When you need to include market research in your product or website planning, you’ll want to use the best software packages available. Read on for an overview of available market research software products. Free market research software is nothing new. Here are some tips to help you sort through the available market research software free.
Use your time wisely by viewing all of the great software available for market research companies. Review each of the software catalogs and find out what features are included in each software package before you buy.
Startquestion Software
Startquestion is a professional survey software designed to help businesses of all sizes, freelancers, nonprofits, educational institutions and more create online questionnaires for researching employees, clients and community. Key features include email marketing, question branching, custom survey URLs, customizable templates, multi-channel distribution and data analysis tools.
Teams using Startquestion can add company or project logo to questionnaires and establish brand identity with respondents. Built-in graphic templates allow users to personalize the questions, titles, answers, progress bar, frames, background photo, messages, buttons and other content of the survey design. Additionally, filter questions can be applied using transition
Discuss.io
Discuss.io is a smart video platform that helps global brands and agencies plan, execute and share qualitative research conversations at scale. We help enterprise market researchers, UX researchers, product managers, sales professionals, brand managers and CX departments ramp consumer conversations and streamline the workflow. Built by market researchers, key features include live video interviews, mobile screen share, interactive whiteboards, built-in auto translation (100+ languages), powerful.
SurveyMonkey
SurveyMonkey is leading market research software where the user can easily conduct market research surveys. The user can comfortably reach to a specific audience through this software. The user can also research & analyze a target market, measure brand awareness, and easily gain insight into the future product through SurveyMonkey. It’s also a useful market research tool to compare the strategies with your competitors and for effective market segmentation.
SurveyMonkey Market Research Features : Data Management, Email / Online, Paper-Based, Statistical Analysis, Survey Management
Semrush Software
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Semrush in numbers:
– Over 200 million unique domains monitored for 142 geo databases – Over 41 trillion backlinks – 20 billion keywords – Over 7 million users have tried Semrush.
Typeform
Typeform is a data collection tool where the user can turn data collection into an experience. The software offers refreshing ways to ask questions and fun way to get answers. The user can collect better data through the conversational feature. Typeform offers a user-friendly interface to the users. You can find different templates to boost your market research. It’s also a suitable option to integrate with the third-party software.
Typeform Market Research Features : Data Management, Email / Online, Survey Management.
SurveyLegend Software
SurveyLegend is a cloud-based survey solution for individuals and businesses of all sizes. The solution enables users to create mobile-friendly surveys, manage survey questionnaires, customize questions and track responses.
SurveyLegend lets users drag-and-drop field items to design surveys. The solution also offers various field options such as text-based comment boxes and choice-based rating sliders. Customizations like setting the input format, value range, and mandatory, as well as various question logic and branching questions are available.
SurveyLegend lets users collect data and responses, and provide real time analysis in various charts such as bar, pie, NPS, and donut.
KPI6
KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy.
SurveySparrow
Surveys are a good way to get relevant information from the public regarding a product you’re about to launch, or a product that has already been in the market in a while. With SurveySparrow, you will create various types of market surveys from the available built-in templates.
SurveySparrow, as a company, also offers various other marketing solutions for obtaining insights about the participants in a market. More so, SurveySparrow surveys can be embedded on sites and applications. This marketing software offers a ton of exclusive features that guarantee good results.
Nfield Software
Nfield is a cloud-based solution designed to help market researchers create custom surveys to collect customer feedback and determine challenges and experiences. Features include real-time data, secure data storage, remote access and reporting,
The application enables professionals to create surveys using predefined templates including various question types such as rating/slider, numeric, matrix, single or multi-coded and calendar-style. Administrators can manage the number of invitations, broadcast surveys via email, web or social media and send reminder notifications for completion. It includes a survey setup module, which helps users plan new projects, upload media files or contacts and finalize publishing.
Cloudscene
Cloudscene is a data-driven marketplace platform that transforms the way businesses buy network services. By streamlining procurement and simplifying sales activities, Cloudscene makes way for stronger connections, easier tracking and management, empowered and agile teams, time and cost efficiency, and increased productivity for forward-thinking organizations. Our platform is backed by unmatched market intelligence as we believe the best business decisions are founded on powerful data.
Alchemer
Alchemer (formerly SurveyGizmo) transforms customer feedback into operational gold to create customer-centric organizations. Alchemer provides a customer-experience platform and pre-packaged solutions that enable businesses to collect and act on feedback to find, get, and keep more customers and employees. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.
Alchemer Market Research Features : Benchmarking, Compensation Management, Data Management, Email / Online, Face-to-Face, Panel Management, Paper-Based, Phone-Based, Sample Management, Statistical Analysis, Survey Management
Social Mention
This software comes in handy if your business has already gained a strong social presence. It helps to monitor various social media and provides you with detailed report(s) on how your brand is performing across various platforms. With this marketing research software, you can easily track all comments or mentions about your product or brand on various social platforms.
Furthermore, the app provides clear customer insights, lets you manage your online reputation. Social Mention supports Twitter, Facebook, Instagram, and virtually all social media platform you know. More so, it works in real-time.
Conclusion:
Research software in this area is an excellent way to go when in need of market research software. These free software packages are also ideal for small marketing firms with less research needs. By utilizing the various market research methods that are included, they are perfect for determining who your target market is, how to reach them, and what research needs to be conducted.