you will find they exist on most listicles.
They are well known for content curation, organization, scheduling, monitoring, and RSS integration and have a notable reputation. We feel a lot of teams large and small start with Hootsuite and then scale to other services that might meet their needs better.
But, what we can genuinely appreciate is the sheer size of Hootsuite, their marketing prowess, their educational Hootsuite Academy that helps you learn social media marketing and allows you to pay for certifications to arm you with the skills you need to be successful.
Hootsuite social media management tool allows for bulk scheduling, meaning you can upload several posts at once in addition to client management support. They do not have an Auto Post feature, social inbox or influencer search.
However, it is highly well-known for being a fully integrated tool that has a great social listening feature. They also offer a 30day trial.
Pricing is from $29-$599.
Google Trends
Website: https://trends.google.com/trends/
Pricing: Free
Details:
Google Trends is a completely free tool that Google created to help anyone search for trending topics online.
Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.
You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.
Buffer Publish
Website: https://buffer.com/
Pricing: Free (paid plans start at $15/month)
Details:
Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.
For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.
In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.
Canva
Website: https://www.canva.com/
Pricing: Free (Canva for Work starts at $12.95/month)
Details:
Another fantastic tool that absolutely every brand or business online should know about is Canva.
Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.
Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.
Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.
Sendible
Sendible is a powerful social media management tool for agencies who need to manage social media for multiple clients.
You can either schedule posts across different social media platforms or integrate it with blogs and social sharing sites. You can even add it to Slack and make the communication process a whole lot easier.
Sendible can create an organized editorial calendar for your blog. Additionally, it also reports brand mentions, allowing you to respond to people and know your social media presence.
This tool offers a unique feature to share existing content across the web and share it to get more eyes on your profile.
Standout features:
- Sendible schedules content and helps your team to communicate better
- It comes with a handy mobile app for getting notifications when you’re away from your computer
- You can easily manage multiple marketing campaigns
Conclusion
This post shares the same knowledge and methods used to train thousands of professionals around the world, providing a self-guided learning experience. The key to successful social media engagement lies in combination of creative and highly organized approaches to both strategy and tactics. This book will guide you through these steps with a focus on human psychology foundations, taking into account human emotions, group dynamics and organizational structure to develop a communication strategy for your brand or for your professional career.